Bill Stathopoulos

Founder

👋 I'm Bill, and here's my story:

1. Building SalesCaptain, an Outbound & AI GTM agency for B2B SaaS to $3M+ ARR, while being a digital nomad for 4 years.
2. Authored a book - "Cold Email Secrets"
3. Scaled a Growth Marketing Agency to $1M ARR at the age of 28. Grew the team from 7 to 25+ employees in 3 years. Closed clients like Nestle, Revolut, GE, and the Singapore Airport.
4. Helped multiple startups go from zero to $5M+ revenue in 18 months since 2015
5. Trained 2,500+ Growth Marketers in the last 5 years
6. Built the speakers lineup for Ad World, with 50k+ attendees and 100+ speakers, making it the largest advertising conference in the world
7. Interviewed Seth Godin, Scott Galloway, Arianna Huffington, Rory Sutherland, the CMO of Samsung, the CMO of Hubspot, and 30+ world-class Marketing executives.
8. Published the book “Cold Email Secrets”, the bible of modern Outbound & GTM. 
9. Named “Top Lead Generation Voice” on LinkedIn in 2024
10. Became the Clay Club Host in London, leading a team of 15+ GTM Engineers

What you'll get working with me:
🧲 Your Go-To-Market (aka GTM) Strategy
🏀 Optimize your Marketing channels; make the most of your budget
🏆 Build systems for User Acquisition, Activation, Retention, and Revenue

Peace, love & growth ✌️

Bill

Co-Founder

We build and scale Outbound Sales systems that include multi-channel prospecting, lead response, and our cutting-edge processes to help you build your business.

Most people who call themselves GTM engineers won’t last the next 12 months!

That’s exactly why we built the SalesCaptain AI GTM Coaching Program.
For the next cohort, we’re opening one scholarship seat.
One person gets full access for free.
 
The market is already separating surface-level skill from real capability.

Knowing one or two tools does not carry a team anymore.
Budgets tighten, channels and tools change fast and last year’s plays are expired.
 
Running GTM now requires command of the full motion.
From data to message to campaign to pipeline. And from first signal to booked meeting.
 
The program runs for 8 weeks and I teach it myself.

We work through:
* Outbound structure
* Clay list building
* Campaign setup and copy
* GTM systems and infrastructure
* Operating as a GTM engineer inside a real team
 
We have weekly live sessions, a private Slack channel and all recordings included.
The scholarship gives full access to all of this.
 
To apply 👇 
Comment GTM and repost this post.

 
We’ll announce the selected participant at the beginning of December.
 
We’re training the next top 5% of GTM engineers.
This scholarship makes space for one more.

The program's link is in the 1st comment.
#aigtm #scholarship #gtmengineer #clay

CEO, SalesCaptain | Clay London Club Lead 👑 | Top lemlist Partner 📬 | Investor | GTM Advisor for $10M+ B2B SaaS

We walked into a time machine and saw what GTM looks like in 2028.
That’s what Clay Club Paris felt like.

After talking with Varun Anand (Clay), Charles Tenot (lemlist), Frank Sondors 🥓 (Salesforge.ai 🔥) and other operators in the room, the pattern were obvious.

The strongest teams aren’t arguing about tactics or tools anymore.
They’re redesigning their GTM in 2026 around these 5 values:

1️⃣ SYSTEM DESIGN
The strongest teams build GTM as one connected system. CRM, enrichment, outbound and reporting move as one. If people are still moving data manually between tools, no matter what you do, this setup won’t scale.

2️⃣ ACCOUNT STRATEGY
The best teams spend more time deciding who not to target than rewriting copy. Insisting on volume is nothing but a way of hiding weak targeting.

3️⃣ DATA
Pipeline quality depends on your data quality. 
Find unique data sources that will set you apart. Make sure your Outbound decisions are not relying on opinions, they must rely on signals.

4️⃣ PEOPLE & PARTNERS
- Great hires think in workflows, not tasks, they design how leads, data, and decisions flow across the team.
- The strongest partners run their own product in production (example: Clay). If they don’t trust it for their own GTM, they won’t make yours better.

5️⃣ COMMUNITY
A few hours in the right room replaces months of trial and error (that's why events like Clay Club matter). 
Make sure you invest in attending/organizing the right events and talking to real operators. If people travel to be there, you know that room matters.

If you want to build GTM the way the strongest teams do, tomorrow I’m sitting down with Davide Grieco, Clay’s Head of Growth.

We’ll walk you through how Clay (a $3B+ company) runs its own GTM internally. 
Prepare your questions, we're revealing everything.
Here's the link: https://lnkd.in/egmdt3uy

P.S. A Paris trip isn’t complete without a stop at lemlist. That team is exemplary of these GTM values.
Later, Julia Guenier told me the visit landed with them, and the energy after it was 🔥. That meant a lot :))

JSESSIONID

li_at

Sales Navigator

Talks about #saas, #startups, #coldemail, and #growthmarketing

A $30M SaaS CEO confirmed something to me that most GTM teams don’t want to hear:
AI isn’t making sales faster.

Last week in Bucharest, I spent an hour with Charles Tenot, CEO of lemlist.
Talking about the uncomfortable parts of building a real SaaS company.

What became obvious fast to both of us was this 👇 

Growth almost never stalls because of the market.
It stalls because companies stop building for customers.

Lemlist didn’t hit a wall because demand disappeared.
 They hit it because too much energy went into fixing systems,
and not enough into shipping things users cared about.

Charles walked me through a few decisions most teams won’t touch, but for Lemlist they changed everything:

- They killed SEO even though it worked.
- They stopped writing content they wouldn’t read themselves.
- They rebuilt the team around product velocity, not headcount.
- They treated brand like an asset, not a channel.
- They accepted the truth about AI: it looks better in RevOps than in real sales workflows.

In his words:
“AI looks great in operations. Sales barely uses it.”

And that gap explains most “AI transformation” failures.
We’re building software for teams that design workflows…
Not for the people who actually run them.
Until AI lives inside the rep’s day, not just inside the dashboards,
productivity will stay flat.

We also went deep on:
– Why traffic lies
– Why attribution rarely tells the truth
– Why dashboards don’t create leverage
– Why outbound is shifting from volume to precision
– And why CEOs shouldn’t fix problems, they should clarify them

This was a founder conversation about what breaks, and what actually fixes it. And I really appreciate his openness and honesty.

If you’re building SaaS, leading GTM, or trying to grow without getting lost… believe me, you’ll see yourself in this!

Full interview is live: https://lnkd.in/eznRgyTr

#lemlist #aiinsales

Last night we brought together 20+ GTM leaders for a private dinner in Bucharest 🇷🇴  on the sidelines of Tekpon AI Summit.

Lately, I’ve started making these small, private dinners a regular thing.
It’s my way of being focused on real conversations with the people running GTM every day, and staying close to the actual operators, about what’s working and what’s breaking and what they're doing next.

Here are some key points from the conversations we had:

- AI is forcing org design changes. GTM teams are getting leaner, more cross-functional, and structured to ship faster (not just operate faster).

- Outbound in commoditized markets needs more than volume, strong positioning and localization are becoming (the) real differentiators.

- Scaling product-market-fit isn’t one playbook. Early-stage teams need speed and a sharp narrative. Later-stage teams are solving for specialization, structure, and focus.

I love these insights because they come from unscripted conversations between people actually building.

Next dinner is in London on Dec 2.

Thanks to everyone who joined the table 💚 
Frank Sondors 🥓, Mike Korba, Ciprian Vlad, Cristian Dina, Robert Jackson Batiste Pasquet, Ignacio Villanueva Martin, Catalin Gealapu, Robert Strobl, Marijana Gligoric, Osman Koc, Hai Ta, Abdul Mukati, Alina Mitrica, Alina Ionciu, Dan Tabaran, Elizaveta Chugunova, Mihai Vinatoru, Fulvio Covone, Tommaso Fè and of course Theo Kanellopoulos.

Apologies if I missed anyone, let me know in the comments.

#gtm #dinner

95% of go-to-market teams are drowning in data,
and 0% know what to do with it!
 
That’s the brutal gap we uncovered yesterday in our live session with Davide Grieco (Head of Growth at Clay).

I will get straight to it.

Here are 6 things the most advanced teams are doing (and you should be copying in 2026):
 
1️⃣ Leads → pipeline, only when routed intelligently.

Webinar signups, demo requests, product usage...all of it lands in Slack or your CRM. But without prioritization, reps don’t know where to focus, and leads go cold. 
Top teams auto-score and route leads based on fit, behavior, and deal potential, so sales only acts when it matters.

2️⃣ Intent doesn't always trigger action.

A single website visit doesn’t trigger a sequence. Clay’s team proved that orchestration only works when fit + behavior + value are layered before making a move.
 
3️⃣ The 3-dimensional scoring system.

Leading teams score every account across these 3 core dimensions👇 

1. Account Fit Score: Tech stack, GTM motion, sales team size.
2. Engagement Score: Product usage, events, LinkedIn activity.
3. Contract Potential: Will this account be worth $5K or $500K?
 
4️⃣ Every account gets routed into one of these 4 tiers:

- Low fit, low engagement → Ignore or self-serve.
- High fit, low engagement → Educate & warm up.
- Low fit, high engagement → Monitor with product nudges.
- High fit, high engagement → Full GTM firepower: sales + ads + content.
 
5️⃣ Go-to-market teams are in sync

Sales, Marketing, and RevOps work off the same live dashboards (powered by Clay) where scores, tiers, and signals update in real time.
 
6️⃣ Everything maps back to revenue.

Every live stream, post, and paid ad is tracked, not just by clicks, but by which ICP accounts engaged. Engagement score goes up → campaign triggers fire → pipeline grows.
 
Is this just another GTM framework? ❌ 
No, This is what Clay, a $100M ARR company (with a $3.1B+ value) is doing internally, and it’s working.

I'm sharing the full slides from the session, because I believe every GTM team should have this playbook!

Comment SLIDES and I’ll DM you the full deck.
+ Link to the full webinar video in the first comment.

LFG🔥

We built a predictive outbound engine for a $35M SaaS that finds buyers before they raise their hand. 
This changed their pipeline forever.

Before, this is how Outbound worked 👇 

You would scrape lists, launch cold emails, and hope someone was “in market.” 
Most replies--> Not interested/Wrong timing/ Or worse-no reply at all.

Now, our process changed that model.

Here’s how we do it:

1️⃣ Step 1: Start with intent

We use Propensity, Bombora and Warmly, to track which companies are researching relevant topics.
No more industry limits, we open the filters wide to spot interest across every sector.

💡 Optional: Add a growth filter if you want to get even tighter, but the main thing is finding those “hidden” buyers.

Output: A live list of companies already searching for solutions you offer. These are not cold leads, they are future buyers you catch before the market does.

2️⃣ Step 2: Enrich and qualify, fast.

Now we drop those accounts into Clay or BetterContact

We pull:

→ Company size, revenue, funding, HQ
→ Who they’re hiring (remote, distributed roles)
→ Decision-makers in HR, Ops, IT, Finance (or whatever is relevant)
→ Fresh news: funding, layoffs, partnerships, expansions...etc

Every bit of context shapes your outreach (No more “saw you have a dog” lines. Each message hits real pain points, in real time.

The result?

A pipeline full of warm accounts, primed for outbound. 
Each one shows real signals.

The best part: These leads convert. 
We see up to 4-5% positive reply rates, and half of those turn into booked calls.

Outbound is about building systems that spot real buying intent, enrich every record, and make every touch count.

Want to see how this works for your team? DM me or drop a comment below and I’ll show you our workflow.

#outbound #saas #b2b #workflow #clay

Most outbound problems start in the same place: 
You’re talking to the wrong people.

I see teams rewriting copy 10 times, testing 4 versions of the offer, arguing about subject lines…
and the reply rate is still stuck at 1–2%.

This is not because the email is bad.
It's because the list is.

Here’s the simple way I look at outbound:
→ Targeting: who you’re reaching
→ Messaging: what you’re saying
→ Offer: what you’re proposing
(+ Deliverability and Infra: whether your email even lands)

If the audience is off, nothing else matters.

You can’t “out-copywrite” a bad list.
The only soft KPI I obsess over is positive replies.
(Not replies, POSITIVE replies).

If those aren’t moving, you’re hitting the wrong segment, full stop.

We learned this building campaigns for both early-stage teams and big brands.
- More volume won’t fix it.
- Personalization won’t fix it.
- A clever opener won’t fix it.

Here’s what actually works:
→ Pull real data from your CRM before you guess anything
→ Build a list around pain, not job titles
→ Use Clay to enrich and filter, don’t just scrape everything that moves
→ Test in small batches (50–100) before scaling
→ Watch for buying signals, not vanity signals
→ Protect your domains

When you get the audience right, everything downstream gets easier.
Your message lands.
Your offer makes sense.
Deliverability improves because people actually respond.

Curious: what’s the targeting mistake you see most often?

#targeting #leadgen #deliverability #gtm #outbound

Just because you can see a signal doesn’t mean you should use it in your outreach.

In the webinar we had with Frank Sondors 🥓 from Salesforge 🔥, we talked about one of the easiest ways teams break intent-based campaigns:
 
They take the signal…
and put it straight into the first line of the email.
 
“Hey, I saw you joined this webinar.”
“Hey, I noticed you liked that post.”
 
Good signal + bad experience = dead reply rate.
 
I shared what I call the Underwear Rule:

You can have deep visibility on a prospect, but you don’t have to mention everything you know.

Here’s how to use signals properly (and actually increase replies):

1. Use the signal to pick the right audience

Signals tell you who’s worth contacting, not what to write.
Examples: webinar topic, pricing page visit, post engagement, job change.

2. Write the message around the problem, not the signal

Don’t say “I saw you…”
Instead, talk about the challenge the signal points to.
That’s where relevance comes from.

3. Keep the opener clean

Lead with an idea, question, or observation, not creepy surveillance.
Your first line sets the tone.

4. Use the signal to choose the CTA

Hot signal: ask about timing.
Warm signal: ask about priority.
Cold-ish signal: ask about relevance.

5. Let the signal guide your segmentation, not your copy

Signals = filters.
Your copy = insight.
That’s the whole game.

I would love to know which signal would win "The most useful" award in your outbound this year?

#intent #intentsignals

A $3.1 Billion company is not built only on features.
The secret sauce is in how teams move.

Clay didn’t become the giant it now is only by shipping better software.
They did by rewriting how a GTM company is designed.

I saw it up close.

I remember in March 2024 we were running webinars teaching teams how to use Clay.
Back then, most had heard of it.
But very few knew how to build systems with it.

Since then, as SalesCaptain we’ve touched Clay from every angle:
• Webinars, events and Clay Clubs
• Running Clay workflows inside 60+ real teams
• Building and sharing Clay tables that went viral on LinkedIn
• Being recognized as a Clay Solutions Partner
• Watching our team build tables from mid-air paraglides and under the Great Pyramid of Giza as part of the Clay World Record
...etc

And here’s what I want to highlight 👇 

The most impressive thing about Clay was never just the product.
It was the operating system behind it.

Clay doesn’t run like your typical SaaS company.
It runs like a studio.
Builders, operators, community, partners…
All working in public.
All sharing what actually works.
All treating GTM as a craft, or an art.

Examples from inside Clay:
👉 Marketing, Growth and Sales don’t “align”, they operate as one system.
👉Accounts don’t move by MQL stages, they move by behavior.
👉Teams aren’t built around channels, but around buyer movement.

Notice anything?

GTM in Clay is not a department.
It is company design.

On December 9, Davide Grieco (Head of Growth at Clay) and I are going live and revealing EVERYTHING.

We’ll walk through:
• How Clay designs teams around the buyer journey
• How growth connects sales and marketing in practice
• How decisions run on signals
• How execution scales without adding layers
• How the same operating model runs inside SalesCaptain and across every team we work with.

If you’re still trying to “optimize” your GTM,
Time to wake up!
Your competitors are redesigning their companies around it.

Tuesday, December 9: https://lnkd.in/egmdt3uy

(Picture from the latest Clay Club in Paris with Varun Anand Co-Founder of Clay, Charles Tenot CEO of lemlist, and Frank Sondors 🥓 CEO Salesforge.ai 🔥)

The 30+ Clay workflows we rely on going into 2026.

Yesterday we had an amazing webinar with Frank Sondors 🥓 from Salesforge 🔥, where we walked through the top Clay and GTM workflows going into 2026.

Here's a quick recap since many asked for a breakdown 👇 

- The old B2B GTM game of add reps, push more emails, hope for pipeline is breaking down. AI is everywhere and channels are flooded. 
Getting the right attention is hard and costs keep climbing. 

Here’s how we are facing this:

→ Clay became our GTM data warehouse. We plugged in 150+ sources: intent, CRM, hiring, events, social, you name it. 

→ We split outreach into 3 layers: 
1️⃣ AI Outbound for hyper-personalized reach at scale (50+ signals, real data enrichment, real prospect pain points). 

2️⃣ Intent-Based Audiences for targeting people who show the right buying signals (hiring, visiting our site, mentioning us, attending events). 

3️⃣ Inbound-Led Outbound for those already aware and engaged with our brand (catching the warm leads before they go cold). 

→ Every workflow runs off real-time triggers. New CMO hire/Product launch/ Company raises a round...etc, they get a message they’ll actually want to open. 

→ A small team of 5-6 reps built enough pipeline to keep pace with teams of 50. (Yes, really, ask Frank Sondors 🥓) 

→ We ran event workflows for speaking gigs, sent local cues in cold outreach, and mapped out who in our ICP was moving jobs.

→ Before, we relied on “more hands.” Now, it’s “more brains”. This means automation, data, signals, and speed, all working together through workflows that talk to each other. 

The truth is, traditional outbound is not coming back (you need to let go).

GTM needs to evolve, and the systems behind it are now the biggest advantage. 

The full slide deck from the webinar is ready for anyone who wants a closer look. Drop “CLAY” below if you want it. 

#clayworkflows #gtm #webinar

On 9 Dec, you’ll see exactly how Clay uses Clay to run its own GTM motion.
(And how that’s shaping everything we build for 2026.)

Yes, we are unveiling the system we operate on daily.

Because if I opened your CRM right now, could you show me the 20 accounts you’d bet your quarter on?

And i'm not talking about the logos, or leads that “feel hot.”
But the ones that actually matter right now, who fit, who are in market, have money and will move.

That’s the standard Clay runs on internally.

Every account is scored by what we call at SalesCaptain, "The GTM Rule of 3"
1. Fit: Who actually matters
2. Behavior: Who’s active, showing intent
3. PCV: Where the deal value sits

High Fit, High Behavior, High PCV --> Sales moves.
Low Fit, Low Behavior --> CRM automation takes over.
This ensures marketing and sales don’t argue about stages, instead, they move accounts.

This is the model we’re using internally at SalesCaptain.
And it’s the same framework we implement across companies building high-efficiency GTM engines.

On Dec 9, Davide Grieco and I will walk you through:

• How GTM is shifting from channel-first to signal-first
• The matrix Clay uses to map every account to TOFU, MOFU, BOFU
• What real account prioritization looks like using data + AI
• The workflows teams should build going into 2026
• Case studies from Clay and SalesCaptain teams in the field

You’ll leave with a working model for how to run GTM in 2026.

You don't want to miss this.
More details and link in comments.

90% of teams using AI personalization are fooling themselves.

Why?

Because a like is not demand.
And a comment is not intent.

We both know most prospects give you NOTHING to personalize.
No posts, opinions or any real signal.
Just a job title and a logo.
(Scroll LinkedIn  and you’ll see it.)

So what happens?
You scrape a name.
Grab a company.
Dump it into a prompt.
AI spits out something that looks personal.

But where’s the connection?
Nowhere.

Then comes the big mistake:
Someone liked a post.
So you assume interest.

❌ Wrong.

That person might be bored.
Half-asleep on a train.
Doomscrolling before a meeting.
Nothing about that means they want to buy.

Activity is not intent.

AI can’t create demand out of thin air.
So you end up sending “custom” messages that are all the same
except for the first name, and calling it personalization.

Here’s how we actually run it at SalesCaptain (and how you should too):

1. AI filters by company, role, and pattern
2. Write by segment, not fantasy personas
3. Use variables for real context
4. Keep the voice human

If your personalization starts and ends with a prompt, it’s not personalization.
It’s a fancy automation with better grammar.

P.S. The photo below is from a special interview with a CEO of a $30M ARR SaaS. It drops soon. Stay tuned. 😉

#aipresonalization #gtm

Your job title is killing your outbound.

One of the strangest patterns we are seeing in Outbound:
Teams do everything right. They have:
→ strong offer
→ clean data
→ good workflows
→ optimized profiles
…but their acceptance rate still tanks.

Why?
Because the outreach is coming from someone with “Sales” in their title.

People don’t want to talk to:
❌ BDRs
❌ SDRs
❌ Account Executives

They want to talk to the person behind the thinking.
In LinkedIn lingo: a thought leader.

Here’s what actually works 👇 

1️⃣ Run outreach from leadership profiles
CMO, CEO, COO...etc anyone whose title naturally signals expertise and decision-making.
Even if they’re not the ones pressing “send,” their profile creates trust and gets conversations started.

2️⃣ Keep your sales titles out of the front line
You can still route replies to your reps.
Just don’t let a “BDR” title be the first thing a prospect sees.

3️⃣ Treat LinkedIn profiles like landing pages
Your headline and top section shape acceptance rates more than the copy inside your message. Read that again.

4️⃣ Apply this to both email AND LinkedIn
Email inboxes filter by sender name.
LinkedIn surfaces your title immediately.
In both cases, the wrong title can lower your engagement rate.

If you’re not getting responses, don’t jump to rewrite your sequence.
First check whose name is sending it.
Let me know if you faced a similar issue, or if you have any questions drop them below.

#outbound #bdr #sdr #linkedin

You can delegate campaigns, but never delegate knowing what works.

In the early days as a founder, you are the sales team
You are the product manager
You are marketing
There is no other way. You need to see every reply, feel every objection, and spot every pattern in the feedback.

You learn fast when you run outreach, write copy, and jump on calls yourself. 
You see what channels drive real conversations. 
You hear what features make people say yes. 
You know what gets ignored.

That is not busywork. That is the job! 
You build your playbook from the inside out.

But as the company grows, your time gets pulled in new directions. 
Team building, hiring, culture, leadership...etc.
Suddenly, running every campaign yourself is not the highest ROI. 
You have to let go of the day-to-day.

Here’s what you need to remember: stepping back does not mean stepping away.

You can hand over the outbound engine, you can hire a marketing lead. But you cannot lose the pulse. 
The moment you stop knowing what messaging lands, which channels convert, or what customers want, your edge is gone.

Your business only stays alive if you keep the connection, which means:

→ Staying close to your team’s feedback
→ Reviewing campaign results together
→ Jumping into customer calls when needed
→ Tweaking strategy based on what is working now

You move from solo operator to team captain, but the market never stops moving, so you cannot stop listening.

I have lived this at every stage-agency, SaaS, conference, outbound, you name it. The founders who win are the ones who keep learning, even when they delegate.

When do you think is the right moment to let go? I would love to know how you did it.
#founder #gtm #saas #startup #outbound

What can your SDR actually produce in 5 minutes?
I ask every team the same question.

For most reps, the answer is:
Almost nothing… because the workflow is full of friction.

Those 5 minutes usually disappear into admin work:
CRM checks, fixing fields, searching for contacts, bouncing between tools, rewriting the same intro line.

And there's nothing I love more than removing friction!
Then, 5 minutes becomes a surprisingly productive unit.

Here’s what a “5-Minute SDR Workflow” looks like in the systems we build at SalesCaptain:

Minute 1:
Open LinkedIn → Identify a new contact → Add + enrich instantly
(When it comes to EU, we use Surfe here to pull enriched data + correct fields)

Minute 2:
Auto-sync to CRM → fields mapped, company matched, no duplicates

Minute 3:
Check job-change alerts → Does this person recently move roles?
If yes → add to a “new role” micro-segment (high intent)

Minute 4:
Add contact to correct sequence based on tier:
Tier 1 → personalized multichannel
Tier 2 → semi-automated
Tier 3 → automated

Minute 5:
Add one line of personalization using ICP pain points → send first touch

One rep.
Five minutes.
One fully activated contact, correctly enriched, correctly segmented, correctly sequenced.
If that’s not real output, I don't know what is!
 
For Outbound to work best, automate/compress everything that slows reps down.
Once you remove the admin, every 5 minutes becomes meaningful.


I'm adding a link here if you want to try Surfe for free: https://bit.ly/4rygOiB

The 5 Min SDR Workflow

I’m giving away a full outbound system-built for you, free.
In partnership with ZenABM and HeyReach.io

Signal-led outbound, (according to Kyle Poyar), is the #2 bet for marketers in 2026.

Yet many teams fail to apply it!
And it's not because they lack tools,
but because they lack the GTM engineering power to connect them.

You can spend thousands on “deals” this Black Friday.
But without a connected, intent-driven process, you’ll still have no pipeline.

That's why we decided to give away something better than any discount code.

A fully done-for-you Intent-Led Outbound Operation.

Built for you
End-to-end
Free.

Here’s how we will do it 👇 

→ ZenABM (free): capture high-intent accounts from your LinkedIn ads
→ Clay (done-for-you): auto-prospect the right ICPs inside those hot accounts
→ SalesCaptain (done-for-you): write and build winning LinkedIn + email sequences
→ Outbound setup (free): launch Smartlead + HeyReach.io campaigns
👇
You start booking meetings in weeks.

If it works (and it will), you keep the tools at a 20% discount.
If not? No commitment.

I honestly think this is a deal of a lifetime 🔥 

Slots are limited and open until December 5th.

First come, first served.
If you want in, the link is below in the comments.  

#outbound #signalled #free

Founders are searching for a stamp that doesn’t exist.

My cousin is an orthodontist.
She went to uni, did her master’s, got her accreditation, and now has a paper that literally says:
“You’re good enough.”

From that moment on, 90% of what she’ll face in her career, she’s trained for.

Founders don’t get that.

There’s no school, no license, and no moment where someone hands you a certificate saying:
“Congrats, you now know how to hire, fire, sell, market, lead, forecast, do finance, and not lose your mind.”

You just wake up everyday and try not to break the company.

Lately, I’ve been obsessed with two things to stay sane and keep scaling:

1️⃣ Systems for alignment
I’m reading "Measure What Matters" (thanks Theo Kanellopoulos for the recommendation) because as SalesCaptain grows, I can’t be in every room.
So we need to rely more on OKRs not as “productivity hacks”, but as a system to answer:
“How do I make sure people know what matters without me intervening?”

2️⃣ Beliefs for sanity
I’m rereading "The Greatest Salesman in the World", not for new tactics, but actually for reminders:
* You’re a unique creature, stop trying to fit in.
* Approach people with love if you want them to open up.
* Success might be one more bend in the road away. Keep going.

Of course, tools matter and tactics help.

But every founder needs two invisible frameworks:
1. A system to align the team.
2. A belief system to keep the fire burning.

Scott Ward (HabitStack) unpacked this beautifully in our chat.
You can watch the full interview here: https://lnkd.in/eAgHjSrH

Still no stamp. But maybe that’s the point. 😉 

Let’s keep building.🔥

We turned LinkedIn ad clicks into 137 meetings last quarter ($50k ad spend). Here’s the workflow most teams hide from you.

Many run LinkedIn ads and hope for form fills or brand awareness.

At SalesCaptain, we do it differently.

We use LinkedIn ads as intent signals and connect them to outbound-turning every click, view, and impression into booked meetings.

Here’s the exact workflow we run:

1️⃣ Run LinkedIn Ads to a laser-focused ABM list
→ Target only your ICP
→ Promote an educational asset or case study
→ Build trust before outreach even starts

2️⃣ Use ZenABM to spot who engaged
→ Find companies who clicked or viewed (even without a form fill)
→ Get a list of “warm” accounts who already know your name

3️⃣ Enrich and find real contacts in Clay
→ Pull decision-makers and get direct emails
→ Layer in firmographic and intent data
→ Turn anonymous clicks into actionable leads

4️⃣ Personalize your outreach
→ Reference the exact ad or asset they engaged with
→ Use case studies or proof points that match their interest
→ Make every touch feel relevant (not cold)

5️⃣ Launch outbound campaigns
→ Tier 1: Human-led, high-touch for top engagers
→ Tier 2: Automated sequences for the rest
→ Use lemlist or Instantly.ai as well as HeyReach.io for fast, scalable delivery
→ Mention the ad they saw (“Noticed your team checked out our [case study] last week…”)

What happens next?

→ Ad engagement becomes real pipeline
→ SDRs reach out to prospects who are already aware
→ Marketing and sales use the same ABM list
→ No siloed channels, nor wasted spend

This way, LinkedIn Ads became a sales activation channel.

If you want the exact Clay table drop a comment below.

#linkedinads #abm #smartworkflow

Grateful to see some of my thoughts from Clay Club Paris resonating.
This roundup features a ton of smart voices pushing things forward in GTM.
Worth a scroll👇

Helping B2B Leaders Make Smarter Market Decisions with Consulting-Driven Analyses. Research That Prepares You for Tomorrow’s Market.

Best of LinkedIn: Go-to-Market CW 48/49

Your bi-weekly dose of GTM insights is here with 61 handpicked posts and 31 new voices worth following. 

Featured read: Bill Stathopoulos breaks down what he learned at Clay Club Paris. 
Spoiler: high-performing GTM teams in 2028 will run on fully connected revenue systems.

We've also rounded up the events you shouldn't miss.

Short on time? The quick summaries inside have you covered.

Thanks for being part of this community and for sharing your insights with us!

Kilian Markert

🚀 100k+/mo without daily firefighting 🧯🔥 A-Player Team, Efficient Processes, Predictable Sales | Helping Agency & eCom Founders scale to 7 & 8 figures without being stuck in the operations.

Your agency is doing $10-50k+ per month
 
But how do you scale past $100k+ p/m without even more hours? 👇

- You’re great at what you do
- You’ve got happy clients
- You know how to deliver results

But your lead gen?
Still unpredictable.

Your team?
Still needs you for everything.

And your clients?
They're okay, but they could be better.

That's the real bottleneck.

You see, I've worked with over 130+ agency owners,
and most of them wanted 3 things:

1 - A predictable pipeline with premium clients
2 - A team that can run without them
3 - The time to work ON the business.
(Instead of being stuck IN delivery & ops 24/7)

Here’s how we help them achieve that:

1️⃣ - We help you install a predictable in-house lead gen system,
 so you can book 1-3 quality calls per day without doing manual outreach yourself.

2️⃣ - We help streamline your ops with systems and AI,
so you can serve more clients while keeping quality high.

3️⃣ - We help install our proven A-player hiring system to find, hire, and train an elite team,
without having to waste 100s of hours looking for the right people.

Getting results like this for our clients:

📌 Nicolas (Digital KIXX): 

Went from €10k p/m & 2 people,
to €130k p/m & 10 people in 12 months,
And now he's at €8.5M/year with 35 people.

 📌 Vlad (Nova Media): 

Scaled to $105k p/m,
while cutting time in ops by 90%(!)

 📌 Deividas (Triple Scale): 
 
Went from 15k to $80k p/m,
while cutting time in ops in half.

 📌 Helge (OneTwo Social): 

Scaled to €550k p/m & 50 people,
While optimizing his leadership, team & delegation.

So if you’re:

- Running a marketing agency
- Already at $10k+ p/m
- Ready to scale without being trapped in the ops

Hit the ‘Book an Appointment’ button at the top of my posts,
And we'll show you how this would look for you specifically.

If you have any questions or just want some of our best SOPs & systems, just drop me a message here on LinkedIn!

►► www.kilianmarkert.com

Consistent Performance Mentoring | Improved Energy & Time Management | Productivity Coaching

▶︎𝗠𝗬 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘:

I help 6/7-figure business owners optimize their days and performance so that they can grow their business and still have enough time to not neglect other life areas or risk burnout.

▶︎𝗛𝗘𝗥𝗘'𝗦 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢:

I take my clients from 

▪️feeling stressed, overworked, distracted
▪️having fluctuating energy and focus levels
▪️inconsistent schedules

 To 

▪️razor-sharp focus and peak energy levels
▪️optimized sleep, diet & exercise
▪️ending workdays 1-3h earlier, while 
▪️getting more done and having more time 

My clients achieve this within 89 days in our program, as we go through my proven C. P. S. Framework to achieve lasting performance optimizations.

▶︎𝗪𝗛𝗢 𝗚𝗘𝗧𝗦 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗪𝗜𝗧𝗛 𝗠𝗘:

Business owners that have achieved some success but realize that they have a lot of potential left in the tank and need to handle their personal performance in all areas to get to the next level. 

▶︎𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:

The approach is field-tested by other high-performing entrepreneurs, myself, and science itself. Instead of quick fixes, it focuses on combining smart changes in your biology and behaviors with sustainable lifestyle and habit changes.

▶︎𝗪𝗛𝗔𝗧 𝗢𝗧𝗛𝗘𝗥𝗦 𝗔𝗥𝗘 𝗦𝗔𝗬𝗜𝗡𝗚:

🗣"This was probably the best investment I ever made in my life. It helped me in so many ways that I can't count. This is the biggest ROI that I can get. ​I really recommend working with Kilian." 
- Daniel Varga | E-Commerce Business Owner


🗣"With Kilian's help, I could finally resolve productivity issues that I had been struggling with for years. Now I am having more time than ever before. I have working with Kilian to thank for this." 
- Conor Ronayne | Digital Marketing Agency Owner


My program is strictly "invite-only". We only accept the most committed in the program where we are sure to get their performance to another level.

To see if you qualify, book a call with me right now at:

www.kilianmarkert.com


I don’t let my team work remotely,
they're way less productive.

That’s the biggest myth ever.

I run a team of 12+ people,
All of them work remotely,
And are more productive than 95% of in-office teams.

So if someone is slacking,
the problem isn't "remote work".

It's most likely:

- Who you hired
- How you manage them
- How you track their progress, tasks, and time

Lazy people are lazy.

Office or home,
they’ll always do bare minimum.

So the key is not WHERE they work.
It's WHO you hire.
And HOW you manage them.

🚀 Scale Your Agency Past 100k+/mo & Cut Your Time in Ops in Half 🧯🔥 | Predictable Leadgen, Efficient Processes, A-Player Team

Founders: Stop hiring assistants.
 
You're wasting your time & money.
 
That’s the dumbest take ever.
 
I used to think I could do everything myself.
That I "didn't need help".
 
But it kept me stuck for years.
 
Now, I run a 7-figure business,
and it's because I removed myself.
 
Everything is delegated,
and it all started with my Personal Assistant.
 
So, I spent 20h condensing years of experience
with Executive & Personal Assistants...
 
Into a massive SOP + whiteboard with:
 
👉 Full Job post templates
👉 Screening scripts & test tasks
👉 Daily task management system 
👉 Offer and onboarding checklists
👉 Interview questions & scoring sheets
👉 And everything to hire & manage a PA/EA.
 
So you can:
 
✅ Delegate inbox, scheduling & distractions
✅ Free up your time from low value tasks
✅ Focus on scaling your biz instead
 
Want it?
 
Like this post
Comment “PA”
Connect with me (so I can send it)

I let my partner do groceries, laundry, and dishes.
 
My job is to be a provider, not a cleaner.
 
That way of thinking is completely wrong...
 
Because neither of us should be doing any of it.
Instead, it should be delegated.
 
Here's why...
 
Most founders waste 21+ hrs/wk on house chores.
And it prevents them from growing their biz faster.
 
I used to do the same.
Until I realized it was slowing me down.
 
Now?
 
Everything at home runs without me or my partner.
 
Instead, we hired and trained a chef/housekeeper
with a SOP that we've perfected over 6+ years.
 
And now she handles meals, cleaning, laundry...
While I get back 21+ hours every week.
 
Inside this SOP, you’ll find:
 
👉 Hiring templates to get top candidates
👉 Test tasks and interview scripts
👉 Full SOP for ALL house chores
👉 How to set up pay + coms
👉 Onboarding checklists
 
It’s not about being lazy.
It’s about getting back your time.
And using it to grow your business.
 
Like this post
Comment “SOP”
Connect with me (so I can send it)

I don't give my team weekends off.
 
They should always be available.
 
That way of thinking makes zero sense.
 
But still, a lot of agencies work like this.
 
Clients has an emergency on Saturday.
Founder needs help from the team.
And nobody gets a real break.
 
But the real problem is not that,
it's their lack of:
 
- Clear systems
- Real boundaries
- Rules for client requests
 
I've seen this with 100+ agencies:
 
Clients will take as much as you allow.
And still won't care about it.
 
If you do not set limits,
they will run the whole week.
 
So the key is not how many days you work.
 
It's how strong your boundaries are.
 
This is what protects your team.
And keeps your clients happy.
 
Not being there for them 24/7.

I don’t listen to my team.
 
I pay them to do what I say.
 
That's absolute nonsense.
 
My team sees things I don’t.
 
They catch problems early.
They spot opportunities I miss.
They're closer to the work than me.
 
That's why listening does not make you weak.
 
It makes you smarter.
It makes your team care more.
And it makes everyone perform better.
 
So the key is NOT what you SAY.
It is how much you LISTEN.
And who you listen to.

Remote teams are lazier than in-office.
 
People can't be left alone.
 
That's what I used to think 7 years ago,
when I started my business.
 
I was completely wrong.
 
Now I run a team of 12+ people.
 
All remote.
Zero office.
Different countries.
 
And they outperform 95% of in-office teams.
 
So if someone is slacking:
 
The problem isn't remote work.
 
It's:
 
Who you hired
How you manage them
How you track progress
 
Lazy people are lazy everywhere.
Office or home.
 
They'll do bare minimum regardless.
"Watching them" doesn't fix that.
 
What actually matters:
 
- Clear expectations.
- Documented processes.
- Proper task tracking.
- Right personality for the role.
 
Not location.

I once hired someone that almost destroyed my reputation.
 
They had the skills.
They had the experience.
They looked perfect on paper.
 
But they could not perform.
And everything fell apart in weeks.
 
Work quality was bad.
Deadlines were missed.
And results dropped.
 
I was confused.
They knew what to do.
 
So why could they not do it?
 
Then I found the real reason.
 
I hired the wrong personality type.
 
🟡 They were a yellow personality.
 
- Creative.
- Social.
- Flexible.
 
🔵 But the role needed blue traits.
 
- Process driven.
- Detail focused.
- Systematic.
 
Total mismatch.
 
They were set up to fail from day one.
And this is why most founders hire wrong.
 
They look at skills first.
Experience second.
Personality never.
 
Then they wonder why "talented" people don't perform.
 
Here's what I learned the hard way:
 
There are 4 core personality types:
 
Red → Direct and competitive
Blue → Detail focused and structured
Yellow → Creative and people focused
Green → Supportive and calm
 
Each type needs a different role to do their best.
 
Because when the role and personality don't match:
 
- They get stressed.
- They get frustrated.
- Quality suffers.
 
And you pay the price.
 
That is exactly what happened to me.
But now I check personality before skills.
 
I match the person to the job.
Not the resume to the job.
 
Because skills can be taught in weeks.
But personality can never be changed.
 
P.S. If you want our exact hiring system for your agency,
with all the interviews scripts, and hiring templates we use...
 
Comment "HIRE" and I'll send it to you!
(We must be connected)

“We’re sorry, but we won’t continue next month.”
 
Your biggest client is leaving.
 
Your stomach drops.
You try to stay calm…
 
But the maths hits you.
You can't cover:
 
- Team pay
- All the tools
- Your mortgage
 
And now?
 
You’ve got no pipeline.
No calls booked.
No backup.
 
Panic kicks in.
You start reaching out to everyone:
 
- New leads
- Old leads
- Past clients
- Referrals
 
But the replies are either:
 
“Not interested.”
Or straight up silence.
 
This is the nightmare scenario most agency owners fear.
 
But in reality?
 
It’s 100% avoidable,
as long as you have a strong lead gen system.
 
You see, with our clients...
One of the things we help them set up is:
 
- A lead sourcing system pulling 1000s of potential leads/day
- Personalized cold emails written by AI
- Automated sending systems that fire off 200–1000+ emails/day
 
With reply rates of 1–3%...
That’s 5–50 warm, high-quality leads per week...
That you then reach out to book calls with.
 
If you're closing at 20% and you book 5 calls a week...
That's 1 client closed each week.
 
And if your offer is strong enough...
You can close them at $10-$100k each.
(Just like our partner agencies do)
 
The only thing?
 
It takes a bit of time to set up and perfect.
Nothing is easy and work ethic still required.
 
But once it’s running,
You’ll never fear losing any client again.
 
P.S. I just did a full breakdown of this system,
showing you how to implement it yourself.
 
Just comment "LEADS" and I'll DM it to you.
(We must be connected first)

I studied 400+ bad agency clients so you don't have to.
 
If you see any of these 6 red flags, run: 👇
 
🚩 1 – Unrealistic deadlines
 
Signs:
 
- “I need this done ASAP.”
- "We move fast here"
- “Can you finish by tomorrow?”
- Last-minute changes on everything.
 
Why:
 
Their poor planning becomes your stress.
And no matter how fast you deliver, it’s never enough.
 
🚩 2 – Serial agency hoppers
 
Signs:
 
- “You’re our 4th agency this year.”
- Always blaming the last agency.
- Asking you to “fix” what everyone else failed at.
 
Why:
 
If nobody ever works for them,
the problem is usually them.
 
They carry the same issues everywhere they go.
 
🚩 3 – Doesn’t value your expertise
 
Signs:
 
- “We can’t pay much, but you’ll get exposure.”
- Constantly questioning your rates.
- Delaying or arguing over invoices.
 
Why:
 
If they don’t respect your skills upfront,
they never will.
 
These clients see you as cheap labor,
not as a partner.
 
🚩 4 – Scope creepers
 
Signs:
 
- “Can you just add this one quick thing?”
- Expanding the project halfway through.
- Expecting extras without extra pay.
 
Why:
 
Scope creep kills profit
and burns out your team.
 
Your $5K project turns into $15K of work with no reward.
 
🚩 5 – Toxic communication
 
Signs:
 
– Talking down to your team.
– Barking orders at all hours.
– Losing their temper over small issues.
 
Why:
 
This poisons your team.
 
Good people quit rather than be disrespected.
Replacing them costs more than the client is worth.
 
🚩 6 – Won’t follow your process
 
Signs:
 
- “We want it done our way.”
- Ignoring your systems and workflows.
- Sending random requests outside the plan.
 
Why:
 
If they don’t trust you to lead,
you can’t get results.
 
They hire you for expertise,
but block you from using it.
 
👉 Even one of these is enough reason to walk away.
 
Because bad clients don’t just drain your energy.
They block your growth.
 
The best agencies grow with clients who:
 
- Respect your process
- Value your expertise
- Act like partners, not bosses
 
Not every client is worth it.
 
Choose better ones,
And you'll build a better agency.
 
P.S. What else would you add to this list?

I studied 400+ bad agency clients so you don't have to.

I booked 235+ sales calls last year from LinkedIn.
 
Now, 130+ agencies are using this system too. 👇
 
I spent 20+ hours putting together a massive whiteboard with:
 
👉 All our automation tools
👉 Our full sales call process
👉 Our exact outreach scripts
👉 Our entire content strategy
👉 How we get leads with AI agents
 
Honestly, I wouldn’t even call this just a system.
 
It’s a lead gen machine that turns cold leads
into 1–3 qualified sales calls per day.
 
Comment "SALES" and I’ll send it to you.
(Must be connected)

People who do cold outreach are the worst.
 
Nobody wants to hear from you.
 
People who say that make no sense...
 
For years, I was afraid of spamming people.
Of being "salesy" or "pushy" with emails.
Or even with my own LinkedIn DMs.
 
That fear kept me stuck for years.
But it all changed once I learned
how to do cold email the right way.
 
Now, I run a 7-figure business,
and I got 1300+ leads in the last 10 months,
just by using cold emails.
 
The secret?
 
A new automated AI system I created
that personalizes each email with AI,
and only takes 60 mins/day to run
 
And now, I'm giving it away for free,
so cold emailing is finally easy to you.

Here's what you get with it:
 
- How we find 1000s of leads with AI
- How we send 500+ emails/day with AI
- How we customise cold emails with AI
- Our proven cold email templates to book calls

With just 60 mins/day into this system,
you'll be able to book 1-10 calls/week WITHOUT:

- Finding leads manually.
- Sending emails manually.
- Or customising them manually.

Just comment "AI"
and I’ll send it to you!
(Must be connected)

I invested €168.000+ on business consulting.
 
Here's my biggest learning:
 
I was nervous paying my first €2.000.
Second guessing everything about it.
Wondering if I was making a big mistake.
 
But... something changed as I kept investing.
 
The numbers stopped scaring me.
My confidence grew.
And my skill too.
 
And every time I paid for bigger programs…
 
- 5.000€
- 10.000€
- 20.000€
 
I also became more comfortable charging higher prices.
 
Because here's the truth:
 
We mirror the investments we make.
And we charge the prices we pay.
 
If you buy small,
you will charge small.
 
But when you invest at a higher level:
 
You speak with more confidence.
You're comfortable charging higher prices.
And you stop accepting cheap clients.
 
So if you want growth,
put your money where your mouth is.
 
Your comfort zone
is your income zone.
 
But neither will grow by playing small.

I got 214,271 impressions in the last 2 weeks.
 
The secret? 👇
 
Controversial 2 line hooks.
 
The hooks were not long.
Not deep, not fancy.
 
Just short, bold, 
and a little shocking.
 
For example, this one hit 100k impressions
just last week:
 
"I don't let my team work remotely.
 They are way less productive."
 
That’s the biggest myth ever."
 
It might seem simple,
but here's why it works:
 
The first 2 lines before "see more":
 
- Break the pattern.
- Trigger emotions fast.
- Make people stop and read.
 
Then, the 3rd line flips it,
and builds trust.
 
These hooks all do the same thing:
 
Shock the reader.
Then flip it with the truth.
 
And they work with every niche,
and every topic.
 
If you're an agency:
 
You can use this style for TOFU,
MOFU and BOFU too.
 
Not just TOFU viral posts.
 
Use it to talk about ads, trends,
client results, or team lessons,
and to pitch your own offer.
 
Just:
 
1 - Start with a bold pattern break.
2 - Flip it with a real insight.
3 - Link it to what you sell.
 
You'll be shocked by how well this works.

8 months ago, Andrew was struggling to sign clients.
 
Now, he closed one of the biggest clients in his niche.
 
A massive eCom brand with serious ad spend potential.
 
But back then?
Andrew wasn’t even sure if his niche was viable.
 
Every deal felt like a grind.
 
He was stuck in the ops,
doubting if he could really scale.
 
So, here’s what changed:
 
1 - We restructured his offer and positioning.

- Messaging + positioning revamped for his niche.
 
2 - We helped him build a consistent lead gen system.
 
One that runs without him being stuck in the DMs all day.
Because his team can run it for him.
 
Now, he just spends a fraction of the time on lead gen,
And can focus on other areas as well.
 
3 - We helped him build a real A-player team.
 
And implemented a proven hiring system,
that we've used with over 100+ agencies.
 
So now, Andrew isn’t the bottleneck anymore...
And he can focus on growth instead of daily firefighting.
 
This is only the beginning. 🚀
 
P.S. Want to see more info on how we scaled 43+ agencies past 100k/month?
 
Just check the link in the comments 👉

Careful with people who flex the digital nomad lifestyle
 
The airport selfies.
The laptop on the beach.
The “look at my life” posts.
 
None of that means the business is healthy.
None of that means the founder is free.
 
I've helped 100s of founders all over the world.
Been to many countries.
Hosted masterminds.
 
Too often I see travel as an escape
from a broken business.
 
Travel is cool if you can enjoy it.
(Because your business runs without you)
 
Having predictable systems.
And a team you trust.
 
Most people want to look free.
But very few are actually free.
 
The internet tricks people into thinking
freedom is a plane ticket.
 
Or a sunset with a laptop.
It is NOT.
 
Freedom is structure.
Freedom is systems.
 
Freedom is a business that does not break
every time you close your laptop.
 
If you want to travel the world, do it.
Live your life.
Have fun.
 
But do not confuse movement with progress.
And do not confuse photos with "freedom".

Two more calls booked today.
 
Both from content.
 
One came from LinkedIn.
A brand doing $100k-200k a month.
 
And the other came from YouTube.
With already 60k in offline sales.
 
But here's the real win:
 
Nazarii does not have to
chase leads all day anymore.
 
His content + outbound automations brings them to him.
 
That is the power of a real lead gen machine.
It works even when you are not working.
 
Most agency owners only get leads when they send DMs.
 
But when they stop…
the leads stop.
 
Nazarii is the opposite now.
 
He posts.
He shares wins.
He gives value.
And good clients find him.
 
That is why he is booking steady calls with real brands.
Strong content brings strong leads.
 
Every day.
Without living in the DMs.

"I've worked with other agencies before…
I'm not sure if you can get me results."
 
Ever had that on a sales call?
I have...
 
An uncomfortable silence kicks on the call.
 
You freeze.
Trying to think what to say.
But nothing comes to your mind.
 
You try to push through.
Showing him case studies.
Dropping names of big clients you’ve worked with.
 
Trying to convince them that you’re different.
That you can deliver.
 
But deep down...
You’re not sure if it’s working.
 
Then it happens.
They hit you with the good old:
 
"Okay, let me think about it."
 
You hang up.
Hoping they'll reach out.
 
But days and weeks go by...
And you never hear anything again.
  
We’ve all been there…
But here’s the truth:
 
You don’t get a second chance with these clients.
 
If they are not 100% certain after talking to you?
 
They’re gone.
 
They don’t care if you’re nervous.
Or if you hate sales calls.
 
They only care about results.
 
It doesn’t matter if you’re the best agency out there.
 
If you can’t close calls like that...
You’re leaving money on the table.
 
And for a lot of agency owners...
That’s the biggest bottleneck.
 
They’re great at what they do...
But they struggle to:
 
- Communicate the value of their offer.
- Handle objections on the phone.
- Close the deal on the spot.
 
In fact, one of my clients...
Was struggling with this not too long ago.
 
We gave him our agency sales call script,
and in just 60 days of using it,
he closed $20K of MRR.
 
So if you want the same script he used,
just comment "SALES" and I'll send it!
 
(We must be connected)

Our client just closed an upsell for £12k.
 
And then closed another one for £24k.
 
All back to back
in the same week.
 
Most agencies never see weeks like this.
 
Not because they lack skill.
But because their foundations are weak.
 
Their offer is unclear.
Their systems are messy.
Their client experience is inconsistent.
 
So clients do not trust them enough
to stay longer, or buy more.
 
But when you fix your offer
your systems, and your positioning...
 
You start getting:
 
- Better clients.
- Bigger deals.
- And easier sales.
 
Focus on the foundation,
and the rest comes as a result of that.

taplio

The Battle

Bill Stathopoulos

Kilian Markert

Followers

Posts

Engagements

Likes

Performance ScoreBill Stathopoulos's LinkedIn Performance

Performance ScoreKilian Markert's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Bill Stathopoulos

Kilian Markert

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bill Stathopoulos's LinkedIn Performance

Performance ScoreKilian Markert's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBill Stathopoulos's LinkedIn Performance