Bill Barry

IgniteGTM

I provide strategic consulting and leadership for Silicon Valley startups and enterprises, specializing in AI infrastructure and go-to-market (GTM) execution. With deep expertise across networking hardware, cloud, edge computing, and AI/ML infrastructure, I architect scalable GTM programs that accelerate rapid market entry, strategic positioning, and category-defining growth. 

Leveraging a trusted network of advisors, partners, and industry leaders, I help businesses navigate complex ecosystems by activating strategic relationships and uncovering hidden opportunities. I work closely with leadership teams to connect the dots others miss—turning 1+1 into 10—whether launching new products, entering verticals, or scaling AI-driven infrastructure. My approach is relentlessly focused on clarity, velocity, and value creation, ensuring that visionary ideas translate into market traction and sustainable growth.

Chief Executive Officer

INFRACORE LLC

As Co-Founder and Partner at Infracore, I lead GTM strategy and execution integrating land, power, capital, and go-to-market strategy into a single execution layer.

My focus is driving platform growth, strategic partnerships, and market activation. I work directly with developers, off-takers, and capital providers to bring high-impact sites online faster — and connect them to real demand through exclusive industry events, GTM programs, and curated buyer networks.

- Platform design across site origination, GTM, and capital strategy
- Activation of AI-native campuses through joint ventures and structured deals
- Market exposure via the AI INFRA Summit, CXO roadshows, and targeted campaigns
- Ecosystem development with hyperscalers, GPU providers, and data infrastructure buyers

Co-Founder & Partner

GarbleCloud

GarbleCloud offers powerful data security & privacy-enhancing capabilities to individuals and businesses who use the cloud. GarbleCloud technology offers a holistic security and operational framework that is easy to use, and one that works across multiple cloud platforms without compromising their functionality. It allows end users greater control of how their data and information flow through cloud applications, besides determining what entities can access their data.

Chief GTM Advisor

Inflect

Focus on Go-to-Market strategy, organizational scale, and expanding platform & infrastructure ecosystems.  Connecting data center service providers to w3 communities to accelerate the expansion of decentralized infrastructures.

VP of Sales & Strategic Alliances

PacketFabric

PacketFabric redefines how companies procure, consume, and manage their network connectivity services. Leveraging an innovative, entirely automated SDN-based network architecture and the latest in optical and packet switching technology, PacketFabric enables dynamic, real-time connectivity services between major carrier-neutral colocation facilities at terabit-scale. 

In this role I manage and oversee all strategic initiatives between PacketFabric & Cisco Systems. I am responsible for driving programs and projects from R&D to joint product integrations, collaborating with Cisco counterparts to conceptualize, create services and collaborate on a GTM strategy.   Then engage with Channel partner ecosystems (VARs, SIs, MSPs, Agents) in service creation, partner enablement, and joint sales & marketing strategies.   Notable programs: Webex Edge Connect

VP of Strategic Alliance

Serro

Responsible for managing team integrations to broader organization.

General Manager (Post Merger to Rahi)

Accountable for transforming Serro from a boutique System Integrator to a network consulting firm focused on proprietary and open source network SDN/ NFV infrastructure and design. Led overall business operations, including P&L management, annual budgets, legal accountability & customer engagement.

KEY ACHIEVEMENTS
★ Restructured engineering and global NOC operations to minimize Op-ex and improve ongoing customer support while enabling ticket system migration into SFDC Service desk.

★ Implemented new processes and revitalized internal departments to maximize operational efficiency Notable projects: Chevron, Boeing, LAX, Netflix, PayPal, FireEye, Juniper, Snapfish, Calix, and Wish.com.

I was in charge of reporting to the CEO, developing and executing key strategic initiatives, and formulating/growing the go-to-market functions of Serro, including partner relations, business development, marketing, sales operations and vendor management.

Executive Vice President, Go To Market 

Nexusguard

NEXUSGUARD is a leading cloud-based Distributed Denial of Service (DDoS) security solutions provider fighting malicious internet attacks by specializing in developing and providing the best cybersecurity solutions for diverse clients. I was responsible for leading GTM and Operational Expansion into the US market and for securing San Francisco office space and GA staff while recruiting top sales, technical, and executive talent in preparation for an M&A event.

KEY ACHIEVEMENTS
★ Played an integral part on the senior leadership team, thereby heading multiple facets of business operations that supported the execution of Nexusguard’s global growth initiatives. 

★ Created a new service provider product for the DDoS mitigation space while acting as a product/solution evangelist for investors as well as media and analyst relations.

★ Opened new partnerships with regional internet service providers in the Latin America and EMEA Regions, while designing, planning, and managing Go-To-Market strategies and heading the Global Channel and Alliance program.

Executive Vice President, Global Strategy

I was accountable for reporting to the CEO and COO, developing and executing key strategic initiatives while expanding and managing the sales and marketing team to amplify the DDoS mitigation business globally.

KEY ACHIEVEMENTS
★ Led the GTM organization from a team of three to 40 across eight countries, and established short- and long-range sales goals, thereby monitoring achievement and taking action as needed to ensure sales targets were met.

★ Collaborated to develop and lead the company’s prospect and demand generation strategy, ensuring the maximization of revenue streams, margins, and profit.

★ Devised and streamlined a comprehensive commercial model for related departments to optimize the customer lifecycle, and advanced territory plans and quota assignment for all geographic areas.

VP of Global Sales & Marketing

Responsible for establishing the starting sales and marketing organization.   

*  Designed sales & business processes on top of Salesforce.com, including an automated proposal system to allow large complex customizable scope of work proposals. 
*  Established key OEM partnerships and started a formal revenue pipeline of opportunities 
*  Created starting marketing messaging architecture and created all general content.

Director of Business Development 

Nuezra

NUEZRA is a privately-held, self-funded company that provides IT support and consulting for businesses - ranging from small start-ups to large enterprises - while catering to the unique needs of customers via end-to-end solution services.  I was in charge of reporting to the CEO and leading business operations to grow from an SMB MSP to a Data Center VAR while building the brand and establishing key OEM/distributor partnerships to enhance the product portfolio.  

KEY ACHIEVEMENTS
★ Worked with key customers on effective IT solutions within the Web 2.0 and F1000 space, and headed a marketing and new business development team to launch an IT service product focused on recurring revenue.

★ Administered and managed channel strategies alongside valued OEM partners - including Cisco, Juniper, Dell, and Force 10 - and implemented processes/sales operations infrastructure that boosted productivity and efficiency.  

★ Designed and oversaw Salesforce.com CRM with additional tools in marketing automation (Genius.com, Marketo), document automation (Conga), and data management (Informatica).

Director of Sales & Marketing

Hula Networks

Sales Director who helped build and motivating the sales team in producing predictable and repeatable sales success.  

•Hired, managed and trained junior account manager new to the industry  
•Created and implemented processes, systems and sales infrastructure that helped boost salesforce management efficiency.
•Managed and maintained OEM channel relationships and business development events. 
•Assisted with executive channel strategy duties with regards with product portfolio and partnerships
•Maintained consistent individual sales revenue growth year over year

Sales Director

Provided networking hardware solutions to IT managers and network engineers.  Specializing Cisco, Juniper, Foundry, Extreme, Force10 and Shoretel. Prospected & managed international and domestic accounts from start to finish.  

•Outperformed all current and historical account managers in revenue and GP expectations in the first year.  
•Managed account relationships, including client consultation and needs analysis, techincal research, and delivery logistics of solutions. 
•Promoted to grow and lead sales team

Sales Manager

GTM Strategy & Business Development | Alliances | Investor Relations | Cloud & SaaS | Cybersecurity

I drive growth and market leadership for enterprise and deep-tech innovators by building go-to-market strategies that connect technical breakthroughs with commercial success. At IgniteGTM, I lead my team to architect and execute client programs that capture attention, accelerate adoption, and unlock new revenue. 

With deep experience across AI infrastructure, cloud, and data center ecosystems, I help leadership teams navigate scale, transformation, and new market entry with clarity and precision. My approach is people-first, analytical, and relentlessly focused on operational excellence—enabling clients to solve complex problems, activate ecosystems, and achieve repeatable traction. 

Let’s connect if you’re ready to ignite your next phase of growth.

As the head of business development and strategy for our GTM advisory team, my focus is on early-stage companies, particularly those in the seed to series A stage. I specialize in guiding these companies through their critical path to revenue operations, formulating winning strategies, and forging impactful partnerships that drive growth and success.

My team and I have a proven track record of working closely with startups to understand their unique challenges and opportunities and leveraging our deep expertise to design and execute tailored solutions that drive results. Through a combination of cutting-edge technologies, innovative strategies, and expert guidance, we help our clients accelerate their growth trajectory and achieve their business goals.

Arthrex LATAM

Facilitate the monthly S&OP (Sales and Operation Planning) Distributors LATAM market.

Latin America - Regional - Demand Planner - Supply Chain

Hertz

Led a team that worked alongside business stakeholders across range of commodities covering Vehicle Operations, Security Professional Services, Building Facilities, Utilities and Petroleum based commodities (Gasoline, Electricity , Lubricant Oils, Heating Oil, Water, Natural Gas and LP Gas). Initiated negotiation, developed purchase plan strategy and executed with $'s savings that delivered bottom line cost reduction, process improvement and service metrics favorable to the organization.  While staying current with market trends, government compliance and best industry working practices.

Director - Sourcing & Procurement  

Carnival Corporation

Responsible for all food and beverage purchasing, tender bids, logistics distribution (within Asia, Europe, South America and the North America) and total cost ownership of  F&B category on board one hundred and five vessels. Integrate global sourcing, vendor qualification and network supply strategy for all ten global cruise brands: Carnival, Princess, Holland America, Costa, AIDA and Seabourn.

Global Category Manager

Florida Crystals

Provided senior leadership for spend optimization, global purchasing strategy, competitive e-bidding, contract review  negotiations, consensus demand planning, championed the supply chain initiatives for direct material expenditure and fully supported procurement’s vision of creating value within the company’s complex supply chain against favorable costs.

Global Sourcing and Supply Chain Manager

Domino Foods, Inc.

Mapped the globe to identify producers that fit corporate’s key vendor profile, conducted physical audits to ensure quality assurance, integrated a financial stress test to ensure supplier selection and executed ingredients strategy to optimize profitability for brand-sales team within Belize, Mexico, Portugal, U.K and U.S consumer goods markets.

Sourcing Specialist /  Demand Planning

Duty Free Americas

Directly oversaw, managed and negotiated global purchasing-procurement functions for consumer goods sell thru international travelers in the Americas across 135 retail outlet stores located in the Canadian-US border, Mexican-US border and US Airports.

Senior Purchasing Buyer (Spirits, Tobacco and Confectionary)

DHL - Deutsche Post World Net

• Strategic procurement planning within SAP R3, analysis of historical supplier pricing structure, project costs, supply chain analytics and ongoing forecast risk exposure to DHL executive board.

Senior Business Analyst (SAP & BWI)

Diageo

Performed strategic network design, inventory management and freight supplier tender negotiations for Latin American customers. Directed six person customer service team managing 100 international distributor accounts and reconciled order-to-cash of $45M in corporate revenue. Audited inventory stock-holdings and financial profit and loss statements.  Promoted customer service enhancement and resolved day-to-day issues. 

•	Reduced operational costs across network of third party warehouses 60% and storage costs 
        by $550k.
•	Supervised improvement of annual customer service indicators from 80% to 96% over 2 
         years.
•	Revamped and facilitated “risk” contingency plan for American import and export sector.   
•	Provided analytical support to sales and commercial management teams, including annual  
        business plan, international competitive pricing strategies, marketing promotions, and sales 
        performance tracking.
•	Monitored $3M budget and managed inventory for six external North American third party
         warehouses.

Logistics, Demand and Planning Manager

Swiss International Air Lines

Inventory Planning Analyst 
                                  
Analyzed inventory levels and developed distribution plans for three bonded warehouses and 30 bonded stations throughout Asia, Europe and South America. Evaluated and applied duty free long-term pricing research within airline industry. Compared and forecasted duty free sales trends against optimal warehouse inventory levels while ensuring compliance with company’s purchase plan.  

•	Reduced pilferage and customs seized inventory by 38% by implementing bar code trolley tracking system.

Inventory - Forecasting Planner

Tenured senior global procurement professional with broad-based background in strategic sourcing, procure to pay, end to end supply chain, logistics (export/import), demand planning and contract management  negotiations, logistical network supply, and financial reporting disciplines at corporate level. A visionary who understands brand development, sales marketing, global consumer trends, economic efficiency models. Proven track performance record of success based upon unique combination of maximizing product exposure and sales revenue through innovative route-to-market applications and money saving distribution policies.

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Bill Barry

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