Bill Barry

IgniteGTM

I provide strategic consulting and leadership for Silicon Valley startups and enterprises, specializing in AI infrastructure and go-to-market (GTM) execution. With deep expertise across networking hardware, cloud, edge computing, and AI/ML infrastructure, I architect scalable GTM programs that accelerate rapid market entry, strategic positioning, and category-defining growth. 

Leveraging a trusted network of advisors, partners, and industry leaders, I help businesses navigate complex ecosystems by activating strategic relationships and uncovering hidden opportunities. I work closely with leadership teams to connect the dots others miss—turning 1+1 into 10—whether launching new products, entering verticals, or scaling AI-driven infrastructure. My approach is relentlessly focused on clarity, velocity, and value creation, ensuring that visionary ideas translate into market traction and sustainable growth.

Chief Executive Officer

INFRACORE LLC

As Co-Founder and Partner at Infracore, I lead GTM strategy and execution integrating land, power, capital, and go-to-market strategy into a single execution layer.

My focus is driving platform growth, strategic partnerships, and market activation. I work directly with developers, off-takers, and capital providers to bring high-impact sites online faster — and connect them to real demand through exclusive industry events, GTM programs, and curated buyer networks.

- Platform design across site origination, GTM, and capital strategy
- Activation of AI-native campuses through joint ventures and structured deals
- Market exposure via the AI INFRA Summit, CXO roadshows, and targeted campaigns
- Ecosystem development with hyperscalers, GPU providers, and data infrastructure buyers

Co-Founder & Partner

GarbleCloud

GarbleCloud offers powerful data security & privacy-enhancing capabilities to individuals and businesses who use the cloud. GarbleCloud technology offers a holistic security and operational framework that is easy to use, and one that works across multiple cloud platforms without compromising their functionality. It allows end users greater control of how their data and information flow through cloud applications, besides determining what entities can access their data.

Chief GTM Advisor

Inflect

Focus on Go-to-Market strategy, organizational scale, and expanding platform & infrastructure ecosystems.  Connecting data center service providers to w3 communities to accelerate the expansion of decentralized infrastructures.

VP of Sales & Strategic Alliances

PacketFabric

PacketFabric redefines how companies procure, consume, and manage their network connectivity services. Leveraging an innovative, entirely automated SDN-based network architecture and the latest in optical and packet switching technology, PacketFabric enables dynamic, real-time connectivity services between major carrier-neutral colocation facilities at terabit-scale. 

In this role I manage and oversee all strategic initiatives between PacketFabric & Cisco Systems. I am responsible for driving programs and projects from R&D to joint product integrations, collaborating with Cisco counterparts to conceptualize, create services and collaborate on a GTM strategy.   Then engage with Channel partner ecosystems (VARs, SIs, MSPs, Agents) in service creation, partner enablement, and joint sales & marketing strategies.   Notable programs: Webex Edge Connect

VP of Strategic Alliance

Serro

Responsible for managing team integrations to broader organization.

General Manager (Post Merger to Rahi)

Accountable for transforming Serro from a boutique System Integrator to a network consulting firm focused on proprietary and open source network SDN/ NFV infrastructure and design. Led overall business operations, including P&L management, annual budgets, legal accountability & customer engagement.

KEY ACHIEVEMENTS
★ Restructured engineering and global NOC operations to minimize Op-ex and improve ongoing customer support while enabling ticket system migration into SFDC Service desk.

★ Implemented new processes and revitalized internal departments to maximize operational efficiency Notable projects: Chevron, Boeing, LAX, Netflix, PayPal, FireEye, Juniper, Snapfish, Calix, and Wish.com.

I was in charge of reporting to the CEO, developing and executing key strategic initiatives, and formulating/growing the go-to-market functions of Serro, including partner relations, business development, marketing, sales operations and vendor management.

Executive Vice President, Go To Market 

Nexusguard

NEXUSGUARD is a leading cloud-based Distributed Denial of Service (DDoS) security solutions provider fighting malicious internet attacks by specializing in developing and providing the best cybersecurity solutions for diverse clients. I was responsible for leading GTM and Operational Expansion into the US market and for securing San Francisco office space and GA staff while recruiting top sales, technical, and executive talent in preparation for an M&A event.

KEY ACHIEVEMENTS
★ Played an integral part on the senior leadership team, thereby heading multiple facets of business operations that supported the execution of Nexusguard’s global growth initiatives. 

★ Created a new service provider product for the DDoS mitigation space while acting as a product/solution evangelist for investors as well as media and analyst relations.

★ Opened new partnerships with regional internet service providers in the Latin America and EMEA Regions, while designing, planning, and managing Go-To-Market strategies and heading the Global Channel and Alliance program.

Executive Vice President, Global Strategy

I was accountable for reporting to the CEO and COO, developing and executing key strategic initiatives while expanding and managing the sales and marketing team to amplify the DDoS mitigation business globally.

KEY ACHIEVEMENTS
★ Led the GTM organization from a team of three to 40 across eight countries, and established short- and long-range sales goals, thereby monitoring achievement and taking action as needed to ensure sales targets were met.

★ Collaborated to develop and lead the company’s prospect and demand generation strategy, ensuring the maximization of revenue streams, margins, and profit.

★ Devised and streamlined a comprehensive commercial model for related departments to optimize the customer lifecycle, and advanced territory plans and quota assignment for all geographic areas.

VP of Global Sales & Marketing

Responsible for establishing the starting sales and marketing organization.   

*  Designed sales & business processes on top of Salesforce.com, including an automated proposal system to allow large complex customizable scope of work proposals. 
*  Established key OEM partnerships and started a formal revenue pipeline of opportunities 
*  Created starting marketing messaging architecture and created all general content.

Director of Business Development 

Nuezra

NUEZRA is a privately-held, self-funded company that provides IT support and consulting for businesses - ranging from small start-ups to large enterprises - while catering to the unique needs of customers via end-to-end solution services.  I was in charge of reporting to the CEO and leading business operations to grow from an SMB MSP to a Data Center VAR while building the brand and establishing key OEM/distributor partnerships to enhance the product portfolio.  

KEY ACHIEVEMENTS
★ Worked with key customers on effective IT solutions within the Web 2.0 and F1000 space, and headed a marketing and new business development team to launch an IT service product focused on recurring revenue.

★ Administered and managed channel strategies alongside valued OEM partners - including Cisco, Juniper, Dell, and Force 10 - and implemented processes/sales operations infrastructure that boosted productivity and efficiency.  

★ Designed and oversaw Salesforce.com CRM with additional tools in marketing automation (Genius.com, Marketo), document automation (Conga), and data management (Informatica).

Director of Sales & Marketing

Hula Networks

Sales Director who helped build and motivating the sales team in producing predictable and repeatable sales success.  

•Hired, managed and trained junior account manager new to the industry  
•Created and implemented processes, systems and sales infrastructure that helped boost salesforce management efficiency.
•Managed and maintained OEM channel relationships and business development events. 
•Assisted with executive channel strategy duties with regards with product portfolio and partnerships
•Maintained consistent individual sales revenue growth year over year

Sales Director

Provided networking hardware solutions to IT managers and network engineers.  Specializing Cisco, Juniper, Foundry, Extreme, Force10 and Shoretel. Prospected & managed international and domestic accounts from start to finish.  

•Outperformed all current and historical account managers in revenue and GP expectations in the first year.  
•Managed account relationships, including client consultation and needs analysis, techincal research, and delivery logistics of solutions. 
•Promoted to grow and lead sales team

Sales Manager

GTM Strategy & Business Development | Alliances | Investor Relations | Cloud & SaaS | Cybersecurity

I drive growth and market leadership for enterprise and deep-tech innovators by building go-to-market strategies that connect technical breakthroughs with commercial success. At IgniteGTM, I lead my team to architect and execute client programs that capture attention, accelerate adoption, and unlock new revenue. 

With deep experience across AI infrastructure, cloud, and data center ecosystems, I help leadership teams navigate scale, transformation, and new market entry with clarity and precision. My approach is people-first, analytical, and relentlessly focused on operational excellence—enabling clients to solve complex problems, activate ecosystems, and achieve repeatable traction. 

Let’s connect if you’re ready to ignite your next phase of growth.

As the head of business development and strategy for our GTM advisory team, my focus is on early-stage companies, particularly those in the seed to series A stage. I specialize in guiding these companies through their critical path to revenue operations, formulating winning strategies, and forging impactful partnerships that drive growth and success.

My team and I have a proven track record of working closely with startups to understand their unique challenges and opportunities and leveraging our deep expertise to design and execute tailored solutions that drive results. Through a combination of cutting-edge technologies, innovative strategies, and expert guidance, we help our clients accelerate their growth trajectory and achieve their business goals.

Rock8

With the massive (and growing) skills shortage in data/event-streaming technologies and real-time, distributed computing, I'm pleased to be working with Rock8 to expand its global reach, providing much-needed development and consulting skills and services to the global market.

Rock8 exists to provide these key skills and services and work with organizations closely to ensure that they get their data streaming apps built and configured optimally and to provide a thorough skills transfer over time.

(Note:  RDDTree International became Rock8.io in 2024 - RDDTree India still operates in close partnership with Rock8.)

VP Strategy and Innovation

Global Eyes LLC

Global Eyes exists to help technology startups that have proven themselves in their local, domestic markets to expand globally. 

• Providing extensive Business Development services to multiple technology start-ups establishing themselves in the US market and for US companies expanding into global markets.

• Served as coach, mentor, and advisor to the executive teams of more than 30 startups and Venture Capital firms in multiple countries.

• Successfully prepared numerous startups for international expansion, VC investment and acquisition

• Activities with client organizations have included Lean Canvas creation, securing beachhead accounts in the target territory (identifying, engaging, and closing initial deals), establishing strategic partnerships and/or sales channels, conference and trade-show participation, pitch deck creation, localization of marketing and sales materials, etc.

General Partner and Global Business Development Consultant

Bay Area Smart Homes

Bay Area Smart Homes (formerly SynapticHomes.com) is a San Francisco Bay Area-based services company providing Expert Design and Installation of Individual Smart Devices or Entire Smart Home Systems.

Primary applications of IoT / Smart Home / Smart Building technologies:

• Technology-assisted Aging in Place - helping seniors live another 10-20 years in the homes they know and love through the use of technology for increased safety, security, monitoring, and convenience.

• Accessibility - Providing a sense of independence and increased dignity to physically disabled individuals through the use of voice-assistants and smart-home hub technologies

www.bayareasmarthomes.com

Investor / Advisor

Gaine

Special Initiatives and Business Development

Sauce Labs

Sauce Labs is one of the world's leading test automation services in the cloud, offering Selenium and Appium functional test automation infrastructure at scale.

During my four-years at Sauce Labs, I initiated and was intimately involved in the creation and ongoing growth of the company's alliances and business development efforts, including:

▪ Developing and implementing the company’s strategic plan for identifying, vetting, onboarding and managing the company’s various technical and commercial partnerships

▪ Initiating and negotiating global resale agreements with key Systems Integrators such as Accenture, Cognizant, Capgemini, Infosys, etc.

▪ Establishing strategic partnerships with key technology vendors active in the CI/CD/DevOps space such as IBM, Microsoft, CA Technologies, Applitools, Applause, QASymphony, etc.

▪ Identifying and engaging with a number of potential acquisition targets

www.saucelabs.com

Sauce Labs - Head of Commercial Alliances and Channel Sales

Instinctive Drives

• Expanded the company's presence in the US market through business development, strategic sales and executive consulting services

• Worked closely with executives in Cisco's Engineering division (Instinctive Drives client) in its transition to a more innovative, agile, and customer-focused company

Business Development and Executive Consultant

(See description above under Global Eyes LLC - same company and role, different time period and clients.)

Clickatell, Inc.

▪  Consulted to founders since just after inception
▪  Involved in business planning, global expansion and company culture setting
▪  Researched and shortlisted acquisition targets in USA and Europe
▪  Performed many aspects of due diligence for Multimode acquisition (USA)
▪  Established strategic relationships and commercial agreements with multinational clients and technology partners, including Visa, Inc, RSA Security, IBM, Nokia, Entrust, Accenture, mFoundry, S1, Postilion and others

Vice President, WW Strategic Relationships and Business Development

I am passionate about growing businesses!   I've founded several of my own startups and led numerous teams.   I've learned a great deal from my successes, even more from my mistakes - and I've had some spectacular mentors along the way.

I'm excited to channel my energies into helping businesses grow and flourish - whether that's in a full-time role or as an active player/coach.  I love learning new things and thrive when I am part of dynamic, energetic and laser-focused teams.

From creating start-up businesses from the ground up to helping Fortune 500 multinationals build and roll out new offerings, I have a successful track record with early-phase business creation. My diverse skill set makes me ideally suited to early- and mid-stage business initiatives.

My capacity to grasp new concepts, technologies, and markets quickly, combined with a natural ability to build enduring, strategic relationships, makes me ideally suited to fast-paced, high-growth environments.

Professional Skills and Capabilities
• Capacity to grasp new concepts, technologies and markets quickly
• Natural ability to build enduring, strategic relationships
• Excellent communication and presentation skills
• Very comfortable engaging with C-level executives
• Very experienced in negotiating commercial agreements and working closely with legal teams
• Executive, Sales, Product, Business and Corporate Development (M&A) Management experience
• Tireless drive and proven ability to build solid cohesion and collaboration across multiple functions, both within and outside of an organization – essential to truly effective business development
• Extensive international experience including cross-border transactions, joint-ventures, licensing, and partnerships
• Skilled in the creation, promotion, growth, and maintenance of partner ecosystems and technology marketplaces
• Knowledgeable in IoT, smart home / smart building automation technologies, 3D modeling and printing, software development methodologies, DevOps, test automation, SaaS business models, and cloud solutions


Whatever I do professionally, it has to be fun and of genuine value to whomever I / we serve.

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The Battle

Bill Barry

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