I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Sago

Senior Director, Quantitative Research

The Bright Tree

Welcome to ✨🌳The Bright Tree🌳✨ a weekly email and community of peace and radical empathy for the neurodivergent childhood. Why don't you come sit a while?

Founder & Your Childhood Best Friend

Vireo Research - Customer Research Consulting and Workshops

I ask smart questions to challenge customer assumptions and find creative customer solutions with a speciality practice in supporting smaller brands, organizations and teams who need to managing change and growth strategically. If you're going to do something no one else is doing, you're going to have know things about customers no one else does. Let's do it!

I founded Vireo in 2009 and I'm on a mission to democratize the market research thinking and customer research skills and strategies that corporations leverage all the time. 

Past Clients Include: Google, Metrolinx, AB InBev, Greenshield Canada, Plan Canada, Scotiabank, Tangerine, Papa Johns, Canada Goose, YouthReach, United Way, County of Simcoe, Maple Leaf Foods, McDonald's Canada, Topper's Pizza

Market Research Consultant, Data Strategist

We Keep Bees

🐝We're changing the world by connecting bees and people. This seasonal project started as a way to introduce more people to bees and beekeeping and increase knowledge about the importance of pollinators and connection to our natural environments. 

We work with our clients, including Stanley, Black and Decker and Mountain Equipment Co-Coop to plan and create custom creative and educational social media and blog content, design and run events and presentations and find creative ways to inspire others to learn about and support our pollinators.

Bees + People - Community and Employee Engagement 

The Sharing Place Food Bank

Board Director

Georgian College

Teaching post-grad students about tech advances and the role of different technologies for different research methods, as well as how technology has shifted our culture and human behaviours, and expanded the capabilities of researchers.

Instructor, New Research Technology, Post-Graduate Market Research Course

Youthography

Youthography was a full-service research agency dedicated exclusively to youth and youth issues. My work included:
📊 Leading, designing and managing qualitative and quantitative research projects from proposal to report
📊 Client service and management of long-term research planning
📊 Consulting to provide strategy and insight for clients and other departments
📊 Focus group moderation and online research community management
📊 Quant analysis and table production using Excel and SPSS
📊 Writing and Managing Ping, Youthography's national syndicated trends report and Omni, Canada's only youth omnibus study
📊 Marketing, business development and RFP responses

Clients included: Teletoon, Government of Ontario, Rogers, Fido, West49, Canadian Tire

Manager, Research & Strategy

Corbin Partners

CorbinPartners is a boutique market research agency, with a speciality practice in branding, copyright and trademark issues.
📊  Leading and designing qualitative and quantitative research projects from proposal to report
📊 Consulted to provide strategy and insight for clients
📊 Focus group moderation and community management
📊 Quant analysis using Excel and SPSS
📊 Manager of BrandAudit, a bi-annual brand tracking study
📊 Marketing, business development and RFP responses

Clients included: Victoria's Secret, Ferrero Group, Competition Bureau of Canada, Kraft

Research Manager

Town Shoes and The Shoe Company

Town Shoes and The Shoe Company are one of Canada's largest shoe retailers focusing on providing excellent client service and fashion forward shoes and accessories.
📊 Data analytics, business analysis, reporting
📊 Managing and executing research and operations projects
📊 Writing and editing the weekly newsletter on performance, retail and fashion trends

Business Strategy Analyst

I've been a market researcher and data strategist for over 20 years. My work has always focused on problem solving, pollinating ideas and opportunities, and asking the right questions to the right people.

Questions that focus on customer actions, behaviours and the reality of the messy human experience. 

Questions that drive businesses forward strategically and sustainably. 

Questions that challenge the assumptions we make about our customers. 

Questions that support brand strategy and develop products and services that solve human problems differently, creating joyful customer experiences. The results of my work can be seen in the brands you interact with every day.

I've scoped, designed, and lead hundreds of research projects, and worked with a few hundred more organizations to train and build customer research capacity for their own internal research processes. I've facilitated workshops for organizations when they need to think deeply, creatively and collaboratively about their customers' human experience. 

Specific skills: 
🌱 Qualitative and quantitative research design
🌱 Project and stakeholder management
🌱 Data analysis
🌱 Bringing the data and human insights to life, and into action. 
🌱 Building methods and process for strategic, long term customer data collection. 
🌱 Facilitating research and customer insight training sessions and workshops

Past clients include: Google, Metrolinx, AB InBev, Greenshield Canada, Plan Canada, Scotiabank, Tangerine, Papa Johns, Canada Goose, YouthReach, United Way, County of Simcoe, Maple Leaf Foods, McDonald's Canada, Topper's Pizza

I'm a graduate of University of Glasgow, Braintree College and Ryerson University. I'm a mom, feminist and entrepreneur. Also, unrepentant TV watcher, gardener and advocate for radical empathy.

taplio

The Battle

Bianca Johnston 🔮✨

Caroline Wilson

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