BT Solutions Group

C-level expertise and perspective—without the full-time cost, hiring risk, or bandwidth strain.

I help founders, owners, and investors fix what’s broken, unlock growth, and build what’s needed to scale—faster, smarter, and leaner.

Who I Work With
✅ Startups with traction
✅ SMBs hitting ceilings—$1M to $10M
✅ Companies at $10M to $30M looking to reach $50M to $100M
✅ Founder-led orgs ready to scale
✅ PE & VC firms needing hands-on execution, EBITDA growth & value creation

As a Fractional COO and Advisor, I work in two ways:
• Hands-on leadership — stepping in as operator, integrator, or execution partner
→ 5–20 hours/week · 2–4 clients max · Monthly retainers
• Strategic advisory — providing clarity, planning, and decision-making support
→ 5–10 hours/month · 4–8 clients max · Monthly retainers

When needed, I scale through my trusted network—bringing in the right experts for Tech, HR, IT, Sales, Supply Chain, and more.

 Areas I support most:
🔹 Ops, Sales, Biz Dev, HR, Org Design, P&L, and Value Creation
🔹 Full P&L oversight—forecasting, modeling, KPIs, cost control, and funding readiness

Key Accomplishments
✅ Scaled a CPG distribution business from $0 to $100M ARR
✅ Reduced $20M in leases by 90% & turned $15M fleet liability into $2M profit
✅ Built GTM & investor-ready financials for startup beverage brand
✅ Created GTM plan for $10M Food Company 
✅ Cut costs 28% & grew subscribers 14x for $4M wellness e-com brand
✅ Built ops roadmap for $15M SaaS startup
✅ Ran in-house agency ops—brand, digital, content, and media

How I Drive Results
✔ Remove bottlenecks & unlock scale
✔ Strategic & financial leadership—P&L, KPIs, capital
✔ Build scalable systems & execution discipline
✔ Drive growth through GTM, sales, and business development

🔧 The OPTICS System™
Works with any framework (incl. EOS) to:
• Diagnose constraints
• Uncover growth levers
• Build scale-ready infrastructure
• Align teams & drive execution

📩 Let’s get you fixed.

Real work. Real results.

Fractional COO/Operator | Founder & CEO

Snake River Spirits

Investor-Led Turnaround | Fractional COO → F/T CEO & Board Member

Brought in by major investors to fix execution, cut costs, and reposition this liquor company after it burned through $12M in funding with no clear path forward. Transitioned from Fractional COO role to CEO and took full P&L ownership to drive profitability and restore investor confidence.

🔹 Key Wins:
✅ 2X EBITDA Growth – Increased margins through cost-cutting & operational efficiencies
✅ $2M in cost reductions – Eliminated waste & streamlined operations
✅ 2X revenue growth – Repositioned business to own key markets
✅ 2X new retail & distributor placements – Strengthened key relationships
✅ Secured $6M in new funding ($3M debt / $3M equity) – Backed by turnaround execution
✅ Expanded product portfolio – Launched innovation pipeline to drive future growth
✅ Fully restored investor confidence

💡 Proven expertise in value creation, financial strategy, and investor-driven turnarounds. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

President and CEO/Board Member

Catapult Partners

COO & Strategic Growth Advisor | Value Creation for Investor-Backed Businesses ($0-$30M)

Led turnarounds, repositioning, and operational scaling across five investor-backed companies, including three startups and two SMBs ($10M & $30M ARR). Focused on driving efficiency, structuring growth, and advising on financial strategy and P&L management to improve forecasting, controls, and profitability—leading to investor confidence.

🔹 Key Wins From Select Engagements:
✅ 2X EBITDA growth – Expanded margins through cost optimization & operational efficiencies
✅ 30% efficiency gains – Cut waste, streamlined execution, and improved scalability
✅ 42% revenue growth – Scaled operations & negotiated growth-driving contracts
✅ Implemented 5X scalable infrastructure – Built CRM, ERP, BI systems for growth
✅ Led market repositioning – Expanded customer base & improved margins

🔹 Industries these companies operated in:
CPG & Beverage | E-Commerce | Supply Chain & Distribution | Health & Beauty | Medical Device

💡 Proven value creation—optimizing operations, driving EBITDA growth, and maximizing enterprise value. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

COO  

We Pack Logistics

COO | Multi-Industry SMB Leadership (7 Companies, $100M+ Revenue, Family-Owned Businesses)

Led transformation across seven SMB & LMM businesses (including We Pack Logistics) under the HWH parent company, driving significant growth, profitability, and operational efficiency while overseeing P&L, financial strategy, and capital allocation across diverse industries.

🔹 Select Achievements:
✅ 3X revenue growth & 90% EBITDA increase – Diversified customer base and offerings while optimizing operations, streamlining processes & reducing inefficiencies
✅ 40% profitability boost – Diversified client base & secured Fortune 500/global contracts
✅ 20% efficiency gains – Digitally transformed operations (ERP, WMS, TMS, CRM), improving inventory accuracy & reducing errors

🔹 Industries these businesses operated in:
Food & Beverage | CPG & Distribution | Logistics & Supply Chain | Manufacturing & Contract Packaging | Warehousing, Engineering & Construction

💡 These experiences provided the equivalent of a "PHD" in operating SMBs and shaped my expertise in fixing, scaling, and optimizing businesses—experience I now bring to startups, SMBs & investor-backed companies as a Fractional Ops and Strategic Growth leader.

President of We Pack Logistics & COO of HWH Companies (Holding Co.)

Talking Rain Beverage Company®

Sales & Distribution Expansion | Sparkling Ice

Led sales growth during explosive expansion, scaling distribution and optimizing retail authorizations for national reach.

✔ 10X+ revenue growth – Built a 130-distributor network, streamlining national sales
✔ Reorganized & scaled sales team to align operations with surging demand
✔ Secured key retail placements, strengthening distribution partnerships

💡 Helped Sparkling Ice transition from a regional brand to a nationally recognized market leader.

Director of Sales

Red Bull

Pioneering Red Bull’s U.S. Distribution Model

One of the first U.S. employees at Red Bull, pioneered the company-owned distribution model, scaling operations, and leading P&L for three high-growth distribution businesses.

🔹 Key Achievements:
✔ Built & scaled two distribution businesses, growing from $0 to $30M and $3M to $40M ARR
✔ Optimized operations & increased EBITDA 2-3X through efficiency & profitability improvements
✔ Developed infrastructure & best practices that fueled national expansion

💡 This experience shaped my passion and expertise for building, scaling, and optimizing businesses and GTM strategies —skills I now apply as a Fractional Ops & Strategic Growth leader.

General Manager

Fractional Executive Leader / Advisor / Consultant

🚀 I’ve built and scaled businesses from $0 to $100M.

Now I help founders, owners, operators, and investors grow companies in the $0–$30M range — faster, leaner, and smarter.

As a Fractional COO / Operator & Advisor, I help businesses scale by fixing what’s broken, unlocking what’s next, and building what’s needed — across ops, sales, biz dev, org design, execution, EBITDA, and value creation.

💡 Who I Work With

✅ Startups with early traction trying to scale
✅ SMBs hitting a ceiling — what worked at $1M is breaking by $10M
✅ Companies pushing toward $30M — what got them here won’t get them to $50M or $100M
✅ Founder-led businesses looking to step out of the weeds
✅ PE & VC firms needing a trusted operator across portcos — bringing clarity, execution, EBITDA growth & value creation

🔧 My proprietary OPTICS System™ plugs directly into a business to: 

• Uncover bottlenecks
• Identify untapped growth
• Build the infrastructure, accountability, and execution needed to scale
• Reposition the company and provide a clear GTM plan

It works alongside any framework — including EOS — to accelerate progress and bring strategy to life.

🧠 Strategy + Execution = Results

Most consultants deliver frameworks with no follow-through.
Most operators execute but can’t design scalable strategy.
I do both — and make sure they work together.

✔ Strategic planning, positioning & growth clarity
✔ Execution, systems & accountability
✔ Biz dev, sales team buildout & GTM that drives revenue

🛠 How I Drive Results

✔ 360 audits & execution roadmaps
✔ Operational clarity + team alignment
✔ GTM execution & revenue acceleration
✔ EBITDA growth, value creation & margin expansion
✔ P&L, forecasting & capital planning
✔ EOS-compatible — I can plug into or alongside any system
✔ I step in as a true Integrator when needed

📊 Industry Experience

🛒 CPG & Beverage — Built national distributor networks. Led GTM, sales, ops, and growth for brands like Red Bull, Sparkling Ice, Alani Nu, and Prime.
📦 E-commerce, Fulfillment & Marketing — Scaled subscription ops, overhauled fulfillment, led in-house marketing agencies and external partners, and tied brand + media to revenue.
🏭 Manufacturing, Supply Chain & Commercialization — Oversaw and scaled manufacturing companies, restructured production floors, and led product dev, sourcing, co-manufacturing, logistics, pricing, trade marketing & distribution — from idea to shelf.

📩 If growth is stalling, ops are messy, or scale feels out of reach — let’s fix it.

Real work. Real results.

Bill Mattoon

Nutrabolt

• Drive sales growth and expand distribution for Nutrabolt within the territory.
• Secure new points of distribution, increase brand visibility, and optimize merchandising.
• Manage key account relationships, collaborate with distributors, and track performance using CRM tools.

Field Execution Manager, Beverage – UT (C4 Energy)

Green House Agency, Inc

Area Manager, Beverage (C4 Energy)

Congo Brands

👨‍💼Operations Manager (Supporting the achievement of a 174.89% Increase in revenue from 2022 to 2023):

- Supported the execution of the new business plan and policies, ensuring alignment with company objectives and facilitating smooth implementation.
- Assisted new managers (General Sales Manager, Merchandise Manager, District Manager) in redistributing all responsibilities.
- Provided support in expanding the sales team, enhancing market coverage, and driving revenue growth.
- Successfully doubled the vehicle fleet, improving delivery capacity and meeting increasing customer demand.

🏢 Warehouse Management:

- Implemented updated procedures for warehouse operations.
- Maintained organization of products within the warehouse to facilitate efficient operations and minimize out-of-stock situations.
- Managed vehicle fleet maintenance to ensure efficient transportation and delivery.

🚚 Delivery Drivers Management:

- Directed recruitment, training, and coaching efforts for the delivery drivers' team, ensuring their proficiency and adherence to performance standards.
- Formulated and optimized delivery routes to accommodate presales generated by the sales team, thereby maximizing efficiency, customer satisfaction, and ultimately daily revenue.

Operations Manager

🏢 Warehouse Management & Sales Support (Achieving a 165.56% Increase in Revenue from 2021 to 2022)

- Established and executed novel warehouse operation procedures, organizing products to streamline operations, and employing strategies to prevent and address out-of-stock situations while overseeing inventory management to maintain precise stock levels.
- Actively participated in recruiting, training, and coaching new account managers to ensure effective performance, contribute to a high-performing sales team, and provide invaluable support.
- Provided support to the sales team by managing the execution of sales programs, tracking KPIs, and analyzing sales results.

🚚 Delivery Drivers Management:

- Directed the recruitment, training, and coaching efforts for the delivery drivers' team, ensuring their proficiency and adherence to performance standards.
- Formulated and optimized delivery routes to accommodate presales generated by the sales team, thereby maximizing efficiency, customer satisfaction, and ultimately daily revenue.

🛍️ Merchandising Management:

- Established and effectively managed the merchandising team, guiding their hiring processes, overseeing comprehensive training programs, and providing day-to-day supervision, including weekends.
- Designing and implementing a robust training and coaching regimen for new merchandisers, fostering their skill development and alignment with organizational objectives.
- Orchestrated the execution of merchandising strategies by meticulously crafting merchandising routes to optimize efficiency and ultimately maximize daily revenue.

Warehouse Manager

🏆 Achievements:
- Ranked as the #1 Account Manager in the Great Basin Area (Utah/Nevada/Arizona).
- Among the Top 10 Account Managers nationwide in the 2021 Ranking.

💼 Key Accomplishments:
- Consistently met and exceeded sales targets.
- Proven ability to build strong relationships with decision makers at client accounts.
- Extensive experience executing highly effective sales programs.
- Expertise in building displays and securing new spaces in coolers and additional displays.

🔑 Key Characteristics:
- High capacity to identify sales opportunities and capitalize on them effectively.
- Excellent communication skills, both verbal and written, for negotiation and persuasion.
- Skillful in managing customer relationships, fostering loyalty and collaboration.
- Creativity and proactivity in problem-solving to overcome obstacles and achieve goals.
- Adaptability to work in a dynamic environment and respond promptly to market demands

Account Manager

Cintas

- Complete & Achieved, Service Sales Representative certification within 3 months.

Service Sale Representative

Salt City Baking

Route Delivey Driver

Papa Pita Bakery

Meet and exceed sales goals, through 100% sales plans execution, additional displays and control of return it product.

Area Sales Representative

Global 360 C.A.

- Launching of 4 new products for groceries & retail stores within first year of operations.
- Development of new business and logistics nationwide within the first year.

Managing Partner

Innovaciones Quimicas Venezuela, C.A. (INQUIVEN)

- Development of new industrial chemicals
- Development of home care cleaning line of products for groceries stores.
- Design and installation of new production area.

Carbones del Zulia, S.A. (CARBOZULIA)

Supervision of coal mining operations in open pit mine, managing work teams of 20/30 operators in a 24/7 schedule.

Supervisor

Dynamic and innovative sales and operations leader with a wealth of experience in the Consumer Packaged Goods (CPG) industry. Renowned for expertise in Direct Store Delivery (DSD) procedures, strategic sales planning, and flawless execution of promotions. Adept at inspiring and empowering teams through effective communication and training. Recognized for consistently driving revenue growth, streamlining operational processes, and fostering high-performance cultures

taplio

The Battle

Bill Mattoon

Doug Faria

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?