BT Solutions Group

C-level expertise and perspective—without the full-time cost, hiring risk, or bandwidth strain.

I help founders, owners, and investors fix what’s broken, unlock growth, and build what’s needed to scale—faster, smarter, and leaner.

Who I Work With
✅ Startups with traction
✅ SMBs hitting ceilings—$1M to $10M
✅ Companies at $10M to $30M looking to reach $50M to $100M
✅ Founder-led orgs ready to scale
✅ PE & VC firms needing hands-on execution, EBITDA growth & value creation

As a Fractional COO and Advisor, I work in two ways:
• Hands-on leadership — stepping in as operator, integrator, or execution partner
→ 5–20 hours/week · 2–4 clients max · Monthly retainers
• Strategic advisory — providing clarity, planning, and decision-making support
→ 5–10 hours/month · 4–8 clients max · Monthly retainers

When needed, I scale through my trusted network—bringing in the right experts for Tech, HR, IT, Sales, Supply Chain, and more.

 Areas I support most:
🔹 Ops, Sales, Biz Dev, HR, Org Design, P&L, and Value Creation
🔹 Full P&L oversight—forecasting, modeling, KPIs, cost control, and funding readiness

Key Accomplishments
✅ Scaled a CPG distribution business from $0 to $100M ARR
✅ Reduced $20M in leases by 90% & turned $15M fleet liability into $2M profit
✅ Built GTM & investor-ready financials for startup beverage brand
✅ Created GTM plan for $10M Food Company 
✅ Cut costs 28% & grew subscribers 14x for $4M wellness e-com brand
✅ Built ops roadmap for $15M SaaS startup
✅ Ran in-house agency ops—brand, digital, content, and media

How I Drive Results
✔ Remove bottlenecks & unlock scale
✔ Strategic & financial leadership—P&L, KPIs, capital
✔ Build scalable systems & execution discipline
✔ Drive growth through GTM, sales, and business development

🔧 The OPTICS System™
Works with any framework (incl. EOS) to:
• Diagnose constraints
• Uncover growth levers
• Build scale-ready infrastructure
• Align teams & drive execution

📩 Let’s get you fixed.

Real work. Real results.

Fractional COO/Operator | Founder & CEO

Snake River Spirits

Investor-Led Turnaround | Fractional COO → F/T CEO & Board Member

Brought in by major investors to fix execution, cut costs, and reposition this liquor company after it burned through $12M in funding with no clear path forward. Transitioned from Fractional COO role to CEO and took full P&L ownership to drive profitability and restore investor confidence.

🔹 Key Wins:
✅ 2X EBITDA Growth – Increased margins through cost-cutting & operational efficiencies
✅ $2M in cost reductions – Eliminated waste & streamlined operations
✅ 2X revenue growth – Repositioned business to own key markets
✅ 2X new retail & distributor placements – Strengthened key relationships
✅ Secured $6M in new funding ($3M debt / $3M equity) – Backed by turnaround execution
✅ Expanded product portfolio – Launched innovation pipeline to drive future growth
✅ Fully restored investor confidence

💡 Proven expertise in value creation, financial strategy, and investor-driven turnarounds. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

President and CEO/Board Member

Catapult Partners

COO & Strategic Growth Advisor | Value Creation for Investor-Backed Businesses ($0-$30M)

Led turnarounds, repositioning, and operational scaling across five investor-backed companies, including three startups and two SMBs ($10M & $30M ARR). Focused on driving efficiency, structuring growth, and advising on financial strategy and P&L management to improve forecasting, controls, and profitability—leading to investor confidence.

🔹 Key Wins From Select Engagements:
✅ 2X EBITDA growth – Expanded margins through cost optimization & operational efficiencies
✅ 30% efficiency gains – Cut waste, streamlined execution, and improved scalability
✅ 42% revenue growth – Scaled operations & negotiated growth-driving contracts
✅ Implemented 5X scalable infrastructure – Built CRM, ERP, BI systems for growth
✅ Led market repositioning – Expanded customer base & improved margins

🔹 Industries these companies operated in:
CPG & Beverage | E-Commerce | Supply Chain & Distribution | Health & Beauty | Medical Device

💡 Proven value creation—optimizing operations, driving EBITDA growth, and maximizing enterprise value. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

COO  

We Pack Logistics

COO | Multi-Industry SMB Leadership (7 Companies, $100M+ Revenue, Family-Owned Businesses)

Led transformation across seven SMB & LMM businesses (including We Pack Logistics) under the HWH parent company, driving significant growth, profitability, and operational efficiency while overseeing P&L, financial strategy, and capital allocation across diverse industries.

🔹 Select Achievements:
✅ 3X revenue growth & 90% EBITDA increase – Diversified customer base and offerings while optimizing operations, streamlining processes & reducing inefficiencies
✅ 40% profitability boost – Diversified client base & secured Fortune 500/global contracts
✅ 20% efficiency gains – Digitally transformed operations (ERP, WMS, TMS, CRM), improving inventory accuracy & reducing errors

🔹 Industries these businesses operated in:
Food & Beverage | CPG & Distribution | Logistics & Supply Chain | Manufacturing & Contract Packaging | Warehousing, Engineering & Construction

💡 These experiences provided the equivalent of a "PHD" in operating SMBs and shaped my expertise in fixing, scaling, and optimizing businesses—experience I now bring to startups, SMBs & investor-backed companies as a Fractional Ops and Strategic Growth leader.

President of We Pack Logistics & COO of HWH Companies (Holding Co.)

Talking Rain Beverage Company®

Sales & Distribution Expansion | Sparkling Ice

Led sales growth during explosive expansion, scaling distribution and optimizing retail authorizations for national reach.

✔ 10X+ revenue growth – Built a 130-distributor network, streamlining national sales
✔ Reorganized & scaled sales team to align operations with surging demand
✔ Secured key retail placements, strengthening distribution partnerships

💡 Helped Sparkling Ice transition from a regional brand to a nationally recognized market leader.

Director of Sales

Red Bull

Pioneering Red Bull’s U.S. Distribution Model

One of the first U.S. employees at Red Bull, pioneered the company-owned distribution model, scaling operations, and leading P&L for three high-growth distribution businesses.

🔹 Key Achievements:
✔ Built & scaled two distribution businesses, growing from $0 to $30M and $3M to $40M ARR
✔ Optimized operations & increased EBITDA 2-3X through efficiency & profitability improvements
✔ Developed infrastructure & best practices that fueled national expansion

💡 This experience shaped my passion and expertise for building, scaling, and optimizing businesses and GTM strategies —skills I now apply as a Fractional Ops & Strategic Growth leader.

General Manager

Fractional Executive Leader / Advisor / Consultant

🚀 I’ve built and scaled businesses from $0 to $100M.

Now I help founders, owners, operators, and investors grow companies in the $0–$30M range — faster, leaner, and smarter.

As a Fractional COO / Operator & Advisor, I help businesses scale by fixing what’s broken, unlocking what’s next, and building what’s needed — across ops, sales, biz dev, org design, execution, EBITDA, and value creation.

💡 Who I Work With

✅ Startups with early traction trying to scale
✅ SMBs hitting a ceiling — what worked at $1M is breaking by $10M
✅ Companies pushing toward $30M — what got them here won’t get them to $50M or $100M
✅ Founder-led businesses looking to step out of the weeds
✅ PE & VC firms needing a trusted operator across portcos — bringing clarity, execution, EBITDA growth & value creation

🔧 My proprietary OPTICS System™ plugs directly into a business to: 

• Uncover bottlenecks
• Identify untapped growth
• Build the infrastructure, accountability, and execution needed to scale
• Reposition the company and provide a clear GTM plan

It works alongside any framework — including EOS — to accelerate progress and bring strategy to life.

🧠 Strategy + Execution = Results

Most consultants deliver frameworks with no follow-through.
Most operators execute but can’t design scalable strategy.
I do both — and make sure they work together.

✔ Strategic planning, positioning & growth clarity
✔ Execution, systems & accountability
✔ Biz dev, sales team buildout & GTM that drives revenue

🛠 How I Drive Results

✔ 360 audits & execution roadmaps
✔ Operational clarity + team alignment
✔ GTM execution & revenue acceleration
✔ EBITDA growth, value creation & margin expansion
✔ P&L, forecasting & capital planning
✔ EOS-compatible — I can plug into or alongside any system
✔ I step in as a true Integrator when needed

📊 Industry Experience

🛒 CPG & Beverage — Built national distributor networks. Led GTM, sales, ops, and growth for brands like Red Bull, Sparkling Ice, Alani Nu, and Prime.
📦 E-commerce, Fulfillment & Marketing — Scaled subscription ops, overhauled fulfillment, led in-house marketing agencies and external partners, and tied brand + media to revenue.
🏭 Manufacturing, Supply Chain & Commercialization — Oversaw and scaled manufacturing companies, restructured production floors, and led product dev, sourcing, co-manufacturing, logistics, pricing, trade marketing & distribution — from idea to shelf.

📩 If growth is stalling, ops are messy, or scale feels out of reach — let’s fix it.

Real work. Real results.

Bill Mattoon

Archetype

Archetype Society is an exclusive space where extraordinary leaders connect, collaborate, and accelerate growth. 

This is not just another community—it’s a movement of trailblazers. Membership is limited. Join the waitlist to be considered for early access.

Join the Founding 21.
Be part of The First Circle of Archetype Founders shaping the future of leadership inside Archetype Society.

This exclusive first cohort will set the foundation for something bigger than any single leader.

⚡ Only 21 spots. Apply now.

Co-Founder

Rosentall Coaching

We're working with individuals who:
- are looking for a new career opportunity or want to start a business
- are looking to improve results
- want to have a more clear set of goals, a concrete action plan and a tracking system to measure progress and results. 
- are looking to scale up a small business
- want to build strong teams

We're working with companies who:
- want to invest in improving individual and team performance
- looking to build continuous improvement tools and systems
- are looking for selected, curated candidates

Founder & Leadership Coach

Kingstone Group

Investment Banking | Venture Capitalist Apprentice

Vancouver Leaders

Join Vancouver Leaders to access shared ideas, knowledge and a common vision of a vibrant business network of Leaders! If you're a CEO, President, Founder, Director or Manager, this is a great opportunity to be a part of a growing collective frame of reference.

Founder

Cornerstone International Group

Cornerstone is a global member of the Association of Executive Search and Leadership Consultants (AESC), Cornerstone is recognized as having the highest level of quality in the industry.

Cornerstone is also named by Forbes as one of the Best Management Consulting Firms in Executive Search in 2016, 2017 & 2018 and ranked by Hunt Scanlon in the top Global 25 groups in 2018.

Executive Coach

Rosentall Real Estate

Rosentall Real Estate is an integrated premium real estate services company. With two main divisions, Corporate & Retail, we are honoured to offer high-quality services and support to both individual and corporate clients.

Developed a team of 35 real estate agents and team leaders through training, coaching and mentoring.
Successful exit in 2018.

Our Premium Services include Property Management, Real Estate Assets Valuation, Real Estate Development Project Management and Client Representation in Lease and Sale/Purchase Negotiation & Contracting.

We specialize in three main areas of expertise:

1. Project Management for mid to large real estate developments

2. Property Management for residential single & multi-unit and office developments

3. Client Representation with Marketing, Lease & Sale/Purchase Negotiation and Contracting

Founder & CEO

My first 12 years

In my first 12 years of business and career I experienced many ups and downs that come along with growing towards maturity.

I went through considerable heights and massive lows, learning, unlearning, starting-up and developing several businesses in: Courier Services, Real Estate, Telecom, Recruiting, Event Management.

At the end of this period, I finally discovered what's important for me, what's my life purpose, what are my core values and skills and how to use them in order to get the best out of my time.

Entrepreneur ♦ Salesman ♦ Challenger ♦ Recruiter ♦ Firestarter

Global Express Couriers

Fresh out of university, this is my very first startup.
Founded and developed one of the first local courier companies in Bucharest.
Provided urgent delivery services to Fortune 500 companies.
Delivered the highest quality of services in the shortest timeframe possible.
Successful exit after almost 3 years.

Hi, I’m Gabe. I coach leaders, founders, and executives to optimize their energy, decision-making, and leadership impact - without sacrificing well-being. 

In a world moving at AI speed, I help leaders stay clear, strategic, and sustainable while shaping the future.

✔️ 8x Founder
✔️ Leadership Coach
✔️ 25 years building businesses | 12 years coaching leaders

📌 I’m an entrepreneur, a father, and a life partner who has spent the last 25 years navigating the highs and lows of building businesses. From launching three successful ventures in transportation, real estate, and training & coaching, to stumbling through 5 major failed endeavours that taught me invaluable lessons—my journey has shown me that true growth comes from embracing and learning from both triumphs and setbacks. 

🗺️ Over the past 12 years, I’ve coached more than 1,000 clients in 3,000+ hours of one-on-one and team sessions. As the Founder of Rosentall Coaching, I guide business owners, executives, and high-performing teams through challenging yet transformational programs that unlock greater clarity, alignment, and sustainable results.

🌟 Drawing from science + practical observations working with clients and my own experiences —including the missteps that tested my resolve—I developed the GLOW Framework, a powerful, results-driven approach rooted in 7 scientific principles. This framework blends real-world entrepreneurship lessons with evidence-based methods, helping you create meaningful, lasting change in both your professional and personal life.

Key Highlights

✔️ Founder & CEO of three successful businesses in distinct industries

✔️ Learned from hard-earned failures, which shaped my coaching philosophy (lost everything, twice, first at 35 and then at 41)

✔️ Breakthrough Results Coach specializing in working with entrepreneurs and executives (trained with International Coaching Federation credentials)

✔️ Over 25 years of entrepreneurial and leadership experience (3 successes and 5 'failures')

✔️ 12 years of professional coaching with 1,000+ clients and 3,000+ hours of coaching sessions

✔️ Creator of the GLOW Framework, validated by 7 scientific principles that fuel transformative journeys

🚀 If you’re looking to elevate your performance, gain fresh perspectives, or spark breakthrough results for yourself or your organization, let’s connect. I’m passionate about helping people tap into their fullest potential and craft a life and career that truly shines.

taplio

The Battle

Bill Mattoon

Gabriel Trandafirescu

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?