Bill Barry

IgniteGTM

I provide strategic consulting and leadership for Silicon Valley startups and enterprises, specializing in AI infrastructure and go-to-market (GTM) execution. With deep expertise across networking hardware, cloud, edge computing, and AI/ML infrastructure, I architect scalable GTM programs that accelerate rapid market entry, strategic positioning, and category-defining growth. 

Leveraging a trusted network of advisors, partners, and industry leaders, I help businesses navigate complex ecosystems by activating strategic relationships and uncovering hidden opportunities. I work closely with leadership teams to connect the dots others miss—turning 1+1 into 10—whether launching new products, entering verticals, or scaling AI-driven infrastructure. My approach is relentlessly focused on clarity, velocity, and value creation, ensuring that visionary ideas translate into market traction and sustainable growth.

Chief Executive Officer

INFRACORE LLC

As Co-Founder and Partner at Infracore, I lead GTM strategy and execution integrating land, power, capital, and go-to-market strategy into a single execution layer.

My focus is driving platform growth, strategic partnerships, and market activation. I work directly with developers, off-takers, and capital providers to bring high-impact sites online faster — and connect them to real demand through exclusive industry events, GTM programs, and curated buyer networks.

- Platform design across site origination, GTM, and capital strategy
- Activation of AI-native campuses through joint ventures and structured deals
- Market exposure via the AI INFRA Summit, CXO roadshows, and targeted campaigns
- Ecosystem development with hyperscalers, GPU providers, and data infrastructure buyers

Co-Founder & Partner

GarbleCloud

GarbleCloud offers powerful data security & privacy-enhancing capabilities to individuals and businesses who use the cloud. GarbleCloud technology offers a holistic security and operational framework that is easy to use, and one that works across multiple cloud platforms without compromising their functionality. It allows end users greater control of how their data and information flow through cloud applications, besides determining what entities can access their data.

Chief GTM Advisor

Inflect

Focus on Go-to-Market strategy, organizational scale, and expanding platform & infrastructure ecosystems.  Connecting data center service providers to w3 communities to accelerate the expansion of decentralized infrastructures.

VP of Sales & Strategic Alliances

PacketFabric

PacketFabric redefines how companies procure, consume, and manage their network connectivity services. Leveraging an innovative, entirely automated SDN-based network architecture and the latest in optical and packet switching technology, PacketFabric enables dynamic, real-time connectivity services between major carrier-neutral colocation facilities at terabit-scale. 

In this role I manage and oversee all strategic initiatives between PacketFabric & Cisco Systems. I am responsible for driving programs and projects from R&D to joint product integrations, collaborating with Cisco counterparts to conceptualize, create services and collaborate on a GTM strategy.   Then engage with Channel partner ecosystems (VARs, SIs, MSPs, Agents) in service creation, partner enablement, and joint sales & marketing strategies.   Notable programs: Webex Edge Connect

VP of Strategic Alliance

Serro

Responsible for managing team integrations to broader organization.

General Manager (Post Merger to Rahi)

Accountable for transforming Serro from a boutique System Integrator to a network consulting firm focused on proprietary and open source network SDN/ NFV infrastructure and design. Led overall business operations, including P&L management, annual budgets, legal accountability & customer engagement.

KEY ACHIEVEMENTS
★ Restructured engineering and global NOC operations to minimize Op-ex and improve ongoing customer support while enabling ticket system migration into SFDC Service desk.

★ Implemented new processes and revitalized internal departments to maximize operational efficiency Notable projects: Chevron, Boeing, LAX, Netflix, PayPal, FireEye, Juniper, Snapfish, Calix, and Wish.com.

I was in charge of reporting to the CEO, developing and executing key strategic initiatives, and formulating/growing the go-to-market functions of Serro, including partner relations, business development, marketing, sales operations and vendor management.

Executive Vice President, Go To Market 

Nexusguard

NEXUSGUARD is a leading cloud-based Distributed Denial of Service (DDoS) security solutions provider fighting malicious internet attacks by specializing in developing and providing the best cybersecurity solutions for diverse clients. I was responsible for leading GTM and Operational Expansion into the US market and for securing San Francisco office space and GA staff while recruiting top sales, technical, and executive talent in preparation for an M&A event.

KEY ACHIEVEMENTS
★ Played an integral part on the senior leadership team, thereby heading multiple facets of business operations that supported the execution of Nexusguard’s global growth initiatives. 

★ Created a new service provider product for the DDoS mitigation space while acting as a product/solution evangelist for investors as well as media and analyst relations.

★ Opened new partnerships with regional internet service providers in the Latin America and EMEA Regions, while designing, planning, and managing Go-To-Market strategies and heading the Global Channel and Alliance program.

Executive Vice President, Global Strategy

I was accountable for reporting to the CEO and COO, developing and executing key strategic initiatives while expanding and managing the sales and marketing team to amplify the DDoS mitigation business globally.

KEY ACHIEVEMENTS
★ Led the GTM organization from a team of three to 40 across eight countries, and established short- and long-range sales goals, thereby monitoring achievement and taking action as needed to ensure sales targets were met.

★ Collaborated to develop and lead the company’s prospect and demand generation strategy, ensuring the maximization of revenue streams, margins, and profit.

★ Devised and streamlined a comprehensive commercial model for related departments to optimize the customer lifecycle, and advanced territory plans and quota assignment for all geographic areas.

VP of Global Sales & Marketing

Responsible for establishing the starting sales and marketing organization.   

*  Designed sales & business processes on top of Salesforce.com, including an automated proposal system to allow large complex customizable scope of work proposals. 
*  Established key OEM partnerships and started a formal revenue pipeline of opportunities 
*  Created starting marketing messaging architecture and created all general content.

Director of Business Development 

Nuezra

NUEZRA is a privately-held, self-funded company that provides IT support and consulting for businesses - ranging from small start-ups to large enterprises - while catering to the unique needs of customers via end-to-end solution services.  I was in charge of reporting to the CEO and leading business operations to grow from an SMB MSP to a Data Center VAR while building the brand and establishing key OEM/distributor partnerships to enhance the product portfolio.  

KEY ACHIEVEMENTS
★ Worked with key customers on effective IT solutions within the Web 2.0 and F1000 space, and headed a marketing and new business development team to launch an IT service product focused on recurring revenue.

★ Administered and managed channel strategies alongside valued OEM partners - including Cisco, Juniper, Dell, and Force 10 - and implemented processes/sales operations infrastructure that boosted productivity and efficiency.  

★ Designed and oversaw Salesforce.com CRM with additional tools in marketing automation (Genius.com, Marketo), document automation (Conga), and data management (Informatica).

Director of Sales & Marketing

Hula Networks

Sales Director who helped build and motivating the sales team in producing predictable and repeatable sales success.  

•Hired, managed and trained junior account manager new to the industry  
•Created and implemented processes, systems and sales infrastructure that helped boost salesforce management efficiency.
•Managed and maintained OEM channel relationships and business development events. 
•Assisted with executive channel strategy duties with regards with product portfolio and partnerships
•Maintained consistent individual sales revenue growth year over year

Sales Director

Provided networking hardware solutions to IT managers and network engineers.  Specializing Cisco, Juniper, Foundry, Extreme, Force10 and Shoretel. Prospected & managed international and domestic accounts from start to finish.  

•Outperformed all current and historical account managers in revenue and GP expectations in the first year.  
•Managed account relationships, including client consultation and needs analysis, techincal research, and delivery logistics of solutions. 
•Promoted to grow and lead sales team

Sales Manager

GTM Strategy & Business Development | Alliances | Investor Relations | Cloud & SaaS | Cybersecurity

I drive growth and market leadership for enterprise and deep-tech innovators by building go-to-market strategies that connect technical breakthroughs with commercial success. At IgniteGTM, I lead my team to architect and execute client programs that capture attention, accelerate adoption, and unlock new revenue. 

With deep experience across AI infrastructure, cloud, and data center ecosystems, I help leadership teams navigate scale, transformation, and new market entry with clarity and precision. My approach is people-first, analytical, and relentlessly focused on operational excellence—enabling clients to solve complex problems, activate ecosystems, and achieve repeatable traction. 

Let’s connect if you’re ready to ignite your next phase of growth.

As the head of business development and strategy for our GTM advisory team, my focus is on early-stage companies, particularly those in the seed to series A stage. I specialize in guiding these companies through their critical path to revenue operations, formulating winning strategies, and forging impactful partnerships that drive growth and success.

My team and I have a proven track record of working closely with startups to understand their unique challenges and opportunities and leveraging our deep expertise to design and execute tailored solutions that drive results. Through a combination of cutting-edge technologies, innovative strategies, and expert guidance, we help our clients accelerate their growth trajectory and achieve their business goals.

Konsälidön

Sr. Manager Business Excellence

Etisalat UAE

Collaborate with Top Management to drive Digital Transformation, Cost Optimization, Operational Efficiency and Re-Engineer Customer Experience Journeys by providing strategic solutions through business, data analysis using Lean, Six Sigma, Data Standards, Governance and Visualization.

Service Excellence

Partnered with Key Stakeholders from various Teams in du Customer Care, IT, Process Design Team to  identify and execute key strategic initiatives linked to Organisation Goals: 
• Introduced Kaizen workshops to identify process improvement opportunities. Trained employees on Business Architecture using Value Stream Mapping, PDCA, DILO (Day in the Life of) and RCA which helped improve Repeat Calls, Handling Time and First Call Resolution resulting in an annual saving of AED 3.2 Mn. 
• Initiated “Next Issue Avoidance” and reduced 5k inbound calls and follow-up call backs per month 
• Reduced Average Handle Time for Contact Center from 8.2 mins to 6 mins which resulted in an annualised saving of AED 1.01 M & Reduce Long Calls (Greater than 10 mins) by 20% for Contact Center 
• Increased First Call Resolution from 75% to 82% resulting in Complaint volume reduction by 20% and annualised saving of AED 1.02 M

Transformation Specialist | Lean Coach

Bank of America

As part of the Global Quality & Change Delivery Team was responsible to Coach, Lead Quality & Process Improvement initiatives across India, US.
• Specialized in Lean & Six Sigma Training, Trained over 100+ employees, to drive process transformation capability, via Data Analytics, Statistical Tools and Hypothesis Testing.
• Change Manager for Financial Systems Roadmap (Multi-year SAP project) involving Straight through Processing, based in Charlotte, USA.
• Green Projects - Reducing defects and failures in bank ATM’s by 30%, Reduce defects in Digital Channels by 90% (Web, Online Banking, ATM) via Single Source of Truth.

Black Belt - Global Quality & Change Delivery

Bharti Airtel Limited

Head of Business Excellence Airtel Enterprise Services - Hyderabad
• Trained over 100 employees on Six Sigma Green Belt and Lean Yellow Belt training
• Lead Auditor for other Airtel Circles to ensure all Critical Internal Process are in compliance, Audit reports shared with Circle Management, Heads in accordance to TL9000 and ISO27001 standards. 
• GB project - Reduce Order to Completion timelines from 120 days to 80 days resulting in faster revenue realization for IPLC and MPLS Links for clients.
• Improved 0-60 Day Collection% from 73% to 85% 
• Reduced Provisioning Related Errors from 12% to 4% (AES Company Paid Numbers)

Head - Business Excellence - AP Circle (ES)

HSBC

Six Sigma Coach for Insurance CoE & Cards CoE: 
• GB Project - To reduce the turnaround time for life Insurance application claims from nine to four days. 
• GB Project –To reduce new Credit Card end to end issuing time from 20 days to 5 days 
• Project Managed the Six Sigma CoE Intranet Website – A one stop shop for all BB, GB, Lean Six Sigma Training, Certification requirements of HDPI including Training content GB and YB training's.

Manager - Six Sigma CoE - Business Transformation Unit

Genpact

Part of the First Batch of Management Trainee @ GE Capital IT Services: 
• Project Managed the Use Cases, Testing & Go-Live of First Live Chat support for GE ERC customers, Coordinated with key stakeholders and successfully institutionalised across the company. Improved Non-Voice usage from 42% - 60% over 12 months post Go-Live.
• LEAN Action Work Out: Headed a 4-member team on a 2 week Lean Action Workout, Built Process maps, VSM, Identification of VA, and NVA. 
• Reduced Average Handle Time for GE ERC IT Helpdesk incoming calls from 12 mins to 8 mins (GB Project) 
• Improved First Call Resolution from 69% to 82% for GE ERC IT Helpdesk (GB Project) 
• Lean Projects: CRM Database Revamp, Robust Notifications, Improving System Performance, Common Favourites Repository, Knowledge Base Management

Management Trainee

I help Top Management solve 🎯 Business Challenges, Re-Engineer Customer Experience Journeys & drive Digital Transformation, to enhance Top Line, Bottom Line 💲 and Customer Experience, by using Lean, Six Sigma, Data Standards, Governance, Visualisation📊.

I am a firm believer and follower of  Quality Guru 👨‍🏫 W. Edwards Demings teachings around People, Process, Data, Measurement, Cost, PDCA etc. I am passionate to study processes, identify relevant metrics to measure and improve processes by constantly challenging the status quo, Data Analytics. 

I still remember a ⚡ motivational welcome address by Mr. PK Nama (Sr. Leader) during our New Hire Orientation in 2003. He exclaimed "Only 5% of you in this room will be successful, grow up in your career, prove yourself and learn continuously. Do you want to be part of the 5% or the rest?" I still remember & follow this secret recipe he shared with us to be part of this 5% Successful group: 
📌Have a clear vision & write down your goals
📌Continuous learning and work towards the goals
📌Enjoy the journey towards the Goal with utmost passion and dedication. 

I can proudly claim to be part of this 5% Successful group. 

I am a Certified Six Sigma Master Black Belt from Indian Statistical Institute with comprehensive experience in deploying Six Sigma, conducting GB, BB Training. Played a dual role of handling Operation Teams & Quality Teams in ITES, Banking and Telecom domains across Asia, Middle East and Americas, leading Process Improvements, Kaizen Workshops, Digital Transformation (App, Web, Virtual Assistant, Chat bot), Revamp of Customer Communication and Experience Journey, Location Strategy Bench marking and Transition, Speech Analytics, Stakeholder Management.

I am also a passionate Toastmaster 🎤, having delivered several informative, thought provoking stories, humorous speeches in Area and District contests 🏆. Have handled Leadership Roles of VP-Membership, VP-Education across Clubs in UAE and India.

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Bill Barry

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