BT Solutions Group

C-level expertise and perspective—without the full-time cost, hiring risk, or bandwidth strain.

I help founders, owners, and investors fix what’s broken, unlock growth, and build what’s needed to scale—faster, smarter, and leaner.

Who I Work With
✅ Startups with traction
✅ SMBs hitting ceilings—$1M to $10M
✅ Companies at $10M to $30M looking to reach $50M to $100M
✅ Founder-led orgs ready to scale
✅ PE & VC firms needing hands-on execution, EBITDA growth & value creation

As a Fractional COO and Advisor, I work in two ways:
• Hands-on leadership — stepping in as operator, integrator, or execution partner
→ 5–20 hours/week · 2–4 clients max · Monthly retainers
• Strategic advisory — providing clarity, planning, and decision-making support
→ 5–10 hours/month · 4–8 clients max · Monthly retainers

When needed, I scale through my trusted network—bringing in the right experts for Tech, HR, IT, Sales, Supply Chain, and more.

 Areas I support most:
🔹 Ops, Sales, Biz Dev, HR, Org Design, P&L, and Value Creation
🔹 Full P&L oversight—forecasting, modeling, KPIs, cost control, and funding readiness

Key Accomplishments
✅ Scaled a CPG distribution business from $0 to $100M ARR
✅ Reduced $20M in leases by 90% & turned $15M fleet liability into $2M profit
✅ Built GTM & investor-ready financials for startup beverage brand
✅ Created GTM plan for $10M Food Company 
✅ Cut costs 28% & grew subscribers 14x for $4M wellness e-com brand
✅ Built ops roadmap for $15M SaaS startup
✅ Ran in-house agency ops—brand, digital, content, and media

How I Drive Results
✔ Remove bottlenecks & unlock scale
✔ Strategic & financial leadership—P&L, KPIs, capital
✔ Build scalable systems & execution discipline
✔ Drive growth through GTM, sales, and business development

🔧 The OPTICS System™
Works with any framework (incl. EOS) to:
• Diagnose constraints
• Uncover growth levers
• Build scale-ready infrastructure
• Align teams & drive execution

📩 Let’s get you fixed.

Real work. Real results.

Fractional COO/Operator | Founder & CEO

Snake River Spirits

Investor-Led Turnaround | Fractional COO → F/T CEO & Board Member

Brought in by major investors to fix execution, cut costs, and reposition this liquor company after it burned through $12M in funding with no clear path forward. Transitioned from Fractional COO role to CEO and took full P&L ownership to drive profitability and restore investor confidence.

🔹 Key Wins:
✅ 2X EBITDA Growth – Increased margins through cost-cutting & operational efficiencies
✅ $2M in cost reductions – Eliminated waste & streamlined operations
✅ 2X revenue growth – Repositioned business to own key markets
✅ 2X new retail & distributor placements – Strengthened key relationships
✅ Secured $6M in new funding ($3M debt / $3M equity) – Backed by turnaround execution
✅ Expanded product portfolio – Launched innovation pipeline to drive future growth
✅ Fully restored investor confidence

💡 Proven expertise in value creation, financial strategy, and investor-driven turnarounds. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

President and CEO/Board Member

Catapult Partners

COO & Strategic Growth Advisor | Value Creation for Investor-Backed Businesses ($0-$30M)

Led turnarounds, repositioning, and operational scaling across five investor-backed companies, including three startups and two SMBs ($10M & $30M ARR). Focused on driving efficiency, structuring growth, and advising on financial strategy and P&L management to improve forecasting, controls, and profitability—leading to investor confidence.

🔹 Key Wins From Select Engagements:
✅ 2X EBITDA growth – Expanded margins through cost optimization & operational efficiencies
✅ 30% efficiency gains – Cut waste, streamlined execution, and improved scalability
✅ 42% revenue growth – Scaled operations & negotiated growth-driving contracts
✅ Implemented 5X scalable infrastructure – Built CRM, ERP, BI systems for growth
✅ Led market repositioning – Expanded customer base & improved margins

🔹 Industries these companies operated in:
CPG & Beverage | E-Commerce | Supply Chain & Distribution | Health & Beauty | Medical Device

💡 Proven value creation—optimizing operations, driving EBITDA growth, and maximizing enterprise value. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

COO  

We Pack Logistics

COO | Multi-Industry SMB Leadership (7 Companies, $100M+ Revenue, Family-Owned Businesses)

Led transformation across seven SMB & LMM businesses (including We Pack Logistics) under the HWH parent company, driving significant growth, profitability, and operational efficiency while overseeing P&L, financial strategy, and capital allocation across diverse industries.

🔹 Select Achievements:
✅ 3X revenue growth & 90% EBITDA increase – Diversified customer base and offerings while optimizing operations, streamlining processes & reducing inefficiencies
✅ 40% profitability boost – Diversified client base & secured Fortune 500/global contracts
✅ 20% efficiency gains – Digitally transformed operations (ERP, WMS, TMS, CRM), improving inventory accuracy & reducing errors

🔹 Industries these businesses operated in:
Food & Beverage | CPG & Distribution | Logistics & Supply Chain | Manufacturing & Contract Packaging | Warehousing, Engineering & Construction

💡 These experiences provided the equivalent of a "PHD" in operating SMBs and shaped my expertise in fixing, scaling, and optimizing businesses—experience I now bring to startups, SMBs & investor-backed companies as a Fractional Ops and Strategic Growth leader.

President of We Pack Logistics & COO of HWH Companies (Holding Co.)

Talking Rain Beverage Company®

Sales & Distribution Expansion | Sparkling Ice

Led sales growth during explosive expansion, scaling distribution and optimizing retail authorizations for national reach.

✔ 10X+ revenue growth – Built a 130-distributor network, streamlining national sales
✔ Reorganized & scaled sales team to align operations with surging demand
✔ Secured key retail placements, strengthening distribution partnerships

💡 Helped Sparkling Ice transition from a regional brand to a nationally recognized market leader.

Director of Sales

Red Bull

Pioneering Red Bull’s U.S. Distribution Model

One of the first U.S. employees at Red Bull, pioneered the company-owned distribution model, scaling operations, and leading P&L for three high-growth distribution businesses.

🔹 Key Achievements:
✔ Built & scaled two distribution businesses, growing from $0 to $30M and $3M to $40M ARR
✔ Optimized operations & increased EBITDA 2-3X through efficiency & profitability improvements
✔ Developed infrastructure & best practices that fueled national expansion

💡 This experience shaped my passion and expertise for building, scaling, and optimizing businesses and GTM strategies —skills I now apply as a Fractional Ops & Strategic Growth leader.

General Manager

Fractional Executive Leader / Advisor / Consultant

🚀 I’ve built and scaled businesses from $0 to $100M.

Now I help founders, owners, operators, and investors grow companies in the $0–$30M range — faster, leaner, and smarter.

As a Fractional COO / Operator & Advisor, I help businesses scale by fixing what’s broken, unlocking what’s next, and building what’s needed — across ops, sales, biz dev, org design, execution, EBITDA, and value creation.

💡 Who I Work With

✅ Startups with early traction trying to scale
✅ SMBs hitting a ceiling — what worked at $1M is breaking by $10M
✅ Companies pushing toward $30M — what got them here won’t get them to $50M or $100M
✅ Founder-led businesses looking to step out of the weeds
✅ PE & VC firms needing a trusted operator across portcos — bringing clarity, execution, EBITDA growth & value creation

🔧 My proprietary OPTICS System™ plugs directly into a business to: 

• Uncover bottlenecks
• Identify untapped growth
• Build the infrastructure, accountability, and execution needed to scale
• Reposition the company and provide a clear GTM plan

It works alongside any framework — including EOS — to accelerate progress and bring strategy to life.

🧠 Strategy + Execution = Results

Most consultants deliver frameworks with no follow-through.
Most operators execute but can’t design scalable strategy.
I do both — and make sure they work together.

✔ Strategic planning, positioning & growth clarity
✔ Execution, systems & accountability
✔ Biz dev, sales team buildout & GTM that drives revenue

🛠 How I Drive Results

✔ 360 audits & execution roadmaps
✔ Operational clarity + team alignment
✔ GTM execution & revenue acceleration
✔ EBITDA growth, value creation & margin expansion
✔ P&L, forecasting & capital planning
✔ EOS-compatible — I can plug into or alongside any system
✔ I step in as a true Integrator when needed

📊 Industry Experience

🛒 CPG & Beverage — Built national distributor networks. Led GTM, sales, ops, and growth for brands like Red Bull, Sparkling Ice, Alani Nu, and Prime.
📦 E-commerce, Fulfillment & Marketing — Scaled subscription ops, overhauled fulfillment, led in-house marketing agencies and external partners, and tied brand + media to revenue.
🏭 Manufacturing, Supply Chain & Commercialization — Oversaw and scaled manufacturing companies, restructured production floors, and led product dev, sourcing, co-manufacturing, logistics, pricing, trade marketing & distribution — from idea to shelf.

📩 If growth is stalling, ops are messy, or scale feels out of reach — let’s fix it.

Real work. Real results.

Bill Mattoon

Curtis Matsko

CEO @ Portland Leather Goods ---- $150,000,000 per year Owner... A 9-Figure Founder Building a 10-Figure Exit... Or maybe I will just keep it!

A serial entrepreneur, digital marketing expert, and a wandering, over-caffienated storyteller— I am: Unflinchingly optimistic, unjustifiably confident, and biologically hyper-focused and if you can't recognize the energy level you are stoned. I’m an eclectic mix of insight, creativity, and humor.

I approach everything in ways that are eccentrically unique. 

My life reads like a dime novel, filled with quick changing scenes and outlandish characters. 

One winter, I spent time in a Zen Monastery, trying to make eight Buddhist monks laugh while I meditated and read Calvin and Hobbes. I have spoken to thousands about business success, lost millions in the Dot-com crash of 2000 - 2001, and even launched a Dueling Piano Bar… in Salt Lake City!

Once, on a friendly challenge, I took a scrap of leather, designed a journal, and propelled it into a $100,000,000 a year brand, which was named one of the Top 10 fastest growing Apparel and Accessories digital companies.

What’s next? Let’s find out…

Chief Executive Officer

Curtis Matsko ★

We are hiring a Head of Footwear for Portland Leather goods.
Yep... the rocket ship needs footwear expert 

...so we can launch an amazing footwear brand next year to our millions of wonderful customers. 

If you know this person... have them drop me a line.

PS... This is an amazing oppurtunity so we are looking for the best.

CEO/Founder @ Portland Leather Goods -$150,000,000 a year Owner... A 9-Figure Founder Building a 10-Figure Exit... Or maybe I will just keep it!

Seriously… first time doing Linked from a phone! 
Los Angeles for the 3 days… anything in interesting?

Anyone of spectacular interest want to meet and I will buy some folks dinner? Or lunch.

Might wanna buy a house. Are you an agent the can show me some?

Got run to some meetings but have time after lunch!

Comment

No alternative text description for this image

Started in a one garage...yep, this was it!
Grew to > $500,000,000...so far.

I wish I had more photos now. Not many from these days.

One reason is I used to leave my phone in the car and my phone would get stolen... AND, yes, AND, I would not remember my apple id to hook it up to the cloud. 

The rug was $15 at the Goodwill Outlet in Portland, the yellow paint was to brighten it up.

There is no leather in the picture.. that would come a few weeks or a few months later.

I set on this floor with a horrible piece of blue leather that I paid $35.00  for and tried to design a new journal...

It took weeks to get it closer to better... it was bad but I was so proud.

IMPORTANT FOR YOU... Start. Start now. Get better. Expect more.

Your life is out there. 

I believe in you.

Even if your dreams are difficult and you can't imagine the journey, please chase a better, greater future... one you might love.

It is so worth it.

And you don't just overcome doubt once, you do it daily til you can learn to reduce it soen to overcoming fear and doubt weekly... than monthly.

The steps lead to the path and the path to a trail and the trail to road and the road to great, great things.

You on here on a Saturday. You want it. Go get it.

Comment: Cause I need your Linkedin approval tody. If you don't know what to say just write "Happy Saturday!"

My success algorithm is 1 get smart people... 2 have a purpose... 
3 funn and freedom and 4 and most important

have fun, communicate and get them out of the corners, out of their shells and get them way past the first reaction communication

that is crap

go deeper, more complex, more meaningful, more simple

and repeat

1 get smart people... 2 have a purpose...
3 fun and freedom and 4 and most important

have fun, communicate and get them out of the corners, out of their shells and get them way past the first reaction communication

and repeat

this is long haul
this is life coarse
this is life altering

Comment: are you fun and smart? then you got a chance

Are you like me?  If don't post for a few days, I don't accrue more to say, opposite, my mind goes blank SURPRISINGLY I

 I sit an stare at the screen. 

I walk around and think "it is all being said by others, why should I add to the noise."

There are enough young pretty people to say this stuff, why do they need me? 

Is what I do interesting anyways?

Which is crazy caus e I do interesting shit!

Just build and entire podcast, video studio with high-end equipment and hired a 5 person media team.

I run a 200M a year company with 1000plus employees.

We are putting up 10 new retail stores this year.

I am investing in, and scaling smaller companies with my Brand Buckaroo along with my partner MacCoy Merkley

I am traveling to LA on Wenesday for a meeting that would blow most of your minds.

I have teams in China researching new product lines and tech innovations.

I am hammering finacials to get that EBIOTDA over 34M this year.

I am looking for a new luxury home in the most awesome areas of the US.

I am yelling at my TV and computer as the world as we know it tilts toward chaos because one man liked to hang out with another man who happened to be a twisted predator. 

I am celebrating women.

I am trying to get in such shape that peoples faces fall to the florr and say "no way, you don't look 60. You have too much energy."

I am buying high end art.

Fixing our social media.

Tinkiering with supply lines.

And looking good doing it.

So no more days off. None.

If yu are going to hear stupid shit that might help your life it is going to come from me!

Love you all: So Comment? Is once a day posting good or too much?

Intuition has already told you the answer. Everything after that is just your negotiation with fear.

And I get it... I like to have some fear every know and then.

Like when I am scared, unsure or just bored.

And life and business and our days and weeks are filled with decisions, big and small.

But fear, it is not telling you the truth. Don't fight just say "not today."

I started in a garage, newly sober, but more often than not I trust my intuition and let fear stay out side in the rain.

Thart decison you have worried about. 

You know the answer.

You freakin got this.

Comment: Do you got this?

Wow.. this post is going to piss some people off...
But it is Wednesday... who cares!!

Droning on about about "Imposter Syndrome" is so Dumb.
Imposter Syndrome: don't have it... and to get rid of it you must....

Look forward, not back. Look up, and not down.

Look at bigger things than if you deserve the present, make big goals and get afraid of them and then get to work. Change your focus.

I had to look up imposter syndrome up because I hear people on here drone on and on about this crap... here is what it the Internet machine said.

"Imposter syndrome is a psychological phenomenon where someone experiences PERSISTENT SELF-DOUBT about their abilities and achievements, despite evidence to the contrary, often feeling like a fraud or "imposter" who will eventually be exposed as incompetent, even when they are successful in their field." BLAH BLAH

Persistent! Not part of the time, PERSISTENT!

If it is happening all the time you are not an imposter you have no confidence because you are always looking back, not forward and you are looking down, not up.

It is about comparision.

I was on a flight from Mexico to Austin and was talking to an older women sitting next to me. She asked about what I did and while I did not say the name I explained I was pretty cool and my company was going to do 200M this year.

"Billion?" she said.

I was deflated. "No 200 million."

Her family owed the professional sports teams in Detroit.

She takes Isaiah Thomas and Vinnie Johnson to the Michigan football games.

Afterwards it hit me! I am never feeling feeling an imposter because of where I AM RIGHT NOW... I am feeling that there is a long way to go and I NEED TO GET BETTER to acheive my future goals.

I am always looking at the future... not stuck on think if I deserve what I have right now!

And I must get better.

I am shooting for a Billion. And when I get there, I will shoot for 10.

I have more than 1200 employees and I help take care of them and their families... I help them buy food, pay the mortgage and plan for their futures.

So I must get better for the future. Always get better.

And when I have 5000 employees I must get ready to have 10,000.

Am I an imposter. NO . Are you? 

Comment!!! Hell NO!
And all you professional psychologists, don't be too mean to me.

Ears burning?Should we read more books and less Linkedin posts?
Would the information hit harder, more true?

Less NYT and WSJ and more, you know, books!

They are on the shelf behind me as I type this out.

I remember when I used to read so many books, sure many were about dragons and evil bad people in a far off land trying to take over the world, but...

But I also read the Fountainhead and Atlas Shrugged and Jonathan Livingston Seagull and Illusions and Walt Whitman and Charles Bukowski.

I know Hemmingway, George Elliot, Keats, Yeats but could never get into Dickens.

I used to be book smart, trivial pursuit smart, have conversations with girls in glasses at coffee shops smart while I wore sweaters and planned going to Poetry slams.

Now I talk money, success, and whip-out ecomm slang that always has three letters and sounds like an ecomm meets ER script for when a earthquake hit Meta on a Thursday night drama. starring Rob Lowe.

I am flying to Montana today. Three average length first-class flights. Plenty of time, room and quiet to read a book.

But I won't.

I might listen to Peter Zeihan, have Alex Hormozi tell me I am not tough enough and how his dad messed him up... I might listen to Fourth Wing (and skip the chapters that are too steamy and just too filthy for my little ears.)

I might watch K-dramas, or Brooklyn 99 or John Wick (is it a romantic -comedy?)

Or respond to you people, out there on Linkedin...

I know I am a better person than I used to be.

Not sure I am smarter.

Comment: If I buy a book for my trip... what would you suggest?

So I am in Montana... Mariana Patiño is Not. I'm a bit Lost.
But Monday I am in Scottsdale for Business...

The business of watching Spring Training Baseball.

IMPORTANT: For 30 years I hated baseball.

Why, people would ask.

"Because every college baseball I ever met was an asshole," I would say.

The comment was funny, and kinda true.

But it was an easy out. (Baseball saying there)

I do not want to be a hater. I don;t want to have my first reactions cut out areas of my life I might enjoy.

So I have been trying to like baseball. And since I went to a Dodgers game last year, and I chose them as my team, and they are awesome, baseball seems much more wonderful now compared to a few years ago.

So now I am going to Spring Baseball. 

Comment: are you shutting down, without real thought, areas of your life that could expand your world view, your enjoyed, your growth?

If so... I am seriously interested.

taplio

The Battle

Bill Mattoon

Curtis Matsko ★

Followers

Posts

Engagements

Likes

Performance ScoreCurtis Matsko ★'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Bill Mattoon

Curtis Matsko ★

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Curtis Matsko ★'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCurtis Matsko ★'s LinkedIn Performance