Bjoern W. Schaefer

De-risking GTM Acceleration 📈 - B2B SaaS only

Most B2B founders can sell their way to 1M ARR.
Scaling to 5M+? That’s where it breaks.

Why?
Because founder sales don’t scale. 

And hiring a Head of Sales too early is like hiring a DJ to fix your Wi-Fi.

You don’t have a hiring problem.
You have a system problem.

𝗛𝗶, 𝗜’𝗺 𝗕𝗷ö𝗿𝗻 𝗪. 𝗦𝗰𝗵ä𝗳𝗲𝗿 – 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿, 𝗯𝗲𝘀𝘁-𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗼𝗿, 𝗮𝗻𝗴𝗲𝗹 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗮𝗻𝗱 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗵𝗼𝘀𝘁.

For the past 10+ years, I’ve helped 150+ B2B SaaS startups across Europe scale from early traction to real revenue engines – as a founder, sales leader, advisor, and operator.

I led Urban Sports Club’s B2B business to 20x growth and €20M+ revenue, scaled my own startups, and now focus exclusively on helping founders master the messy middle:
𝗚𝗼𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗵𝘂𝘀𝘁𝗹𝗲 𝘁𝗼 𝗮 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲, 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗚𝗧𝗠 𝘀𝘆𝘀𝘁𝗲𝗺.

I work hands-on with B2B SaaS & AI startups in the DACH region and across Europe that are serious about reaching the next level.

🧠 My signature program helps founders build an unshakeable revenue engine in 8 weeks

💸 As an angel, I back ambitious B2B founders building the next category leaders

📚 My book 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 is a field guide to modern GTM thinking - https://amzn.to/4huAA8E

🎙️ My podcast 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 𝗦𝗵𝗼𝘄 explores the secrets behind the scenes - bit.ly/3OIKtVc

This isn’t about hacks, hustle, or hiring silver bullets.

It’s about building systems that work — with or without you.

If you’re at 1M+ ARR and ready to build a sales org that scales itself, we should talk.

Founder | Chief Revenue Officer (CRO)

Scaling your B2B revenue organization is tough. We have been there multiple times. The good news is that we know exactly what it takes to master your upcoming challenges on your journey between Sees and Series B. We are thrilled to support B2B startups and scaleups with a holistic view on performance.

Björn W. Schäfer

Christopher Maar

YOYABA

New Partnerships

Educating about Revenue Marketing and driving pipeline for B2B SaaS, Tech & AI companies.

Business Development & Sales Lead

SDRs of Germany

Member

Regional Field Marketing | Joint Marketing with Strategic Alliances

PTC provides world leading technology platforms and solutions in the field of CAD, PLM, IoT and AR that helps companies to quickly capitalize on the promise of technology today while guiding them through their own digital journey.

Business Development | DACH Region (CER)

TAS Emotional Marketing GmbH

Business Development

DACHSER

Controlling & Accounting

Demand Generation, Performance Marketing and modern sales enthusiast with a weakness for SaaS / tech, great food and music.

Unicorn Scout & Biz Dev Lead

Suchst Du nach einem Sparringspartner mit dem Du Deine Wachstumsziele erreichen kannst?

Allerdings suchst Du keine klassische Agentur, sondern ein "High Performance Marketing Department as a Service"?

Wenn ja, bist Du bei uns richtig. 

Als ganzheitliche und radikal Ergebnis-orientierte Performance-Agentur unterstützen wir Scale-Ups und schnell wachsende Unternehmen dabei, die nächste Stufe von Growth & Impact zu erreichen.

We Scale [Tomorrow's] Unicorns. 🦄

www.yoyaba.com

Chris Maar

taplio

The Battle

Björn W. Schäfer

Chris Maar

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