Bianca Johnston Customer Research

Independent Customer Research Consultant

Shopify

Integrated Campaigns Lead

Senior Market Researcher

LoyaltyOne

Market Research Manager, AIR MILES Reward Program

Market Research Consultant, AIR MILES Reward Program

Market Research Specialist, AIR MILES Reward Program

Espresso

Espresso is  an integrated brand agency that drives media-agnostic thinking in brand strategy, marcom, advertising, and custom technology products.

Account Supervisor

I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

David Angelo Chiapoco 🧠 🚀

Forwood Safety

As Chief Marketing and Product Officer at Forwood Safety, I lead our marketing and product management teams to advance Forwood's mission of achieving Mission: Zero—the total elimination of worker fatalities in high-risk industries such as mining, oil and gas, construction, and manufacturing. Through effective GTM and customer-focused product development, I ensure our solutions reach our target audiences and empower organisations to create safer workplaces.

Chief Marketing & Product Officer

Equiem

Built and scaled Equiem's North American, European and APAC marketing programs from the ground up - growing marketing's contribution to pipeline revenue from less than 5% to 50% in the first 5 years of becoming Head of Marketing. 

Systematically scaled omni-channel demand engine encompassing content, outbound, search, PR, paid, events, partnerships, ABM, and customer marketing. 

Recent results include increasing marketing's pipeline generation 670% with a 4:1 pipeline-to-spend efficiency ratio, 102% global CAGR, 110% NRR in the last 5 FY's. 

Played critical role in growing Equiem from a pre-revenue Australian startup to global category leader with 8-figures in revenue, 800+ enterprise customers across 25 countries.

Chief Marketing Officer

VP of Marketing, Global

Head of Marketing, Global

Head of Product Strategy & Marketing

Head of Design and Product Development

Platform Manager

Digital Marketing Coordinator

BE-Games 

Educational start-up gamifying learning for children

Co-Founder, Design Lead

Shout Out Media

Co-Founder, Creative Director

CMO | B2B Growth Nerd | Coach | 2x Founder | Ex-Neuroscientist

13+ years ago, after completing my Neuroscience 🧠 degree, running two start-ups of my own and feeling relatively directionless 🤔 on what to do next, I applied for a role at another start-up and became their second employee. 

What happened after that, I still can't believe today 🤯.

We beat the odds and succeeded 🚀. 

From a pre-revenue upstart, that company, Equiem, became a global proptech 🏢 leader, active in 25 countries, with 8-figures in ARR. We invented the niche now called 'tenant experience'. 

I played a critical role, climbing the ranks from junior coordinator, to become Head of Product and Design, then Head of Marketing, VP then CMO 🫡. 

Along the way, through a high-octane mix of self-learning, 'get sh** done', successes 🤑, failures 😭 and caffeine ☕, I learned how to: 

- Build a B2B marketing department from scratch - and scale it across 25+ countries 
- Evolve marketing from ‘sales support’ to an essential revenue contributor 💰
- Generate revenue from content, outbound, events, paid, partnerships, customers 
- Help sales win complex enterprise deals faster through enablement + ABM 
- Build a brand globally recognized and respected by its peers 
- Achieve high efficiency through a scientific approach to scaling
- Manage a global team, while being an effective executive

It’s been quite a ride so far, and I feel like I’ve only just started. 

Today, I am a global CMO obsessed with the art and science of marketing. I live for the challenge of growing businesses 📈. 

If you need any help or advice on scaling your technology business, I'm more than happy to share my wisdom. Simply connect with me here and I'll get back to you! 

Wishing you all the best in your journey 😀

taplio

The Battle

Bianca Johnston 🔮✨

David Angelo Chiapoco 🧠 🚀

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