BT Solutions Group

C-level expertise and perspective—without the full-time cost, hiring risk, or bandwidth strain.

I help founders, owners, and investors fix what’s broken, unlock growth, and build what’s needed to scale—faster, smarter, and leaner.

Who I Work With
✅ Startups with traction
✅ SMBs hitting ceilings—$1M to $10M
✅ Companies at $10M to $30M looking to reach $50M to $100M
✅ Founder-led orgs ready to scale
✅ PE & VC firms needing hands-on execution, EBITDA growth & value creation

As a Fractional COO and Advisor, I work in two ways:
• Hands-on leadership — stepping in as operator, integrator, or execution partner
→ 5–20 hours/week · 2–4 clients max · Monthly retainers
• Strategic advisory — providing clarity, planning, and decision-making support
→ 5–10 hours/month · 4–8 clients max · Monthly retainers

When needed, I scale through my trusted network—bringing in the right experts for Tech, HR, IT, Sales, Supply Chain, and more.

 Areas I support most:
🔹 Ops, Sales, Biz Dev, HR, Org Design, P&L, and Value Creation
🔹 Full P&L oversight—forecasting, modeling, KPIs, cost control, and funding readiness

Key Accomplishments
✅ Scaled a CPG distribution business from $0 to $100M ARR
✅ Reduced $20M in leases by 90% & turned $15M fleet liability into $2M profit
✅ Built GTM & investor-ready financials for startup beverage brand
✅ Created GTM plan for $10M Food Company 
✅ Cut costs 28% & grew subscribers 14x for $4M wellness e-com brand
✅ Built ops roadmap for $15M SaaS startup
✅ Ran in-house agency ops—brand, digital, content, and media

How I Drive Results
✔ Remove bottlenecks & unlock scale
✔ Strategic & financial leadership—P&L, KPIs, capital
✔ Build scalable systems & execution discipline
✔ Drive growth through GTM, sales, and business development

🔧 The OPTICS System™
Works with any framework (incl. EOS) to:
• Diagnose constraints
• Uncover growth levers
• Build scale-ready infrastructure
• Align teams & drive execution

📩 Let’s get you fixed.

Real work. Real results.

Fractional COO/Operator | Founder & CEO

Snake River Spirits

Investor-Led Turnaround | Fractional COO → F/T CEO & Board Member

Brought in by major investors to fix execution, cut costs, and reposition this liquor company after it burned through $12M in funding with no clear path forward. Transitioned from Fractional COO role to CEO and took full P&L ownership to drive profitability and restore investor confidence.

🔹 Key Wins:
✅ 2X EBITDA Growth – Increased margins through cost-cutting & operational efficiencies
✅ $2M in cost reductions – Eliminated waste & streamlined operations
✅ 2X revenue growth – Repositioned business to own key markets
✅ 2X new retail & distributor placements – Strengthened key relationships
✅ Secured $6M in new funding ($3M debt / $3M equity) – Backed by turnaround execution
✅ Expanded product portfolio – Launched innovation pipeline to drive future growth
✅ Fully restored investor confidence

💡 Proven expertise in value creation, financial strategy, and investor-driven turnarounds. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

President and CEO/Board Member

Catapult Partners

COO & Strategic Growth Advisor | Value Creation for Investor-Backed Businesses ($0-$30M)

Led turnarounds, repositioning, and operational scaling across five investor-backed companies, including three startups and two SMBs ($10M & $30M ARR). Focused on driving efficiency, structuring growth, and advising on financial strategy and P&L management to improve forecasting, controls, and profitability—leading to investor confidence.

🔹 Key Wins From Select Engagements:
✅ 2X EBITDA growth – Expanded margins through cost optimization & operational efficiencies
✅ 30% efficiency gains – Cut waste, streamlined execution, and improved scalability
✅ 42% revenue growth – Scaled operations & negotiated growth-driving contracts
✅ Implemented 5X scalable infrastructure – Built CRM, ERP, BI systems for growth
✅ Led market repositioning – Expanded customer base & improved margins

🔹 Industries these companies operated in:
CPG & Beverage | E-Commerce | Supply Chain & Distribution | Health & Beauty | Medical Device

💡 Proven value creation—optimizing operations, driving EBITDA growth, and maximizing enterprise value. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

COO  

We Pack Logistics

COO | Multi-Industry SMB Leadership (7 Companies, $100M+ Revenue, Family-Owned Businesses)

Led transformation across seven SMB & LMM businesses (including We Pack Logistics) under the HWH parent company, driving significant growth, profitability, and operational efficiency while overseeing P&L, financial strategy, and capital allocation across diverse industries.

🔹 Select Achievements:
✅ 3X revenue growth & 90% EBITDA increase – Diversified customer base and offerings while optimizing operations, streamlining processes & reducing inefficiencies
✅ 40% profitability boost – Diversified client base & secured Fortune 500/global contracts
✅ 20% efficiency gains – Digitally transformed operations (ERP, WMS, TMS, CRM), improving inventory accuracy & reducing errors

🔹 Industries these businesses operated in:
Food & Beverage | CPG & Distribution | Logistics & Supply Chain | Manufacturing & Contract Packaging | Warehousing, Engineering & Construction

💡 These experiences provided the equivalent of a "PHD" in operating SMBs and shaped my expertise in fixing, scaling, and optimizing businesses—experience I now bring to startups, SMBs & investor-backed companies as a Fractional Ops and Strategic Growth leader.

President of We Pack Logistics & COO of HWH Companies (Holding Co.)

Talking Rain Beverage Company®

Sales & Distribution Expansion | Sparkling Ice

Led sales growth during explosive expansion, scaling distribution and optimizing retail authorizations for national reach.

✔ 10X+ revenue growth – Built a 130-distributor network, streamlining national sales
✔ Reorganized & scaled sales team to align operations with surging demand
✔ Secured key retail placements, strengthening distribution partnerships

💡 Helped Sparkling Ice transition from a regional brand to a nationally recognized market leader.

Director of Sales

Red Bull

Pioneering Red Bull’s U.S. Distribution Model

One of the first U.S. employees at Red Bull, pioneered the company-owned distribution model, scaling operations, and leading P&L for three high-growth distribution businesses.

🔹 Key Achievements:
✔ Built & scaled two distribution businesses, growing from $0 to $30M and $3M to $40M ARR
✔ Optimized operations & increased EBITDA 2-3X through efficiency & profitability improvements
✔ Developed infrastructure & best practices that fueled national expansion

💡 This experience shaped my passion and expertise for building, scaling, and optimizing businesses and GTM strategies —skills I now apply as a Fractional Ops & Strategic Growth leader.

General Manager

Fractional Executive Leader / Advisor / Consultant

🚀 I’ve built and scaled businesses from $0 to $100M.

Now I help founders, owners, operators, and investors grow companies in the $0–$30M range — faster, leaner, and smarter.

As a Fractional COO / Operator & Advisor, I help businesses scale by fixing what’s broken, unlocking what’s next, and building what’s needed — across ops, sales, biz dev, org design, execution, EBITDA, and value creation.

💡 Who I Work With

✅ Startups with early traction trying to scale
✅ SMBs hitting a ceiling — what worked at $1M is breaking by $10M
✅ Companies pushing toward $30M — what got them here won’t get them to $50M or $100M
✅ Founder-led businesses looking to step out of the weeds
✅ PE & VC firms needing a trusted operator across portcos — bringing clarity, execution, EBITDA growth & value creation

🔧 My proprietary OPTICS System™ plugs directly into a business to: 

• Uncover bottlenecks
• Identify untapped growth
• Build the infrastructure, accountability, and execution needed to scale
• Reposition the company and provide a clear GTM plan

It works alongside any framework — including EOS — to accelerate progress and bring strategy to life.

🧠 Strategy + Execution = Results

Most consultants deliver frameworks with no follow-through.
Most operators execute but can’t design scalable strategy.
I do both — and make sure they work together.

✔ Strategic planning, positioning & growth clarity
✔ Execution, systems & accountability
✔ Biz dev, sales team buildout & GTM that drives revenue

🛠 How I Drive Results

✔ 360 audits & execution roadmaps
✔ Operational clarity + team alignment
✔ GTM execution & revenue acceleration
✔ EBITDA growth, value creation & margin expansion
✔ P&L, forecasting & capital planning
✔ EOS-compatible — I can plug into or alongside any system
✔ I step in as a true Integrator when needed

📊 Industry Experience

🛒 CPG & Beverage — Built national distributor networks. Led GTM, sales, ops, and growth for brands like Red Bull, Sparkling Ice, Alani Nu, and Prime.
📦 E-commerce, Fulfillment & Marketing — Scaled subscription ops, overhauled fulfillment, led in-house marketing agencies and external partners, and tied brand + media to revenue.
🏭 Manufacturing, Supply Chain & Commercialization — Oversaw and scaled manufacturing companies, restructured production floors, and led product dev, sourcing, co-manufacturing, logistics, pricing, trade marketing & distribution — from idea to shelf.

📩 If growth is stalling, ops are messy, or scale feels out of reach — let’s fix it.

Real work. Real results.

Bill Mattoon

Kensho Craft

At Kensho Craft, I design internal systems, rhythms, and strategic infrastructure to help founder-led companies scale with clarity, calm, and operational integrity.

This is not agency work — it’s embedded business architecture built from the inside out.

I created Kensho Craft to serve as a vehicle for deploying trusted operators and execution partners into moments that matter: scaling, restructuring, launching, or stabilizing. The work flexes based on the company’s stage — but the outcome is always the same: a stronger business with fewer blind spots and more room to breathe.

Across SaaS, e-commerce, e-learning, service-based businesses, agencies, and wellness ventures, engagements often include:

- Strategic planning and execution frameworks
- Designing and implementing GTM systems and OKRs
- Structuring org charts and role clarity to support growth
- Leading cross-functional alignment across product, sales, marketing, finance, and CS
- Rebuilding operational cadence, decision-making processes, and team accountability

Kensho Craft supports a range of partnerships — fractional, project-based, or full-time embedded — depending on the needs and season of the business.

This is business clarity in motion.

It’s what I built for others, and what I built for myself.

📍 kenshocam.com
📬 cam@kenshocraft.com

Founder & Principal Operator

I step into high-trust roles as a strategic partner to CEOs, founders, and executive teams — providing structure, clarity, and operational leverage when it matters most.

This work is often behind the scenes, but at the heart of the business. I help leadership teams:

- Translate ambiguity into aligned, actionable priorities
- Uncover hidden friction points between departments or execs
- Navigate restructures, pivots, and go-to-market shifts
- Prepare key decisions with clarity and follow-through
- Act as a steady sounding board in high-pressure moments

I’m often brought in when:

- The founder needs a strategic mirror who isn’t just another coach
- The CEO needs a second brain to carry cross-functional execution
- The executive team needs cohesion, rhythm, and reporting that sticks

This isn’t about facilitation. It’s about leadership in the middle — where insight becomes movement, and decisions turn into measurable momentum.

When the leadership team gets clear, the entire business moves differently.

That’s the work I stand for.

Strategic Advisor | Embedded Operator for Founders

Alderaan Operations Solutions

Alderaan partners with agencies who need embedded operational support — without the overhead of hiring in-house.

As a Fractional Senior Director of Operations, I’m placed directly into client businesses to act as their operational right hand — bringing clarity, structure, and sustainable systems to growing teams.

My focus: turn visionary ambition into grounded execution.

This work draws on over 8 years of experience supporting founders and executive teams across SaaS, eCommerce, e-learning, wellness, and agencies.

I specialize in bringing calm to chaos — designing operational systems, aligning cross-functional teams, and helping businesses scale without burning out their people.

What I love about this model is the mutual alignment: founders get dedicated strategic support, I get to focus on doing my best work, and Alderaan handles the matchmaking, contracts, and coordination behind the scenes.

In this role, I operate as an embedded leader — not just advising, but building. I’m currently supporting client companies with:

- Day-to-day operations oversight
- Internal systems design and optimization
- Team accountability, rhythm, and reporting
- Project management and operational leadership
- Cross-functional alignment across sales, marketing, and delivery

This model allows me to stay hands-on, mission-aligned, and deeply invested in the success of the businesses I serve — while also remaining flexible enough to contribute to other creative and strategic projects across my ecosystem.

Fractional Senior Director of Operations

Revenue Operations Alliance

Member

Fractionals United

NoCodeOps by Zapier

Spyglass Ops

Spyglass Ops was an opportunity to build something from the ground up — creating a sales and marketing system from scratch in an environment that required adaptability, strategic thinking, and a willingness to experiment.

The challenge wasn’t just about setting up systems; it was about aligning execution with vision. I designed and implemented frameworks to drive revenue growth, optimize lead generation, and establish clear pathways for customer acquisition.

Specifically, launching a GTM strategy with two core service offerings — a recruiting offer, and a systems audit. But execution is only as strong as the foundation it’s built on, and despite best efforts, the company struggled to bridge the gap between ambition and operational consistency.

Not every project ends in the success you envision, but every experience offers something valuable. At Spyglass Ops, I saw firsthand how critical alignment is — not just between systems and strategy, but between leadership, execution, and long-term viability. 

Even in an uphill battle, the frameworks I created had the potential to drive results with the right consistency behind them. That lesson sharpened my ability to spot what makes growth sustainable — and what makes it fragile.

spyglassops.com

Systems and tools used: ClickUp, GoHighLevel, Indeed, Slack, Stripe, GSuite

Fractional COO | Strategic Advisor to CEO

Clearly Trained

When I stepped into Clearly Trained, the company was at a turning point. They had the expertise and the demand, but the internal structure wasn’t built to support sustainable growth. My focus was to change that — bringing clarity to the chaos, implementing systems that worked, and helping the company scale with confidence.

In my first 30 days, I helped add $200,000 to the company’s revenue by optimizing internal operations and refining the way projects were managed. One of the most impactful moves was hiring a Director of Operations, ensuring the company had a leader who could drive execution and keep things running smoothly.

To support long-term success, I built the foundation of their project management system using Notion, transforming scattered workflows into a structured, efficient system that empowered the team to stay on top of priorities. Beyond the systems, my role extended into ongoing consultation and coaching — helping leadership refine processes, improve decision-making, and create a stronger foundation for growth.

This work wasn’t just about putting out fires — it was about building something that lasts. Though Clearly Trained ultimately closed its doors after 25 years in business, because the CEO wanted to retire, the systems, leadership, and structure we put in place helped the company operate with greater clarity and stability in its final chapter.

Core contributions:

- $200,000 revenue increase in first 30 days
- Hired and transitioned leadership to a Director of Operations
- Built an end-to-end project management system in Notion
- Partnered directly with the founder on executive leadership and decision-making

Systems used: Notion, Slack, GSuite, Stripe, Zoom

Key themes: Transformation, stabilization, leverage, leadership coaching, operational infrastructure

Strategic Consultant & Growth Advisor

SCG Agency (Prime IV Hydration & Wellness)

Joining SCG Agency was an opportunity to step into a fast-paced environment where high standards were the norm, and excellence wasn’t negotiable.

My role wasn’t just to manage operations — it was to create the systems, frameworks, and team alignment that would drive sustainable growth and position the agency for long-term success.

One of the highlights of my time at SCG was hiring and mentoring key team members, including one team member, who joined despite living halfway across the world.

Their dedication — waking up at 3 a.m. in Guam to attend meetings — was a testament to the culture we built: one where people felt valued, trusted, and committed to a shared vision.

To support this level of engagement, I designed operational frameworks using GoHighLevel, Notion, and an internal documentation strategy that streamlined communication, clarified priorities, and made accountability effortless.

From refining workflows to improving project management systems, every decision was about enabling the team to work smarter and with more focus. This approach not only improved productivity but also created an environment where creativity and collaboration could thrive.

When PrimeIV merged with SCG, I was invited to play a key role in the agency’s next chapter — a reflection of the trust and value placed in my leadership.

While I ultimately chose to pursue my own path, the systems I implemented and the team I built became key components of the agency’s success during and after the acquisition process.

This experience reinforced what I know to be true: that great outcomes are the result of great systems, clear communication, and a culture where people feel empowered to do their best work.

https://primeivhydration.com/
https://www.scgagency.com/prime

Systems used: GoHighLevel, Notion, Slack, GSuite, Facebook Ads Manager, Twilio, Yext, Stripe, Looker Studio, ClickUp, Freshdesk, Loom, Zoom, Hubstaff

Partner & Chief Operations Officer

Dogslanding

Dogslanding was an exercise in precision — every detail mattered, and the margin for error was razor-thin. The founder had exceptionally high standards, which pushed me to refine and elevate every aspect of the business, from product positioning to ad performance and conversion optimization.

My role wasn’t just about keeping up — it was about bringing a level of execution that met and exceeded those standards. I took ownership of improving a content distribution system, including ad creative, refining website CRO, and designing an influencer UGC strategy that turned customer enthusiasm into a scalable acquisition engine.

The work wasn’t always easy, but that was the appeal: to take something already excellent and make it even sharper, more effective, and more compelling.

I also recruited, onboarded, trained, and managed a Product Manager, Senior Media Buyer, CRO Specialist, Copywriters, Video Editors, and a Brand Manager. Each new hire was a strategic addition, infusing fresh talent and energy into the company.

When I started, Dogslanding had two main products. By the end of my contract, we were poised to launch the fourth product, marking a significant expansion in the company's market presence.

The most valuable lesson from this experience was that great marketing isn’t about making noise — it’s about clarity, alignment, and ensuring every touchpoint reflects the essence of the brand.

That’s what we built at Dogslanding, and it’s a philosophy I carry into every project I take on.

Systems used: Notion, GSuite, Facebook Ads Manager, Shopify, Slack, Indeed, Zoom

Strategic Operator & Advisor

High Performance Founder

When I joined HPF as its first team member, the business had immense potential but lacked the systems and team structure to scale sustainably.

Over two years, I laid the operational foundation that transformed it into a consistent seven-figure business with profit margins exceeding 50%.

It started with people. I hired and onboarded seven key team members across sales, marketing, customer success, and operations—focusing on those who aligned with the founder’s vision and were capable of delivering at a high level.

Then, I built the operational backbone to support their success: implementing cross-functional communication systems, establishing clear responsibilities and workflows, and leading weekly sprint meetings that kept the team focused, accountable, and engaged.

We created a digital HQ in Notion that became the centralized source of truth—housing SOPs, meeting agendas, team directories, project trackers, and performance dashboards. I implemented automation systems using Zapier, Pipedrive, Calendly, and Slack to streamline the buyer journey from application to onboarding.

We developed onboarding protocols, fulfillment workflows, a performance management process, and a repeatable rhythm that supported scale without burning out the team.

Our efforts extended beyond internal infrastructure. As we moved from a one-to-one coaching model into a scalable membership offer, I helped design the client journey and created a custom care package workflow in partnership with our fulfillment vendor. I also implemented new communication systems between support and fulfillment to improve client delivery.

Over time, I transitioned ownership of operations to a team member I hired and mentored. She went on to lead all project management, team communications, and day-to-day operations—a reflection of the strength and sustainability of the systems we built.

To this day, the company continues to use many of the tools, systems, and team practices we implemented during my tenure.

Strategic Operator (Fractional)

Hi, I’m Cam.

I’m the Integrator to Visionary Leaders — a steady strategic operator who helps founders and executives scale their companies with structure, clarity, and care.

I’m currently exploring full-time, fractional, and advisory opportunities — whether that’s stepping in as COO, GM, Chief of Staff or right-hand operator to help take something meaningful to its next level of growth.

Over the past 8 years, I’ve served across SaaS, e-learning, wellness, agencies, and e-commerce — helping organizations move from complexity to coherence.

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My focus is simple:

- Build high-functioning systems.
- Align cross-functional teams.
- Create sustainable, human-centered growth.

I’ve held leadership roles like COO, GM, Director of Operations, Operations Manager, and Chief of Staff — taking responsibility for strategy, operations, and organizational transformation from the inside.

I don’t just advise — I embed, I build, and I stay accountable to outcomes.

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This work often includes:

1. Turning strategy into operating systems that translate vision into real-world movement.

2. Supporting leadership through critical inflection points — launches, restructures, growth pivots.

3. Designing go-to-market systems that connect sales, marketing, and delivery.

4. Building operating cadences, dashboards, and reporting rhythms that drive clarity without creating chaos.

5. Helping leadership teams rebuild trust, reconnect departments, and move as one.

6. Creating cross-functional alignment between sales, marketing, customer success, product, operations, GTM, and finance — making scale smoother and more human.

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The common thread: I help organizations grow — with clarity, structure, and a commitment to honoring both the mission and the people building it.

I believe the best companies are not just designed to perform under pressure — they are designed to take care of their people under pressure, too.

Outside of work, you’ll usually find me writing, capturing landscapes, or spending time with my wife and our dogs.

If you’re building something serious and need a steady hand to help translate vision into traction — let’s connect.

📬 cam@kenshocraft.com
🌐 www.kenshocam.com

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Bill Mattoon

Cam Martinez

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