Bill Stathopoulos

Founder

👋 I'm Bill, and here's my story:

1. Building SalesCaptain, an Outbound & AI GTM agency for B2B SaaS to $3M+ ARR, while being a digital nomad for 4 years.
2. Authored a book - "Cold Email Secrets"
3. Scaled a Growth Marketing Agency to $1M ARR at the age of 28. Grew the team from 7 to 25+ employees in 3 years. Closed clients like Nestle, Revolut, GE, and the Singapore Airport.
4. Helped multiple startups go from zero to $5M+ revenue in 18 months since 2015
5. Trained 2,500+ Growth Marketers in the last 5 years
6. Built the speakers lineup for Ad World, with 50k+ attendees and 100+ speakers, making it the largest advertising conference in the world
7. Interviewed Seth Godin, Scott Galloway, Arianna Huffington, Rory Sutherland, the CMO of Samsung, the CMO of Hubspot, and 30+ world-class Marketing executives.
8. Published the book “Cold Email Secrets”, the bible of modern Outbound & GTM. 
9. Named “Top Lead Generation Voice” on LinkedIn in 2024
10. Became the Clay Club Host in London, leading a team of 15+ GTM Engineers

What you'll get working with me:
🧲 Your Go-To-Market (aka GTM) Strategy
🏀 Optimize your Marketing channels; make the most of your budget
🏆 Build systems for User Acquisition, Activation, Retention, and Revenue

Peace, love & growth ✌️

Bill

Co-Founder

We build and scale Outbound Sales systems that include multi-channel prospecting, lead response, and our cutting-edge processes to help you build your business.

This is the exact stack we're relying on to get us to $6M ARR. 
After working with 70+ GTM teams, testing 125+ tools, here is what stayed.

To get from $0 to $3M we ran a much bigger stack.
It worked, but the tools got better and we got smarter about what we actually needed.

So we simplified our stack.

This is what stayed, organized by job to be done:

0. The Engine

→ Clay: data orchestration. Every source plugs in, every workflow runs through it
→ n8n: where our agents live and automations run 
→ Claude: research, intelligence, copy

1. Finding the right accounts 

→ Apollo: targeted lists 
→ LinkedIn Sales Navigator: full stakeholder mapping 
→ Ocean.io: lookalike companies once you've nailed an ICP

2. Capturing buying intent

→ RB2B: identifies warm website visitors
→ Trigify.io: catches LinkedIn engagement signals before your competitors do 
→ Common Room: monitors your CRM accounts and flags when it's time to reach out

3. Getting clean contact data

→ FullEnrich: phone + email waterfall 
→ Prospeo: fills the gaps for specific cases 
→ ZeroBounce: validate before you hit send

4. Personalizing at scale

→ Claygent: account research on autopilot 
→ Twain / Octave: purpose-built copy tools for teams that want alternatives

5. Reaching out
 
→ lemlist: best multichannel 
→ HeyReach.io: LinkedIn DMs at scale, zero bans 
→ Instantly.ai: cold email with warmup + rotation built in 
→ Salesfinity: cold calling that actually books meetings

6. Closing and tracking
 
→ HubSpot: still the best CRM if you use it right 
→ Attio: our recommendation for teams under 50 
→ Qwilr: proposals that move deals forward async 
→ Sybill/ Claap so reps spend time selling, not taking notes

That's 23 tools across 6 layers.

The catch is: you don't need all of them.

We run this many because we work across 70+ clients, different industries, different ICPs, different motions that are built for their specific case.
(What works for a PLG SaaS won't work for an enterprise services firm.)

But the logic behind every tool is the same:
Signal → Enrich → Personalize → Reach out → Close → Learn
Each tool has one main job, each job feeds the next.

What's the one tool you'd never cut? 👀

CEO, SalesCaptain | Clay London Club Lead 👑 | Top lemlist Partner 📬 | Investor | GTM Advisor for $10M+ B2B SaaS

We're building toward $6M ARR, 
Signal-led outbound is the bet... Here's every signal worth tracking in 2026 👇
 
🟢 1st Party (The signals you have, nobody else has access to this)

- Website Visitors:
RB2B
Midbound
Warmly,

- Product Usage
Common Room
Pocus

- LinkedIn Signals
Trigify.io
Clay
Expandi

- CRM Data
HubSpot
Close
Attio

- Call Transcripts
Fathom.ai
Attention
Claap
 
🔵 2nd Party (these are shared by your ecosystem: from partners, platforms, and communities your buyers are already part of)

- Champion Tracking
Clay
UserGems 💎
Unify

- Ad Engagement
ZenABM
Fibbler

- Affinity Signals
Crossbeam
The Swarm

- Review Sites
G2
Capterra
 
🟡 3rd Party (These are inferred from public data, it's everything happening in the market.)

- Job Openings
Clay
PredictLeads
LoneScale

Funding
Crunchbase
PitchBook
Clay

Technographic
BuiltWith
HG Insights
Clay

Custom Scraping
Apify
Claygent
Firecrawl

Firmographic Data
BetterContact 
Apollo
Clearbit
Clay
 
P.S. We turned everything we learned into "The Intent Signals Playbook".
26 pages, every signal type, every tool, and every workflow.

Comment SIGNALS and I'll send it over.

search-magic

salescaptainio

scicord-llc

pixofix

madbold

$45+ Billion in GTM software valuations, from just 9 tools on this map!!
There are 80+ on here!

(And most weren't built in Silicon Valley.)
 
V2 of the 🌍 Global GTM Map is here.

After dropping the first GTM map last week,
the comments became a map of their own.
Founders and GTM operators tagging tools, adding countries, calling out what I missed.

So I updated it.
 
+20 New tools, +3 new countries, same mission:
Showing that GTM is now a global movement.
 
A few things that you can see from the map:

→ There is a concentration of tools in France, UK and Estonia
→ France is leading enrichment
→ Estonia coming strong in email outreach
→ The US still leads on signals and intent
→ The UK is dominating AI video & voice
→ Bulgaria, Canada, and Ireland just joined the map
 
The tools that got the most love in the comments:

🇺🇸 Clay
🇫🇷 FullEnrich 
🇫🇷 lemlist
🇪🇪 Instantly.ai
🇲🇰 HeyReach.io
🇺🇸 RB2B 
🇬🇧 Synthesia
🇬🇧 Attio
🇺🇸 Zapier 
🇩🇪 n8n

New additions include:
🇺🇸 Lovable 
🇫🇷 Claap 
🇧🇬 clearcue.ai
🇨🇦 EmailBison
🇮🇪 Trigger.dev
🇺🇸 Chili Piper
🇺🇸 Artisan
🇺🇸 Calendly
🇳🇱 Signalbase
 
What's the best GTM tool from your country that didn't make the map?

Claude Code went from $0 to $2.5B in under a year!
We spent 3 months figuring out how a GTM team should use it. Here's everything we found..
 
LinkedIn is giving you FOMO about Claude Code,
but nobody is explaining how it actually fits into GTM.
 
We built the playbook that answers that.
 
Whether you're an AI expert or this is the first time you hear about Claude,
this resource has everything you need to get started, like:
 
1️⃣ Setup in 10 minutes, no dev background needed
2️⃣ Your first win in 60 minutes, copy paste prompts included
3️⃣ 12 playbooks every GTM team should build first
4️⃣ The full 8-step outbound campaign pipeline
5️⃣ CLAUDE.md templates by GTM motion
6️⃣ 25 workflows by GTM role, SDR, AE, Marketing, RevOps, CS
7️⃣ What NOT to automate, and the readiness checklist
 
Every workflow in it is running in production today.
 
We gave early access to our newsletter subscribers, the response was overwhelming.
Now we're making it public, for free.
 
Comment CLAUDE and I'll send it over.

100+ hours tracking LinkedIn feeds.
These are the 50 GTM voices worth your attention in 2026.
 
These are the people moving the needle in GTM right now.
Sharing frameworks you can steal on a Monday morning.
Building and leading the companies defining how B2B revenue is won in 2026.
 
A few highlights 👇

Kyle Coleman: redefining how AI should actually plug into your sales motion, not just your copy.

Chris Walker: the person who was right about the dark funnel before the rest of the market caught up.

Kyle Poyar: if you touch pricing or PLG, his Growth Unhinged newsletter is the closest thing to a cheat code that exists.

Adam Robinson: bootstrapped RB2B to $7.5M ARR by turning building in public into a real distribution engine.

Andrei Zinkevich and Emilia Korczynska: the most consistently rigorous ABM thinkers posting on LinkedIn.

Plus top voices from Clay, lemlist, Salesforge.ai 🔥and others.
 
I'm on the list too 😎 I share what we're learning at SalesCaptain in real time: the workflows we run, the outbound playbooks that actually convert, what's working in GTM right now and what isn't.
If any of this is useful → hit Follow, I post 4-5 times every week.
 
Full list in the creative,
Everyone else tagged in the comments 👇

Clay hit $100M+ ARR without a traditional sales army.
Because Clay's best customer is Clay.
 
They use their own product to run their entire GTM, and it helped them scale to $100M ARR and a $5B valuation, serving 15,000+ customers including OpenAI, Canva, and Google.
 
This Thursday, at 🇬🇧 Clay Club London, Clay's Co-Founder Varun Anand is breaking down the actual operating model.

You’ll see:
- How Clay uses Clay internally
- How website intent becomes outbound action
- How workflows replace manual prospecting
- What stays human, and what doesn’t
 
Plus:
Yash Tekriwal 🤔 is walking through Clay’s internal education and enablement engine.
lemlist and Dealfront are joining the operator roundtable.

And I’ll be doing a live breakdown of how we build signal-driven GTM systems for clients right now.

Real workflows + open Q&A.

If you're in London, you don't want to miss the insights (and the people) in this room.

Registration link is in the first comment.

See you there 🔥 😎

undefined undefined

"Should I just use Claude Code instead of Clay?"
"What about n8n or Make?" ,"Do I even need Zapier anymore?"

We get these questions every week across 70+ clients. 
The confusion is understandable. 
Here's the answer nobody's giving you.

You don't need all 5 of these tools. 
You need to know what each one does, pick the ones that match your stage, your team, and your budget.

1. Claude Code

✅ Calls any API, writes and runs its own scripts 
✅ Replaces tasks that used to need a developer 
✅ Cheapest of the five ($20/mo base)

❌ Your code and prompts go to Anthropic's servers (data privacy concern) 
❌ No visual interface (non-technical will have a steep learning curve) 
❌ Needs deployment setup to run autonomously 
❌ Cost spikes with heavy API usage

Best for: Scale stage teams ready to automate custom workflows

2. Clay

✅ Best B2B enrichment on the market (waterfall 15+ providers) 
✅ Visual, non-technical friendly
✅ Native AI built in (Claude, GPT, Gemini)

❌ Won't run on its own  
❌ Credits stack up fast at high volume

Best for: Any stage, the GTM tool most teams start with

3. n8n

✅ Runs 24/7 autonomously 
✅ Self-hosted = zero per-op cost
✅ Full logic control, AI agent nodes built in

❌ Steep learning curve 
❌ Every API update = manual fix on your end 
❌ Managing 20+ client instances needs a dedicated person

Best for: Scale stage (only with a dedicated GTM engineer)

4. Make 
✅ Visual drag-and-drop, no code needed 
✅ Affordable entry point ($9/mo) 
✅ Runs 24/7

❌ Hits its ceiling fast on complex logic 
❌ Not built for serious GTM engineering at scale

Best for: Growth stage teams who need automation without hiring a developer

5. Zapier 

✅ Easiest to set up 
✅ 6,000+ integrations 
✅ every team already knows it

❌ Most expensive at scale 
❌ Not built for complex GTM logic (you'll outgrow it fast)

Best for: Early stage, or simple triggers at any stage

The clients who get this right early save 3-6 months of rebuilding. 
The ones who don't always come back saying they wish they'd started smaller.


Which of these are you currently running?

40% of our outbound now runs on Claude Code.
Here are the 25 workflows making it happen, broken down by role.
 
👨‍💼 SDR / Business Development

1. Signal-triggered outbound
2. LinkedIn engagement scraping
3. Job-change tracking
4. Competitor evaluation targeting
5. Influencer outreach automation
 
💼 Account Executive

6. Meeting prep brief
7. BANT call analysis
8. Recovery email after tough calls
9. Buying committee mapping
10. Deal intelligence from transcripts
 
🤳 Marketing

11. LinkedIn ads via API
12. Content-to-pipeline workflow
13. SEO content pipeline
14. Win-loss messaging analysis
15. Sales calls to content
16. Event attendee outreach
 
💰 RevOps

17. Pipeline forecast check
18. Custom signal enrichment
19. Positive reply routing
20. Weekly pipeline digest
21. Lead magnet follow-up automation
 
🤝 Customer Success

22. Champion departure response
23. Renewal intelligence
24. QBR preparation
25. Account health scoring
 
These workflows are built on:

Claude Code 
Clay
Apollo
HubSpot
HeyReach
lemlist
Instantly.ai
RB2B 
Fathom.ai
Slack
n8n
 
We documented all 25 in detail in the Claude Code GTM Playbook, exact prompts, setup steps, tools and 30-day plan for using Claude Code in GTM included.

Comment CLAUDE and I'll send it over. 👇

25 Claude code Workflows for GTM teams

Here's the full ABM stack we're using to hit $6M ARR
200+ ABM campaigns taught us which tools actually matter. 

P.S. The top 1% GTM teams in 2026 are running seven layers, the rest 99% run only three.

1. Intent Signals
Unify
Bombora
Common Room
 
2. LinkedIn Ads & Tracking
ZenABM
Fibbler
LinkedIn Campaign Manager
 
3. Website Visitors
RB2B
Midbound
Warmly,

4. Data Orchestration
Clay
Apollo
Sales Navigator

5. Outreach
Instantly.ai
lemlist
Salesforge.ai 🔥
HeyReach.io
 
6. AI Layer
Claude
Claygent

7. CRM & Ops
HubSpot
n8n
Zapier
 
💡 One tip we learned after 200+ campaigns:
The main reason ABM fails is because you're reaching one person at a company, not the buying committee. 
Fix your contact coverage first.
(Match rates went from 40% to 80%+ for our clients when we did 🔥)
 
What's the one layer missing from your current ABM stack?

We analysed 6,000+ signals across 200+ B2B campaigns.
These 9 generated $2M+ in pipeline.
The rest were just noise.

Last month we ran a webinar with lemlist about signals, 1,200 people showed up.
Most of them had the tools, Clay, RB2B, Bombora... you name it.

They all had signals,
But almost none had a system for what to do with the signals.

They had the tools, not the playbook.
So we wrote it for you.

A comprehensive resource (9 chapters) on:

→How to find the signals UNIQUE to your business (that your competitors don't have)

→ How to prioritize the accounts they surface (the exact scoring matrix) 

→ What to do at every stage: TOFU, MOFU, BOFU 

→ What to say when a signal fires (the AI personalization framework) 

→ 17 signal types + the full GTM tech stack to run it all

Everything we use at SalesCaptain and across 70+ clients
Nothing held back.

Comment SIGNALS and I'll send it over.

We used these 7 signals to generate 20+ meetings/month and $1M+ in pipeline, ONLY from LinkedIn.
Here are the signals, the steps and the tools we used:
 
1. LinkedIn Ad Engagers → They engaged with your ad but never clicked. Capture, enrich, reach out.

2. LinkedIn Harvesting → 3+ engagements from the same person. 
Auto-DM + follow-up email.

3. Event Attendees → New events in your space every Monday. 
Find who's attending first.

4. Keyword Engagers → Someone posts about the exact problem you solve. 
You show up.

5. Followers Outreach → They followed your page. Enrich, classify, personalize, reach out.

6. Competitor Followers → Already in the market. 
The warmest outreach you'll ever run.

7. Decision Maker Connect → Meeting booked → full buying committee found → connected before the call. (This one alone changed how we close deals)
 
Most reps are waiting for prospects to raise their hand.
These workflows find them the moment they show intent, before they even know they need you.
 
Tools used across all 7:

LinkedIn
Clay
HeyReach.io
lemlist
Trigify.io
Common Room
PhantomBuster
HubSpot
ZenABM
Instantly.ai
Calendly
 
Workflow 06 is the one most people skip because it feels too aggressive. It's also the one I'd start with.

Which one are you running? 👀

7 LinkedIn workflows that generated $1M in pipeline

HeyReach just got banned by LinkedIn ❌ 
We've run 200+ campaigns with them. Here's my opinion 👇

Of all the LinkedIn tools out there, HeyReach was one of the most careful.

They respected rate limits.
They built for safety.
They did everything right
... and they still got banned.

Which means no one is safe.
Because this isn't about compliance.
 
LinkedIn is playing a different game entirely.
Every tool that monetizes their data better than they do is a target.

Automation tools first.
Then enrichment.
Then analytics.
 
LinkedIn is closing the loop, slowly, then all at once.
Worth noting, existing campaigns are still running, users are not affected.
 
The right question to ask isn't "which tool do I switch to?"
It's: 
"How much of my GTM is built on a platform that can pull the plug overnight?"
 
Curious what others are thinking here.

Clay just dropped a major pricing update (March 2026)🆘
Here's who benefits, who should pay attention, and what most people missed.
 
🟢 BIG WINNERS

→ Teams doing heavy enrichment with Clay's marketplace 
Data costs just dropped 50–90%.
Your budget goes a lot further from day one.
 
→ Teams that wanted CRM + Web Intent but couldn't justify $800/mo
Those features now unlock at $495/mo on the Growth plan.
That's the biggest access shift in this update.
 
→ Heavy Claygent users Clay says 85% of AI users will pay less.
Frontier models now pass through at cost, zero markup.
 
🟡 WATCH OUT

→ Pro plan users running workflows on your own API keys 
Three things to know:
 
1️⃣ You may see a price increase, Clay admitted the old Pro plan was mispriced

2️⃣ Using your own API keys DOES consume Actions, this is the detail most posts are missing.

3️⃣ Even a single HTTP API call to your own database now requires the $495 Growth plan

→ Heavy credit users (70K–100K credits/month)

One user publicly shared their math:
Currently paying ~$1,500/mo.
To maintain the same volume on new plans → $3,500–5,000.
If you're in that range, model this out before you switch.
 
→ Solo GTM engineers and individuals

Clay essentially coined the GTM Engineer role.
But higher fixed costs raise the barrier for people just getting started.
Worth flagging honestly.
 
→ Anyone assuming Actions = Credits
They're not.
Actions measure platform work, 1 action per task, regardless of data spend.

The good news: 90% of customers will never hit their limit.
 
What does NOT consume Actions: Lookups, CRM imports, webhook imports, CSV exports.
 
🔵 THE BIGGER PICTURE
 
Clay is separating what the platform does from what the data costs.

For GTM teams, that clarity matters, and it sets them up to charge properly for the orchestration features coming next.
 
Across the 70+ clients we run GTM for, 
the teams that will feel this most are the ones doing serious enrichment work inside Clay, and for them, this is a genuine win 🏆 
 
Clay also publicly said this will cost them 10% in revenue short term.
That's not a company optimizing for quarterly numbers, that's a bet on the right model winning.
 
If you've been sitting on the fence because the credit model felt unclear, this changes that.
 
On a legacy plan?
You have until April 10 to decide.
You can stay exactly where you are. No forced migration.
 
Where are you right now with Clay? 👀

- Heavy user evaluating the change
- Considering Clay for the first time
- Confused about Actions specifically

Drop it in the comments, happy to help if I can.


*image via Everett Berry.

We went from $0 to $3M ARR using cold email.
The tools that got us there? Half of them don't exist in our stack anymore.

It's not because they're bad tools, but because the market moved.
 
Cold email in 2026 looks nothing like 2022, here are 10 differences:
 
1️⃣ Sending moved from basic sequencers to multichannel-first tools Instantly.ai lemlist

2️⃣ Data moved from static databases to waterfall enrichment 
Clay

3️⃣ Validation moved from manual to automated 
ZeroBounce

4️⃣ Personalization moved from Mail Merge to AI at 1:1 scale 
Clay Claude

5️⃣ LinkedIn moved from manual outreach to 30 profiles running simultaneously HeyReach.io

6️⃣ Email only outreach is replaced by Multichannel Email + LinkedIn + WhatsApp + Calls 
lemlist

7️⃣ Automation moved from Zapier clicks to plain English workflows 
n8n Claude Code

8️⃣ Deliverability moved from guessing to knowing before you send 
GlockApps Folderly Inc.

9️⃣ AI research moved from hours to minutes 
Claude Claygent

🔟 Infra moved from 1 domain to 10+ minimum 
Mailforge - Cold Email Infrastructure 📈
 
We're building toward $6M ARR.
The modern stack in this image is part of what we're betting on.
Share it with your network 🔁 
 
P.S. We put together SalesCaptain's full "Cold Email Playbook" (infrastructure, sequencer setup, drafting emails, stack...etc the whole thing) 
Comment COLD and I'll send it over.

Bad email infra costs the average GTM team $2,000+/month in wasted tools.
Here's what you actually need at every budget level.
 
💰 $500 Stack 
For solo founders and new GTM teams testing cold email. 
Goal: Test messaging fast + keep reputation intact.

Inbox Provider: 
Gmail
Outlook 

Sending:
Instantly.ai
Smartlead 

Warm-up:
Built-in (both) 

Verification:
ZeroBounce
Bouncer 

Health Monitoring: 
GlockApps
Instantly.ai reports 

AI Personalization:
Claude 

Automation:
Zapier 

Domain Setup:
Namecheap + Cloudflare

⚙️ $1K Stack 
For growing teams running consistent outbound and early multichannel. 
Goal: Stable inboxing + visibility into what's working.

Inbox Provider:
Mailforge - Cold Email Infrastructure 📈
Zapmail.ai 

Sending:
lemlist 
Salesforge.ai 🔥

Warm-up:
Mailforge Warm
Clay Signals 

Verification:
NeverBounce by ZoomInfo
ZeroBounce 

Health Monitoring:
MailReach
Mailsuite 

AI Personalization :
Claude
Claygent 

Automation:
n8n

🚀 $5K Stack 
For GTM teams sending 100K+ emails/month or agencies running multi-client. 
Goal: Predictable deliverability at volume, automated, monitored, CRM-connected.

Inbox Provider:
Mailreef
Inframail 
Mailscale 

Sending:
Lemlist
Outreach
Salesloft 

Warm-up:
Folderly Inc. 
Warmbox 

Verification:
ZeroBounce
MillionVerifier 

Health Monitoring:
Mailreach Premium 

AI Personalization:
Claude
Claygent
Twain 

Automation:
n8n
Clay
HubSpot CRM sync 

Reputation AI:
Mailscale active recovery
 
We mapped all three stacks into the slides above.
Swipe to see if you're overpaying for your current setup

P.S. If you want the FULL "Cold Email Playbook" Let me know in the comments below 👇

Cold email infra by budget 2026

The worst thing that can happen to your business : being INVISIBLE to your best buyers.
 
They're ready to buy,
You have no clue!
Because you don't know it's the right moment to reach out.

That's what signals fix.
 
Signals tell you who is in buying mode, right now.

Most teams use 1 or 2.
The best teams stack signals from all 3 layers simultaneously
and that's what separates 1% reply rates from 5%+.
 
Here's every signal type worth tracking in 2026 👇
 
🟢 1st Party (The signals you have, nobody else has access to this)

Website Visitors → RB2B · Midbound · Warmly,
Product Usage → Common Room · Pocus
LinkedIn Signals → Trigify.io · Clay · Expandi
CRM Data → HubSpot · Close · Attio
Call Transcripts → Fathom.ai · Attention · Claap
 
🔵 2nd Party (these are shared by your ecosystem: from partners, platforms, and communities your buyers are already part of)

Champion Tracking → Clay · UserGems 💎 · Unify
Ad Engagement → ZenABM · Fibbler
Affinity Signals → Crossbeam · The Swarm 🔆
Review Sites → G2 · Capterra
 
🟡 3rd Party (These are inferred from public data. Everything happening in the market.)

Job Openings → Clay · PredictLeads · LoneScale
Funding → Crunchbase · PitchBook · Clay
Technographic → BuiltWith · HG Insights · Clay
Custom Scraping → Apify · Claygent · Firecrawl
 
P.S. We turned everything we learned about signals into "The Intent Signals Playbook".
26 pages, every signal type, every tool, and every workflow.

Comment SIGNALS if you want to get it.

The only Signals playbook you will ever need.

https://lnkd.in/d7J3_JRR

Transforming Sports Travel into Unforgettable Experiences

I specialize in creating unique, fully customized sports travel and incentive packages that help corporations and brands strengthen relationships, reward top performers, and leave lasting impressions. Through ABSOLUT Sport, we bring a streamlined, creative, and client-centered approach that simplifies the process for busy professionals who want exceptional results without the stress.

Who We Work With
Our partners include major brands like Miami Heat, Red Bull North America, Puma Group, Coca-Cola, and Hilton. I connect with decision-makers across sectors—whether it’s a Director of Partnerships in consumer goods, a VP of Marketing in F&B, or an Employee Engagement Manager in technology. Each partnership begins with an understanding of our clients’ vision and goals, followed by a seamless experience built on attention to detail and access to the world’s biggest sporting events.

Why Choose ABSOLUT Sport
We take care of every detail, handling logistics, event access, and custom itineraries so our clients can focus on what truly matters—enjoying the experience and achieving their business goals. We’re here to solve challenges like planning complexity, budget optimization, and creative design, ensuring every experience not only exceeds expectations but also fits seamlessly into your company’s objectives.

What Clients Say
"On behalf of Puma, we want to thank you and the entire ABSOLUT team for the incredible work on our Copa América event. Your dedication to every detail, from planning to execution, made all the difference in making the experience exceptional." - Federico Blangino, Lead Strategy LATAM, Puma Group

Let’s Connect
If you’re looking to elevate your brand through sports travel or incentive packages, let’s connect! Reach out here on LinkedIn or email me directly at martin.hinojosa@absolut-sport.com. I’d love to learn about your challenges and goals so we can create unforgettable experiences together.

Beyond ABSOLUT Sport
As the Founder of Revent Sports, an adult co-ed soccer league in Costa Mesa, CA, I’m passionate about building community through sports and creating new opportunities for connection. I’m always open to partnerships with local businesses in Newport Beach/Costa Mesa to join us as partners or sponsors. If interested, please reach out at martinh@reventsport.com to discuss how we can collaborate.

Martin Hinojosa

I've been to 50+ countries.
 
I've built experiences at the Super Bowl, Champions League, Formula 1, the World Cup, and dozens of events most people only watch on TV.
 
I've watched CEOs weep at something they couldn't believe was happening to them.
 
I've seen rival sales reps become best friends during three days in Monaco.
 
I've watched a client, who was days away from switching to a competitor, change their mind in a VIP suite at halftime.
 
And after all of it, I've come to one conclusion:
 
People don't make decisions with their heads.
 
They make them with the moments they've had with you.
 
Every relationship I've seen transform every deal that closed when it shouldn't have, every employee who stayed when they could have left.
 
It happened because of a shared moment that money alone couldn't create.
 
That's not sentimentality.
That's neuroscience.
That's business strategy.
 
And it's why what I do exists.
 
Where was the last place that made you feel completely alive? 👇
 
#SportsTravel #LuxuryTravel #CorporateTravel #Leadership #IncentiveTravel

Creating Unforgettable Sports & Corporate Travel Experiences | Partnering with Global Brands to Deliver Seamless Incentive Programs & Activations

Every great sports hospitality program I've ever built serves one of three purposes.
 
If you don't know which one you're building for, you're wasting your budget.
 
Here's the framework:
 
━━━━━━━━━━━━━━━
 
PURPOSE 1: SALES INCENTIVES
"Motivate your team to perform at a higher level"
 
The goal: Create a reward so aspirational that your sales team self-selects to earn it.
 
The rule: The experience must feel worth the extraordinary effort to get there.
 
The data: 91% of sales professionals find group incentive travel "extremely motivating." Properly designed programs increase productivity by 18% and return 112% ROI.
 
Best events for this: Champions League Finals. Super Bowl. Formula 1. Grand Slams.
 
━━━━━━━━━━━━━━━
 
PURPOSE 2: CLIENT RETENTION
"Remind your best clients why they stay."
 
The goal: Make your clients feel irreplaceable, not just satisfied.
 
The rule: The experience should be something they couldn't buy themselves. Access matters more than luxury.
 
The data: Acquiring a new client costs 5-7x more than keeping one. 65% of corporate clients now include sports hospitality in their retention budgets.
 
Best events for this: Exclusive access experiences. Private boxes. Behind-the-scenes moments.
 
━━━━━━━━━━━━━━━
 
PURPOSE 3: CLIENT ACQUISITION
"Convert warm prospects into new business"
 
The goal: Remove transactional friction by building genuine connection first.
 
The rule: Never pitch in the suite. The relationship IS the pitch.
 
The data: Decision-makers are 4x more likely to progress a deal after a high-quality shared experience.
 
Best events for this: Curated group experiences where prospects meet existing happy clients.
 
━━━━━━━━━━━━━━━
 
Pick ONE purpose. Design backwards from the outcome.
 
The experience follows.
 
Which of these three would move the needle most for your business right now? 
 
#SportsHospitality #CorporateTravel #IncentiveTravel #B2BSales #ClientRetention

The best corporate clients I've ever seen never shop around.

Not because they couldn't find a better price.

Because the relationship became more valuable than the transaction.

Here's what I've learned building sports hospitality programs for global brands:

Clients don't stay because your product is the best.

They stay because of how they feel when they're with you.

And nothing builds that feeling faster than putting someone in an environment they'd never access on their own.

A private box at a sold-out Champions League match.
A seat in the F1 Paddock Club with their favorite driver walking past.
A courtside seat at a playoff game with your company's name on the suite door.

In that moment, they're not your client.

They're your guest.

And guests remember who invited them.

Here's the data backing this up:

→ 65% of corporate clients globally include sports hospitality in their entertainment budgets
→ Companies with the highest client retention consistently offer group experiences as part of their relationship strategy
→ The #1 reason clients leave a provider? They stopped feeling valued

The companies that never lose their best clients aren't the ones with the best product.

They're the ones who make their clients feel like the most important people in the room.

Every single time.

What's your company doing right now to make your top 5 clients feel that way? 

#ClientRetention #B2BSales #SportsHospitality #CorporateTravel #BusinessDevelopment

10pm on a Wednesday.
 
My phone rang.
 
"I need 30 Super Bowl tickets. Same section. For Sunday. We have a major client group coming in and our current provider just told us they can't deliver."
 
Sunday was 4 days away.
 
Here's what I said:
 
"Give me until morning."
 
Now, most people in this industry would have apologized and passed.
 
I got to work.
 
7am Thursday: 30 tickets. Same section. Premium hospitality included.
 
The client didn't just thank me.
 
Three weeks later, they signed a year-long partnership to handle all their corporate sports hospitality.
 
Here's the lesson that changed how I run my business:
 
Your clients don't remember the 100 times everything went smoothly.
 
They remember the one time everything was falling apart
and you delivered anyway.
 
Problem-solving IS your brand.
Reliability IS your product.
The experience is just the vehicle.
 
What's the hardest client ask you've ever pulled off? Drop it below. I want to hear these stories 
 
#ProblemSolving #SportsTravel #ClientSuccess #Entrepreneurship #CorporateTravel

Most executives think flying clients to a sporting event is a nice gesture.
 
The smart ones know it's a business weapon.
 
Here are the 3 reasons companies that do this consistently outperform those that don't: 
 
REASON 1: CLIENT ACQUISITION
 
The boardroom is a transactional space.
A luxury suite at a sold-out game is not.
 
When a prospect experiences something extraordinary with you — the walls come down.
You stop being a vendor.
You become someone they trust.
 
Decision-makers are 4x more likely to move forward with a deal after an exceptional shared experience.
 
━━━━━━━━━━━━━━━━━━━━━━
 
REASON 2: CLIENT RETENTION
 
The #1 reason clients switch providers isn't price.
It's feeling undervalued.
 
65% of corporate clients globally include sports hospitality in their client engagement budgets.
 
The companies doing this aren't spending money on entertainment.
They're buying loyalty that no competitor can easily match.
 
━━━━━━━━━━━━━━━━━━━━━━
 
REASON 3: SALES INCENTIVES
 
Your top performers are watching.
Not just for their paycheck, but for what your company thinks they're worth.
 
Incentive travel programs generate an average 112% ROI and increase sales productivity by 18%.
 
Cash fades. Memories compound.
 
━━━━━━━━━━━━━━━━━━━━━━
 
The global sports hospitality market hits $47B in 2025.
 
The companies fueling that number aren't wasting money.
They're investing in relationships that print revenue.
 
Which of these 3 is the biggest opportunity for YOUR business right now? Drop it below 
 
#SportsHospitality #IncentiveTravel #ClientRetention #CorporateTravel #SalesIncentives

I've never seen a deal close faster than this.

A client had been chasing a prospect for 14 months.

Calls. Emails. Proposals. Lunches.

The prospect was always interested but never ready.

"Let me loop in our CFO."
"We're evaluating a few options."
"Can you send over the deck again?"

You know the feeling.

Then my client brought the prospect to a sold-out playoff game.

Suites. Access. The full experience.

No sales agenda.

No presentations.

Just a great night.

By the time they were in the car on the way home, the prospect turned to my client and said:

"Alright. Let's just do this. What do we need to sign?"

14 months of selling.

One evening changed everything.

Because here's the truth that most salespeople never learn:

People don't buy when they understand your product.

They buy when they trust you.

And trust is built in moments, not in decks.

Happy Friday. Go create a moment this weekend. 🏆

What's the most unexpected place a deal ever moved forward for you?

#Sales #BusinessDevelopment #SportsHospitality #ClientAcquisition #CorporateTravel

Your best client is being called by your competitor right now.
 
Not because your product is worse.
Not because your price is wrong.
 
Because your competitor just invited them to the Champions League final.

And the last thing you sent was an email with a gift card.
 
Here's the data executives don't talk about enough:
 
→ Acquiring a new client costs 5-7x more than keeping an existing one
→ 65% of corporate clients globally now include sports hospitality in their client entertainment budgets
→ The #1 reason clients leave? They don't feel valued
 
The smartest client retention strategy I've seen isn't a discount.
It's a memory.
 
A client who has stood in your suite at a sold-out stadium, surrounded by people they love, while watching something they'll never forget.
 
That client doesn't leave.
 
Not because they can't.
Because they don't want to.
 
This is why I do what I do.
 
What's your company's current client retention strategy? I'd genuinely love to hear it. 
 
#ClientRetention #B2BSales #SportsHospitality #CorporateTravel #BusinessDevelopment

Nobody talks about the meetings that happen in suites.

The ones that aren't on anyone's calendar.
That have no agenda.
No slide deck.
No follow-up action items.

But somehow, these are the meetings that change everything.

I've watched a VP of Sales close a $3M partnership standing next to a VIP tunnel during warmups.

I've seen a CEO lock in a multi-year contract over dinner after a Champions League semifinal.

I've watched a brand director shake hands with a league executive in a skybox, a deal that had been "in progress" for 8 months.

None of these were planned.

All of them happened because someone put the right people in the right environment.

This is the real ROI of sports hospitality that nobody puts on a spreadsheet:

The organic conversation.
The relaxed environment.
The walls that come down when the game starts.

Your best business development tool isn't a cold email.

It's a seat in a place your prospect has always wanted to be with you as the person who made it happen.

Have you ever had a business breakthrough happen somewhere unexpected? Tell me below 👇

#BusinessDevelopment #SportsHospitality #CorporateTravel #Sales #Networking

Most companies think they can't afford an incentive travel program.

They've never done the math on what they're already paying for NOT having one.

Let me show you:

THE COST OF DOING NOTHING:

→ Replacing a top sales performer costs 150-200% of their annual salary
→ Disengaged employees cost US businesses $550 billion per year in lost productivity
→ The average company loses 25-50% more revenue when a senior seller walks out
→ Onboarding a new hire takes 6-12 months before they're fully productive

THE COST OF AN INCENTIVE TRIP:

→ Top-tier programs average $9,000 per person
→ A group of 20 top performers = ~$180,000
→ Average ROI on a well-designed program = 112%
→ Turnover reduction for companies with strong incentive programs = 26%

The math isn't close.

$180,000 to reward your top 20 performers.

Or hundreds of thousands more per person to replace them when they leave because they didn't feel valued.

Incentive travel isn't a luxury line item.

It's your cheapest retention strategy.

If you're a VP of Sales or HR leader and you've never built an incentive travel program. What's stopped you? I'd genuinely like to know. 👇

#IncentiveTravel #SalesLeadership #TalentRetention #ROI #EmployeeEngagement

A client of mine had a relationship problem.

One of their best accounts a $2M/year partnership, had gone cold.

Less communication.
Shorter replies.
Three ignored proposals.

They didn't know it yet, but the client was already talking to a competitor.

They called me.

"Martin, we need to do something. Something different."

We had 6 weeks.

Here's what we built:

A private 3-day trip to a sold-out UEFA match.
Business class. Five-star hotel. A behind-the-scenes stadium tour.
An intimate dinner with just the two leadership teams, no pitching, no agenda.

On day two, over dinner in a private room overlooking the city, the CEO of the client company said something that changed everything:

"I didn't realize how much we had in common until this trip."

They renewed three weeks later.

For more than the original contract.

Here's what I know about relationships:

They don't go cold because of the product.
They go cold because of the distance.

And the fastest way to close that distance isn't another email.

It's an experience that reminds someone why they chose you in the first place.

Have you ever saved a relationship you thought was lost? What did you do? 

#ClientRetention #BusinessRelationships #SportsHospitality #IncentiveTravel #CorporateTravel

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