Bill Barry

IgniteGTM

I provide strategic consulting and leadership for Silicon Valley startups and enterprises, specializing in AI infrastructure and go-to-market (GTM) execution. With deep expertise across networking hardware, cloud, edge computing, and AI/ML infrastructure, I architect scalable GTM programs that accelerate rapid market entry, strategic positioning, and category-defining growth. 

Leveraging a trusted network of advisors, partners, and industry leaders, I help businesses navigate complex ecosystems by activating strategic relationships and uncovering hidden opportunities. I work closely with leadership teams to connect the dots others miss—turning 1+1 into 10—whether launching new products, entering verticals, or scaling AI-driven infrastructure. My approach is relentlessly focused on clarity, velocity, and value creation, ensuring that visionary ideas translate into market traction and sustainable growth.

Chief Executive Officer

INFRACORE LLC

As Co-Founder and Partner at Infracore, I lead GTM strategy and execution integrating land, power, capital, and go-to-market strategy into a single execution layer.

My focus is driving platform growth, strategic partnerships, and market activation. I work directly with developers, off-takers, and capital providers to bring high-impact sites online faster — and connect them to real demand through exclusive industry events, GTM programs, and curated buyer networks.

- Platform design across site origination, GTM, and capital strategy
- Activation of AI-native campuses through joint ventures and structured deals
- Market exposure via the AI INFRA Summit, CXO roadshows, and targeted campaigns
- Ecosystem development with hyperscalers, GPU providers, and data infrastructure buyers

Co-Founder & Partner

GarbleCloud

GarbleCloud offers powerful data security & privacy-enhancing capabilities to individuals and businesses who use the cloud. GarbleCloud technology offers a holistic security and operational framework that is easy to use, and one that works across multiple cloud platforms without compromising their functionality. It allows end users greater control of how their data and information flow through cloud applications, besides determining what entities can access their data.

Chief GTM Advisor

Inflect

Focus on Go-to-Market strategy, organizational scale, and expanding platform & infrastructure ecosystems.  Connecting data center service providers to w3 communities to accelerate the expansion of decentralized infrastructures.

VP of Sales & Strategic Alliances

PacketFabric

PacketFabric redefines how companies procure, consume, and manage their network connectivity services. Leveraging an innovative, entirely automated SDN-based network architecture and the latest in optical and packet switching technology, PacketFabric enables dynamic, real-time connectivity services between major carrier-neutral colocation facilities at terabit-scale. 

In this role I manage and oversee all strategic initiatives between PacketFabric & Cisco Systems. I am responsible for driving programs and projects from R&D to joint product integrations, collaborating with Cisco counterparts to conceptualize, create services and collaborate on a GTM strategy.   Then engage with Channel partner ecosystems (VARs, SIs, MSPs, Agents) in service creation, partner enablement, and joint sales & marketing strategies.   Notable programs: Webex Edge Connect

VP of Strategic Alliance

Serro

Responsible for managing team integrations to broader organization.

General Manager (Post Merger to Rahi)

Accountable for transforming Serro from a boutique System Integrator to a network consulting firm focused on proprietary and open source network SDN/ NFV infrastructure and design. Led overall business operations, including P&L management, annual budgets, legal accountability & customer engagement.

KEY ACHIEVEMENTS
★ Restructured engineering and global NOC operations to minimize Op-ex and improve ongoing customer support while enabling ticket system migration into SFDC Service desk.

★ Implemented new processes and revitalized internal departments to maximize operational efficiency Notable projects: Chevron, Boeing, LAX, Netflix, PayPal, FireEye, Juniper, Snapfish, Calix, and Wish.com.

I was in charge of reporting to the CEO, developing and executing key strategic initiatives, and formulating/growing the go-to-market functions of Serro, including partner relations, business development, marketing, sales operations and vendor management.

Executive Vice President, Go To Market 

Nexusguard

NEXUSGUARD is a leading cloud-based Distributed Denial of Service (DDoS) security solutions provider fighting malicious internet attacks by specializing in developing and providing the best cybersecurity solutions for diverse clients. I was responsible for leading GTM and Operational Expansion into the US market and for securing San Francisco office space and GA staff while recruiting top sales, technical, and executive talent in preparation for an M&A event.

KEY ACHIEVEMENTS
★ Played an integral part on the senior leadership team, thereby heading multiple facets of business operations that supported the execution of Nexusguard’s global growth initiatives. 

★ Created a new service provider product for the DDoS mitigation space while acting as a product/solution evangelist for investors as well as media and analyst relations.

★ Opened new partnerships with regional internet service providers in the Latin America and EMEA Regions, while designing, planning, and managing Go-To-Market strategies and heading the Global Channel and Alliance program.

Executive Vice President, Global Strategy

I was accountable for reporting to the CEO and COO, developing and executing key strategic initiatives while expanding and managing the sales and marketing team to amplify the DDoS mitigation business globally.

KEY ACHIEVEMENTS
★ Led the GTM organization from a team of three to 40 across eight countries, and established short- and long-range sales goals, thereby monitoring achievement and taking action as needed to ensure sales targets were met.

★ Collaborated to develop and lead the company’s prospect and demand generation strategy, ensuring the maximization of revenue streams, margins, and profit.

★ Devised and streamlined a comprehensive commercial model for related departments to optimize the customer lifecycle, and advanced territory plans and quota assignment for all geographic areas.

VP of Global Sales & Marketing

Responsible for establishing the starting sales and marketing organization.   

*  Designed sales & business processes on top of Salesforce.com, including an automated proposal system to allow large complex customizable scope of work proposals. 
*  Established key OEM partnerships and started a formal revenue pipeline of opportunities 
*  Created starting marketing messaging architecture and created all general content.

Director of Business Development 

Nuezra

NUEZRA is a privately-held, self-funded company that provides IT support and consulting for businesses - ranging from small start-ups to large enterprises - while catering to the unique needs of customers via end-to-end solution services.  I was in charge of reporting to the CEO and leading business operations to grow from an SMB MSP to a Data Center VAR while building the brand and establishing key OEM/distributor partnerships to enhance the product portfolio.  

KEY ACHIEVEMENTS
★ Worked with key customers on effective IT solutions within the Web 2.0 and F1000 space, and headed a marketing and new business development team to launch an IT service product focused on recurring revenue.

★ Administered and managed channel strategies alongside valued OEM partners - including Cisco, Juniper, Dell, and Force 10 - and implemented processes/sales operations infrastructure that boosted productivity and efficiency.  

★ Designed and oversaw Salesforce.com CRM with additional tools in marketing automation (Genius.com, Marketo), document automation (Conga), and data management (Informatica).

Director of Sales & Marketing

Hula Networks

Sales Director who helped build and motivating the sales team in producing predictable and repeatable sales success.  

•Hired, managed and trained junior account manager new to the industry  
•Created and implemented processes, systems and sales infrastructure that helped boost salesforce management efficiency.
•Managed and maintained OEM channel relationships and business development events. 
•Assisted with executive channel strategy duties with regards with product portfolio and partnerships
•Maintained consistent individual sales revenue growth year over year

Sales Director

Provided networking hardware solutions to IT managers and network engineers.  Specializing Cisco, Juniper, Foundry, Extreme, Force10 and Shoretel. Prospected & managed international and domestic accounts from start to finish.  

•Outperformed all current and historical account managers in revenue and GP expectations in the first year.  
•Managed account relationships, including client consultation and needs analysis, techincal research, and delivery logistics of solutions. 
•Promoted to grow and lead sales team

Sales Manager

GTM Strategy & Business Development | Alliances | Investor Relations | Cloud & SaaS | Cybersecurity

I drive growth and market leadership for enterprise and deep-tech innovators by building go-to-market strategies that connect technical breakthroughs with commercial success. At IgniteGTM, I lead my team to architect and execute client programs that capture attention, accelerate adoption, and unlock new revenue. 

With deep experience across AI infrastructure, cloud, and data center ecosystems, I help leadership teams navigate scale, transformation, and new market entry with clarity and precision. My approach is people-first, analytical, and relentlessly focused on operational excellence—enabling clients to solve complex problems, activate ecosystems, and achieve repeatable traction. 

Let’s connect if you’re ready to ignite your next phase of growth.

As the head of business development and strategy for our GTM advisory team, my focus is on early-stage companies, particularly those in the seed to series A stage. I specialize in guiding these companies through their critical path to revenue operations, formulating winning strategies, and forging impactful partnerships that drive growth and success.

My team and I have a proven track record of working closely with startups to understand their unique challenges and opportunities and leveraging our deep expertise to design and execute tailored solutions that drive results. Through a combination of cutting-edge technologies, innovative strategies, and expert guidance, we help our clients accelerate their growth trajectory and achieve their business goals.

Concepcion-Carrier Air Conditioning Company (CCAC)

Procurement and Vendor Management Lead

Procurement Supervisor

SunPower Philippines, Ltd. - ROHQ

- Develop demand forecasts (operational) at multiple levels of aggregation for multiple
horizons
- Review historical sales trends, research demand drivers, prepare forecast data, develop statistical forecast models, and evaluate forecast results
- Coordinate cross-functional research activities to reconcile significant variances, and refine and forecast models to reflect updated sales and marketing assumptions
- Interact with sales, marketing, and customer finance to understand demand forecast drivers
- Use Anaplan as a demand forecasting tool
- Closely coordinate, and communicate customer action plans with supply planning

Sr. Demand Planner

Emerson Electric Asia, Ltd. - ROHQ (for InterMetro Industries)

- Overall tactical leader for InterMetro, Commercial and Residential Solutions Business Group under Manila Global Solutions.
 - Create/supervise projects that support business units/business group on their project and support requirements.
 - Responsible for the collection, organization, management, and analysis of diverse amount of data needed to develop and execute strategies for InterMetro Industries
 - Identifier of savings opportunities and creation of business process improvements within the organization.
 - Interface/constant communication with other group/persons within the company

Team Lead - Supply Chain

- Manage data in Oracle to support Engineering activities, production operations, and inventory. 
 - Act as the primary Bill of Material (BOM) gatekeeper, especially for Acuna site. Completely and accurately setup all the items request with attributes, BOM and Routing. 
 - Collaborate with Analysts, Customer Service Representatives, Engineers and Managers in different sites of the business unit through BOM circulations, report discussions and project opportunities. 
 - Develop tracking reports for Engineering, Finance, and Sales work groups.  
 - Perform other functions given by the immediate superior/business unit contacts and supporting Manila initiatives.
 - Serve as a backup person in Supply Chain and other Procurement projects

Sr. Analyst – Operations

- Ensure Bills of Material (BOM) and routings are consistent across the entire organization.
 - Update BOM and routings for product transfers or new products.
 - Coordinate that BOM routings, drawings and packaging are current and complete by location and with GMDC.
 - Assist in data maintenance of MRP data by location

Analyst 2 – Operations

FASTECH SYNERGY PHILIPPINES, INC.

- Supervise the three (3) Production Areas: Wafer Probe Test, Front of Line and Mold Area.
 - Know the production target and create a game plan to hit target output.
 - Complete the production plan by establishing priorities, proper scheduling and assigning of personnel, monitoring the progress, resolving production issues, and reporting the results to VP of Operations.
 - Maintain quality service by establishing and enforcing organization standards.
 - Interact very closely with the equipment team to ensure operation of equipment and minimize the machine set up delay.
	Communicate with QA, Process Engineer, Product Development Engineer and Planner Team for lot status. 
	Resolve personnel problems by analyzing data, investigating issues, identifying solutions, and recommending action

Jr. Production Supervisor – Operations

- Compute Product Line Capacity, Shared Product Line Capacity, and Line Balancing.
 - Compute and justify number of Direct Labor requirement per process and product line.
 - Simulate Gold Wire consumption to use in Product Cost Estimate. 
 - Ensure availability and update office and production layout for machine allocation and office relocation, and propose production layout to utilize space and manpower efficiently.
 - Process the Cost Estimate per Request for Quotation (RFQ) given by Sales, Marketing and Customer Relations Group. 
 - Compute process costing for justifying Process Engineering and Product Development projects.
 - Calculate the Materials Review Board (MRB) to quantify and control the Cost of Non-Quality
- Manage and update Product Line Profile for Bill of Material and Product Cost Estimate.
 - Conduct Time and Motion Study to set Standard Assembly Time, Hour per K units, and Units per Hour.
 - Compute Direct and Indirect material consumption.
 - Work with Facilities Team for Equipment Utility Requirement and Material Overhead computation.
 - Set up item in JDE System, together with its Routing and Bill of Materials.
 - Help IE team for data gathering and data management

Jr. Industrial Engineer

COCA-COLA BOTTLING PHILIPPINES, INC.

- Assist in documenting standard operating procedure in preparation for “The Coca-Cola Quality Systems” (TCCQS) Phase II Certification (similar to ISO 9000).
 - Coordinate and communicate with the Department Heads, Supervisors and Document Writers regarding documentation processes.
 - Update database of quality system documents.
 - Assist in reviewing and revising departmental manuals and ensure it adheres to quality standards

Quality Systems Assistant

More than 10 years of experience in different functions of Supply Chain Management from Operations Analyst to Supply Chain Team leader in Emerson Electric Asia, Ltd. - ROHQ (BPO Industry), Sr. Demand Planner in Sunpower Philippines (Solar Panel Energy), and Senior Buyer to Procurement and Vendor Management Lead in Concepcion-Carrier Airconditioning Company (HVAC Industry) demonstrated with end-to-end process of Supply Chain. Skilled in Management, Continuous Improvement, Manufacturing, Demand Planning, Supply Chain, Inventory Management, Procurement, Vendor Management functions, and IE jobs. Strong in JDE, Oracle and SAP systems with a Bachelor of Science (B.S.) focused on Industrial Engineering from Polytechnic University of the Philippines.

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Bill Barry

CARMELA INOCELDA

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