I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

The Research Heads

Flexible qual/quant research agency focused on helping brands transform insights into bite-sized research assets that will resonate with stakeholders, influence the business, and deliver long-term value.

Co-Founder

SVP, Head of Quant / Co-Head of US office

Vice President

Research Manager

Digital Technology Advisory Group

Member of the DTAG Global Leadership Team, helping shape the growth strategy of the overall DTAG enterprise as it rapidly evolves as an insight based solutions provider to global clients

Global Leadership Team

Research Associate

Department of National Defence

Defence Scientist

National Aboriginal Health Organization

Ottawa Tourism and Convention Authority

Research Assistant

✨Nobody loves surveys as much as I do ✨ Data Fairy ✨ Consumer Insights

As a Quirk’s Award and Insight250 winner, I am a passionate advocate for the power of insights. I regularly contribute to industry podcasts and publications, focusing on data quality and the participant experience.

While some people say they "fell into" market research, for me, it was love at first sight. A lot has happened in the past 25 years, but we haven’t grown apart. In fact, I am more energized than ever, always exploring ways to use AI and ResTech to enhance our work without compromising on quality.

As I embark on a new venture, my goal is helping in-house researchers drive change with flexible Do-It-Together solutions without the overhead. No job is too small. No job is too big. We know you got this, but why should you do it alone?

Karine Pepin

taplio

The Battle

Bianca Johnston 🔮✨

Karine Pepin

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