Bjoern W. Schaefer

De-risking GTM Acceleration 📈 - B2B SaaS only

Most B2B founders can sell their way to 1M ARR.
Scaling to 5M+? That’s where it breaks.

Why?
Because founder sales don’t scale. 

And hiring a Head of Sales too early is like hiring a DJ to fix your Wi-Fi.

You don’t have a hiring problem.
You have a system problem.

𝗛𝗶, 𝗜’𝗺 𝗕𝗷ö𝗿𝗻 𝗪. 𝗦𝗰𝗵ä𝗳𝗲𝗿 – 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿, 𝗯𝗲𝘀𝘁-𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗼𝗿, 𝗮𝗻𝗴𝗲𝗹 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗮𝗻𝗱 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗵𝗼𝘀𝘁.

For the past 10+ years, I’ve helped 150+ B2B SaaS startups across Europe scale from early traction to real revenue engines – as a founder, sales leader, advisor, and operator.

I led Urban Sports Club’s B2B business to 20x growth and €20M+ revenue, scaled my own startups, and now focus exclusively on helping founders master the messy middle:
𝗚𝗼𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗵𝘂𝘀𝘁𝗹𝗲 𝘁𝗼 𝗮 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲, 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗚𝗧𝗠 𝘀𝘆𝘀𝘁𝗲𝗺.

I work hands-on with B2B SaaS & AI startups in the DACH region and across Europe that are serious about reaching the next level.

🧠 My signature program helps founders build an unshakeable revenue engine in 8 weeks

💸 As an angel, I back ambitious B2B founders building the next category leaders

📚 My book 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 is a field guide to modern GTM thinking - https://amzn.to/4huAA8E

🎙️ My podcast 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 𝗦𝗵𝗼𝘄 explores the secrets behind the scenes - bit.ly/3OIKtVc

This isn’t about hacks, hustle, or hiring silver bullets.

It’s about building systems that work — with or without you.

If you’re at 1M+ ARR and ready to build a sales org that scales itself, we should talk.

Founder | Chief Revenue Officer (CRO)

Scaling your B2B revenue organization is tough. We have been there multiple times. The good news is that we know exactly what it takes to master your upcoming challenges on your journey between Sees and Series B. We are thrilled to support B2B startups and scaleups with a holistic view on performance.

Björn W. Schäfer

Boris Manhart

Chief Executive Officer

Innosuisse

Startup and Scale-up Coach

Growth Unltd.

After almost 25 years as an entrepreneur and co-founder of five companies - a unicorn and apps with millions of users - I decided to change my focus and advise other founders and leaders together with a team of experienced business leaders and specialists.
As an entrepreneur, it always made me happy to have an impact. Now, it makes me incredibly happy when I see how entrepreneurs become more comfortable and practical as a result of our collaboration.

Founder

Career coaching to executive MBA students who want to enter an entrepreneurial career path.

Startup Strategist

Guest Speaker

Peakora

Product-Market Fit Expert & Coach

TRIQ Triathlon

TRIQ is a revolutionary, dynamic app for triathlon training plans.
It combines the latest knowledge of renowned coaching scientists with an intelligent algorithm that constantly adjusts the plan to fit the athlete. TRIQ saves time and adapts on its own to ensure you’re fresh and motivated enough to keep training hard.

CodeCheck

CodeCheck is the first shopping matchmaker. It matches consumers with the right products, retailers with the right customers and brands with the right insights.

Numbrs

Numbrs Personal Finance is a financial technology company based in Switzerland. The company offers an app called Numbrs that aggregates bank account and credit card information and facilitates mobile banking and personal financial planning.

Co-Founder and Managing Partner

Y&R Group Switzerland

Group Account Director

Compresso AG

Compresso is a communication and promotion agency with a broad portfolio of well-known clients and a wide variety of projects.

Co-Founder

As the founder of Growth Unltd., I've dedicated my career to helping startups reach product-market fit. With a proven track record of co-founding five ventures, including a unicorn, I understand the intricacies of startup success.

At Growth Unltd., we're redefining the startup journey. We provide invaluable guidance to entrepreneurs, leveraging our years of entrepreneurial expertise and a proven success formula. Our mission is clear: to accelerate your startup's path to Product-Market Fit, saving you time and money.

In addition to my role at Growth Unltd., I am a startup strategist at IMD Lausanne, one of the world's top business schools. I've also been a guest speaker at Stanford, where I've shared insights with the next generation of entrepreneurs.

I'm honored to have been recognized as one of Switzerland's 100 Digital Shapers by Bilanz, and I'm passionate about making a lasting impact in the digital landscape.

Join me on this exciting journey of growth and innovation. Let's connect and explore how to work together to take your startup to the next level.

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Björn W. Schäfer

Boris Manhart

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