Bjoern W. Schaefer

De-risking GTM Acceleration 📈 - B2B SaaS only

Most B2B founders can sell their way to 1M ARR.
Scaling to 5M+? That’s where it breaks.

Why?
Because founder sales don’t scale. 

And hiring a Head of Sales too early is like hiring a DJ to fix your Wi-Fi.

You don’t have a hiring problem.
You have a system problem.

𝗛𝗶, 𝗜’𝗺 𝗕𝗷ö𝗿𝗻 𝗪. 𝗦𝗰𝗵ä𝗳𝗲𝗿 – 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿, 𝗯𝗲𝘀𝘁-𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗼𝗿, 𝗮𝗻𝗴𝗲𝗹 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗮𝗻𝗱 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗵𝗼𝘀𝘁.

For the past 10+ years, I’ve helped 150+ B2B SaaS startups across Europe scale from early traction to real revenue engines – as a founder, sales leader, advisor, and operator.

I led Urban Sports Club’s B2B business to 20x growth and €20M+ revenue, scaled my own startups, and now focus exclusively on helping founders master the messy middle:
𝗚𝗼𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗵𝘂𝘀𝘁𝗹𝗲 𝘁𝗼 𝗮 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲, 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗚𝗧𝗠 𝘀𝘆𝘀𝘁𝗲𝗺.

I work hands-on with B2B SaaS & AI startups in the DACH region and across Europe that are serious about reaching the next level.

🧠 My signature program helps founders build an unshakeable revenue engine in 8 weeks

💸 As an angel, I back ambitious B2B founders building the next category leaders

📚 My book 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 is a field guide to modern GTM thinking - https://amzn.to/4huAA8E

🎙️ My podcast 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 𝗦𝗵𝗼𝘄 explores the secrets behind the scenes - bit.ly/3OIKtVc

This isn’t about hacks, hustle, or hiring silver bullets.

It’s about building systems that work — with or without you.

If you’re at 1M+ ARR and ready to build a sales org that scales itself, we should talk.

Founder | Chief Revenue Officer (CRO)

Scaling your B2B revenue organization is tough. We have been there multiple times. The good news is that we know exactly what it takes to master your upcoming challenges on your journey between Sees and Series B. We are thrilled to support B2B startups and scaleups with a holistic view on performance.

Björn W. Schäfer

Aleph Alpha

Head of Product

Principal Product Manager

BASF

Leading a 20+ member product team to develop and manage internal application and ML operation platforms, fostering efficiency and enabling AI-driven solutions across the organization. Streamlined cloud-native workflows, creating a collaborative environment for developers and data scientists.

Led a product and consulting team with up to 40 members to build an internal MLOps platform, transforming global manufacturing operations and supply chain processes. Introduced product management practices and orchestrated strategic collaborations with high-profile external partners, unleashing a new era of data science consulting.

Successfully led three multi-million dollar fundraising rounds, implementing a company-wide digital innovation program. Managed diverse project portfolios to advance AI/ML applications, resulting in novel capabilities and improvements in global manufacturing operations.

Head of Innovation

Led a technical team of 6, providing innovative predictive modeling services that optimized efficiencies across multiple departments. Steered multiple major projects, emphasizing a culture of data-driven decision-making and achieving impactful outcomes.

Team Leader

Provided technical consulting and applied predictive-modeling services to internal customers in manufacturing, technology, marketing, and R&D

Research Engineer

Echtworks

Helped bootstrap an e-commerce business and launched a mini-brand on Amazon Marketplace Germany.

Co-Founder

Karlsruhe Institute of Technology (KIT)

Gained novel insights to improve the efficiency of jet engines by first-principles turbulence simulations,  work was funded by German Science Foundation, Leibniz Supercomputing Center, and Rolls-Royce Deutschland Ltd. Co & KG

Research Assistant

Airbus

Engineering Trainee

The Tl;dr version:

Entrepreneurial manager specializing in digital innovation and platform product development with a track record of successfully driving AI and MLOps initiatives.

The longer version:

I build and grow cross-functional teams who have a bias for action. With a strong background in applied predictive modeling and distributed computing technologies, I led complex transitions from legacy to cloud-native platforms that enabled data-centric decision making at scale.

I'm a dedicated advocate of modern product management and leadership practices. In particular, I champion the empowered teams model, seeing it as a vital part of organizational and product transformation. In my work, I aim at nurturing a culture of personal growth, trust, and unwavering customer and product focus.

As a naturally curious person and a self-proclaimed generalist, I value diverse experiences and interdisciplinary exploration. This has helped me to thrive while working at the intersection of product success, business strategy, and digital transformation.

taplio

The Battle

Björn W. Schäfer

Hayder Schneider

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?