LearnWell

• Advances executive and team leadership development programs, incorporating change management methodologies, achieving an 87% improvement in client operational effectiveness.
• Drives company growth and technology strategy, with a focus on developing initiatives and deploying tools to accelerate growth for our client and student participants.
• Develops budget forecasts, manages P/L, and leads profitable growth. 
• Recruits and leads hybrid teams composed of marketing, operations, and customer service professionals. These teams focus on digital transformation, QA, and technology innovation.
• Negotiates contracts and manages vendors to optimize service models.
• Develops and delivers leadership development and technical training, including: AI prompt engineering, management systems adoption, and change management at the speed of AI.
• Collaborates with client business unit leaders to establish KPIs, OKRs, and SOPs.

>> Change Management & Innovation toolkit: Active listening; ADDIE; ADKAR; RACI; AGES; SEEDS; Adult learning theory, LXD, work simulations; Kotter Change model; microlearning development, and content management. Alignment conversations; skills taxonomies. Gallup Strengths Finder; Predictive Index; MBTI; DISC.

>> Tech Stack: ChatGPT, Poe bots/agents/chatbots, Make.com workflows. WordPress; Drupal; Joomla; Hubspot; Workday; wikis. LMS: 360Learning, Adobe, Docebo, Cornerstone LMS, Moodle, Saba Cloud, TalentLMS; SCORM admin. Custom Notion, SmartSheets, Mural, Python, and AI-integrated solutions.

Managing Director, Innovation and Leadership Development

• Managed Agile project teams, applying Scrum and hybrid SDLC methodologies, with a focus on delivering educational technology projects, portals, and programs.
• Supported the successful delivery of software projects through technical program management for SaaS collaboration in IT, healthcare, education, and clean energy industries using Atlassian suite for cloud-based management and QA.
• Provided OD and Exec Coaching to strengthen client strategic alignment and team leadership.
• Advanced adoption efforts for managerial and leadership development with success in more than 96% (53/55) of initiatives.

>> Project Management tech stack: Atlassian Suite (Asana, Trello, Jira, etc.). SmartSheets, BaseCamp, Monday.com. Discrete AI/ML Models, SharePoint, MS Project.

>> Presentation tech stack: Canva, Figma, Visio. Google Analytics, Google Suite; Descript; Tableau, Zoho; Microsoft Office 365.

Strategic Execution Team Leader

• Developed and executed digital marketing strategies to increase audience engagement. 
• Created content marketing strategy for lead gen; improved TOFU, MOFU, and BOFU conversions. 
• Initiated and oversaw paid campaigns ($30-50K annually), both directly and via vendor relationship 
management.
• Designed and tracked advanced funnel solutions including workflow automations.

>> Primary Tech Stack: ClickFunnels, Adobe Creative Suite, Google Analytics, Facebook Ad Manager, Trello. Recorded and livestream webinars. Microsoft Office.

Fractional CMO - Digital Marketing

Wharton Executive Education

• Collaborated on strategic initiatives for program development, contributing to the ExecEd program's reputation and market leadership.
• Launched SEO initiatives, resulting in ExecEd programs moving from the back pages to the top 5 listings for selected programs on Google Search.
• Enhanced the Advanced Management Program and the Wharton certification programs through market research and data analysis insights.

Marketing and Program Developer

Drexel University

Developed and taught undergraduate, graduate, and on-site degree program courses in the College of Information Sciences and the College of Business.

Adjunct Faculty Instructor

StarComm Development

• Oversaw strategy, operations, and technology project management, focusing on delivering client projects with advanced web and database functionalities. 
• Grew gross revenue 2.5x.
• Clients included: DuPont, Apple Computer, Pitney Bowes, Gallup, GE, Discover Financial, Federal DoD, Federal IRS.
• Responsible for over 100 new/revised web site projects. Provided executive briefings on technology. Built web hosting and eMarketing center.

Managing Director

StarComm Development, Inc.

• Responsible for strategy execution, operations, account management, and delivery in a fast-paced, entrepreneurial company. 
• Created more than 35 specialized learning and intranet portals in 3 years. 
• Led dev and delivery for 48 commercial web development projects. 
• Provided executive briefings on technology. Built an Internet hosting hub and eMarketing center.
• Recruited, hired, and led engineering and design teams. 
• Established development project management for client work projects. Led teams of technical developers to create Internet- and intranet-based business solutions involving eCollaboration, eLearning, and eMarketing. Used structured project management, SOPs, and similar metrics to streamline processes and produce quality results consistently. 
• Provided a range of ISP services to hundreds of business customers.

Apple Computer

• Developed corporate strategy and program rollout for using Internet technology to drive support for worldwide salesforce and channel partnerships.
• Wrote and delivered corporate briefings and cross-industry presentations at conferences and executive briefings nationally and overseas.
• Initiated the "Learn and Earn" incentive program, which positively impacted retail store sales and staff capabilities worldwide. Still in use and responsible for educating more than 2,500 field sales and distributed sales channel representatives on new products and upgraded features sets each year.
• Led development and delivery project with $500K+ budgets and multi-city stops.
• Participated in the product teams for Apple Internet Connection Kit and Apple Internet Server Solution.
• Won awards and recognition for advancing the training function and making our key accounts more successful through application of technology insights. Served as a senior technical trainer for Internet technologies across the Americas.

Internet Program Manager for Worldwide Training

As a business growth strategist, author, and former Apple exec, I facilitate a 90 day process that transforms overwhelmed managers into admired leaders who are eager to grow the business and develop their team/dept/division.

What’s Going On
😖  Have you noticed that the regular tempo of productivity you rely on has taken unexpected dips and dives?

😖  Are you under pressure to produce growth while you’re barely getting by each week, performing heroic saves, yet unable to get to the longer-range planning & strategic steps?

😖  Are you surprised at all that your direct reports have not stepped up to claim more responsibility? Are you wondering who is interviewing for other opportunities?

💥  Senior managers – especially in the high tech, privately held firms that I work with –  want to see improvements in the business operations, processes, and relationships improve, not just suffer and endure.

💥  Business leaders are struggling to right the ship. Without an approach that addresses the underlying causes, behavior change initiatives fail more than 70%. 

💥  Half-hearted efforts produce not just poor results, but perhaps backlash from your people. It doesn’t have to be that way. 


When We Work Together
📈   You get the levels of engagement that are good for morale and measurable via market growth, reduced costs, improved profit margins, and lower turnover.

💪 You can see results for yourself in 2-weeks. 

👊  Stop settling for results that are below what you know your people are capable of producing.

👊  Escape the trap of solving your manager's problems and give them the support to become more effective.

What Other Senior Leaders Say
💬  "I highly recommend Bill for any company who is looking for a talented person to help them with things such as marketing strategies, product positioning, company presentations, and overall good judgment regarding personnel and the organization.”
Bret Dunlap, CEO/President • Advanced Mobile Solutions

💬   “Whenever I was stuck, I knew Bill would be able to listen, ask a few questions, and come up with insights that really made a difference, whether it was with a strategy decision, go-to-market opportunity, or de-risking a new venture. Bill is an invaluable asset to any technology leader.”
Nitin Khanna, CEO • Archer Insights
 
Connect with Me 
👉  Attend a live monthly event for senior managers who want more alignment and better execution. 
https://learnwell.com/reserve-30-min-workshop-seat

👉 If you'd rather talk directly, find 15 min. with me here:
https://learnwell.com/book-discovery-call

Bill Ringle

Venveo

Successful, impactful online marketing doesn't just happen. I work with home and building products companies to understand their business goals and help them better understand the needs of their audiences in the channel. Our team creates tailored, data-based strategies to build brands that speak to the direct pain points of their audience. I work with our team to oversee those strategies carried out and ensure that we deliver not just good-looking work, but that the efforts of the Venveo team are bringing in more leads and increasing sales through a strong digital presence.

Director of Digital Strategy

At Venveo, I'm responsible for helping our clients nail down the right brand persona, the right voice and the right content to align with their business strategy and attract the right customers. I help brands recognize the importance of spending as much time and effort on the copy of their website as they do on the design. 

Venveo also has two great blogs. Venveo.com and diyconsumer.com Part of my responsibility at Venveo is to help us determine what content should be posted, who should write it and what our clients and readers want to know about our industry.

Content Strategist for Building Materials Companies

Advance Auto Parts

Edited web content, wrote emails, articles and other written works for digital publications. Created and successfully completed communication plans for multiple company initiatives. Coordinated large meetings with WebEx and InterCall.

Communications and Web Content Coordinator

Radford University

While working as a Graduate Teaching Fellow, I was the lead instructor for Core 101 and 102 classes. I created full lesson plans based around reading assignments, teaching writing skills, research skills and literary analysis. I was responsible for teaching students the writing and reading skills they would need to progress to the next level of their college courses.

Graduate Teaching Fellow

The right marketing strategy doesn't pitch your brand or sell your product. It clearly states the problems you solve. It connects your solutions to your customer’s pain in a way they can immediately understand and can't resist. 

At Venveo, we're intentional experts in the intersection of who your customer is and where they interact online. I lead our team in creating data-based strategies to build brands that resonate with their audience and cut through the noise so they can be where their customer is when they're researching, sourcing and purchasing building products. 

Throughout my career in digital marketing, I've sat in almost every seat in our agency, and all of that experience has taught me that obsessing about our customers and our customer's customer is the only way to get the results no one else thought possible.

I believe in leading companies to dream bigger, reject the status quo and unlock their potential.

What our clients are saying about Venveo: 

"Knowledgeable and competent from top to bottom." - Founder of an online architecture videos company

"Venveo went above and beyond in many cases to help us determine the best path forward." - Executive for a bathroom fixtures manufacturer

"Their results are consistently better than their projections." - President at a construction company

Beth💥 PopNikolov

So here’s my hot take on the very normal and not at all unhinged idea of a 50-year mortgage, floated by the White House this month. (I’m not even going to get into that right now.)

As a marketer in the building materials space, it did remind me of a deeper tension we live with in this industry every day.

📉 In the short term, we’re constantly reacting. Tariff whiplash, pricing instability, interest rate chaos. 

It’s exhausting.

If you zoom out, it’s hard to ignore the one macro truth we keep coming back to:

👉 We have a massive housing shortage. And we’ve barely made a dent.

The U.S. Chamber of Commerce says we’re short 4.7 million homes in the U.S. 

Some call it a crisis, and the numbers clearly back it up. 

I see manufacturers out there every day driving hard after innovation to help solve this problem. 

I see partners and leaders going hard after bringing the next generation into the trade. 

So once in a while, it’s worth reminding yourself:

✅ Not everything is about this quarter’s chaos (or shortfalls)
✅ If you’re in building materials, your work matters
✅ The long-term tailwind is very, very real

You’re not just pushing product or trying to tack AI onto a SaaS tool that doesn’t need it. You’re helping solve one of the defining problems of the next decade.

So give yourself a pat on the back … and get back to work! 






#buildingmaterials #housing

Your marketing should be a revenue maker—not a revenue taker. Marketing is Sales. Period. | CEO @ Venveo | Brand Champion & Strategy Expert for highly complex B2B industries

Most international brands underestimate the U.S. market before they ever set foot here.

EuroCave didn’t.

Recently on Smarter Building Materials Marketing, I sat down with Camille Frey-Syren, Brand Director at EuroCave and the strategist behind Goguette 🍷, their new wine fridge line built specifically for the U.S.

What impressed me most was how disciplined their approach was. They took a smart, measured path to market research and brand development, the kind of groundwork almost any company could learn from before launching into a new category or geography.

Here are a few insights that stood out to me:

𝐓𝐡𝐞𝐲 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐚 𝐧𝐞𝐰 𝐛𝐫𝐚𝐧𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐔.𝐒. 𝐛𝐮𝐲𝐞𝐫.
EuroCave is a legacy brand in Europe, but the U.S. consumer is younger, more casual, more design driven. Goguette was built for that mindset.

𝐓𝐡𝐞 𝐔.𝐒. 𝐢𝐬 𝐧𝐨𝐭 𝐨𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭.
Camille’s team started in specific cities, learned fast, and adapted their message instead of assuming one approach would work everywhere.

𝐓𝐡𝐞𝐲 𝐥𝐞𝐝 𝐰𝐢𝐭𝐡 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐬.
Instead of trying to reach millions of homeowners on day one, they started with the people who influence kitchen and living-space decisions.

𝐃𝐞𝐬𝐢𝐠𝐧 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫.
Wine fridges used to live in basements. Now they live in kitchens and living rooms. Goguette treated the appliance like furniture, not an afterthought.

If you’re expanding into the U.S. or repositioning a legacy category, this episode is a blueprint for doing it intentionally.

Please pour a glass of your finest and give it a listen! (link in the comments below)

It’s been a few weeks since BPCW wrapped, and I’m still thinking about the conversations that happened in those rooms.

Too many people to thank for attending, speaking, debating, challenging, pushing, and promoting the work this industry is doing. If you were there, you felt it. This year had a different energy.

Here are the three themes that stood out to me that point to some fundamental shifts in our space:

1. The buyer journey has officially changed hands.
Every segment is doing deeper online research before making a decision. Contractors, Builders. Architects. DIYers. Everyone.

The BPCW report confirmed what we’ve been seeing all year: if your digital presence isn’t built for research and validation, you’re invisible during the most important part of the sale. 

2. YouTube is King.
Across categories, YouTube is the top platform for learning how products work, how they install, and how they compare.

This isn’t a “nice to have” content format anymore. It’s the new jobsite rep.

3. Brand loyalty is real, but it’s conditional.
The room was full of legacy brands, but the data was clear. Quality and availability drive loyalty.

Everything else is optional.

Trial is up. Satisfaction with new brands is high. Your product has to earn its place every time.

Here’s the hill I will die on: If manufacturers only change one thing going into 2026, it should be this. Make it effortless for customers to validate your product online. Everything else gets easier when you do that well.

If you were at #BPCW, what stood out to you this year? What conversations are still bouncing around in your head?

And if you missed it this year - check out our shameless promo video to start building the hype so you remember to buy a ticket next year…

Just a gentle, annual reminder to C-Suite executives. 

You simply cannot replicate Spotify Wrapped. No matter how hard you try. 

So please don’t ask your marketing team to do that for your own brand. 

That’s it. That’s the post.

The U.S. has a shortfall of more than 4.7 million homes. 

Despite rising demand, we're not building fast enough to catch up.

If you've followed me for a minute, you already know I'm all in on modular housing. Faster timelines. More predictable cost. Greater scalability. It’s one of the few paths that can actually keep up.

On a recent episode of Smarter Building Materials Marketing, I spoke with Galiano Tiramani, co-founder of BOXABL, one of the most visible names in the modular space.

We talked through:

▪️ How they’ve leaned into social (1B+ views) to build demand
▪️ What it takes to market and sell a high-ticket modular product
▪️ Why they’ve pulled back from the dealer model
▪️ The realities of going viral—trolls, scrutiny, and SEC investigations
▪️ And how their recent IPO move fits into a long-term growth plan

It’s not easy. There’s plenty of learning along the way—for BOXABL and anyone else in this space. Regulatory hurdles, red tape, and execution risks are real. 

But the industry can’t afford to wait for perfect. It has to keep moving forward. 

And with a newly filed SPAC merger proposal that would take BOXABL public at a $3.5B valuation, the company is betting big on its next chapter.

Give the full episode a listen below 👇




#modularhousing #innovation #housing

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