Bjoern W. Schaefer

De-risking GTM Acceleration 📈 - B2B SaaS only

Most B2B founders can sell their way to 1M ARR.
Scaling to 5M+? That’s where it breaks.

Why?
Because founder sales don’t scale. 

And hiring a Head of Sales too early is like hiring a DJ to fix your Wi-Fi.

You don’t have a hiring problem.
You have a system problem.

𝗛𝗶, 𝗜’𝗺 𝗕𝗷ö𝗿𝗻 𝗪. 𝗦𝗰𝗵ä𝗳𝗲𝗿 – 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿, 𝗯𝗲𝘀𝘁-𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗼𝗿, 𝗮𝗻𝗴𝗲𝗹 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗮𝗻𝗱 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗵𝗼𝘀𝘁.

For the past 10+ years, I’ve helped 150+ B2B SaaS startups across Europe scale from early traction to real revenue engines – as a founder, sales leader, advisor, and operator.

I led Urban Sports Club’s B2B business to 20x growth and €20M+ revenue, scaled my own startups, and now focus exclusively on helping founders master the messy middle:
𝗚𝗼𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗳𝗼𝘂𝗻𝗱𝗲𝗿-𝗹𝗲𝗱 𝗵𝘂𝘀𝘁𝗹𝗲 𝘁𝗼 𝗮 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲, 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗚𝗧𝗠 𝘀𝘆𝘀𝘁𝗲𝗺.

I work hands-on with B2B SaaS & AI startups in the DACH region and across Europe that are serious about reaching the next level.

🧠 My signature program helps founders build an unshakeable revenue engine in 8 weeks

💸 As an angel, I back ambitious B2B founders building the next category leaders

📚 My book 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 is a field guide to modern GTM thinking - https://amzn.to/4huAA8E

🎙️ My podcast 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀 𝗦𝗵𝗼𝘄 explores the secrets behind the scenes - bit.ly/3OIKtVc

This isn’t about hacks, hustle, or hiring silver bullets.

It’s about building systems that work — with or without you.

If you’re at 1M+ ARR and ready to build a sales org that scales itself, we should talk.

Founder | Chief Revenue Officer (CRO)

Scaling your B2B revenue organization is tough. We have been there multiple times. The good news is that we know exactly what it takes to master your upcoming challenges on your journey between Sees and Series B. We are thrilled to support B2B startups and scaleups with a holistic view on performance.

Björn W. Schäfer

hy – the Axel Springer Consulting Group

Senior Sales Operations Analyst

Pavilion

Working with a group of three other amazing people on making the Pavilion experience exceptional for the existing and future members of the Berlin Chapter

Co-Chapter Head Berlin

RevOps Co-op

Member

JOIN Solutions AG

- Responsible for founding the Revenue Operations Department and establishing the framework for Sales and Customer Success Operations, Revenue Enablement, Tools and Systems, and Reporting
- Successful setup of the team with currently 4 persons 
- Established forecasting with an operating cadence to work against the business case 
- Responsible for customer segmentation and matching the leads with the sales motion 
- Introduced a PLS Motion, resulting in a 45% better activation and a 420% better conversion to paid customers.
- Helped to get from 0 paying SaaS customers to over 4.000
- Streak of >1.000 days with a bad joke

Team Lead Revenue Operations

Rocka Sports GmbH

- Responsible for the online shop and all sales related initiatives
- Created and outsold a new product line which resulted in >10% additional revenue
- Implemented an analytics system for the online shop and cohorts
- Improved the CLV >10% with targeted initiatives
- Responsible for eating all the protein bars

Senior Project Manager

Amorelie

- P&L responsibility for the direct sales department
- responsible for up to 250 sales reps
- Not only gained experience and wins, but also an icebreaker in any conversation about my CV

Business Development Manager

Service Partner ONE GmbH

- Responsible for forecasting, target setting, and controlling for inside sales and field sales team
- Established Lead Management process  
- Contact person for all departments (product, customer service, operations) on sales-relevant topics in order to streamline solutions

Sales Operations Manager

Legal One

- Responsible for the operations and scaled the team from 4 to >10 people
- improved and automated the processes, which resulted in a higher output per FTE while improving quality
- Introduced & implemented a ticket system

GoButler

- Responsible for implementing a network for couriers, as a result, more orders could be served and these were carried out more quickly
- Implemented a knowledge center to onboard new team members quicker and have better SLAs and quality metrics
- Lead a team (4-6) of Agents
- Almost became a professional table tennis player

taplio

The Battle

Björn W. Schäfer

Robert Fanke

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