Bjoern W. Schaefer

De-risking GTM Acceleration 📈 - B2B SaaS only

Most B2B founders can sell their way to 1M ARR.
Scaling to 5M+? That’s where it breaks.

Why?
Because founder sales don’t scale. 

And hiring a Head of Sales too early is like hiring a DJ to fix your Wi-Fi.

You don’t have a hiring problem.
You have a system problem.

𝗛𝗶, 𝗜’𝗺 𝗕𝗷ö𝗿𝗻 𝗪. 𝗦𝗰𝗵ä𝗳𝗲𝗿 – 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿, 𝗯𝗲𝘀𝘁-𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗼𝗿, 𝗮𝗻𝗴𝗲𝗹 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗮𝗻𝗱 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗵𝗼𝘀𝘁.

For the past 10+ years, I’ve helped 150+ B2B SaaS startups across Europe scale from early traction to real revenue engines – as a founder, sales leader, advisor, and operator.

I led Urban Sports Club’s B2B business to 20x growth and €20M+ revenue, scaled my own startups, and now focus exclusively on helping founders master the messy middle:
𝗚𝗼𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗵𝘂𝘀𝘁𝗹𝗲 𝘁𝗼 𝗮 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲, 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗚𝗧𝗠 𝘀𝘆𝘀𝘁𝗲𝗺.

I work hands-on with B2B SaaS & AI startups in the DACH region and across Europe that are serious about reaching the next level.

🧠 My signature program helps founders build an unshakeable revenue engine in 8 weeks

💸 As an angel, I back ambitious B2B founders building the next category leaders

📚 My book 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 is a field guide to modern GTM thinking - https://amzn.to/4huAA8E

🎙️ My podcast 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 𝗦𝗵𝗼𝘄 explores the secrets behind the scenes - bit.ly/3OIKtVc

This isn’t about hacks, hustle, or hiring silver bullets.

It’s about building systems that work — with or without you.

If you’re at 1M+ ARR and ready to build a sales org that scales itself, we should talk.

Founder | Chief Revenue Officer (CRO)

Scaling your B2B revenue organization is tough. We have been there multiple times. The good news is that we know exactly what it takes to master your upcoming challenges on your journey between Sees and Series B. We are thrilled to support B2B startups and scaleups with a holistic view on performance.

Björn W. Schäfer

FAAREN Group

Das Thema Auto Abonnement ist derzeit sehr präsent und viele Akteure sind darin aktiv. Hersteller, Importeure und andere Branchenakteure sind auf der Suche nach neuen Kunden. Oft betrachten Autohersteller diesen innovativen Vertriebskanal als Chance für den Direktvertrieb und präsentieren ausschließlich ihre eigenen Marken.

Autohäuser stehen vor der Herausforderung, die steigende Nachfrage nach Auto Abonnements entweder nicht profitabel und eigenständig zu bedienen oder sogar gar nicht darauf einzugehen. Dies bedeutet, dass sie ein großes Potenzial verlieren und von neuen Anbietern abgelöst werden könnten. Statt selbstständig zu agieren, könnten sie unter ungünstigen Bedingungen zu Erfüllungsgehilfen der Anbieter werden und eine neue Möglichkeit zur Wertschöpfung verpassen.

Unser Ansatz liegt darin, Autohäuser in den Mittelpunkt zu stellen und sie zu Auto Abo Anbietern zu machen. Dabei bestimmen sie die Bedingungen unter ihrer eigenen Marke. Ihre langjährige Unternehmensgeschichte wird dabei mit einem neuen digitalen Produktangebot verbunden. Wir bieten Ihnen eine Systemlösung an und unterstützen Sie dabei, in Ihrem Markt ein Anbieter für Auto Abonnements für Neuwagen, leicht gebrauchte Fahrzeuge, PKWs und Nutzfahrzeuge zu werden. Auf diese Weise sichern Sie sich Ihre Zukunft in einer zunehmend digitalen Welt mit veränderten Kundenerwartungen. FAAREN bietet eine SAAS-Lösung und ist führend auf dem Markt für Auto Abonnements.

Head of Growth

Advisory Board Member

R8man capital Gmbh

Investment and consulting company in the venture and mobility environment.

- Businessangel investments 
- Start-up scouting, start-up mentoring&support 
- Consultancy services beyond the venture and mobility market for the following topics: 

      Growth, sales, marketing, communication, product, leadership

We’re a company specializing in angel investments, start-up scouting, and supporting founding teams. Our mission is to inspire and support founders‘ ideas, using our expertise and network to help them develop and grow. As angel investors, we’re passionate about shaping and scaling start-ups. We believe in the transformative power of innovation and help start-ups turn their ideas into reality, preparing them for the growth phase ahead.

Founder & CEO 

TCJG The Company Journey Guides Gesellschaft für Unternehmensentwicklung mbH

𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐏𝐞𝐨𝐩𝐥𝐞, 𝐊𝐨𝐦𝐦𝐮𝐧𝐢𝐤𝐚𝐭𝐢𝐨𝐧 & 𝐊𝐮𝐥𝐭𝐮𝐫, 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐮𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞.

Mandat Associated Partner 

Fleetpool GmbH

Customer, User and Marked centricity. 
Within the Fleetpool Group, I am responsible for all topics related to product, marketing and communication as well as customer care. With a very strong customer focus, it is very close to my heart to continuously optimize the experience of our customers. The product is built and optimized along the entire value chain and customer journey. In doing so, the requirements of customers and users are permanently aligned with the business and market conditions.

After 10 years of building up the company and the product Auto Abo in Germany, the European roll-out is about to start.

Chief Product Officer 

Fleetpool group ... we are shaping tomorrow's mobility today.

From pioneer to market leader, we have been designing today's car subscription since the beginning of the last decade.

With our own brands Eazycars, dbb-Autoabo, Eazylectric and of course #like2drive we create the auto subscription market in Germany and Europe. In addition, national Co-Branded auto subscription brands such as Conqar, Ford Auto Abo, Shell Recharge Auto Abo operate.

Auto Abo will change the vehicle market significantly in the next decade.

Next Step: Roll-Out in the Core-Markets of europe.

Chief Marketing Officer

Mitglied der Geschäftsleitung

like2drive

Within the group of companies, the national B2C auto subscription like2drive was developed from 2015 and launched on the market in 2017. like2drive is the leading car subscription in Germany for everyone

CEO / Co-Founder

Profixsystemleasing GmbH

Geschäftsführer

IWM Autohaus GmbH

Markenverantwortlicher Alfa Romeo

Autohaus Gruppe Spindler

Automobilkaufmann

"First they ignore you, then they laugh at you, then they fight you, then you win" (Mahatma Gandhi)


👋 Hello! I'm a seasoned Manager, Co-founder, Entrepreneur, and Executive with an impressive 24-year journey in digital e-commerce product development, marketing, sales, and team leadership within the dynamic automotive and mobility sector.

🌟 My professional journey spans over 4 years as a strategic decision-maker in top management and more than 8 years as a Managing Director. I've actively driven the transformation of a startup through the growth phase to become a scale-up, eventually culminating in a successful acquisition and seamless integration into the new owner company's group structures.

🚀 I thrive in innovative, empathic, and agile business environments and champion transparent feedback cultures. My leadership style is that of a servant leader, emphasizing ownership and a culture that embraces learning from mistakes.

I'm a passionate and curious generalist with a remarkable track record:

✅ I spearheaded the transformation of a customer-facing B2B solution into a market-dominating "Vehicle as a Service" e-commerce product, driven by customer needs.

✅ Under my leadership, the company achieved organic growth from a team of 3 to a workforce of 200, generating annual revenues exceeding 500 million euros.

✅ I actively oversaw the development of key areas, including sales, marketing & communications, business development, product development, customer care and customer support.

✅ I played a pivotal role in launching and developing partner Car subscription projects such as Kinto-Flex, Conqar, Shell Recharge Auto-Abo, Ford Auto-Abo, and KIA Flex.

✅ I initiated and defined the company's vision, mission, purpose, and core values, fostering a customer-centric mindset throughout the organization.

📈 With my extensive experience and proven track record, I'm ready to bring my strategic insights, leadership acumen, and passion for innovation to your organization. Let's connect and explore how we can collaborate for success!

taplio

The Battle

Björn W. Schäfer

Niels Reimann

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