Bjoern W. Schaefer

De-risking GTM Acceleration 📈 - B2B SaaS only

Most B2B founders can sell their way to 1M ARR.
Scaling to 5M+? That’s where it breaks.

Why?
Because founder sales don’t scale. 

And hiring a Head of Sales too early is like hiring a DJ to fix your Wi-Fi.

You don’t have a hiring problem.
You have a system problem.

𝗛𝗶, 𝗜’𝗺 𝗕𝗷ö𝗿𝗻 𝗪. 𝗦𝗰𝗵ä𝗳𝗲𝗿 – 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿, 𝗯𝗲𝘀𝘁-𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗼𝗿, 𝗮𝗻𝗴𝗲𝗹 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗮𝗻𝗱 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗵𝗼𝘀𝘁.

For the past 10+ years, I’ve helped 150+ B2B SaaS startups across Europe scale from early traction to real revenue engines – as a founder, sales leader, advisor, and operator.

I led Urban Sports Club’s B2B business to 20x growth and €20M+ revenue, scaled my own startups, and now focus exclusively on helping founders master the messy middle:
𝗚𝗼𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗵𝘂𝘀𝘁𝗹𝗲 𝘁𝗼 𝗮 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲, 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗚𝗧𝗠 𝘀𝘆𝘀𝘁𝗲𝗺.

I work hands-on with B2B SaaS & AI startups in the DACH region and across Europe that are serious about reaching the next level.

🧠 My signature program helps founders build an unshakeable revenue engine in 8 weeks

💸 As an angel, I back ambitious B2B founders building the next category leaders

📚 My book 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 is a field guide to modern GTM thinking - https://amzn.to/4huAA8E

🎙️ My podcast 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 𝗦𝗵𝗼𝘄 explores the secrets behind the scenes - bit.ly/3OIKtVc

This isn’t about hacks, hustle, or hiring silver bullets.

It’s about building systems that work — with or without you.

If you’re at 1M+ ARR and ready to build a sales org that scales itself, we should talk.

Founder | Chief Revenue Officer (CRO)

Scaling your B2B revenue organization is tough. We have been there multiple times. The good news is that we know exactly what it takes to master your upcoming challenges on your journey between Sees and Series B. We are thrilled to support B2B startups and scaleups with a holistic view on performance.

Björn W. Schäfer

HYRE

• HYRE enables top talents and firms to work together flexibly and on-demand through technology and powerful matching algorithms
• Our juniors are students or recent graduates from the best business, engineering, and tech focused universities in Europe

Co-Founder & MD

Solvemate

•	Created a sophisticated financial business plan & SaaS cash flow model that formed the basis of a successful application to a 1.5m bank credit line
•	Devised, planned, and executed upon the methodology behind the monthly KPI overview used for investor & internal reporting
•	Managed a smooth transition to a new office with minimal interruption

Interim Enrepreneur in Residence

Seven Lanes

•	Managed the 13-person talent team while applying KPI based reporting and scaling best practices to increase monthly revenue from 30 to 80k in 2 months
•	Led a 4-person strategy team that helped select the best courses of action
•	Helped develop and scale a digital student consultancy with the volume of projects sold per month reaching 60k within 3 months

Head of Growth/ Entrepreneur in Residence

Clipperton

•	Assisted in a €20m cross-border merger of two employee benefit providers
•	Conducted analyses and financial valuations of numerous companies
•	Wrote a paper on the opportunities created by Blockchain and ICOs

Tech Investment Banking Analyst Intern

Student Consulting Projects

•	03/2017 - 06/2017		Leipzig digital hub initiative: Design of a smart energy concept 
•	09/2016 – 12/2016		Mitsubishi Heavy Industries Ltd.: Detailed competitor Analysis
•	03/2016 – 07/2016		WCGE: Analysis of the public’s refugee integration expectations 
•	03/2016 – 06/2016		Postbank AG: Development of a Blockchain business model

Student Consultant

Friedrich-Naumann-Stiftung für die Freiheit

•	Visualized German federalism and its development to support the Philippine Vice President’s     federal reform efforts 
•	Wrote a paper about the best practices of the Philippine and German startup ecosystems to enable mutual learning
•	Helped plan the first “FNF Startup Festival” which attracted ≈ 2000 visitors

Political and Economic Development Intern

CommerzVentures

•	Co-authored a detailed InsuranceTech whitepaper, highlighting opportunities worth €4tn and five key technologies driving change
•	Evaluated diverse business models and markets of around 35 InsuranceTech, BankingTech, and Cybersecurity startups
•	Prepared and took part in meetings with multiple portfolio companies

Venture Capital Analyst Intern

WunderAgent

•	Facilitated investor acquisition, and communicated with current investors in a successful series A round at a €5m valuation
•	Built business models to predict market sizes for two new products
•	Designed models to forecast profits, and customers’ potential savings

Business Development and Finance Intern

KPMG

•	Assisted in improving a performance comparison system for German Health Funds, creating synergies worth €6m annually
•	Analyzed impacts of demographic change on statutory health insurers until 2030 and conceived cost reducing mitigating strategies
•	Took part in market research to evaluate a large joint venture between a chain of German hospitals and Chinese healthcare training institutions

Public Sector Consulting Intern

George Concierge

•	Prepared, conducted, evaluated, and presented a comprehensive survey of over 100 hotels and subsequently designed and executed marketing campaigns based on it
•	Setup and maintained a CRM system containing over 700 current and potential customers
•	Held sales pitches with potential customers and communicated with current customers

Sales and CRM intern

HYRE founder & MD l APX 20l HYRE offers the quickest way for companies to build their sales teams

My company
•	HYRE is becoming the leading platform for European Sales-Careers, connecting talents and firms as quickly and efficiently as possible through a digital sales profile and powerful matching algorithms
•	Our Sales talents are the top 2% of SDRs, Sales Reps, and Junior account executives, who have passed through our signup and interview-process

Me
•	Creative thinking and curiosity, paired with solution-oriented diligence
•	Global experience and intercultural competence due to having lived, studied, or worked in a total of eleven countries in Asia, South America, and Europe
•	Expertise in business sciences and hobbyist studies of a broad array of fields

taplio

The Battle

Björn W. Schäfer

Maximilian Willert

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