Bill Stathopoulos

Founder

👋 I'm Bill, and here's my story:

1. Building SalesCaptain, an Outbound & AI GTM agency for B2B SaaS to $3M+ ARR, while being a digital nomad for 4 years.
2. Authored a book - "Cold Email Secrets"
3. Scaled a Growth Marketing Agency to $1M ARR at the age of 28. Grew the team from 7 to 25+ employees in 3 years. Closed clients like Nestle, Revolut, GE, and the Singapore Airport.
4. Helped multiple startups go from zero to $5M+ revenue in 18 months since 2015
5. Trained 2,500+ Growth Marketers in the last 5 years
6. Built the speakers lineup for Ad World, with 50k+ attendees and 100+ speakers, making it the largest advertising conference in the world
7. Interviewed Seth Godin, Scott Galloway, Arianna Huffington, Rory Sutherland, the CMO of Samsung, the CMO of Hubspot, and 30+ world-class Marketing executives.
8. Published the book “Cold Email Secrets”, the bible of modern Outbound & GTM. 
9. Named “Top Lead Generation Voice” on LinkedIn in 2024
10. Became the Clay Club Host in London, leading a team of 15+ GTM Engineers

What you'll get working with me:
🧲 Your Go-To-Market (aka GTM) Strategy
🏀 Optimize your Marketing channels; make the most of your budget
🏆 Build systems for User Acquisition, Activation, Retention, and Revenue

Peace, love & growth ✌️

Bill

Co-Founder

We build and scale Outbound Sales systems that include multi-channel prospecting, lead response, and our cutting-edge processes to help you build your business.

Most people who call themselves GTM engineers won’t last the next 12 months!

That’s exactly why we built the SalesCaptain AI GTM Coaching Program.
For the next cohort, we’re opening one scholarship seat.
One person gets full access for free.
 
The market is already separating surface-level skill from real capability.

Knowing one or two tools does not carry a team anymore.
Budgets tighten, channels and tools change fast and last year’s plays are expired.
 
Running GTM now requires command of the full motion.
From data to message to campaign to pipeline. And from first signal to booked meeting.
 
The program runs for 8 weeks and I teach it myself.

We work through:
* Outbound structure
* Clay list building
* Campaign setup and copy
* GTM systems and infrastructure
* Operating as a GTM engineer inside a real team
 
We have weekly live sessions, a private Slack channel and all recordings included.
The scholarship gives full access to all of this.
 
To apply 👇 
Comment GTM and repost this post.

 
We’ll announce the selected participant at the beginning of December.
 
We’re training the next top 5% of GTM engineers.
This scholarship makes space for one more.

The program's link is in the 1st comment.
#aigtm #scholarship #gtmengineer #clay

CEO, SalesCaptain | Clay London Club Lead 👑 | Top lemlist Partner 📬 | Investor | GTM Advisor for $10M+ B2B SaaS

We walked into a time machine and saw what GTM looks like in 2028.
That’s what Clay Club Paris felt like.

After talking with Varun Anand (Clay), Charles Tenot (lemlist), Frank Sondors 🥓 (Salesforge.ai 🔥) and other operators in the room, the pattern were obvious.

The strongest teams aren’t arguing about tactics or tools anymore.
They’re redesigning their GTM in 2026 around these 5 values:

1️⃣ SYSTEM DESIGN
The strongest teams build GTM as one connected system. CRM, enrichment, outbound and reporting move as one. If people are still moving data manually between tools, no matter what you do, this setup won’t scale.

2️⃣ ACCOUNT STRATEGY
The best teams spend more time deciding who not to target than rewriting copy. Insisting on volume is nothing but a way of hiding weak targeting.

3️⃣ DATA
Pipeline quality depends on your data quality. 
Find unique data sources that will set you apart. Make sure your Outbound decisions are not relying on opinions, they must rely on signals.

4️⃣ PEOPLE & PARTNERS
- Great hires think in workflows, not tasks, they design how leads, data, and decisions flow across the team.
- The strongest partners run their own product in production (example: Clay). If they don’t trust it for their own GTM, they won’t make yours better.

5️⃣ COMMUNITY
A few hours in the right room replaces months of trial and error (that's why events like Clay Club matter). 
Make sure you invest in attending/organizing the right events and talking to real operators. If people travel to be there, you know that room matters.

If you want to build GTM the way the strongest teams do, tomorrow I’m sitting down with Davide Grieco, Clay’s Head of Growth.

We’ll walk you through how Clay (a $3B+ company) runs its own GTM internally. 
Prepare your questions, we're revealing everything.
Here's the link: https://lnkd.in/egmdt3uy

P.S. A Paris trip isn’t complete without a stop at lemlist. That team is exemplary of these GTM values.
Later, Julia Guenier told me the visit landed with them, and the energy after it was 🔥. That meant a lot :))

JSESSIONID

li_at

Sales Navigator

Talks about #saas, #startups, #coldemail, and #growthmarketing

A $30M SaaS CEO confirmed something to me that most GTM teams don’t want to hear:
AI isn’t making sales faster.

Last week in Bucharest, I spent an hour with Charles Tenot, CEO of lemlist.
Talking about the uncomfortable parts of building a real SaaS company.

What became obvious fast to both of us was this 👇 

Growth almost never stalls because of the market.
It stalls because companies stop building for customers.

Lemlist didn’t hit a wall because demand disappeared.
 They hit it because too much energy went into fixing systems,
and not enough into shipping things users cared about.

Charles walked me through a few decisions most teams won’t touch, but for Lemlist they changed everything:

- They killed SEO even though it worked.
- They stopped writing content they wouldn’t read themselves.
- They rebuilt the team around product velocity, not headcount.
- They treated brand like an asset, not a channel.
- They accepted the truth about AI: it looks better in RevOps than in real sales workflows.

In his words:
“AI looks great in operations. Sales barely uses it.”

And that gap explains most “AI transformation” failures.
We’re building software for teams that design workflows…
Not for the people who actually run them.
Until AI lives inside the rep’s day, not just inside the dashboards,
productivity will stay flat.

We also went deep on:
– Why traffic lies
– Why attribution rarely tells the truth
– Why dashboards don’t create leverage
– Why outbound is shifting from volume to precision
– And why CEOs shouldn’t fix problems, they should clarify them

This was a founder conversation about what breaks, and what actually fixes it. And I really appreciate his openness and honesty.

If you’re building SaaS, leading GTM, or trying to grow without getting lost… believe me, you’ll see yourself in this!

Full interview is live: https://lnkd.in/eznRgyTr

#lemlist #aiinsales

Last night we brought together 20+ GTM leaders for a private dinner in Bucharest 🇷🇴  on the sidelines of Tekpon AI Summit.

Lately, I’ve started making these small, private dinners a regular thing.
It’s my way of being focused on real conversations with the people running GTM every day, and staying close to the actual operators, about what’s working and what’s breaking and what they're doing next.

Here are some key points from the conversations we had:

- AI is forcing org design changes. GTM teams are getting leaner, more cross-functional, and structured to ship faster (not just operate faster).

- Outbound in commoditized markets needs more than volume, strong positioning and localization are becoming (the) real differentiators.

- Scaling product-market-fit isn’t one playbook. Early-stage teams need speed and a sharp narrative. Later-stage teams are solving for specialization, structure, and focus.

I love these insights because they come from unscripted conversations between people actually building.

Next dinner is in London on Dec 2.

Thanks to everyone who joined the table 💚 
Frank Sondors 🥓, Mike Korba, Ciprian Vlad, Cristian Dina, Robert Jackson Batiste Pasquet, Ignacio Villanueva Martin, Catalin Gealapu, Robert Strobl, Marijana Gligoric, Osman Koc, Hai Ta, Abdul Mukati, Alina Mitrica, Alina Ionciu, Dan Tabaran, Elizaveta Chugunova, Mihai Vinatoru, Fulvio Covone, Tommaso Fè and of course Theo Kanellopoulos.

Apologies if I missed anyone, let me know in the comments.

#gtm #dinner

95% of go-to-market teams are drowning in data,
and 0% know what to do with it!
 
That’s the brutal gap we uncovered yesterday in our live session with Davide Grieco (Head of Growth at Clay).

I will get straight to it.

Here are 6 things the most advanced teams are doing (and you should be copying in 2026):
 
1️⃣ Leads → pipeline, only when routed intelligently.

Webinar signups, demo requests, product usage...all of it lands in Slack or your CRM. But without prioritization, reps don’t know where to focus, and leads go cold. 
Top teams auto-score and route leads based on fit, behavior, and deal potential, so sales only acts when it matters.

2️⃣ Intent doesn't always trigger action.

A single website visit doesn’t trigger a sequence. Clay’s team proved that orchestration only works when fit + behavior + value are layered before making a move.
 
3️⃣ The 3-dimensional scoring system.

Leading teams score every account across these 3 core dimensions👇 

1. Account Fit Score: Tech stack, GTM motion, sales team size.
2. Engagement Score: Product usage, events, LinkedIn activity.
3. Contract Potential: Will this account be worth $5K or $500K?
 
4️⃣ Every account gets routed into one of these 4 tiers:

- Low fit, low engagement → Ignore or self-serve.
- High fit, low engagement → Educate & warm up.
- Low fit, high engagement → Monitor with product nudges.
- High fit, high engagement → Full GTM firepower: sales + ads + content.
 
5️⃣ Go-to-market teams are in sync

Sales, Marketing, and RevOps work off the same live dashboards (powered by Clay) where scores, tiers, and signals update in real time.
 
6️⃣ Everything maps back to revenue.

Every live stream, post, and paid ad is tracked, not just by clicks, but by which ICP accounts engaged. Engagement score goes up → campaign triggers fire → pipeline grows.
 
Is this just another GTM framework? ❌ 
No, This is what Clay, a $100M ARR company (with a $3.1B+ value) is doing internally, and it’s working.

I'm sharing the full slides from the session, because I believe every GTM team should have this playbook!

Comment SLIDES and I’ll DM you the full deck.
+ Link to the full webinar video in the first comment.

LFG🔥

We built a predictive outbound engine for a $35M SaaS that finds buyers before they raise their hand. 
This changed their pipeline forever.

Before, this is how Outbound worked 👇 

You would scrape lists, launch cold emails, and hope someone was “in market.” 
Most replies--> Not interested/Wrong timing/ Or worse-no reply at all.

Now, our process changed that model.

Here’s how we do it:

1️⃣ Step 1: Start with intent

We use Propensity, Bombora and Warmly, to track which companies are researching relevant topics.
No more industry limits, we open the filters wide to spot interest across every sector.

💡 Optional: Add a growth filter if you want to get even tighter, but the main thing is finding those “hidden” buyers.

Output: A live list of companies already searching for solutions you offer. These are not cold leads, they are future buyers you catch before the market does.

2️⃣ Step 2: Enrich and qualify, fast.

Now we drop those accounts into Clay or BetterContact

We pull:

→ Company size, revenue, funding, HQ
→ Who they’re hiring (remote, distributed roles)
→ Decision-makers in HR, Ops, IT, Finance (or whatever is relevant)
→ Fresh news: funding, layoffs, partnerships, expansions...etc

Every bit of context shapes your outreach (No more “saw you have a dog” lines. Each message hits real pain points, in real time.

The result?

A pipeline full of warm accounts, primed for outbound. 
Each one shows real signals.

The best part: These leads convert. 
We see up to 4-5% positive reply rates, and half of those turn into booked calls.

Outbound is about building systems that spot real buying intent, enrich every record, and make every touch count.

Want to see how this works for your team? DM me or drop a comment below and I’ll show you our workflow.

#outbound #saas #b2b #workflow #clay

Most outbound problems start in the same place: 
You’re talking to the wrong people.

I see teams rewriting copy 10 times, testing 4 versions of the offer, arguing about subject lines…
and the reply rate is still stuck at 1–2%.

This is not because the email is bad.
It's because the list is.

Here’s the simple way I look at outbound:
→ Targeting: who you’re reaching
→ Messaging: what you’re saying
→ Offer: what you’re proposing
(+ Deliverability and Infra: whether your email even lands)

If the audience is off, nothing else matters.

You can’t “out-copywrite” a bad list.
The only soft KPI I obsess over is positive replies.
(Not replies, POSITIVE replies).

If those aren’t moving, you’re hitting the wrong segment, full stop.

We learned this building campaigns for both early-stage teams and big brands.
- More volume won’t fix it.
- Personalization won’t fix it.
- A clever opener won’t fix it.

Here’s what actually works:
→ Pull real data from your CRM before you guess anything
→ Build a list around pain, not job titles
→ Use Clay to enrich and filter, don’t just scrape everything that moves
→ Test in small batches (50–100) before scaling
→ Watch for buying signals, not vanity signals
→ Protect your domains

When you get the audience right, everything downstream gets easier.
Your message lands.
Your offer makes sense.
Deliverability improves because people actually respond.

Curious: what’s the targeting mistake you see most often?

#targeting #leadgen #deliverability #gtm #outbound

Just because you can see a signal doesn’t mean you should use it in your outreach.

In the webinar we had with Frank Sondors 🥓 from Salesforge 🔥, we talked about one of the easiest ways teams break intent-based campaigns:
 
They take the signal…
and put it straight into the first line of the email.
 
“Hey, I saw you joined this webinar.”
“Hey, I noticed you liked that post.”
 
Good signal + bad experience = dead reply rate.
 
I shared what I call the Underwear Rule:

You can have deep visibility on a prospect, but you don’t have to mention everything you know.

Here’s how to use signals properly (and actually increase replies):

1. Use the signal to pick the right audience

Signals tell you who’s worth contacting, not what to write.
Examples: webinar topic, pricing page visit, post engagement, job change.

2. Write the message around the problem, not the signal

Don’t say “I saw you…”
Instead, talk about the challenge the signal points to.
That’s where relevance comes from.

3. Keep the opener clean

Lead with an idea, question, or observation, not creepy surveillance.
Your first line sets the tone.

4. Use the signal to choose the CTA

Hot signal: ask about timing.
Warm signal: ask about priority.
Cold-ish signal: ask about relevance.

5. Let the signal guide your segmentation, not your copy

Signals = filters.
Your copy = insight.
That’s the whole game.

I would love to know which signal would win "The most useful" award in your outbound this year?

#intent #intentsignals

A $3.1 Billion company is not built only on features.
The secret sauce is in how teams move.

Clay didn’t become the giant it now is only by shipping better software.
They did by rewriting how a GTM company is designed.

I saw it up close.

I remember in March 2024 we were running webinars teaching teams how to use Clay.
Back then, most had heard of it.
But very few knew how to build systems with it.

Since then, as SalesCaptain we’ve touched Clay from every angle:
• Webinars, events and Clay Clubs
• Running Clay workflows inside 60+ real teams
• Building and sharing Clay tables that went viral on LinkedIn
• Being recognized as a Clay Solutions Partner
• Watching our team build tables from mid-air paraglides and under the Great Pyramid of Giza as part of the Clay World Record
...etc

And here’s what I want to highlight 👇 

The most impressive thing about Clay was never just the product.
It was the operating system behind it.

Clay doesn’t run like your typical SaaS company.
It runs like a studio.
Builders, operators, community, partners…
All working in public.
All sharing what actually works.
All treating GTM as a craft, or an art.

Examples from inside Clay:
👉 Marketing, Growth and Sales don’t “align”, they operate as one system.
👉Accounts don’t move by MQL stages, they move by behavior.
👉Teams aren’t built around channels, but around buyer movement.

Notice anything?

GTM in Clay is not a department.
It is company design.

On December 9, Davide Grieco (Head of Growth at Clay) and I are going live and revealing EVERYTHING.

We’ll walk through:
• How Clay designs teams around the buyer journey
• How growth connects sales and marketing in practice
• How decisions run on signals
• How execution scales without adding layers
• How the same operating model runs inside SalesCaptain and across every team we work with.

If you’re still trying to “optimize” your GTM,
Time to wake up!
Your competitors are redesigning their companies around it.

Tuesday, December 9: https://lnkd.in/egmdt3uy

(Picture from the latest Clay Club in Paris with Varun Anand Co-Founder of Clay, Charles Tenot CEO of lemlist, and Frank Sondors 🥓 CEO Salesforge.ai 🔥)

The 30+ Clay workflows we rely on going into 2026.

Yesterday we had an amazing webinar with Frank Sondors 🥓 from Salesforge 🔥, where we walked through the top Clay and GTM workflows going into 2026.

Here's a quick recap since many asked for a breakdown 👇 

- The old B2B GTM game of add reps, push more emails, hope for pipeline is breaking down. AI is everywhere and channels are flooded. 
Getting the right attention is hard and costs keep climbing. 

Here’s how we are facing this:

→ Clay became our GTM data warehouse. We plugged in 150+ sources: intent, CRM, hiring, events, social, you name it. 

→ We split outreach into 3 layers: 
1️⃣ AI Outbound for hyper-personalized reach at scale (50+ signals, real data enrichment, real prospect pain points). 

2️⃣ Intent-Based Audiences for targeting people who show the right buying signals (hiring, visiting our site, mentioning us, attending events). 

3️⃣ Inbound-Led Outbound for those already aware and engaged with our brand (catching the warm leads before they go cold). 

→ Every workflow runs off real-time triggers. New CMO hire/Product launch/ Company raises a round...etc, they get a message they’ll actually want to open. 

→ A small team of 5-6 reps built enough pipeline to keep pace with teams of 50. (Yes, really, ask Frank Sondors 🥓) 

→ We ran event workflows for speaking gigs, sent local cues in cold outreach, and mapped out who in our ICP was moving jobs.

→ Before, we relied on “more hands.” Now, it’s “more brains”. This means automation, data, signals, and speed, all working together through workflows that talk to each other. 

The truth is, traditional outbound is not coming back (you need to let go).

GTM needs to evolve, and the systems behind it are now the biggest advantage. 

The full slide deck from the webinar is ready for anyone who wants a closer look. Drop “CLAY” below if you want it. 

#clayworkflows #gtm #webinar

On 9 Dec, you’ll see exactly how Clay uses Clay to run its own GTM motion.
(And how that’s shaping everything we build for 2026.)

Yes, we are unveiling the system we operate on daily.

Because if I opened your CRM right now, could you show me the 20 accounts you’d bet your quarter on?

And i'm not talking about the logos, or leads that “feel hot.”
But the ones that actually matter right now, who fit, who are in market, have money and will move.

That’s the standard Clay runs on internally.

Every account is scored by what we call at SalesCaptain, "The GTM Rule of 3"
1. Fit: Who actually matters
2. Behavior: Who’s active, showing intent
3. PCV: Where the deal value sits

High Fit, High Behavior, High PCV --> Sales moves.
Low Fit, Low Behavior --> CRM automation takes over.
This ensures marketing and sales don’t argue about stages, instead, they move accounts.

This is the model we’re using internally at SalesCaptain.
And it’s the same framework we implement across companies building high-efficiency GTM engines.

On Dec 9, Davide Grieco and I will walk you through:

• How GTM is shifting from channel-first to signal-first
• The matrix Clay uses to map every account to TOFU, MOFU, BOFU
• What real account prioritization looks like using data + AI
• The workflows teams should build going into 2026
• Case studies from Clay and SalesCaptain teams in the field

You’ll leave with a working model for how to run GTM in 2026.

You don't want to miss this.
More details and link in comments.

90% of teams using AI personalization are fooling themselves.

Why?

Because a like is not demand.
And a comment is not intent.

We both know most prospects give you NOTHING to personalize.
No posts, opinions or any real signal.
Just a job title and a logo.
(Scroll LinkedIn  and you’ll see it.)

So what happens?
You scrape a name.
Grab a company.
Dump it into a prompt.
AI spits out something that looks personal.

But where’s the connection?
Nowhere.

Then comes the big mistake:
Someone liked a post.
So you assume interest.

❌ Wrong.

That person might be bored.
Half-asleep on a train.
Doomscrolling before a meeting.
Nothing about that means they want to buy.

Activity is not intent.

AI can’t create demand out of thin air.
So you end up sending “custom” messages that are all the same
except for the first name, and calling it personalization.

Here’s how we actually run it at SalesCaptain (and how you should too):

1. AI filters by company, role, and pattern
2. Write by segment, not fantasy personas
3. Use variables for real context
4. Keep the voice human

If your personalization starts and ends with a prompt, it’s not personalization.
It’s a fancy automation with better grammar.

P.S. The photo below is from a special interview with a CEO of a $30M ARR SaaS. It drops soon. Stay tuned. 😉

#aipresonalization #gtm

Your job title is killing your outbound.

One of the strangest patterns we are seeing in Outbound:
Teams do everything right. They have:
→ strong offer
→ clean data
→ good workflows
→ optimized profiles
…but their acceptance rate still tanks.

Why?
Because the outreach is coming from someone with “Sales” in their title.

People don’t want to talk to:
❌ BDRs
❌ SDRs
❌ Account Executives

They want to talk to the person behind the thinking.
In LinkedIn lingo: a thought leader.

Here’s what actually works 👇 

1️⃣ Run outreach from leadership profiles
CMO, CEO, COO...etc anyone whose title naturally signals expertise and decision-making.
Even if they’re not the ones pressing “send,” their profile creates trust and gets conversations started.

2️⃣ Keep your sales titles out of the front line
You can still route replies to your reps.
Just don’t let a “BDR” title be the first thing a prospect sees.

3️⃣ Treat LinkedIn profiles like landing pages
Your headline and top section shape acceptance rates more than the copy inside your message. Read that again.

4️⃣ Apply this to both email AND LinkedIn
Email inboxes filter by sender name.
LinkedIn surfaces your title immediately.
In both cases, the wrong title can lower your engagement rate.

If you’re not getting responses, don’t jump to rewrite your sequence.
First check whose name is sending it.
Let me know if you faced a similar issue, or if you have any questions drop them below.

#outbound #bdr #sdr #linkedin

You can delegate campaigns, but never delegate knowing what works.

In the early days as a founder, you are the sales team
You are the product manager
You are marketing
There is no other way. You need to see every reply, feel every objection, and spot every pattern in the feedback.

You learn fast when you run outreach, write copy, and jump on calls yourself. 
You see what channels drive real conversations. 
You hear what features make people say yes. 
You know what gets ignored.

That is not busywork. That is the job! 
You build your playbook from the inside out.

But as the company grows, your time gets pulled in new directions. 
Team building, hiring, culture, leadership...etc.
Suddenly, running every campaign yourself is not the highest ROI. 
You have to let go of the day-to-day.

Here’s what you need to remember: stepping back does not mean stepping away.

You can hand over the outbound engine, you can hire a marketing lead. But you cannot lose the pulse. 
The moment you stop knowing what messaging lands, which channels convert, or what customers want, your edge is gone.

Your business only stays alive if you keep the connection, which means:

→ Staying close to your team’s feedback
→ Reviewing campaign results together
→ Jumping into customer calls when needed
→ Tweaking strategy based on what is working now

You move from solo operator to team captain, but the market never stops moving, so you cannot stop listening.

I have lived this at every stage-agency, SaaS, conference, outbound, you name it. The founders who win are the ones who keep learning, even when they delegate.

When do you think is the right moment to let go? I would love to know how you did it.
#founder #gtm #saas #startup #outbound

What can your SDR actually produce in 5 minutes?
I ask every team the same question.

For most reps, the answer is:
Almost nothing… because the workflow is full of friction.

Those 5 minutes usually disappear into admin work:
CRM checks, fixing fields, searching for contacts, bouncing between tools, rewriting the same intro line.

And there's nothing I love more than removing friction!
Then, 5 minutes becomes a surprisingly productive unit.

Here’s what a “5-Minute SDR Workflow” looks like in the systems we build at SalesCaptain:

Minute 1:
Open LinkedIn → Identify a new contact → Add + enrich instantly
(When it comes to EU, we use Surfe here to pull enriched data + correct fields)

Minute 2:
Auto-sync to CRM → fields mapped, company matched, no duplicates

Minute 3:
Check job-change alerts → Does this person recently move roles?
If yes → add to a “new role” micro-segment (high intent)

Minute 4:
Add contact to correct sequence based on tier:
Tier 1 → personalized multichannel
Tier 2 → semi-automated
Tier 3 → automated

Minute 5:
Add one line of personalization using ICP pain points → send first touch

One rep.
Five minutes.
One fully activated contact, correctly enriched, correctly segmented, correctly sequenced.
If that’s not real output, I don't know what is!
 
For Outbound to work best, automate/compress everything that slows reps down.
Once you remove the admin, every 5 minutes becomes meaningful.


I'm adding a link here if you want to try Surfe for free: https://bit.ly/4rygOiB

The 5 Min SDR Workflow

I’m giving away a full outbound system-built for you, free.
In partnership with ZenABM and HeyReach.io

Signal-led outbound, (according to Kyle Poyar), is the #2 bet for marketers in 2026.

Yet many teams fail to apply it!
And it's not because they lack tools,
but because they lack the GTM engineering power to connect them.

You can spend thousands on “deals” this Black Friday.
But without a connected, intent-driven process, you’ll still have no pipeline.

That's why we decided to give away something better than any discount code.

A fully done-for-you Intent-Led Outbound Operation.

Built for you
End-to-end
Free.

Here’s how we will do it 👇 

→ ZenABM (free): capture high-intent accounts from your LinkedIn ads
→ Clay (done-for-you): auto-prospect the right ICPs inside those hot accounts
→ SalesCaptain (done-for-you): write and build winning LinkedIn + email sequences
→ Outbound setup (free): launch Smartlead + HeyReach.io campaigns
👇
You start booking meetings in weeks.

If it works (and it will), you keep the tools at a 20% discount.
If not? No commitment.

I honestly think this is a deal of a lifetime 🔥 

Slots are limited and open until December 5th.

First come, first served.
If you want in, the link is below in the comments.  

#outbound #signalled #free

Founders are searching for a stamp that doesn’t exist.

My cousin is an orthodontist.
She went to uni, did her master’s, got her accreditation, and now has a paper that literally says:
“You’re good enough.”

From that moment on, 90% of what she’ll face in her career, she’s trained for.

Founders don’t get that.

There’s no school, no license, and no moment where someone hands you a certificate saying:
“Congrats, you now know how to hire, fire, sell, market, lead, forecast, do finance, and not lose your mind.”

You just wake up everyday and try not to break the company.

Lately, I’ve been obsessed with two things to stay sane and keep scaling:

1️⃣ Systems for alignment
I’m reading "Measure What Matters" (thanks Theo Kanellopoulos for the recommendation) because as SalesCaptain grows, I can’t be in every room.
So we need to rely more on OKRs not as “productivity hacks”, but as a system to answer:
“How do I make sure people know what matters without me intervening?”

2️⃣ Beliefs for sanity
I’m rereading "The Greatest Salesman in the World", not for new tactics, but actually for reminders:
* You’re a unique creature, stop trying to fit in.
* Approach people with love if you want them to open up.
* Success might be one more bend in the road away. Keep going.

Of course, tools matter and tactics help.

But every founder needs two invisible frameworks:
1. A system to align the team.
2. A belief system to keep the fire burning.

Scott Ward (HabitStack) unpacked this beautifully in our chat.
You can watch the full interview here: https://lnkd.in/eAgHjSrH

Still no stamp. But maybe that’s the point. 😉 

Let’s keep building.🔥

We turned LinkedIn ad clicks into 137 meetings last quarter ($50k ad spend). Here’s the workflow most teams hide from you.

Many run LinkedIn ads and hope for form fills or brand awareness.

At SalesCaptain, we do it differently.

We use LinkedIn ads as intent signals and connect them to outbound-turning every click, view, and impression into booked meetings.

Here’s the exact workflow we run:

1️⃣ Run LinkedIn Ads to a laser-focused ABM list
→ Target only your ICP
→ Promote an educational asset or case study
→ Build trust before outreach even starts

2️⃣ Use ZenABM to spot who engaged
→ Find companies who clicked or viewed (even without a form fill)
→ Get a list of “warm” accounts who already know your name

3️⃣ Enrich and find real contacts in Clay
→ Pull decision-makers and get direct emails
→ Layer in firmographic and intent data
→ Turn anonymous clicks into actionable leads

4️⃣ Personalize your outreach
→ Reference the exact ad or asset they engaged with
→ Use case studies or proof points that match their interest
→ Make every touch feel relevant (not cold)

5️⃣ Launch outbound campaigns
→ Tier 1: Human-led, high-touch for top engagers
→ Tier 2: Automated sequences for the rest
→ Use lemlist or Instantly.ai as well as HeyReach.io for fast, scalable delivery
→ Mention the ad they saw (“Noticed your team checked out our [case study] last week…”)

What happens next?

→ Ad engagement becomes real pipeline
→ SDRs reach out to prospects who are already aware
→ Marketing and sales use the same ABM list
→ No siloed channels, nor wasted spend

This way, LinkedIn Ads became a sales activation channel.

If you want the exact Clay table drop a comment below.

#linkedinads #abm #smartworkflow

Grateful to see some of my thoughts from Clay Club Paris resonating.
This roundup features a ton of smart voices pushing things forward in GTM.
Worth a scroll👇

Helping B2B Leaders Make Smarter Market Decisions with Consulting-Driven Analyses. Research That Prepares You for Tomorrow’s Market.

Best of LinkedIn: Go-to-Market CW 48/49

Your bi-weekly dose of GTM insights is here with 61 handpicked posts and 31 new voices worth following. 

Featured read: Bill Stathopoulos breaks down what he learned at Clay Club Paris. 
Spoiler: high-performing GTM teams in 2028 will run on fully connected revenue systems.

We've also rounded up the events you shouldn't miss.

Short on time? The quick summaries inside have you covered.

Thanks for being part of this community and for sharing your insights with us!

Founder at Allbound OS | Scale Revenue with AI GTM Workflows & Sales Tools

Hey, I am Can.

For brand partnerships on Linkedin: can@allbound-os.com

I help B2B companies and Founders:

☑ Get outbound leads on autopilot.
☑ Build GTM workflows that increase your pipeline.
☑ Help you get warm leads through Linkedin content.
☑ Build AI outbound workflows that scale your revenue.
☑ Choose the right sales tech stack without breaking the bank.

Without hiring expensive 5+ SDRs.

If you are:

- Founder
- SDR
- BDR
- Account executive
- Sales leader
- Growth marketer

What I can do for you:

1. Build outbound system

↳ Sales tech stack/tools
↳ Email infrastructure
↳ Build lead list
↳ Offer
↳ Lead magnet
↳ Sales copy
↳ Automate prospecting
↳ Leverage AI to maximize outbound success

2. Build inbound system

↳ Create Linkedin contents that match your ICP
↳ Setup newsletter and email marketing system

That's why I call it "Allbound OS".

And yes, you are in the right place.

Want to learn how I can scale your business using AI & GTM workflows?

→ Feel free to DM me or send me an email: can@allbound-os.com

Can Timağur

I just witnessed something incredible in the outbound space.

Why?

Because Instantly.ai and HeyReach.io launched an integration that changes everything.

Starting today, you can:

→ Run multi-channel campaigns across both platforms simultaneously
→ Get LinkedIn replies and follow up instantly with email sequences
→ Add interested replies directly to specific sequences

This is what happens when the best companies in our industry decide to work together instead of against each other.

When you focus on creating value for customers instead of protecting your turf, everyone wins.

The possibilities here are genuinely endless.

You can now orchestrate complete outbound campaigns that flow seamlessly between LinkedIn and email, capturing every opportunity without missing a beat.

So here's my question for you:

Are you going to keep using disconnected tools that create gaps in your outreach?

Or are you going to start leveraging integrations that actually move the needle?

I built an elaborate system to track my LinkedIn DMs.

AND it was the dumbest thing I've ever done.

Every conversation got copied into a Google Sheet. 
Profile URL, context, next steps... the whole nine yards.
190 connected, 156 follow-ups, 63 interested, 37 meetings booked, etc.

I was SO proud of this "system."

Then one day, I spent 3 hours digging through the sheet trying to find ONE conversation about pricing.

Never found it.

I even tried tools for LinkedIn outreach.
But ALL LinkedIn tools have the same fatal flaw.

They ALL abandon you at the most critical moment.
The sequences STOP the second someone replies.
Then what? You're back to manual chaos.

You gotta jump into every conversation, think of responses, figure out next steps... and if they don't reply to your manual follow-up? You just... forget about them.

Two ways people try to handle this:

Method 1: Track everything on spreadsheets 

With LinkedIn URLs, manually tag "follow up once, twice, three times" or "meeting booked." (like I did)

Method 2: Use SalesRobot

They have an AI Inbox Manager that does not stop after you get a response.

Instead, it continues conversations automatically based on the knowledge base provided by you.

It handles follow-ups, books meetings, and never lets a hot prospect go cold because you were too slow to respond.

Interested in the system?

Comment "SYSTEM" and I'll share a detailed SOP with you.

(must be connected first)

Your sales stack is eating your pipeline.
But you keep adding more tools to fix it.

Every new tool feels like progress.
Until you realize you’re managing tools, not selling.

Tabs everywhere.
Data scattered.
Workflows stitched together with hope.

Here’s the shift revenue leaders are finally making:

One platform.
One data source.
One engine that actually runs itself.

That’s why I’m paying close attention to FlashIntel.

It isn’t another “sales tool.”
It replaces the entire GTM stack with one unified system.

And the wild part?

Its AI “SuperAgent” doesn’t just give insights, it takes action.
It books meetings, enriches data, routes calls, sequences outreach, and keeps your pipeline moving.

Here’s what FlashIntel brings under one roof:

- Data, intent, prospecting, and enrichment in one place
- Email, calls, SMS, and social outreach from one workflow
- AI that executes tasks, not just recommends them
- A single source of truth across the whole team
- Scaling output without scaling headcount

This is what happens when AI becomes the operator, not just the assistant.

Your team sells.
The system handles everything else.

If your GTM motion feels scattered today, ask yourself:
What would change if FlashIntel ran the entire show?

Fewer tools.
Cleaner data.
More pipeline.
Same headcount.

That’s the promise of an AI-first GTM engine.
And FlashIntel is one of the few actually building it.

Here are the 6 sales tools I use at my lead generation agency and the short reasons why:

If you’re not using DiscoLike, you’re probably missing your full ideal company profiles and high-fit prospects with lookalikes.

If you’re not using Prospeo.io, you’re probably missing high-quality B2B emails.

If you’re not using BounceBan (Verify risky emails without sending messages), you’re probably missing verified catch-all emails.

If you’re not using BetterContact, you’re probably missing mobile phone number enrichments.

If you’re not using InboxKit, you’re probably risking your deliverability.

If you’re not using Masterinbox.com, you’re probably missing replies in one place.

Don’t complicate it.

Every tool has its own purpose.

Do you use any of these for outbound?

I used to spend 3 hours a day replying to DMs.

Every single post I shared a resource, my inbox exploded.

Everyone wanted the link.

I'd try to reply to everyone.

Then a few would slip through.

Then a few more.

Before I knew it, I'd left dozens of leads hanging.

That's money on the table.

And I was too buried to pick it up.

I knew it was happening and couldn't stop it.

So I built a simple workflow in ReactIn that does it for me:

- Sends connection request
- Shares the resource automatically
- Follows up with a thank-you message
- Keeps the conversation warm while I'm offline

Now I get more replies.

More calls booked.

It's not about working less.
It's about putting those hours where they actually move the needle.

The automation handles the repetitive stuff.
I handle the real work.

If you're drowning in DMs after every post, you're not alone.

What's your system for staying on top of it?

The multichannel dream isn't new.

What's new is the execution being simple enough that you actually use it.

No third-party platforms.
No complex workflows.
Native integration that just works.

You can use HeyReach.io for LinkedIn outreach.
You can use Instantly.ai for email outreach.

And best part?
2 channels automatically synced.

My prospects get reached on LinkedIn.
My email follow-ups land automatically.

This is what an outbound tool should feel like.

Here’s some use-cases:
- Linkedin invite is not accepted for 5 days —> send lead to Instantly
- Lead in Instantly became “Interested” —> send to HeyReach

I can now run true multichannel sequences-without ever leaving HeyReach.

Here's a quick video showing you how to create a multi-channel sequence.

Happy Sunday!

Targeted LinkedIn outreach is becoming a required skill.

Random cold DMs don't work anymore.

People ignore generic messages.

But if you reference something specific about them or their activity, response rates jump.

I've been testing Aimfox to automate this.

5 data sources that actually work:

1. Post Engagers - Pull people who liked or commented on viral posts. Your opener writes itself: "I saw you engaged with my post about [topic]. I think this will help you go deeper into this [specific topic]. Here’s the [notion guide]"

2. Event Attendees - Anyone who registered for your LinkedIn event becomes a follow-up opportunity. Even no-shows. Great for promoting future events or offers you mentioned.

3. Group Members - Target people in LinkedIn Groups related to your industry. Built-in commonality for your outreach.

4. Custom Lists - Build specific lists first. Funded startups, investors, followers of certain accounts. Then import to Aimfox.

5. Sales Navigator Results - Your Sales Nav filters (company, location, title, seniority) become automated campaigns. Maximize your 800 monthly invites.

Common mistakes I see:

- Automating without personalization signals. You still need context.
- Sending invites without a clear reason why you're connecting.
- Not testing different data sources to see what converts.

My experience: I started with Post Engagers. Response rate went from 8% with random outreach to 31% when I referenced their comment on my content.

It's not about sending more messages.
It's about sending the right messages to people who are already paying attention.

Are you using any signals of interest in your outreach or still going completely cold?

PS - Aimfox is running a black Friday sale for a limited time (50% OFF)! Now's the best time to scale your LinkedIn outreach: https://lnkd.in/dk43haZA

If you're in sales and spending 2+ hours daily on post-call admin, you're losing deals.

Time spent summarizing calls, updating CRMs, and tracking next steps is time not spent selling. The best sellers I know automate the admin so they can focus on what actually moves deals forward: building relationships and closing.

Automate immediately:

- Call summaries and notes
- Pain point tracking
- Next step documentation
- Buyer intent signals
- Real-time question answering during calls

Tools like Sybill handle all of this in real time.

No more scrambling after calls to remember what was said.
No more missed details that cost you deals.

The math is simple: If you're doing 5 calls a day and spending 30 minutes on admin per call, that's 2.5 hours. Over a year, that's 650 hours you could be spending on revenue-generating activities.

Your career growth in sales isn't about working more hours. 
It's about working the right hours on the right activities.

That's why Sybill is teaming up with Apollo and Pylon to show how agentic AI actually works.

If you're tired of tools that just tell you what's broken, this is for you.

You can watch the record here: https://lnkd.in/d8n5bru8

You'll see what AI assistants can actually do when they stop talking and start working.

You're guessing who needs your product instead of knowing.

Last week, I found a new tool to fix this.

It finds people actively looking for solutions like yours, right when they're searching.

Here’s how I can do that step-by-step:

1. Enter your website. Intently analyzes what you do and who your ideal customers are.

2. Set up intent signals across LinkedIn, X, and Reddit. The platform monitors conversations and posts from people searching for solutions like yours.

3. Get leads in minutes. Real people, real conversations, delivered to your inbox with full context.

4. Engage immediately. Jump into discussions or reach out directly while they're showing interest.

No more wasted time on leads that aren't ready.

Just created a tutorial walking through the entire setup.

Takes a few minutes to launch your first project and start seeing high-intent buyers.

You'll have your first leads before you finish your coffee.

If you're tired of guessing who needs your product, try this.

What's your current process for finding warm leads?

I used to think outbound was about sending more messages to more people.

I was completely wrong.

Recently, I discovered something that changed my entire approach to sales outreach.

It's not about volume - it's about timing.

There are some buyer signals that predict when someone will actually take a meeting:

☑ Job changes are the strongest signal.
New hires are fixing problems and buying tools with urgency.

☑ Funding events create momentum. 
Companies that raise capital hire fast and spend fast.

☑ Pipeline activity shows warm intent. 

☑ Tech stack changes reveal pain points.
When companies add or remove tools, something is breaking.

☑ Team expansion drives demand for new solutions, data, and workflows.

Companies hiring SDRs or posting about outbound are already in buying mode.

The breakthrough came when I started using Lusha to track these signals in real time.

Instead of cold outreach, I was reaching prospects at exactly the right moment.

My connect rates improved dramatically because I wasn't interrupting.

I was helping at the perfect time.

The reps who see these signals early win early. 

Better timing beats better messaging every single time. 

That's why I became a #Lushapartner.

Do you track buyer signals in your outbound process?

Brand partnership • Founder at Allbound OS | Scale Revenue with AI GTM Workflows & Sales Tools

Your outbound campaigns are failing because of one thing you're ignoring.

Most people obsess over messaging and timing.
They spend hours perfecting their copy.
Then wonder why their campaigns tank.

The real problem? Your lead list is built on garbage data.

Here's what actually happens:

You buy 1,000 emails from a provider.
You load them into your campaign.

Then reality hits:

- 50% are catch-alls
- Bounce rate climbs to 15%
- Domain reputation tanks
- Inbox placement drops
- Campaign dies

You didn't fail at messaging. You failed at the foundation.

Inside every lead list, there's a hierarchy:

Lead List → Data Enrichment → Email Finding

Most people stop at the top.

The winners? They obsess over the bottom.

Finding the right email is everything.
Because quantity means nothing if the emails don't work.

Here's how to fix it:

1. Stop chasing volume. One real email beats 10 catch-alls.

2. Test your provider's accuracy. Send to 100 emails. Track bounces. If it's over 5%, switch.

3. Look for enrichment stacks that do it all. APIs for scraping. Built-in databases. Profile finders. One platform beats juggling five tools.

4. Automate the flow. Manual enrichment kills your time. APIs handle it while you sleep.

I've tested multiple providers.

The ones that work don't brag about numbers.

They deliver emails that reach real inboxes.

Icypeas is one example that does this right.

Not just email finding. Full enrichment stack in one place.

I use it for my waterfall enrichment in Clay.

Your outbound is only as strong as your weakest pillar.

Fix the foundation first.

Everything else gets easier.

The Big Short, but for B2B Lead Gen.

Michael Burry just discovered that the top data platforms have decayed by up to 60%, meaning their data quality is basically garbage.

He’s shorting them and switching to fresh databases like Leadsforge - Search Engine For Leads 🏎️

which pulls from 20+ data vendors so you never run out of accurate, up-to-date leads.

Get mobile numbers, emails, and LinkedIn profiles with a simple search.

Try it now and get 100 free credits.

P.S. How was the Margot Robbie cameo? 🥂

Your CRM isn’t missing leads, it’s blind.

But fixing it doesn't mean more tools.

Here’s how I can automatically enrich HubSpot contacts with missing data using Lusha:

How it works:

1. Searches HubSpot for contacts missing key data (email, phone, company details)
2. Uses Lusha to find additional contact information based on available data
3. Updates the original HubSpot contact record with enriched details
4. Processes contacts efficiently while preserving existing data

Let Lusha do the dirty work.

That's why I became #Lushapartner.

It searches the web for real emails and phones.

Build systems that do the boring work.
So your team can do the work that pays.

Now I only process contacts that actually need enrichment and automatic data validation and formatting using Lusha API.

If you want this workflow template, here's the link: https://lnkd.in/ddvWSEhz

P.S. Lusha’s running 40% off all annual plans this November if you want to try it out, here's the link: https://lnkd.in/d43-P52F

Here is how we went from 3 meetings to 12 meetings from 100 prospects.

Outbound isn’t about volume anymore. 
It’s about precision powered by intent, AI, and timing.

So we changed the approach.
You have to reach out to warm prospects with “I saw this” messaging.

Like: 
→ I saw you visited my LinkedIn profile 
→ I saw you followed our company page 
→ I saw you attended the LinkedIn event on [topic] 
→ I saw you left a review on G2 about a competitor 
→ I saw you liked/commented on a post by a thought leader about a pain we solve

We automate this across LinkedIn, email, phone, even audio/video messages.

The results: 
☑︎ 4x more meetings with voice/video messages 
☑︎ 30% reply rate 
☑︎ 2 hours saved per week on follow-ups

Want to see the tool behind this?

Comment “tool” and I’ll share it.

What took us 120+ hours per month to manage client onboarding now takes us 6 hours. 
Now we automate everything in just a few clicks, because we built a tool internally.

Let me tell you.

In my agency, we had the classic problem:
My team was drowning in repetitive onboarding tasks.

Manual emails, account setup, CRM updates…
Every new client meant hours of admin.

We’d hacked something together with Google Sheets + Zapier + Notion, but it was fragile.

Half the time, one zap would break and everything stopped working.

So we asked some devs if they could build us an internal tool to automate it all.

Their answer:

“Sure, but not before the next quarter. We’ve got priorities.”

We couldn’t wait 3 months.

So we started looking for a vibing code solution. 

In one day, we built our own internal onboarding tool that:

- Creates new client folders and Slack channels automatically
- Sends welcome emails with the right templates
- Syncs data instantly with our CRM

Result:

☑︎ 120h/month saved
☑︎ Zero manual errors
☑︎ Faster onboarding = happier clients

We basically turned 3 weeks of work into one afternoon.

Want to know the best vibing code tool we used?

Comment ‘TOOL’ and I’ll send you the link to try it for FREE.

Last month, I watched a team destroy their entire email infrastructure in 48 hours.

They thought volume was the answer to cold email success.

But they kept increasing sends without building proper systems, and manual fixes became their daily routine.

Deliverability issues appeared overnight, and they had no way to predict or prevent them.

Here's what I learned: The 2026 cold email reality isn't about volume or clever copy.

It's about infrastructure.

Through Maildoso, I set up 100 mailboxes in 5 minutes and watched the self-healing infrastructure work.

The reputation monitoring caught problems before they became disasters.

No more chasing down spam placements or burned domains.

See, your messaging means nothing if it never reaches the inbox.

I've seen too many companies with great copy get zero results because their emails land in spam.

The real measure of outbound success is 98% inbox placement that sustains itself.

Consistent deliverability without intervention.
Mailboxes that rotate before burning out.
Systems that prevent spam placement automatically.

So before you focus on writing better subject lines, think about this:

How are you protecting your deliverability with systematic precision?

Something I've noticed about LinkedIn engagement:

Most people are still manually scrolling through feeds, hoping to stumble across relevant conversations.

Meanwhile, the smartest revenue teams are using AI to systematically engage with prospects.

Here's what I mean:

I use Extrovert to centralize all relevant LinkedIn posts into custom feeds, filtering by engagement and specific prospect lists.

The AI understands my preferred topics and context - not just keywords - surfacing genuinely relevant conversations.

When prospects aren't active posters, I engage indirectly by interacting with people they follow.

The AI copilot suggests thoughtful, personalized comments that reflect my style, learning from my edits and past interactions.

I can direct it to include specific points, making comments both authentic and strategic.

Content filters help me avoid noisy posts, while AI-generated summaries let me quickly spot engagement opportunities.

Analytics track prospect activity and team performance, helping me refine my approach.

The result?

I stay top-of-mind with prospects without spending hours scrolling through irrelevant content.

Don't leave LinkedIn engagement to chance.

Make it smarter, faster, and more personal.

"I'm wasting my life writing LinkedIn posts."

That's what I told myself after spending 980+ hours creating content across scattered apps and endless editing loops.

I was drowning in my own overthinking, jumping between Notion, Google Docs, and ChatGPT like a content creation pinball machine.

The solution?

A complete process overhaul:

→ Centralized all ideas within MagicPost's calendar feature
→ Created a foolproof system to capture every concept
→ Leveraged AI to handle initial formatting and structure
→ Implemented one-click scheduling for efficiency
→ Limited myself to quick human edits only

The distinguishing factor?

I finally committed to a real system.

MagicPost became my content lifeline, saving hundreds of hours and preserving every worthwhile idea.

To get 70% off yearly or 40% off monthly,
Use this link: https://lnkd.in/dSuRdNuM

This is the best Black Friday investment I've ever made for myself.

And it will end in 13 hours.

Stop overthinking your content creation process and start systematizing it.

taplio

The Battle

Bill Stathopoulos

Can Timağur

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taplio

The Battle

Bill Stathopoulos

Can Timağur

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bill Stathopoulos's LinkedIn Performance

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