Bianca Johnston Customer Research

Independent Customer Research Consultant

Shopify

Integrated Campaigns Lead

Senior Market Researcher

LoyaltyOne

Market Research Manager, AIR MILES Reward Program

Market Research Consultant, AIR MILES Reward Program

Market Research Specialist, AIR MILES Reward Program

Espresso

Espresso is  an integrated brand agency that drives media-agnostic thinking in brand strategy, marcom, advertising, and custom technology products.

Account Supervisor

I help you do research right and become a more customer-centric marketer | 🇺🇦 🇨🇦

🤔 Making decisions based on gut rather than data? 
😕 Marketing efforts not giving you the ROI you’d hoped for? 
🤪 Trying to do your own customer research and feeling out of your element? 

Ask any successful marketer and they’ll tell you the key to growth is to know your customers. But from there the advice gets a little…well, fluffy.

I share tactical, no-fluff tips on how to do customer research right, so you can: 

- Uncover customer truths 💡
- Optimize your marketing and content ⚙️
- Drive business growth 📈

I have 13 years’ experience in market research and marketing roles, across industries and customer segments. I’m a big believer in no-BS marketing and love sharing actionable advice on how to do research right so you can quit winging it and start winning! 🚀

Bianca Johnston 🔮✨

Certified professional coach. 10+ years as an entrepreneur myself.

I help seasonned business owners define the next step for their business, improving the quality of their strategic thinking, decisions making, and ability to craft tailor-made strategies, with calm and serenity.

Laureline Larcher Coach

Real Estate Valencia

Rental investments in the Valencian region, Spain.

Privately owned, remodeled and rented
Customer satisfaction: occupancy rate 92%, average contract 8 months, average rating 4.9/5 
Technical optimisation : home automation and biometrics, remote management + technical assistance 6d/7 
Controlled energy consumption, electricity -30% (compared to a similar flat, in the same city)

Founder and CEO

Independant

Cash management of the extra cashflow of the companies on the financial markets

Cash Management strategies

High end lingerie brand

Founder and designer of a high-end lingerie brand, made to order, made to measure. 
Based on exclusivity - No social media

Real Estate

Research of portfolio diversification opportunities. Identification of anomalies and opportunities in the European real estate market, Analysis and selection of rental investment projects in Spain, Planning, operational follow-up of the launch and strategic development.

Real estate project planning

Nexity PM

Suivi et bilan annuel sur un portefeuille privé, 
Comptabilité analytique et reportings sur un portefeuille para-publique

Comptable Mandant

SHAM

Comptable

Bureau Comptable Vesin

Stage de fin d'études suivi d'une embauche.

If you know there’s more out there for you & your business, but are not sure yet how to achieve it,

If you see the opportunities but always end up overwhelmed, with mild results, despite the energy (and money and time) you pour into it,

That’s where I come in :

𝐈 𝐨𝐟𝐟𝐞𝐫 𝐡𝐢𝐠𝐡 𝐥𝐞𝐯𝐞𝐥 𝟏:𝟏 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐰𝐡𝐨 𝐰𝐚𝐧𝐭 𝐭𝐡𝐞𝐢𝐫 𝐧𝐞𝐱𝐭 𝐦𝐨𝐯𝐞𝐬 𝐭𝐨 𝐛𝐞 𝐬𝐦𝐚𝐫𝐭𝐞𝐫, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐛𝐢𝐠𝐠𝐞𝐫.

No growth for the sake of growth. 
No sleepless nights working harder. 

No fluff, no generic advice, no cookie cutter strategies.

Just the right moves, at the right time, in the right way.

So you and your business can enter the next chapter in a way that feels aligned, exciting, and worth it.

𝗥𝗲𝗰𝗲𝗻𝘁 𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 :

- A consultancy owner who wanted to attract higher level clients. They restructured their business + gained back 10h/week + increased revenue by 23% + team morale higher than ever.

- A family business facing a market shift. They pivoted their business around their core competency + unveiled high margin opportunities + implemented the needed changes in less than 4 months + increased revenue x2,3 (and still growing!)

- A service provider stretched too thin. They crafted a new offer structure that increased revenue x3,7 + new delivery processes that decreased churn rate by 35% + took 4 weeks of long overdue vacation.

(I have more of these, but LinkedIn says I'm out of characters)

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗬𝗢𝗨𝗥 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝘆 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲?

Book a call and we'll find better answers, for you and your business.



𝟱 𝗧𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗸𝗻𝗼𝘄 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲 :

✔️ I am known to provide unconditional support with brutal honesty
✔️ I hate solutions that make things more complex than they need to be
✔️ I’m a business nerd, entrepreneur for 10+ years (and still going !)
✔️ Born in France, living in Valencia, Spain

taplio

The Battle

Bianca Johnston 🔮✨

Laureline Larcher

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