Building Ads with Barry

Struggling to create high-converting ads that scale? Ad account begging for fresh creative, but don’t know where to start? Confused and misguided by tons of info on making good ads? People hate ads. In my live course, I’ll share the exact system I use to create ads people don’t hate. Join me and 100+ marketers to learn how.

Founder & Chief Ad Nerd

Hott Growth

Helping launch new businesses and grow established brands through modern advertising practices, relevant creative, and frictionless landing pages and CRO.

I'm available for projects, consulting, advising, or on a monthly retainer as a fractional CMO/VP, Growth.

Growth & Performance Marketing Consultant

Adcrate

Advisor

Rotten

Head of Growth

Harry's, Inc.

Performance Creative Strategy and Ad Consultant

The Perfect Jean

Growth Marketing Consultant

BeeRoll

Lone River Beverage Company

Consultant - Paid Social

Acquired by Diageo March 2021

Launched Lone River Ranch Water Hard Seltzer ads on Facebook, applying a DTC approach to CPG advertising.

Jump 450 Media

Clients: EA Sports, Nuts.com, MoneyLion, Spartan Race, Freedom Grooming

Growth Lead & Acquisition Manager

Thesis

Clients: Lumin, Hubble, Cerebral, Athletic Greens, Mirror, Mockingbird, Nuts.com, Urbanstems, Keeps, Feather, Olive & June, Wandering Bear, Glamsquad
● Guided high-level strategy for clients and executional excellence for the Growth team, representing over $6 million per month in paid social and search
● Led cross-functional creation and iteration of ad creative and landing page design to increase conversions by aligning internal CRO, media, and creative teams with external creators, client leadership, and platform partners.
● Forecasted team revenue and minimized expenses to maintain profitability and increase EBITDA
● Initiated and standardized processes for client and employee onboarding, retention, and ongoing improvement

VP, Growth

Clients: Lumin, Misen, Hawthorne, Baboon To The Moon, Glamsquad, Skylar, Clorox
● Strategize, implement, and optimize aggressive conversion-focused ad campaigns and creative for DTC startup clients
● Pioneer cross-functional policies, processes, and best practices across client services, CRO, and creative teams
● Establish high-trust, transparent partnerships with new clients to facilitate long term successful growth

Director of Growth

I've been buying and overseeing ads on Facebook since 2008. I have personally implemented, optimized, and managed monthly spends in the range of $1-5 million and cumulatively I have managed and overseen more than $600 million on Facebook, Instagram, Twitter and LinkedIn for brands like AT&T, Toyota, Microsoft, Kraft, LG, Spotify, Hyatt, and many more. I'm comfortable with all objectives and buying types on these platforms, with expertise in branding as well as direct response.

In the last few years, I've been focused on helping grow DTC/startup brands like Hubble, Keeps, Nuts.com, Urbanstems, MoneyLion, Lumin, Cerebral, Wandering Bear Coffee, Flock Chicken Chips, Mirror, Athletic Greens, Spartan, and more.

In early 2020, I helped launch Lone River Ranch Water, and we were acquired by Diageo in 2021.

All three companies I worked for in 2021 were acquired: Lone River, Thesis, and Jump450.

Barry Hott

Do not trust screenshots anymore!

Nano Banana Pro can edit them with ease can be used to deceive.

Growing businesses with ugly ads, streamlined execution, and deep consumer empathy.

There's never been a worse time to say “that’s not my job” or “we’ve always done things this way.”

There's never been a better time to be a scrappy problem solver.

AI is multiplying the impact of people who take ownership, experiment quickly, build systems, and stay curious.

The people rising are the ones who run toward problems, learn without ego, and use AI to amplify their output and their team’s.

The people falling are the ones clinging to job descriptions, perfectionism, old hierarchy, memorized expertise, or protecting their ego.

The winners are scrappy problem solvers.

The losers are anyone still waiting to be told what to do.

taplio

The Battle

Barry Hott

Eli Esagoff

Followers

Posts

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Performance ScoreBarry Hott's LinkedIn Performance

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taplio

The Battle

Barry Hott

Eli Esagoff

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Barry Hott's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBarry Hott's LinkedIn Performance