Bianca Johnston Customer Research

Independent Customer Research Consultant

Shopify

Integrated Campaigns Lead

Senior Market Researcher

LoyaltyOne

Market Research Manager, AIR MILES Reward Program

Market Research Consultant, AIR MILES Reward Program

Market Research Specialist, AIR MILES Reward Program

Espresso

Espresso is  an integrated brand agency that drives media-agnostic thinking in brand strategy, marcom, advertising, and custom technology products.

Account Supervisor

I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Insights Career Network

Insights Career Network (ICN) is a community support network that helps insights and research professionals in career transitions.

Vice President Marketing

Rival Technologies

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

Director of Demand Generation

Rival Technologies is disrupting the insights space by creating the world's first mobile-first market research platform. Global brands such as Diageo, Kimberly-Clark, REVOLT TV & Media, and the NHL's Vancouver Canucks use our platform to conduct sophisticated market research and capture rigorous quantitative and qualitative feedback (Including videos) from an opted-in mobile community of customers. 

As Marketing Director, I am accountable for demand generation, brand awareness, content marketing, PR and everything else in between. 

If you're ready to rival the status quo, you should check us out: https://www.rivaltech.com

Marketing Director

Rival Technologies is a software company rethinking market research with voice, video and chat solutions.

Marketing Programs Manager

Reach3 Insights

Reach3 Insights and Rival Technologies are the leaders and pioneers in conversational research.

Kelvin Claveria Consulting

I provide marketing consultation to authors/thought leaders, tech startups, real estate developers, market research consultancies, PR and marketing agencies, and food and beverage companies

Content Strategy, Social Media Marketing and Influencer Relations Consultant

Reach3 Insights is an award-winning full-service insights consulting firm. Amazing companies like Lenovo, Tyson Foods, Kimberly-Clark and Diageo use our conversational, mobile messaging-based approach to uncover deeper, richer insights that drive business outcomes.

Reach3 Insights is a full-service research consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise. Our industry experts and consultants help global brands such as Roblox, Tyson Foods, Diageo, Kimberly-Clark and Snapchat use immersive, mobile messaging-based approaches to capture deeper, richer and in-the-moment insights. 

As Marketing Director, I am responsible for demand generation, brand awareness, PR, content marketing and everything else in between. 

To learn more, check us out at https://www.reach3insights.com

Reach3 Insights is a full-service research consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise. Our industry experts and consultants help global brands such as Roblox, Tyson Foods, Diageo, Kimberly-Clark and Snapchat use immersive, mobile messaging-based approaches to capture deeper, richer and in-the-moment insights. 

To learn more, check us out at https://www.reach3insights.com

Vision Critical

Vision Critical is an enterprise customer intelligence platform whose customers include global brands like Red Bull, LinkedIn, Red Bull, Twitch, GoDaddy, NASCAR, ESPN, Stanley Black & Decker and Telstra. Vision Critical is one of Vancouver's fastest growing software companies and is an important player in the BC tech scene. 

My role at Vision Critical mostly included:
- Content strategy and execution, including managing our freelance writers
- Conversion copywriting for our landing pages, emails, etc.
- Script and show flow writing for our prospect events and webinars
- Social media marketing, including guiding select executives with their online presence

In this same role, I also got to work on: 
- SEM (Google Adwords)
- Social media advertising (Facebook, LinkedIn, Twitter, Instagram)
- Other online advertising like AdRoll

*Promoted from previous role of Social Media Marketing Assistant

Content Marketing Manager

- Managed all of Vision Critical's social media presences (including Twitter, Facebook, LinkedIn and Slideshare) resulting to increased brand awareness and more leads.
- Increased readership for the Vision Critical blog by writing blog posts, editing contributions, managing the editorial calendar, and overseeing the promotion of new posts
- Helped executives and coordinated with our PR manager to write articles for byline opportunities with high-profile online publications

Social Media Marketing Assistant

Dunn PR

* Promoted from previous role of Account Coordinator

- Designed marketing materials and web content assets for the agency such as post-campaign summaries, email newsletters, case studies, and social media weekly reports to better communicate project strategies and achievements. 
- Increased awareness of clients' brands through media and blogger relations. Clients include real estate developers in Vancouver (Adera Development Corporation, Rize Alliance, The Salient Group), beverage brands (Apothic Red Wine, Barefoot Wines, O.N.E. Coconut Water, Pepsi), and non-profit organizations (World Wildlife Fund). 
- Grew clients' and the agency's online communities by co-managing social media accounts (Pinterest, Twitter, Facebook, LinkedIn, and Google Plus); contributing blog posts ideas and content; and advising on PR strategy & tactics.

Account Executive & Community Manager

- Increased awareness of clients' brands through media and blogger relations. 

- Wrote PR and marketing content, including press releases, blog posts, advertorials, media pitches, tweets, and Facebook updates.

- Created lists of media, bloggers, and online influencers for PR campaigns

- Enhanced the firm's social media presence by launching and managing the firm's Google+ (http://gplus.to/dunnpr) and LinkedIn profile pages and managing Twitter and Facebook accounts.

Account Coordinator

- Created media lists and identified top online influencers for a number of PR campaigns for clients.
- Collaborated with the firm’s partner to enhance the organization’s social media presence.

Intern

SFU Volunteer Services

- Created content for the organization blog, covering the topics of volunteerism and community engagement.
- Engaged Facebook community through relevant content and polls resulting to a 27% increase in likes and 124% increase in page views within 6 months.
- Further increased the organization's following by 15% in the last three months.

Social Media Specialist

SFU Volunteer Services (Work Integrated Learning)

My primary role in this 4-month work term involved internal and external communication, public relations, social media, marketing, and community outreach. 

- Consistently provided relevant content via social networks which resulted to additional 187 Twitter followers (an increase of 30%) on Twitter and 130 Facebook fans (an increase of 61%) 
- Organized the promotion,  selection, and training of 6 new student volunteer writers  who helped increased blog content (http://blogs.sfu.ca/services/volunteer/)
- Promoted the organization's blog via social media and newsletters, helping to increase visits to the blog by 400% compared to the same time period from the previous year
- Created and sent 2 general email newsletters every month via MailChimp with an average open rate of 20.29%
- Developed 6 faculty-specific email newsletters per month via MailChimp with an average of 26.98% open rate

Volunteer Services Associate (Co-operative Education)

Simon Fraser University

In this work-study position, I wrote articles for the SFU Online Learning Community (http://www.sfu.ca/olc)

- Enhanced academic and work life of university students by researching and writing articles covering topics related to job search, work transition, work-life balance, and networking.

Online Learning Community (OLC) Student Researcher & Writer

As a marketer, here are the principles I believe in: 

⚡️ Trust: The best way to create demand is to build trust and affinity for your brand. And the best way to build both is to create content that educates, entertains, provokes, or provides everything in between. 

⚡️ Long-term view: Marketing is a long game. Avoid short term-ism at all costs. 

⚡️ Customer first: Everything you do needs to be in the service of the customer. 

⚡️ Truth: Never lie to your audience. Ever. 

⚡️ Agility: If you're not making mistakes, you're moving too slow. 

⚡️ Energy: Do everything with curiosity, creativity, and authenticity. 

A bit about me: A classic T-shaped marketer with experience in content, demand get, marketing automation, PR, and social media. A storyteller who's also comfortable with Excel sheets, HubSpot, Photoshop, Canva, Salesforce, Zapier, and other popular martech tools. 

HubSpot certified in Marketing Software and Content Marketing. 

If any of these sound interesting to you, or if you're simply curious and want to chat more, feel free to reach out. I am happy to connect with fellow marketers, market researchers/insight professionals, recruiters, sales pros, and really anyone who has interesting to say.

taplio

The Battle

Bianca Johnston 🔮✨

Kelvin Claveria

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