Bianca Johnston Customer Research

Independent Customer Research Consultant

Shopify

Integrated Campaigns Lead

Senior Market Researcher

LoyaltyOne

Market Research Manager, AIR MILES Reward Program

Market Research Consultant, AIR MILES Reward Program

Market Research Specialist, AIR MILES Reward Program

Espresso

Espresso is  an integrated brand agency that drives media-agnostic thinking in brand strategy, marcom, advertising, and custom technology products.

Account Supervisor

I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Hannah Shamji Research Inc

Customer Researcher

Copyhackers

Head of Research & Insights

Cancer Care Ontario

Research & Policy Analyst

Healthcentric Advisors

Qualitative Research Associate

Customer Researcher. I reveal the hidden reasons your customers buy—so you can focus sales & marketing on what actually drives growth. Former Psychotherapist. Cornell & Brown Alum.

Are these B2B SaaS challenges familiar?

Here's what founders & leaders tell me when they first reach out. Can you relate?

😟 "Our strategic plays are based on very little data."
🙄 "My team has lots of opinions but no real data."
🤔 "We're guessing at what value props will resonate."
😕 "We haven't validated our core hypotheses with real buyers." 

Why this happens: It's not because you don't have data.

Most B2B SaaS companies have plenty of data—but still lack real customer understanding. 4 reasons why:

1. Data is siloed across people & platforms.
2. No one owns the research.
3. Teams ask customers safe or biased questions.
4. Customers withhold honest feedback to be polite.

I’m Hannah, former psychotherapist turned customer researcher.

My background blends psychology with 14+ years of qualitative research experience.

I don't just collect data. I study the humans behind your customers—their motivations, fears & desires. 

What my clients say:

★★★★★
“Hannah gave us the exact insight we needed to make smarter decisions, so we're not just funnelling resources into a guess.”
—Head of Intl, HubSpot 

★★★★★
“Hannah presented the clearest view of our business I’ve seen in 5 years. Her insights rallied the org behind exactly where to focus for 2024."
—CEO, Sensat

★★★★★
"Hannah's research clarified our target market & will directly inform our marketing, sales, messaging." 
—Ex-Director of Marketing, Pelago

★★★★★
"Hannah's research gave us real confidence in what we're building. Highly recommend for anyone making decisions with real customer insight, not speculation." 
—CEO, Mosaic

With the right expertise, you can align the whole org around a customer "truth." 

When everyone has access to the same, rich insight:

✅ Meetings go from "I think" to "The customer said."
✅ Priorities become clear and less contentious.
✅ Forecasts and strategic plays are made with market validation.

This is the transformation I can bring to your team.

I don't just collect customer data; I help:

✅ Leadership decide where to focus & invest based on customer insight.
✅ Sales get to the root of why customers buy, so you can sell more.
✅ Product align your roadmap to real user needs.
✅ Marketing develop go-to-market strategies that resonate & convert. 

If you’re ready to uncover insights that will truly grow your business, let’s talk. 

Book a call here: https://calendly.com/hannah-shamji/30min

Hannah Shamji

taplio

The Battle

Bianca Johnston 🔮✨

Hannah Shamji

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