Founder, CMO @ AMZ Prep | Fulfillment for Global Merchants | Follow me to watch us build a 100M Company

At AMZ Prep, our daily mission is to work towards our bold vision: To propel sellers and brands to amplify their global eCommerce footprint through the seamless integration of logistics, fulfillment, advertising, strategy, creativity, and growth within a single, unified solution. 

Our vision may seem audacious to some, but at AMZ Prep, we thrive on embracing challenges, particularly the ambitious and audacious ones. It's this unwavering spirit that has catapulted us into becoming a retail powerhouse that's been quietly making waves.

If you're seeking to be part of a team that's committed to achieving remarkable accomplishments, we invite you to join us on our journey. We're constantly on the lookout for exceptional individuals to become a vital part of our team. Whether your expertise lies in Operations, Finance, Customer Experience, Business Development, or Software Engineering, please don't hesitate to connect with us for any career-related inquiries.

Blair Forrest

I'm 28.

Started AMZ Prep® from my basement at 21. Made every mistake you can imagine along the way.

Here are 9 lessons I wish I knew back then:

(For context, we are blitz-scaling to be a 9 figure business next ~30 months Im in full founder mode within the company). 

And yes, this photo was before the world of logistics aged me like fine wine.

1. Saying yes to everyone will break you.
Early on, we took any client with a pulse. It nearly killed us. A defined ICP makes everything easier. Sales, ops, support. We ended up firing customers we never should have taken.

2. Hiring before you feel ready is the move.
I waited too long because I was cheap and thought no one could do it better. That stubbornness led to burnout. The right people are not an expense. They are the best investment you can make.

3. Bad revenue is more expensive than no revenue.
Saying no to money that does not fit feels reckless at first. But chasing the wrong deals costs you time, focus, and the clients you actually want.

4. FOMO will cost you more than patience.
I wasted $500K on a sales team because competitors were ramping outbound. The ROI was not there. Content and referrals worked better. Stop reacting to what others are doing.

5. Owning 100% is worth the middle seat.
VCs wanted in. I said no. Now I fly economy while competitors fly private. But every dollar of growth is mine. That discomfort is temporary. Giving away your company is forever.

6. Rest is a growth strategy.
I used to grind 7 days a week and thought I was winning. I was not. Taking Sundays off made me sharper on Monday. Exhausted founders make expensive mistakes.

7. Admitting what you do not know builds trust faster than pretending.
I lost clients early on because I faked expertise. The ones who came back did so because I started saying "I don't know, but I'll figure it out."

8. Your team is everything.
A players hire A players. B players hire C players. The minute you compromise on talent is the minute you start failing.

9. Show up in person.
A $400 economy flight turned into a $2.4M contract. Emails do not close deals like handshakes do. Get on planes. 

Most of these I learned the hard way. Hopefully you do not have to.

What lesson hit you hardest in your twenties?

Blair Forrest 

I need to hire 100+ people in 2026.

Not because we're chasing growth for growth's sake. Because the demand for AMZ Prep® is insane right now.

We're watching two massive shifts collide:

1. Ecommerce is exploding faster than brands can operationally keep up.

Order volumes are up. SKU counts are up. Customer expectations are up. But most brands still run ops like it's 2019. Small teams. Manual processes. Systems held together with duct tape and spreadsheets.

They can't scale fast enough to match their own growth.

2. Companies are finally ditching in-house ops for outsourced fulfillment.

For years, brands held onto their warehouses like it was a competitive advantage. Now they're realizing it's a liability. The math doesn't work. The headaches don't stop. And every hour spent on logistics is an hour not spent on product, marketing, or customers.

So they're handing it off.

These two trends are feeding each other. More brands need help. Fewer want to build it themselves.

That's why we're hiring. Warehouse staff. Ops managers. Account leads. People who want to build something real in a space most people overlook.

If you're looking for work or know someone who is, DM me or drop a comment.

We're just getting started.

We are hiring a senior copy writer who has built newsletters in the past. 

DM me if you know someone!

Most brands default to UPS or FedEx without thinking twice.

We had a client shipping heavy goods to the Midwest. Their national carrier rates were eating into margins. Every shipment felt like a slow bleed.

We ran the numbers on a regional carrier for that specific zone.

20-30% cheaper. Same delivery windows. Sometimes faster.

The difference wasn't service quality. It was geography.

National carriers price for nationwide coverage. You're paying for infrastructure you don't use. Regional carriers specialize in specific lanes. Their trucks are already running those routes.

Where this works:

- Zone 2-4 shipments where regionals dominate
- Heavy or oversized freight where national surcharges stack up
- Consistent volume to specific regions

Where it doesn't:

- Scattered, low-volume shipments across the country
- Time-sensitive orders where tracking integration matters
- Brands without the ops bandwidth to manage multiple carriers

The brands saving the most aren't loyal to one carrier. They're running a blended network. National for reach. Regional for margin.

If you're shipping 500+ orders a month to concentrated zones and haven't tested a regional carrier, you're probably leaving money on the table.

What's your current carrier mix look like?

2 years with Arishekar N on the team. 

When he joined, we were figuring out how to tell our story. Now we have a brand people actually recognize.

He's built our marketing from the ground up and our entire India operations. The content, the campaigns, the positioning. All of it runs through him. And he does it without needing constant direction. He sees what needs to happen and makes it happen.

That's rare.

The best people don't just execute. They take ownership. Ari treats our marketing like it's his own company. That mindset is why we've grown the way we have.

Two years in and he's just getting started.

Grateful to have him.

And no, you can't recruit him.

Congrats Ari! We’re lucky to have you growing the business.

Uncomfortable reality:

The cheapest 3PL is usually the most expensive.

Most brands shop for fulfillment partners by comparing rate cards. Pallet-in, pallet-out. Pick and pack fees. Storage costs.

They pick the lowest number and call it a win.

Then the invoices start coming.

Here is what you can do about it:

1. Ask about chargebacks.
Who owns accountability when a retailer issues one? A mislabeled case or missed appointment can cost $100K. If they dodge this question, that is your answer.

2. Get real on-time fulfillment numbers.
Not the number on their sales deck. Ask for merchant references. Call them. One missed delivery window can damage a retail relationship that took years to build.

3. Check their integration capabilities.
SPS Commerce. EDI. Your ERP. If they fumble this answer, expect manual work and errors. Clean integrations prevent chargebacks.

4. Ask where their clients have been burned.
The best partners will tell you honestly. The wrong ones will pretend it never happens.

5. Look at retailer compliance.
Every retailer has different requirements. If they cannot walk you through how they handle Target vs. Walmart vs. Costco, that is a red flag.

The rate card is the last thing you should compare.

Execution gaps and hidden fees will eat the savings you thought you were getting.

What is the biggest surprise you have found on a 3PL invoice?

Tough news out of Quiet Logistics today going under

If you were impacted by this, we are hiring 20+ roles at AMZ Prep®

Any time a logistics business restructures, it is the operators, account managers, warehouse teams, and support staff who feel it first 

If you were impacted or know someone who was, we are actively hiring across sales, client experience, and operations right now and I want to help 

Dozens of roles. Real work. Fast moving teams (and BIG impact)

Logistics talent is hard to find and even harder to replace. 

If you care about execution, ownership, and building something meaningful, there is a seat at the table

DM me or comment and I will connect you with the right person 

$5000 bonus if we hire someone you introduce 

Like and share this post for reach and find someone find their next home

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Making logistics sexy for modern brands

Amazon Seller Central has free tools most sellers never touch.

I talk to brands every week who pay thousands for data they could pull themselves.

Here's what's sitting in your account right now:

Brand Analytics
Search frequency rank, top clicked ASINs, conversion share. This tells you exactly what customers search for and who's winning those clicks. Most brands never open it.

Search Query Performance
Shows your impressions, clicks, and purchases for every search term. You can see where you're losing customers in the funnel. Free if you're brand registered.

Inventory Performance Index
Amazon scores your inventory health. If you're not tracking this, you're probably paying excess storage fees without knowing why.

Voice of the Customer
Aggregates negative feedback and return reasons. Instead of guessing why products come back, the data is right there.

Manage Your Experiments
A/B test your titles, images, and bullet points. Amazon will tell you which version converts better. Most sellers just guess and hope.

The brands that win on Amazon aren't guessing. They're using the data Amazon already gives them.

If you're paying for third-party tools before maxing out Seller Central, you're leaving money on the table.

What's the most underrated Seller Central feature you actually use?

Every founder has a breaking point.

I hit mine about a year into building the company.

I was doing sales, ops, customer support, warehouse visits, and still answering emails at midnight. I told myself it was temporary. That I just needed to push through.

The work kept expanding.
I kept shrinking.

I stopped being sharp in meetings.
Started making small mistakes that cost us time.
What I was building began to feel like something I was surviving.

So I made two changes.

First, I hired.
Not when it felt comfortable.
Before that.

I brought in someone to own operations so I could stop being the bottleneck on every decision. It felt risky. It was necessary.

Second, I changed how I worked.

I stopped measuring effort by hours and started measuring it by output.
Fewer late nights.
More focused mornings.

I built structure around the chaos instead of reacting to it.

The company didn’t slow down.
It sped up.

A founder running on empty isn’t a competitive advantage.
It’s a liability.

The breaking point isn’t failure.
It’s a signal.

The founders who scale are the ones who listen to it and adjust.

Shipping from the wrong warehouse kills margins.

Most sellers think fulfillment is about speed. It's not. It's about placement.

If your inventory is sitting in one location and you're shipping coast to coast, you're paying for zones you don't need to touch. Every extra zone adds cost. Every unnecessary mile eats into margin.

The fix is simple but most brands skip it.

Position inventory closer to where your customers actually are. Use multiple locations if volume justifies it. Cut the distance, cut the cost.

For Seller Fulfilled Prime, this matters even more.

Amazon measures delivery impressions. If customers don't see fast delivery promises on your listing, you fail the trial before shipping a single order. Strategic placement is how you hit those thresholds without paying for overnight labels on every package.

And if you need Saturday delivery for SFP compliance, that's another reason to think about where inventory lives. Not every warehouse offers weekend coverage.

What smart placement actually delivers:
• Lower transportation costs per order
• Faster delivery without premium shipping
• Margins that don't shrink with every sale

This isn't complicated. But it requires looking at your fulfillment network as a strategy, not just a checkbox.

Where are your highest-volume SKUs sitting right now?

One of our client: A major chocolate brand got hit with cross-border tariffs, and within days they were scrambling to keep orders moving.

They flew down to our cold-chain facility because they didn’t have time for long planning cycles or perfect onboarding.

We set up operations within 24 hours, started fulfilling immediately, and within forty-eight hours were shipping thousands of orders a week, knowing it wouldn’t be clean but deciding speed mattered more in that moment.

You can’t polish stuff in a emergency.

Onboarding that fast is never ideal, there are always gaps, questions, and things you fix on the fly. 

But showing up like an extension of their team was the only option to stop the fire.

Most trust I’ve seen is earned when things break and you still deliver.

Everyone thinks going viral is the ultimate LinkedIn win.

I think that’s wrong.

I’ve had posts break 100K impressions. It felt great for about a day.

Then I looked at who was engaging:
Random accounts.
People outside my industry.
Followers who would never buy, refer, or collaborate.

Vanity metrics.
Zero business impact.

Here’s what experience taught me:

- Virality attracts the wrong audience
The algorithm rewards engagement, not relevance.
Posts that “blow up” usually resonate with everyone except the people who matter to your business.

- Niche authority beats mass reach
The creator with 5,000 followers in a tight niche will out-earn the one with 50,000 random followers every time.
Depth beats width.

- 100 decision-makers > 100,000 likes
One comment from the right person is worth more than thousands of reactions from people who won’t remember your name tomorrow.

The goal isn’t to be seen by everyone.
It’s to be known by the right people.

I’d rather get 50 likes from founders, operators, and buyers in my space
than 5,000 likes from people who will never convert.

Reach is easy to measure.
Relevance isn’t.

Chase relevance.
Authority compounds.

I used to struggle with imposter syndrome.

Every win felt like luck.
Every conversation felt like a test I might fail.
I used to feel like I didn’t belong in every room I entered.

Here’s what actually helped:

1. It never fully goes away.
I stopped waiting to feel ready. The feeling doesn’t disappear at milestones. It just shows up again in bigger rooms. Accepting that made it easier to move anyway.

2. Action builds confidence, not the other way around.
I thought I needed confidence before acting. I was wrong.
Confidence came from repetition. From speaking up before I felt qualified. From doing the work while unsure.

3. Most people are operating in uncertainty too.
The people who look composed haven’t figured it out.
They’ve just learned to function without certainty.
That stopped me comparing my insides to everyone else’s outsides.

Most people think imposter syndrome fades when you achieve more.

It doesn’t.

You just stop letting it decide what you do.

Feeling like you don’t belong is often the signal you’re exactly where you should be.

I didn’t get confident on camera.
I got reps.

My first videos were painful.
Stiff delivery.
Awkward pauses.
Watching them back made me cringe.

I posted anyway.

Not because I felt ready.
Because I knew the only way out was through.

Here’s the actual formula:
• Post while it feels awkward
• Share before it’s polished
• Let the cringe phase burn off

Most people wait until they feel confident.
That’s the trap.

Confidence doesn’t come from preparation.
It comes from exposure.

I’ve watched founders with great ideas stay invisible for years,
waiting for the “right time” to start posting.

Meanwhile, the ones winning on camera aren’t more talented.
They just started earlier.
And kept going.

Here’s the uncomfortable truth:
Your first 50 posts will be bad.
Maybe your first 100.

That’s not failure.
That’s the price of entry.

Every creator you admire has a graveyard of content they hope no one scrolls far enough to find.

The difference?
They didn’t stop.

Confidence isn’t talent.
It’s surviving your early posts.

If it feels too early,
too rough,
too uncomfortable,
that’s usually your cue to hit publish.

Every day your inventory sits in transit is a day you are not selling.

Most brands treat Amazon inbound as an ops task.
Something the warehouse handles.
A box to check.

That’s the wrong frame.

Inbound speed is revenue infrastructure.

Here’s what slow inbound actually costs you:

1. Lost sales velocity
Amazon rewards products that sell consistently.
When you stock out or run low, rankings drop.
Competitors take your spot.
Rebuilding momentum costs more than maintaining it.

2. Wasted ad spend
Running PPC while inventory is about to run out means you are paying to send traffic to a listing that cannot convert.
Or worse, to a competitor’s offer.

3. Margin compression
Rush shipments to plug gaps.
Expedited freight because planning slipped.
Premium fees to recover ranking.
All preventable. All expensive.

The brands winning on Amazon are not just optimizing listings.
They are optimizing their inbound pipeline.

That means:
- Forecasting demand before things get tight
- Building buffer time into replenishment cycles
- Treating inbound speed as a KPI, not an afterthought

Your ops team may own the process.
But this is a finance conversation.

Because every day of delay has a dollar value attached to it.

Inbound is not logistics.
It is revenue protection.

If you sell on TikTok Shop in the US, fulfillment is about to change.

Seller-managed shipping will no longer be allowed (urgent)👇 

From March 31, all US local sellers must fulfill orders using TikTok Shop Logistics Services. 

Seller-managed shipping will no longer be allowed. 

Basically, you have to use their shipping labels now and can't use your own. 

and NO you don't need to use TikTok fulfillment services (hearing a lot of love / hate here on brands experience so far). 

Currently, ShipHero is one of the only US-based WMS that meets TikTok Shop’s new label requirements (we use them across a few facilities and only great things to say)

TikTok has confirmed integrations with a few ERP and shipping platforms, but for US warehouse fulfillment, ShipHero is one of the only options available (a few other also listed in image below) 

If you sell on TikTok Shop in the US, be aware of this change. Even if you’re not affected yet, the rollout is quick, and enforcement is coming.

I would not be surprised if we see more marketplaces tighten control over carrier accounts and shipping labels over time.

Curious what you think....

Could you see Amazon or other marketplaces forcing sellers onto marketplace controlled carrier accounts only with their own labels?

I’m hiring 3 sales leaders so If you’ve sold warehouse software, logistics SaaS, or any SaaS product to 3PLs (or know someone who has), read this:

We’ve been quietly building a very specific product for operators who actually run warehouses. 

Just so we are clear on who we are hiring:

Weapon (noun): An obsessed individual who, when brought onto a company, has the ability to 10x their area; goes above and beyond to fulfill the mission, hire more weapons, and elevate the culture and speed of innovation

Now we’re assembling the dream team to take it to market.

Who this is for:
 - You’ve sold SaaS to 3PLs, warehouses, or logistics operators
 - You understand messy ops, integrations, and longer sales cycles

This is one of those rare moments where product, timing, and market are finally aligned.

If you’ve lived in the 3PL SaaS world in a past life and want to do the best work of your career, this is it.

DM ME!

Stop apologizing for wanting a big life.

Wanting to build something real. Wanting to make real money. Wanting to have actual impact.

None of that is something to be embarrassed about.

But you will meet people who try to make you feel like it is.

They will call it unrealistic. They will call it selfish. They will suggest you should be happy with less.

What they are really saying is that your ambition makes them uncomfortable. It forces them to confront their own choices.

Small thinkers will always try to guilt you into playing small.

I have seen this pattern over and over. The people who question your goals the loudest are usually the ones who gave up on theirs.

They are not protecting you. They are protecting themselves.

The founders I respect most learned to tune this out early. They stopped asking for permission. They stopped shrinking their vision to make others comfortable.

They built anyway.

That does not mean being reckless or ignoring good advice. It means knowing the difference between wisdom and fear dressed up as concern.

You do not owe anyone a smaller version of what you want.

Ignore them. Build the life you actually want.

What is one thing you stopped apologizing for?

Fulfillment looks simple from the outside.

Product comes in. Product goes out. How hard can it be?

Then you actually run a fulfillment operation and realize there are dozens of moving pieces most brands never see.

The stack behind "ship my stuff":

1. Receiving and intake
Every inbound shipment needs to be checked, counted, and logged. Damaged units get flagged. Discrepancies get documented. One missed pallet throws off inventory for weeks.

2. Storage and slotting
Where you put product matters. Fast movers need to be accessible. Slow movers get pushed back. Bad slotting kills pick efficiency and adds labor cost to every order.

3. Inventory management
Real-time accuracy across multiple channels. Oversell on Amazon and your account health tanks. Oversell on Shopify and you are refunding customers and eating shipping costs.

4. Pick, pack, and ship
This is the part brands think about. But even here, the details matter. Box size selection, dunnage, label placement, carrier routing. Get it wrong and you are paying for air or dealing with damage claims.

5. Amazon inbound
A category of its own. Prep requirements, labeling standards, appointment scheduling, placement fees, check-in speed. Most brands have no idea how much margin they lose here.

6. Returns processing
Product comes back. Now what? Inspect, restock, dispose, or liquidate. Every return is a decision tree that affects margin.

7. Data and reporting
If you cannot see what is happening in real time, you are guessing. Inventory levels, order accuracy, transit times, cost per order. The brands that win are the ones measuring everything.

Each layer has failure points. Each failure point has a cost.

The brands that treat fulfillment as "just shipping" are the ones bleeding margin without knowing where it is going.

What part of your fulfillment stack keeps you up at night?

What if someone offered you $1,000 a day to sit in a room filled with people who hate your product?

Would you do it?

What if they added:

"They'll tell you exactly why they don't buy.
Exactly what's broken.
Exactly what would make them say yes."

Most founders would run. The sharpest founders would grab a pen.

That room exists. It's called talking to the people who didn't convert.

The ones who visited your site and bounced. The ones who got on a sales call and went silent. The ones who tried your product once and never came back.

They're not just "haters." They're the clearest roadmap you're ignoring.

Your happy customers confirm what's working. Your unhappy ones expose what's missing.

Companies often survey their fans. The ones who win seek out their critics.

The feedback that hurts is often the feedback you need.

When's the last time you sat in that room?

I'm the CEO of Sellonics, an Amazon PPC specialist and B2B operations partner for marketing agencies.
I eliminate operational bottlenecks for marketing agencies that want to add profitable Amazon services without the headaches of hiring and training specialized teams.

A marketing agency with reliable Amazon expertise that delivers consistent client results is challenging to build because of two reasons:

-First, hiring Amazon PPC specialists requires high costs and lengthy recruitment processes, making it difficult to maintain healthy margins.
-Secondly, Amazon advertising doesn't operate on autopilot, leading to too much time spent on campaign management instead of client acquisition and strategy.

I developed my white-label partnership model to facilitate agency growth by providing cost-effective, plug-and-play Amazon PPC operations that integrate smoothly into their workflow and deliver top-tier results without operational stress.

Marketing agencies focusing on scalability and client relationships, rather than being stuck in Amazon technicalities, will dominate their markets, those who don't will be left behind.

Why should you trust me?

-I'm currently partnering with agencies across the USA, UK, and Canada, managing their Amazon operations seamlessly.
-I've helped clients scale from $49K to $492K monthly revenue through data-driven PPC strategies.
-My partner agencies enjoy 90%+ client retention rates, driven by consistent Amazon performance delivery.
-I manage $250K+ in monthly ad spend, generating 200M+ in total revenue for clients globally.
-My partners operate with 100% cost efficiency and variable expenses, ensuring they're never burdened by overhead costs when scaling.

There are 2 ways I can help:

Scale your agency's Amazon services to $50K-$100K/month with white-label PPC operations and proven systems.
Strategic consulting and partnership development for agencies entering the Amazon space.

Book a call to see how I seamlessly integrate into your operations, delivering white-label solutions.

https://brand.sellonics.co.uk/widget/bookings/tik-tok-shop-discovery-call

Muhammad Adnan Aslam

These are the best Amazon PPC cheat sheets I’ve ever created.

Not theory.
Not recycled tips.
Real frameworks I use to run and scale Amazon ads.

Inside this mega pack 👇 

✅ChatGPT prompts for Amazon PPC
✅Keyword match types explained clearly
✅Search term & Excel analysis tips
✅PPC vs organic growth cheat sheet
✅Optimization checklists & shortcuts
✅Common PPC problems + tools to fix them

If you manage Amazon ads, this saves hours of guesswork and mistakes.

I’m sharing these as a 4K downloadable PDF.

Comment “SEND” and I’ll send it to you in DMs.

Save this post.
Follow Adnan Aslam🔔or practical Amazon PPC systems.

Adnan Aslam

Mastermind of Amazon brands to $1M+ with Data and Ai - CEO @ Sellonics

Stop running Amazon PPC audits that look busy but explain nothing.

This audit template shows only what actually drives results inside the account.

It starts with budget clarity

• % split of Sponsored Products, Sponsored Brands, Sponsored Display
• Auto vs Manual inside Sponsored Products
• Branded vs Non Branded so intent is clear

Then control at campaign level

• KPIs by match type so you see what converts
• KPIs by placement so bids stop being guesses

Weekly waste detection

• Spend with low clicks by match type
• Clear signal on what quietly drains budget

Sponsored Display made simple

• KPI breakdown by cost type
• Easy way to see when SD helps and when it just overlaps

This is the same framework I use in live PPC audits.

In audits, I also show

• Exact waste numbers with proof
• Where budget is misallocated
• What to fix first and what can wait

Comment "AUDIT" and I will DM you the template link. 

If you want a full audit instead, DM Audit.

Amazon sellers only.
$10k+ monthly revenue.
No logins required.

#amazonaudit #amazonppc #amazon #audit

White Label Amazon Agency Partner for Many US/UK agencies | 93.1% Client retention rate | CEO @ Sellonics

There is no such thing as the “best” Amazon PPC tool.

There is only the right tool for your stage.

Most sellers waste money because they:

• buy enterprise tools too early
• rely on automation before understanding data
• ignore Amazon’s native reports
• expect tools to fix broken structure

This breakdown shows how I think about Amazon PPC tools across three layers:

1️⃣ Professional & agency-grade platforms
2️⃣ Affordable tools for growing brands
3️⃣ The non-negotiable Amazon native reports

Tools don’t create profit.
Decision frameworks do.

Use software to support thinking, not replace it.

Save this for your next stack decision
or the next time someone asks,

Which Amazon PPC tool should I use?

Follow Adnan Aslam for more Amazon PPC Insights!

Most Amazon PPC accounts don’t lose money because of bad products.

They lose money because of small mistakes repeated every day.

I’ve audited hundreds of Amazon ad accounts —
and these 30 mistakes show up again and again.

From:

• wrong campaign goals
• weak keyword research
• ignoring search terms & placements
• scaling without profit data
• over-optimising too fast

Each one quietly kills ROAS.

The fixes aren’t complicated
but you need to know what to look for.

Save this post and audit your account against it.
One correction can change your entire PPC performance.

Comment "ROAS" to get a High Resolution PDF.
Follow Adnan Aslam🔔for practical Amazon PPC systems and playbooks.

2026 AMAZON PPC LEARNING ROADMAP

Stop jumping between random tutorials.
Start following a clear path.

Amazon PPC isn’t about tricks anymore.
It’s about fundamentals, systems, and execution.

This roadmap shows exactly what to learn👇 

 ✅Core PPC foundations and metrics
 ✅Campaign structures that scale
 ✅Real projects to build confidence
 ✅Specialization paths for growth
 ✅Modern 2026 tactics that actually work
 ✅Tools, analytics, and daily workflows

Whether you’re starting out or refining your skills,
this gives you direction instead of noise.

Save this. Share it with your team.
Follow Adnan Aslam for more Amazon PPC insights.

After reviewing 100s of “failed” Amazon PPC accounts over the last 5 years, I’ve realized…

Most sellers don’t fail at ads.
They just stop too early.

Not because Amazon PPC is broken.
Not because ads “don’t work anymore.”
Not because competition is too high.

They stopped because they got impatient.

Here’s what actually kills Amazon PPC success:

– Launch ads for 2 weeks and expect profits
– Test a few keywords and call it “optimized”
– Increase bids randomly and hope for magic

The sellers who win
Are just more consistent.

Exactly.

It’s like going to the gym
For the next 6 months, every single day
Following a structured program.

You know results will come.

—

If you think Amazon PPC doesn’t work…

I challenge you.

Commit to 6–8 months of structured PPC work with me.
No shortcuts. No guesswork. Just data-driven decisions.

Then come back and tell me
“Amazon PPC doesn’t work”
and I’ll quit PPC.

P.S.
If you’re a seller ready to take this challenge seriously
→ DM me “PPC Challenge” and let’s talk about a 6-month commitment.

Most Amazon PPC problems aren’t execution problems.

They’re research problems.

We guess instead of validating.
We scale instead of stress-testing.
We optimise without understanding intent, structure, or constraints.

That’s why I’ve been using Deep Research Mode as a thinking partner for Amazon PPC.

Not to replace judgment
but to pressure-test it.

This framework shows 10 practical ways I use deep research to:

• break down competitor PPC strategy
• synthesize search term data into decisions
• forecast scaling impact before spending
• map intent across the funnel
• validate PPC ideas against real market signals

No hacks.
No shortcuts.
Just better questions before bigger budgets.

If you’re running Amazon PPC in 2026,
research quality will matter more than bid tactics.

Save this for your next audit or strategy reset.

Follow Adnan Aslam for more Amazon PPC Insights!

8 Amazon PPC Audit Methods to Improve Performance

If your Amazon ads are spending…
but not scaling profitably,
you don’t need new campaigns you need an audit.

Because most PPC issues aren’t obvious.
They hide in structure, search terms, bids, and listings.

Here are 8 Amazon PPC audit checks you should run regularly 👇

1️⃣ Search Term Audit (S-T)
 Find irrelevant & low-intent searches → add negatives, stop wasted spend

2️⃣ Campaign Structure Review (C-S)
 Separate brand, generic & competitor traffic → regain budget control

3️⃣ Keyword Performance Check (K-P)
 Pause or down-bid high-spend keywords with no conversions
4️⃣ Bid & Budget Review (B-B)

 Shift budget from capped or poor performers to profitable campaigns

5️⃣ Placement Analysis (P-A)
 Optimize Top of Search, Product Pages & Rest of Search based on return

6️⃣ Search Waste Control (W-C)
 Block terms with clicks but no orders after 20–30 clicks

7️⃣ Profitability Check (P-C)
 Track ACOS + TACOS together → measure real account health

8️⃣ Listing Readiness Review (L-R)
 Strong traffic + low CVR = listing issue, not a PPC problem

Most sellers tweak bids.
Top sellers audit systems.

Save this post and run a PPC audit this week.
Follow Adnan Aslam 🔔 for more Amazon PPC insights!

Your ACoS looks good on paper.

But your profit margins tell a different story.

Most Amazon sellers chase low ACoS like it's the only metric that matters.
It's not.

You need profitability.
You need sustainable growth that doesn't bleed cash.

Here's how I keep client ACoS profitable 👇

✅ Data beats guesswork every single time
✅ Track the complete customer journey, not just conversions
✅ Build campaigns that scale without chaos
✅ Optimize keywords based on what actually converts
✅ Set realistic goals grounded in product margins
✅ Automate smart, but always supervise performance

It's not complicated.
It's disciplined.

And it's how you turn ad spend into predictable revenue.

Because I treat every dollar like it needs to justify itself.

This is the system.

Follow Adnan Aslam 🔔 for more Amazon PPC Insight!

How I Keep Client ACOS Profitable

Every day managing Amazon PPC feels like its own Stranger Things episode:

Confused when ACoS jumps overnight.

Terrified when ad spend drains on zero-sales keywords.

Overpowered when you finally crack profitable campaigns.

Instant dread when CPCs spike at 3 AM.

Investigation mode when conversions mysteriously tank.

And we call this… Amazon advertising 

Ever feel like you're stuck in the Upside Down?

Swipe the carousel to see why Amazon PPC is a real-life Stranger Things episode!

5 Times Amazon PPC Feels Like You’re in Stranger Things

16,160 new followers this year!

No hacks.
No shortcuts.

Just showing up, posting consistently, and staying real.

Appreciate every single one of you🤝

If you’re serious about learning a skill in 2026, this is your roadmap 🔥 

These 10 points aren’t theory or motivation.

They’re the exact ways people actually build real skills in real life.

I’ve seen it.
I’ve done it.
And I’ve coached teams through it.

Pick ONE skill you want to master.
Pick ONE method from this infographic.
Start this week (even if it feels messy).

Save this.

Come back to it anytime you feel stuck or overwhelmed.

Which of these 10 do you need most right now? Drop a number in the comments 👇 

♻️ Repost & Save this.
Revisit it when you feel stuck.

📌 P.S. I help Amazon brands turn ad spend into profit (clean structure, better targeting, stronger conversion). DM me “PPC” if you want a quick review.

Most Amazon sellers don't know they're trapped in this loop.

They think it's just "growing pains."

It's not.
It's a system designed to keep you stuck.

You're not profitable → You panic → You post on Upwork → 50+ applications in 24 hours → You hire fast because you're bleeding money → They run campaigns with no real strategy → ACOS goes up, sales stay flat → You fire them → Repeat.

Every cycle costs you 60-90 days.
Every cycle drains $10K-15K in wasted ad spend.
Every cycle pushes profitability further away.

The worst part?

By the time you realize you need help, it's already too late.

Your rankings dropped.
Your competitors took your share.
Your best keywords got too expensive.

I've seen this exact pattern with over 100 brands I've worked with.

The ones who break out don't hire better.
They hire smarter.

They build the system before the crisis hits, not after.
Not when they're desperate.

Not when they'll take anyone who replies first.
Not when margins are already gone.

If you're reading this and thinking "that's literally me right now" you're not alone.

You're just learning the expensive way.

♻️ Repost if this loop sounds familiar
👤 Follow Adnan Aslam for Amazon PPC strategy that actually stops the bleeding.

AMAZON PPC IS NOT BROKEN THE ORDER IS

Most sellers jump straight to scaling, testing, or increasing bids and that’s exactly where things start leaking.

Amazon PPC works best top to bottom, not randomly.

Fix the order 👇 

✅Retail basics (Buy Box, stock, price)
✅Account structure (brand vs non-brand)
✅Search term control (harvesting + negatives)
✅Bids & budgets (push winners, cut waste)
✅Scale (placements, SBV, ASINs)
✅Test last not first

Miss the basics, and everything below suffers.

Simple framework.
Repeatable.
Built for consistency, not guesswork.

Save this before your next PPC cleanup.
Follow Adnan Aslam for practical Amazon PPC insights.

Amazon vs TikTok Shop

🐢🐇 The Tortoise and the Hare

Ever heard the story of the tortoise and the hare?
It’s a perfect way to understand today’s eCommerce platforms.

1️⃣ Amazon
🐢The tortoise
Slow, steady, and built for the long term.
Amazon rewards consistency: reviews, rankings, conversion rate, and operational discipline.
Growth takes time, but once you’re ranked, sales become predictable and scalable.

2️⃣ TikTok Shop
🐇The hare
Fast, explosive, and trend-driven.
TikTok Shop can generate sales overnight through viral content and creator reach.
Momentum is powerful but it needs constant content and attention to keep going.

So, which one is right for you?
It depends on your goal.

✔️ Want stable, long-term brand growth? → Amazon
✔️ Want fast exposure and quick wins? → TikTok Shop

The smartest brands use both.
TikTok creates demand.
Amazon captures and compounds it.

Recommended tools for research:
Amazon → Helium 10 / Jungle Scout
TikTok Shop → TikTok Creative Center

♻️ Repost to help other brands
What’s your focus right now Amazon, TikTok Shop, or both?

#amazon #tiktokshop #ecommerce #amazonppc

taplio

The Battle

Blair Forrest

Muhammad Adnan Aslam

Followers

Posts

Engagements

Likes

Performance ScoreBlair Forrest's LinkedIn Performance

Performance ScoreMuhammad Adnan Aslam's LinkedIn Performance

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taplio

The Battle

Blair Forrest

Muhammad Adnan Aslam

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Blair Forrest's LinkedIn Performance

Performance ScoreMuhammad Adnan Aslam's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBlair Forrest's LinkedIn Performance