Building Ads with Barry

Struggling to create high-converting ads that scale? Ad account begging for fresh creative, but don’t know where to start? Confused and misguided by tons of info on making good ads? People hate ads. In my live course, I’ll share the exact system I use to create ads people don’t hate. Join me and 100+ marketers to learn how.

Founder & Chief Ad Nerd

Hott Growth

Helping launch new businesses and grow established brands through modern advertising practices, relevant creative, and frictionless landing pages and CRO.

I'm available for projects, consulting, advising, or on a monthly retainer as a fractional CMO/VP, Growth.

Growth & Performance Marketing Consultant

Adcrate

Advisor

Rotten

Head of Growth

Harry's, Inc.

Performance Creative Strategy and Ad Consultant

The Perfect Jean

Growth Marketing Consultant

BeeRoll

Lone River Beverage Company

Consultant - Paid Social

Acquired by Diageo March 2021

Launched Lone River Ranch Water Hard Seltzer ads on Facebook, applying a DTC approach to CPG advertising.

Jump 450 Media

Clients: EA Sports, Nuts.com, MoneyLion, Spartan Race, Freedom Grooming

Growth Lead & Acquisition Manager

Thesis

Clients: Lumin, Hubble, Cerebral, Athletic Greens, Mirror, Mockingbird, Nuts.com, Urbanstems, Keeps, Feather, Olive & June, Wandering Bear, Glamsquad
● Guided high-level strategy for clients and executional excellence for the Growth team, representing over $6 million per month in paid social and search
● Led cross-functional creation and iteration of ad creative and landing page design to increase conversions by aligning internal CRO, media, and creative teams with external creators, client leadership, and platform partners.
● Forecasted team revenue and minimized expenses to maintain profitability and increase EBITDA
● Initiated and standardized processes for client and employee onboarding, retention, and ongoing improvement

VP, Growth

Clients: Lumin, Misen, Hawthorne, Baboon To The Moon, Glamsquad, Skylar, Clorox
● Strategize, implement, and optimize aggressive conversion-focused ad campaigns and creative for DTC startup clients
● Pioneer cross-functional policies, processes, and best practices across client services, CRO, and creative teams
● Establish high-trust, transparent partnerships with new clients to facilitate long term successful growth

Director of Growth

I've been buying and overseeing ads on Facebook since 2008. I have personally implemented, optimized, and managed monthly spends in the range of $1-5 million and cumulatively I have managed and overseen more than $600 million on Facebook, Instagram, Twitter and LinkedIn for brands like AT&T, Toyota, Microsoft, Kraft, LG, Spotify, Hyatt, and many more. I'm comfortable with all objectives and buying types on these platforms, with expertise in branding as well as direct response.

In the last few years, I've been focused on helping grow DTC/startup brands like Hubble, Keeps, Nuts.com, Urbanstems, MoneyLion, Lumin, Cerebral, Wandering Bear Coffee, Flock Chicken Chips, Mirror, Athletic Greens, Spartan, and more.

In early 2020, I helped launch Lone River Ranch Water, and we were acquired by Diageo in 2021.

All three companies I worked for in 2021 were acquired: Lone River, Thesis, and Jump450.

Barry Hott

Do not trust screenshots anymore!

Nano Banana Pro can edit them with ease can be used to deceive.

Growing businesses with ugly ads, streamlined execution, and deep consumer empathy.

There's never been a worse time to say “that’s not my job” or “we’ve always done things this way.”

There's never been a better time to be a scrappy problem solver.

AI is multiplying the impact of people who take ownership, experiment quickly, build systems, and stay curious.

The people rising are the ones who run toward problems, learn without ego, and use AI to amplify their output and their team’s.

The people falling are the ones clinging to job descriptions, perfectionism, old hierarchy, memorized expertise, or protecting their ego.

The winners are scrappy problem solvers.

The losers are anyone still waiting to be told what to do.

I Breathe, Eat, and Sleep Facebook Ads (...Maybe a little too much ) | Helping Business Owners Scale Their Offers Using Facebook Ads | Facebook Ad Strategist | Funnel Strategy | Performance marketer

Many E-Commerce and info business owners struggle with inconsistent results and a lack of clear direction when it comes to Meta Ads.



The truth is, even if you've seen some success with Facebook ads, the platform's ever-changing algorithm can derail your campaigns overnight—unless you know exactly how to navigate it.


Many clients I work with see these speedbumps:




1️⃣ Your campaigns look promising… until you scale. Suddenly, CPA spikes, lead costs soar, and your ROI tanks. Frustrating, isn’t it?



2️⃣ You’ve got a solid grasp of the basics and achieve decent results, but you can't help wondering—what are you missing that could take your performance to the next level?



3️⃣ You tried running ads on your own, but the results? Costly mistakes and no clear path forward. I know the struggle—spending countless hours and dollars trying to crack the code on your own.



I will help solve that. I regularly help brands scale ad budgets and cut acquisition costs.



Here’s how I’ll help you:



- Unlock a proven, data-driven system to build, optimize, and scale campaigns profitably.



- Dive deep into your audience’s psyche to create a content strategy and messaging that resonate.


- Leverage my expertise in troubleshooting performance, creative and market research to supercharge your results.



Without expert insights, staying ahead of algorithm updates, and understanding the psychology behind high-converting ads, scaling your business with Facebook ads can feel impossible.



But it doesn’t have to be.




📩 Ready to take control of your Facebook ads and scale with confidence?



Send me a message, and let’s chat about how we can grow your business together.


My services include:

-Facebook ads management 
-Ads creative strategy 
- Meta ads optimisation 
-Ads account audit

Stanley C. Nwajioha

This Image Ad Creative concept really crushed it for one of our clients…

And while this isn’t the exact Ad image (below) it’s the exact strategy behind why it worked so well


Here’s the truth:

Simple Image Ads can generate

hundreds of orders daily not because

 they look fancy

but because the message is clear and the positioning is relatable


For this particular concept:

✅ We used human content creators

✅ Took natural UGC-style photos in real-life environments

✅ Positioned the product in their hands

✅ And built short, simple conversational captions around real customer fears, problem and desires.


nothing complicated or over-polished


Just pure customer understanding


We leaned heavily on customer interviews, reviews..

and voice-of-customer research to craft conversations that felt like:


"Ah! This is exactly what I’ve been thinking"


Sometimes, we even turned actual reviews into conversational-style Image Ads


And the results?


Let’s just say…


Image Ads = massively underrated.


This approach works across industries:

– Health products
– Skincare & beauty
– Fashion
– Gadgets
– Wristwatches
– And most eCommerce products


The more human, simple, and relatable the creative…


the more it converts.

_________________



P.S- If you want ad creatives that actually drive sales, reduce your CPA, and help you scale profitably I’m taking on 3 new clients this month.


 Send a DM or email me

 (Stanleyadsguy@gmail.com) if you’d like us to handle your ad creatives and campaigns.


Blessings.

__________

I help make Facebook & Instagram ads work for YOU | Facebook ad specialist | Media Buyer | DM me Meta ads and let’s chat

You know those 'ugly but working' ads you saved… but never went back to?

Yeah. Those ones sitting quietly in your swipe file.


Let me tell you a secret most eCommerce owners overlook:

Your next 100-1,000 orders per day are probably hiding inside those ads you ignored.


and it's not because the ads look fancy

or because the brands behind them are lucky...


But because they’ve already cracked a concept that converts and you literally have it in your phone



Most people swipe ads for inspiration…


But very few swipe ads for implementation 


Here’s the truth 👇


You’re sitting on a goldmine of winning hooks, angles, objections, and positioning


yet you’re still searching for "new ideas."


If you go back to your swipe file today and study those ads properly…


Break down the structure,

Identify the psychology

Re-create the angle in your own voice…


You will unlock ad concepts that can change your entire sales volume

Use your ad resources well


Creativity is not about inventing something new 


it’s about recognizing what’s already working… and executing it better


The answers you’re looking for are already in your phone..



Blessings

-------------

P:S Hope you would go through those ads today?

---------------

Happy new week

#facebookads 
#metaads 
#creativestrategy 
#digitalmarketing

This is one objection-handling Ad concept that crushed it in one of the Retargeting Ad Campaigns 

out of those hundreds of thousands and some millions of video views you have...

You can still squeeze in an extra 1,000 orders/sales within a week or within a month if you add in objection-handling Ads 


So ask yourself:


What exactly is stopping your customers from buying?

Is it price?
Is it shipping?
Is it trust?
Is it results?


Create ads (videos, images, and strong copy) that speak to those fears confidently, and watch what happens


And remember:

This only works if your product actually delivers on its promise


But once you get this right?

People stop hesitating…

Your conversions jump…

And your higher-ticket offers start selling themselves

Blessings..

_______________

P.S.  If you need help improving your ad creatives, fixing your funnels, or scaling your campaigns,

 feel free to send me a DM or email (Stanleyadsguy@gmail.com)

Always happy to support

_____________

Happy new week

taplio

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Stanley C. Nwajioha

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The Battle

Barry Hott

Stanley C. Nwajioha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Barry Hott's LinkedIn Performance

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