BT Solutions Group

C-level expertise and perspective—without the full-time cost, hiring risk, or bandwidth strain.

I help founders, owners, and investors fix what’s broken, unlock growth, and build what’s needed to scale—faster, smarter, and leaner.

Who I Work With
✅ Startups with traction
✅ SMBs hitting ceilings—$1M to $10M
✅ Companies at $10M to $30M looking to reach $50M to $100M
✅ Founder-led orgs ready to scale
✅ PE & VC firms needing hands-on execution, EBITDA growth & value creation

As a Fractional COO and Advisor, I work in two ways:
• Hands-on leadership — stepping in as operator, integrator, or execution partner
→ 5–20 hours/week · 2–4 clients max · Monthly retainers
• Strategic advisory — providing clarity, planning, and decision-making support
→ 5–10 hours/month · 4–8 clients max · Monthly retainers

When needed, I scale through my trusted network—bringing in the right experts for Tech, HR, IT, Sales, Supply Chain, and more.

 Areas I support most:
🔹 Ops, Sales, Biz Dev, HR, Org Design, P&L, and Value Creation
🔹 Full P&L oversight—forecasting, modeling, KPIs, cost control, and funding readiness

Key Accomplishments
✅ Scaled a CPG distribution business from $0 to $100M ARR
✅ Reduced $20M in leases by 90% & turned $15M fleet liability into $2M profit
✅ Built GTM & investor-ready financials for startup beverage brand
✅ Created GTM plan for $10M Food Company 
✅ Cut costs 28% & grew subscribers 14x for $4M wellness e-com brand
✅ Built ops roadmap for $15M SaaS startup
✅ Ran in-house agency ops—brand, digital, content, and media

How I Drive Results
✔ Remove bottlenecks & unlock scale
✔ Strategic & financial leadership—P&L, KPIs, capital
✔ Build scalable systems & execution discipline
✔ Drive growth through GTM, sales, and business development

🔧 The OPTICS System™
Works with any framework (incl. EOS) to:
• Diagnose constraints
• Uncover growth levers
• Build scale-ready infrastructure
• Align teams & drive execution

📩 Let’s get you fixed.

Real work. Real results.

Fractional COO/Operator | Founder & CEO

Snake River Spirits

Investor-Led Turnaround | Fractional COO → F/T CEO & Board Member

Brought in by major investors to fix execution, cut costs, and reposition this liquor company after it burned through $12M in funding with no clear path forward. Transitioned from Fractional COO role to CEO and took full P&L ownership to drive profitability and restore investor confidence.

🔹 Key Wins:
✅ 2X EBITDA Growth – Increased margins through cost-cutting & operational efficiencies
✅ $2M in cost reductions – Eliminated waste & streamlined operations
✅ 2X revenue growth – Repositioned business to own key markets
✅ 2X new retail & distributor placements – Strengthened key relationships
✅ Secured $6M in new funding ($3M debt / $3M equity) – Backed by turnaround execution
✅ Expanded product portfolio – Launched innovation pipeline to drive future growth
✅ Fully restored investor confidence

💡 Proven expertise in value creation, financial strategy, and investor-driven turnarounds. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

President and CEO/Board Member

Catapult Partners

COO & Strategic Growth Advisor | Value Creation for Investor-Backed Businesses ($0-$30M)

Led turnarounds, repositioning, and operational scaling across five investor-backed companies, including three startups and two SMBs ($10M & $30M ARR). Focused on driving efficiency, structuring growth, and advising on financial strategy and P&L management to improve forecasting, controls, and profitability—leading to investor confidence.

🔹 Key Wins From Select Engagements:
✅ 2X EBITDA growth – Expanded margins through cost optimization & operational efficiencies
✅ 30% efficiency gains – Cut waste, streamlined execution, and improved scalability
✅ 42% revenue growth – Scaled operations & negotiated growth-driving contracts
✅ Implemented 5X scalable infrastructure – Built CRM, ERP, BI systems for growth
✅ Led market repositioning – Expanded customer base & improved margins

🔹 Industries these companies operated in:
CPG & Beverage | E-Commerce | Supply Chain & Distribution | Health & Beauty | Medical Device

💡 Proven value creation—optimizing operations, driving EBITDA growth, and maximizing enterprise value. Today I apply these hard-won experiences and skills towards being a Fractional Ops & Strategic Growth leader for startups, SMBs & investor-backed companies.

COO  

We Pack Logistics

COO | Multi-Industry SMB Leadership (7 Companies, $100M+ Revenue, Family-Owned Businesses)

Led transformation across seven SMB & LMM businesses (including We Pack Logistics) under the HWH parent company, driving significant growth, profitability, and operational efficiency while overseeing P&L, financial strategy, and capital allocation across diverse industries.

🔹 Select Achievements:
✅ 3X revenue growth & 90% EBITDA increase – Diversified customer base and offerings while optimizing operations, streamlining processes & reducing inefficiencies
✅ 40% profitability boost – Diversified client base & secured Fortune 500/global contracts
✅ 20% efficiency gains – Digitally transformed operations (ERP, WMS, TMS, CRM), improving inventory accuracy & reducing errors

🔹 Industries these businesses operated in:
Food & Beverage | CPG & Distribution | Logistics & Supply Chain | Manufacturing & Contract Packaging | Warehousing, Engineering & Construction

💡 These experiences provided the equivalent of a "PHD" in operating SMBs and shaped my expertise in fixing, scaling, and optimizing businesses—experience I now bring to startups, SMBs & investor-backed companies as a Fractional Ops and Strategic Growth leader.

President of We Pack Logistics & COO of HWH Companies (Holding Co.)

Talking Rain Beverage Company®

Sales & Distribution Expansion | Sparkling Ice

Led sales growth during explosive expansion, scaling distribution and optimizing retail authorizations for national reach.

✔ 10X+ revenue growth – Built a 130-distributor network, streamlining national sales
✔ Reorganized & scaled sales team to align operations with surging demand
✔ Secured key retail placements, strengthening distribution partnerships

💡 Helped Sparkling Ice transition from a regional brand to a nationally recognized market leader.

Director of Sales

Red Bull

Pioneering Red Bull’s U.S. Distribution Model

One of the first U.S. employees at Red Bull, pioneered the company-owned distribution model, scaling operations, and leading P&L for three high-growth distribution businesses.

🔹 Key Achievements:
✔ Built & scaled two distribution businesses, growing from $0 to $30M and $3M to $40M ARR
✔ Optimized operations & increased EBITDA 2-3X through efficiency & profitability improvements
✔ Developed infrastructure & best practices that fueled national expansion

💡 This experience shaped my passion and expertise for building, scaling, and optimizing businesses and GTM strategies —skills I now apply as a Fractional Ops & Strategic Growth leader.

General Manager

Fractional Executive Leader / Advisor / Consultant

🚀 I’ve built and scaled businesses from $0 to $100M.

Now I help founders, owners, operators, and investors grow companies in the $0–$30M range — faster, leaner, and smarter.

As a Fractional COO / Operator & Advisor, I help businesses scale by fixing what’s broken, unlocking what’s next, and building what’s needed — across ops, sales, biz dev, org design, execution, EBITDA, and value creation.

💡 Who I Work With

✅ Startups with early traction trying to scale
✅ SMBs hitting a ceiling — what worked at $1M is breaking by $10M
✅ Companies pushing toward $30M — what got them here won’t get them to $50M or $100M
✅ Founder-led businesses looking to step out of the weeds
✅ PE & VC firms needing a trusted operator across portcos — bringing clarity, execution, EBITDA growth & value creation

🔧 My proprietary OPTICS System™ plugs directly into a business to: 

• Uncover bottlenecks
• Identify untapped growth
• Build the infrastructure, accountability, and execution needed to scale
• Reposition the company and provide a clear GTM plan

It works alongside any framework — including EOS — to accelerate progress and bring strategy to life.

🧠 Strategy + Execution = Results

Most consultants deliver frameworks with no follow-through.
Most operators execute but can’t design scalable strategy.
I do both — and make sure they work together.

✔ Strategic planning, positioning & growth clarity
✔ Execution, systems & accountability
✔ Biz dev, sales team buildout & GTM that drives revenue

🛠 How I Drive Results

✔ 360 audits & execution roadmaps
✔ Operational clarity + team alignment
✔ GTM execution & revenue acceleration
✔ EBITDA growth, value creation & margin expansion
✔ P&L, forecasting & capital planning
✔ EOS-compatible — I can plug into or alongside any system
✔ I step in as a true Integrator when needed

📊 Industry Experience

🛒 CPG & Beverage — Built national distributor networks. Led GTM, sales, ops, and growth for brands like Red Bull, Sparkling Ice, Alani Nu, and Prime.
📦 E-commerce, Fulfillment & Marketing — Scaled subscription ops, overhauled fulfillment, led in-house marketing agencies and external partners, and tied brand + media to revenue.
🏭 Manufacturing, Supply Chain & Commercialization — Oversaw and scaled manufacturing companies, restructured production floors, and led product dev, sourcing, co-manufacturing, logistics, pricing, trade marketing & distribution — from idea to shelf.

📩 If growth is stalling, ops are messy, or scale feels out of reach — let’s fix it.

Real work. Real results.

Bill Mattoon

The Last LinkedIn Coach You'll Ever Need | I Help You Get Fully Booked (simple as that) - 710+ Client Wins / $1.4M Inbound

I am happy you are here, a warm welcome.

Where do I start? I have been helping people win clients on LinkedIn since early 2019.

I'll share with you some stats (bear with me):

• 80% of my clients get inquiries within 4 months
• 25 of them have crossed 6-figures on LinkedIn
• They altogether signed up circa 840 clients
• Over $2,6M in inbound leads 

What makes my approach so effective? 

My guess: A deep understanding of human nature/psychology, coupled with social selling for LinkedIn 

Add to that a very personalized and supportive approach, and you get the last LinkedIn coach you'll ever need on your side. 

Clients include the likes of: 

Thomas Erikson 
Edvin Vosylius
Ani Filipova 
Sope Agbelusi  
Nadine Stanton 
Maria Malik
Misha Rubin 

And currently working with: 

A CEO coach with 40,000 clients helped
A serial entrepreneur 
4 Career Coaches 
A high-performance coach 
2 Executive Coaches 
A world-class public speaker 

[as per 22nd May 2025)


If you are looking to save yourself lots of effort and time to build a following that buys from you, I am your guy! 

In the 3 months together, I make sure you learn and absorb my best strategies for where you are going. 

No CTA is needed. 


A bit about me; 

• I was born in Albania, (grew up in Greece) and have been living in Italy for 20 years.
• I have a deep passion for psychology 
• I used to play football - Under 17 Monaco team 
• I love family time, and Bud Spencer's movies
• When I am not working, you'll find me playing Tennis somewhere.

Xhoni Mimillari

People will tell you, “Wow, it’s expensive,” or
“That’s a lot of money”...

Till they hear what you invested and spent to build it.

Last week I did some calculations. 

In 2024, my clients have made, on average 2.5X what they paid me. 

That’s only based on what has been reported (it’s higher). 

So, if you are great at what you do & help people get results, don't get discouraged when you hear: 

“Oh, that’s a lot of money”. 

Be proud of what you charge, you paid for it with many late nights & early mornings.

And by investing in you.

€8000 is not cheap, but here’s what it buys you:

1. 9 years studying marketing & what makes people buy
2. Experience of 6 years in the LinkedIn trenches
3. Sophisticated insights after 1200+ coaching sessions
4. 10,000 hours of expertise distilled in 10-12 hours.

All that applied to your specific situation, beautifully personalized.
 
Lesson: consistency is undervalued daily and overpaid eventually.

What do you think? 
 
PS: Who here has put in years of work to charge a premium?

The Last LinkedIn Coach & Expert You’ll Ever Need - Trusted by 200+ Global Experts - See below why.

The strategy that helped me land 100+ clients is stupidly simple (and magnetic).  

And it has nothing to do with persuasion tricks.

It’s clarity.
It’s honesty.
It’s actually giving a damn.

If I can help you win? I’ll tell you how.
If I’m unsure? You’ll surely hear the doubts.
If someone else is better? I’ll point you to them.
If we’re not a fit? You’ll walk away with great advice

Trust is the real currency, not invoices sent to the wrong people. 

I am scaling my consulting business to 7-figures next year and my goal isn’t to look impressive. 

It’s quite simple: 

1. Say the truth & what I see 
2. Prove the claim & back it up 
3. Communicate clearly with precision 

That’s my sales process right there. 

Since 2018, I’ve seen many experts come and go. 

I mean, many of them… 

You can point at the exact same reason: 
→ Lack of congruency. 

People can smell from a mile away when you are in it for profit alone, not because you pour your heart into your work. 

Rant over, happy Monday. 

PS: Want to see if you are ready for what’s coming in 2026? Start here: xhoni.scoreapp.com

The LinkedIn Olympics ARE FINALLY HERE!

The events of today include: 

1. Posting daily - Getting no leads
2. Creating content clients ignore 
3. The most profile views with 0 DMs 

And my personal favorite, the triple jump to irrelevance 
(you don't want to miss this one). 

Who gets the bronze, silver, and gold? 

Well, you get to decide so in the comments! 

Share your podium below lol 


PS: Who wants part 2 and another show?


Pss: profiles were made up for this video, no one is ever being called out by me. Unless they search for it.

I invest €125k/yr running my little consulting business. 

Obviously, that’s excluding taxes & Investments. 

Funny enough, last week I made a 6-figure investment, and in December I have the biggest tax bill lol. 

Merry Christmas. 

I don’t have to invest that because I have to, but because I believe in its growth & potential. 

So, I hire mentors, experts, and assistants.

The more AI advances, the more I invest in people… 

I plan to do so because that’s the signal I want to give: 

→ I take this seriously, and so should you. 

In 2026, I aim high and don’t want to get there alone. 

So here’s to investing more in ourselves and the business. 

I’ll see you guys at the top!

It took me 10 years to learn these 17 business & life lessons. 

Some came from my personal struggles & wins. 
Some came from working with brilliant people.
And some from making difficult decisions. 

Yours in 2 minutes. 


1. Everything you want sits behind two doors:
The sting of rejection and the boredom of consistency.


2. Your biggest competitors aren’t people.
They’re your distractions, your impulses, and blind spots. 


3. If you don’t sacrifice for what you want, what you want becomes the sacrifice. 
I believe delayed gratification is the highest form of self-respect. 


4. The work you do today won’t pay you today. 
It’ll pay you months & years later when most people have already quit. 


5. Your next 5-10 years are decided by the habits & identity you justify today.


6. Solving difficult problems sets the value. Your uniqueness sets the price.


7. What you do when no one is watching is where confidence is built. 


8. You’ll lose sleep, profits, clients, and friends, but if you don’t lose hope and hunger, you’ll be good. 


9. The market doesn’t reward what you know. 
But how quickly you replace what you know when reality changes. 


10. The person you become is what gives actual value to the milestones you hit. Not the other way around! 


11. The true key to influence is to read & understand human behavior deeply and have strong self-control to earn your own respect. 


12. Speed often comes from humility. When you silence your ego and are willing to see how you are getting in your own way.


13. You can overcome fear of judgment when you stop judging others.


14. The life & business we want requires honesty that we have probably avoided for years. 


15. Burnout isn’t caused by hard work.
It’s caused by work that lacks meaning and status games, trying to impress people who don’t care. 


16. Compare yourself to others when it comes to the work they put in and the sacrifices they made. All of a sudden, you’ll be less jealous of what they have.

 
17. Taking full responsibility for where you are right now is empowering.
I’ve realized that the moment you own everything, nothing owns you. That’s freedom! 


Share one valuable lesson that has served you well in life & business 👇


PS: Which one resonates the most?

The Last LinkedIn Coach & Expert You’ll Ever Need - Trusted by 200+ Experts - See below why.

I am giving away €2200 worth of products in this post. 

I recently decided to do something new.

Create an assessment that in 2-min can tell you: 

1. Where you are with your LinkedIn & business 
2. Give you a proper plan for your next best moves 

That assessment page is finally live. 

→ This is where it gets fun (and nuts). 

For everyone who completes it in the next 48 hours, get: 

1. Obviously, a personalized report right after 
2. A 3-hour course on marketing psychology 
3. An in-depth playbook on LinkedIn’s algorithm 
4. 10 brilliant content blueprints + the psychology behind 
5. The exact video script that has made clients $400K 
6. Elite content scripts that are proven to get visibility 


These can easily save you 30-50 hours on content creation & LinkedIn effort. 

It does not end here. 


From this list, I’ll pick 20 people and gift them my €900 course on how to craft content that converts - [The 3.0 Legacy version]


I’ll pick 15 more and give them the manual with the 54 most powerful cognitive biases to use to drive purchase behavior & 10 ways to leverage each 🥶


That one is insane.


On top, I’ll pick 10 more and send them a personalized Loom video on how to level up their content & positioning (like you were a private client). 


🎶 It's starting to feel a lot like Christmas 🎄 


I don’t often do these, but when I do, there are real winners and tons of value added. 


Comment below “Assessment” and I’ll send you the link to complete it. 


Once you have, you’ll get an email with the resources, and you officially enter to win the other 3 gifts. 

→ The course
→ The manual 
→ The loom video


→ If you tag 5 of your favorite content creators below, you automatically win the manual with the 54 cognitive biases resource + the 3-hour course on marketing psychology. 


The giveaway is officially on, welcome. 


♻️ Repost this for others to join and win 
(if you do, I have goodies for you as well). 

See ya in the comments.


PS: Want more? See the link below my name 👆to access $1K+ worth of LinkedIn consulting (free).

Today I am exposing some LinkedIn myths. 

These are quite controversial!


𝗠𝘆𝘁𝗵 𝟭: Build your personal brand 

Cute, but if you have no clients (or a few), you need to get good at generating appointments and leads.

Otherwise, a great-looking logo with a website are as useful as a lifejacket in a kiddie pool.


𝗠𝘆𝘁𝗵 𝟮: You need great visuals & selfies. 

You need strong positioning and a clear message. 

2 clients recently got over 140K impressions in one post. 

One had only text, the other had a bit of a messy visual. 

It didn’t matter because the message was unignorable. 



𝗠𝘆𝘁𝗵 𝟯: Post daily, and you’ll grow 

Reality: Post quality stuff daily, and you’ll grow. 

People value quality, substance, and you valuing their time. 

If you don’t, posting daily will make you irrelevant, fast. 

Reminder: LinkedIn rewards watch time, relevance, and expert-level takes



𝗠𝘆𝘁𝗵 𝟰: More followers, more clients. 

I’ve coached some of the biggest creators on LinkedIn and people with 1200 followers. 

I can officially confirm that it is BS. 

Quality leads added + quality content = more clients 



𝗠𝘆𝘁𝗵 𝟱: You need to show your life to be relatable. 

People don’t care. 

True relatability comes from values shared, how you see the world, and strong opinions. 

And some behind-the-scenes. But we don’t care if you went to Disney. 



𝗠𝘆𝘁𝗵 𝟲: LinkedIn is dying and getting saturated. 

I have 4 clients on track to cross 6-figures, one recently broke past 7 figures. 

All from LinkedIn. 

All private clients, except 2, signed deals last week. 

It’s dying for people who aren’t adapting or leveling up. 

It’s harder than ever, true. 
It’s more crowded than ever, true. 
It’s never been so abundant, also true. 


 
𝗠𝘆𝘁𝗵 𝟳: AI makes content easier

It makes it easier for you to sound like a douchebag who lost wifi connection mid-sentence. 

The more you use AI to write, the less you train the actual skill to sound like a human. 

It gives the perception of “ease,” and it helps with speed for sure, but quality is lost for many creators in the process. And trust... 


What else did I forget? 


PS: Get past the BS and get 2026 ready here: xhoni.scoreapp.com

Here's a 2-min Masterclass on CONVERSION. 

I put in 100s of hours to learn these, enjoy:

For context:

I’ve coached some of the biggest creators on LinkedIn.

Including founders bringing $1M+/yr.

[save this to revisit] 


Breaking down the psychology of conversion [5 skills]:  


1. Subconscious Influence.

People are much more likely to buy if they get to their own conclusions about the ROI of your offer. 

Your job is to present facts & ideas so they can convince themselves of the value you bring. 

The mechanism:

When someone reaches a conclusion on their own, it bypasses the prefrontal cortex's skepticism filter.

Their inner dialogue begins to convince them of something. 

By the end of this post, you’ll get to your own conclusion about why people hire me. 



2. Trust Has Levels.

Level 1: Relatability Trust
You get me. You've lived this

Level 2: Technical Empathy Trust
You understand what others miss

Level 3: Competence Trust
You solved this problem before for others like me

Level 4: Authority Trust
Everyone in my space trusts you. Why shouldn’t I?

Unlock each level sequentially.



3. The art of progressive agreements. 

People don't go from "no" to "yes" in one jump.

They take micro-steps. Each agreement makes the next one easier.

Example: Selling a bag of chips. The agreements: 

1: There are other things you eat that aren’t healthy
2: You should treat yourself during a movie
3: Why others with the same hesitation buy them 
4: How it’s better than anything sweet
5: People like us deserve to taste something delicious

Also, consistency & identity bias is leveraged here. 

The bag of chips is already gone. 



4. Pre-Experience Effect.

Buyers are much more likely to buy if they can experience your offer in their mind. 

They need to feel:

• The ease 
• Time saved
• Status upgrade
• Emotional relief
• Identity shift
• What a typical morning looks like 
  
When someone mentally experiences your offer, neural pathways fire as if they already own it.

You also leverage the endowment effect 
(strong cognitive bias). 



5. Emotions that drive purchase decisions

Neuroscience shows: People decide emotionally, then rationalize logically.

The limbic system (emotion) fires first. The prefrontal cortex (logic) justifies after.

Trigger an emotion, and they will likely associate it with your offer

My top 5:

1. Confidence in the Future (optimistic excitement) 
→ This is going to work

2. Existential Security (relief about what's coming) 
→ I'm finally safe from this problem

3. Identity Consistency (who I am & want to become) 
→ This aligns with who I'm becoming

4. Social Hierarchy Positioning (belonging & status) 
→ This puts me ahead of my peers

5. Fear of Regret & Loss (pain avoidance) 
→ If I don't act, it’ll be expensive


The key ingredient: Use specificity & stories to take people to a place where the emotion is felt. 


Reached the character limit. I had 2-3 others in mind. 

Who wants part 2?

LinkedIn would be a much better place if people cared more about their audience. 

Genuinely. 

Not for personal benefit only. 

In 2026, I want to connect and meet many people who: 

• Are skilled & brilliant at their craft 
• Give a damn about their audience 
• Can see beyond a invoice & deal closed 
• Want to make an impact beyond the work they get paid to do. 

A true community of great folks! 


Maybe this turns into a new movement that makes LinkedIn a great place to be. 


I’ve been posting on LinkedIn for 6+ years. 


I’ve given away knowledge others charge for. 


I’ve helped 100s in the DMs & chats for free 


And I believe it’s one of the reasons I am still around with more demand than I can handle. 


I can stop posting content for the next 6 months and I’d still have a healthy pipeline. 


Because goodwill lasts and people remember who helped & supported when there was nothing to gain. 


That’s soft of people I want to hire, connect and partner up with. 


Who is with me? 

2026 looks bright. I’ll see you at the top!

We are going through some big changes on LinkedIn. 

And I think people aren’t preparing properly. 


Darwin said it well,

It’s not the strongest of the species that survives, nor the most intelligent, but the ones most adaptable to change. 


It fits quite well with what I see today.

The Algorithm changes,
Marketplace skepticism grows, 
It’s more crowded than ever, 
And it’s getting more difficult. 

For LinkedIn gurus, it's not in their best interest to tell you that. 


Where I am getting to,

You can’t promote and market yourself as you did 2 years ago. 

→ You’ll lose to the ones who are more sophisticated & advanced with it. 

The ones who are:

• Reading the market
• Listening to their buyers 
• Moving with speed
  

I just got off a call with a client who made $34K in November and will cross the 6-figure mark in 2 months. 


She completely evolved her approach to getting & converting attention, and building trust quickly with strangers. 


How people buy & engage isn’t the same anymore. 


And if they perceive you as “just another one” in the first interaction, what are the chances they’ll buy? 

Close to none. 


This isn’t to alarm you, but to help you prepare and not overlook the fundamentals. 


It’s never been so noisy, and the truth? Most people are struggling…

Even the ones with 300-500 likes per post… 

Don’t think it’s about attention only. 


The DM you see from the client below, she gets circa 15 likes per post.
 
But she will get booked and possibly outearn some influencers. 


In the end, it all comes down to: 

1. Quality leads added
2. Quality conversations started
3. Content that converts & starts new convos 
4. Content that is engaging and builds trust 

How advanced and sophisticated you are in each will determine your results and income in 2026. 


If you need some mini-consulting & help, hit me up, and I’ll help & give good advice! 


PS: What changes are you seeing? 

PSS. Please, don’t leave AI comments on my posts; it's no bueno for your brand.

I am not bashing the idea of working for someone else.

I have, and it taught me a lot. 

I bash the idea of not taking any risk and expecting things to change.
 
Well, the law of cause and effect won’t allow it. 

I went into financial debt multiple times to start & grow my business, and it wasn’t about: 

“This is such a big risk, let’s see how it goes.”

It was more about: 

“I am betting on myself for this to work, and it will”. 

There is a different energy and vibe to that. 

So remember: 
If you plant safe, you harvest risk.

I’ll see you guys at the top! 


PS: I’ll do a special giveaway in a few days, click the double 🔔 on my profile to not miss it.

People don’t like where this platform is going. 

• Reach lower than ever. 
• More content, less substance 
• Spammy DMs at an all-time high 
• The algorithm pushing lame content 
  
And yet, that is irrelevant if you: 

1. Become visible to your ICPs 
2. Start quality & natural conversation 
3. Create content that sticks in your buyer’s mind. 
4. Keep evolving your approach with what works. 


You might not like where LinkedIn is at, 
But it’s temporary. 

Next year, there will be more decision makers than ever on here. Maybe, more buying activity than ever.

Your goal? 

Become top of mind for 20-30 people who end up investing in your offer.

For many reading this, that’s a walking 6-figure business. For a few, that’s 7-figures. 


But, as it always goes: 

1. Some people will step back.
2. Some will slow down.
3. Many more will complain. 

And some will win either way. 

Be the fourth group. 

Two founders messaged me on the weekend, both fully booked with private clients. 

LinkedIn has never been this challenging for them. 
Yet it’s producing the best results ever.

It’s not going to be difficult, messy, and discouraging at times. 

Win regardless! 


PS. If you want to get 2026 ready, see my feature section.

taplio

The Battle

Bill Mattoon

Xhoni Mimillari

Followers

Posts

Engagements

Likes

Performance ScoreXhoni Mimillari's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Bill Mattoon

Xhoni Mimillari

Followers

Posts

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xhoni Mimillari's LinkedIn Performance

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Performance ScoreXhoni Mimillari's LinkedIn Performance