AMZ Prep

At AMZ Prep, we’re building the cloud supply chain for marketplaces - one platform that unifies prep, fulfillment, freight, and parcel so brands can scale across Amazon, Walmart, TikTok, Shopify, and beyond with Prime-like speed and compliance.

With 22+ warehouses across North America and Europe, we give sellers and marketplaces the infrastructure they need without forcing them to build it themselves. 

Our distributed network, software, and compliance workflows make it simple for brands to expand globally while staying fast, reliable, and profitable.

What we do best:
- Freight and middle-mile routing into Amazon and Walmart
- FBA prep, kitting, relabeling, and compliance at scale (10M+ units monthly)
- DTC and TikTok Shop 2-day fulfillment in the US, Canada, and Europe
- B2B distribution for retailers like Costco
- Seller Fulfilled Prime (SFP) 2-day fulfillment 

We’re rethinking what a supply chain company looks like - software, logistics, and marketplaces under one roof.

Founder, CMO

Sequence

Advisor

Founder, CMO @ AMZ Prep | Fulfillment for Global Merchants | Follow me to watch us build a 100M Company

At AMZ Prep, our daily mission is to work towards our bold vision: To propel sellers and brands to amplify their global eCommerce footprint through the seamless integration of logistics, fulfillment, advertising, strategy, creativity, and growth within a single, unified solution. 

Our vision may seem audacious to some, but at AMZ Prep, we thrive on embracing challenges, particularly the ambitious and audacious ones. It's this unwavering spirit that has catapulted us into becoming a retail powerhouse that's been quietly making waves.

If you're seeking to be part of a team that's committed to achieving remarkable accomplishments, we invite you to join us on our journey. We're constantly on the lookout for exceptional individuals to become a vital part of our team. Whether your expertise lies in Operations, Finance, Customer Experience, Business Development, or Software Engineering, please don't hesitate to connect with us for any career-related inquiries.

Blair Forrest

Forbes said no yesterday for 30U30

SmartScout award us #1 best logistics solution. 👇

Honored to be recognized by SmartScout this year.

Big award for us.

It’s just super funny timing because I didn’t make Forbes 30U30 yesterday.

And today ranked top logistics company in the Amazon space.

I’m a huge advocate that awards don’t mean much vs the impact we create as a company.

And stay focused on (wins and losses) as they both will come with time.

BUT this award just tells me we’re creating something meaningful and heading in the right direction. 

Appreciate everyone and our incredible team. 

LFG!

Blair Forrest 

Founder @ AMZ Prep | Global Amazon 3PL with 22 warehouses globally for FBA Prep, AWD, DTC, B2B & Seller Fulfilled Prime + 24 hour inbound speed to FBA | Follow me building a $100M+ company

We didn’t pivot. We’re upgrading.

Three months ago, five different brands said the same thing:

“We can’t see where our freight is once it hits your network.”

They weren’t wrong.

 We solved speed a long time ago -  24-hour inbound lanes into Amazon FBA, direct-to-FC, no stops.

 But visibility is the next frontier.

So we’re investing over ~$200K+ into new tech to fix it.

Real-time tracking. 
Middle-mile data. 
Live reporting for the brands that trust us with millions in inventory.

The goal isn’t just to move freight faster anymore.

 It’s to see it faster.

THE LESSON:
 Once you solve the hard problem, the next one shows up in the mirror.

Our customers don’t just want fast.

 They want to know what’s happening every step of the way.

There is no clear ROI but better feedback from merchants. 

BUT good word spreads, and referrals are everything and if we do this well = more opportunities to use our freight into Amazon. 

Is this worth it? Whats your take?

We finally committed to EOS. 

And genuinely, it has been a game changer for us.

A huge thank you to Andrew Turner for pushing us into it.

We now have something we didn’t have before.
Structure. Clarity. Direction.

A 10 year, 3 year, 1 year, and quarterly roadmap.
Weekly scorecards.
Leadership alignment.
Defined roles, culture, values, hiring expectations.
And true accountability across the team.

But the biggest shift wasn’t operational.
It was internal.

EOS forced me to look in the mirror.
Every founder eventually reaches that moment where willpower is no longer enough.
Where instinct and intensity stop carrying the weight.

The messy middle demands systems.
It demands discipline.
It demands a framework strong enough to support the vision.

EOS is helping us build that.

This is what it looks like when a company stops running on adrenaline and starts running on intention.

I have some docs Andrew shared with me, DM me and I promise you it’ll help.

li_at

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Talks about #amazon, #shipping, #amazonfba, #ecommerce, and #logistics

We're turning away hundreds of great DTC brands monthly. 

Small 3PLs - I need your help. 

AMZ Prep® gets hundreds of brands reaching out monthly that want to work with us...

All doing 100-400 orders per month.

Too small for us, but perfect for someone.

Feels wrong turning them away. 

We want to help them win. 

Someone in my network must know great small 3PLs.

Looking for warehouses that:
- Love smaller brands
- Want to grow together
- Have basic tech 
- Care about service

Because here's what matters:

Every brand deserves great fulfillment. 
Every 3PL deserves great brands. 

We all started somewhere.

Know a solid small 3PL? 

Tag them below. 

Click here to apply 👉 https://lnkd.in/d5jgCCTC

You are a small 3PL? Be selfish! Shout yourself out in the comments!

Our close rate jumped 40% after we stopped “selling.”

Because selling was never the problem, trust was.

We used to lead with what we did.
Now we lead with what they need.

The irony is, the less we tried to sell, the more people wanted to buy.

Humans don’t want to be persuaded. They want to be understood.

The best sales strategy is empathy at scale.

When was the last time you stopped pitching and just listened?

We lost 3 deals trying to sound smart.

We won 10 by being blunt.

People don’t want a lecture. They want honesty. They want clarity. They want someone who tells them the truth, even when it’s uncomfortable.

Selling isn’t about flexing knowledge. It’s about making it simple. Making it real. Making it actionable.

Next time you’re in a pitch, ask yourself: Am I impressing them, or am I helping them decide?

Truth wins. Always.

The entire Canadian market is blocked by three letters: NRI.

So let me simplify this.

If you want to start selling in Canada, the biggest unlock you need is an NRI. Non Resident Importer. That’s the whole play.

You do not need a Canadian company.
You do not need a full legal entity.
You do not need to rebuild your entire operation.

An NRI acts as your Canadian identity so you can move product across the border without setting up a corporation. It costs a couple hundred bucks. Takes about a week. After that, you are officially allowed to ship into Canada and Amazon already supports it on their side.

Inside AMZ Prep® we set this up for brands every week through our brokerage partners. Once it is done, the entire Canadian market opens up. Faster delivery. New customers. Less competition. More growth.

Everyone talks about expanding globally. Very few take the simple steps that unlock new revenue.

If you are serious about scaling, Canada is one of the easiest markets you will ever enter.

What is actually stopping you from setting up an NRI?

Every Q4, most brands make one fatal mistake. They rely entirely on FBA.

Here’s what we’re doing differently.

We set up an FBM variant for key SKUs.

So if inventory runs out at FBA or gets stranded (and it will happen), we can immediately toggle to FBM inside Seller Central.

Think of it like having two buy boxes. When FBA goes dark, FBM keeps the sales moving.

You don’t lose momentum. You don’t lose rank.

From an algorithm standpoint, staying in stock, even through FBM, is far better than hitting zero.

We run this setup across every brand every Q4. It’s saved hundreds of thousands in lost revenue.

Have you set up your FBM backup yet?

Amazon operators are finally getting the truth about their inbound speed.

And we built the tool that shows it 👇

My team just shipped an app that automatically tracks your inbound performance to Amazon.

It pulls the real data, shows your placement fees, calculates your storage impact, and gives you a full report card on how fast your inventory is actually moving.

You get a grade on your inbound speed.
You see every Amazon DC you ship to (and % of volume)
You understand your real costs in seconds.

It is badass and the team crushed it.

We already crossed ~60+ downloads in the first week from top tier brands and operators (largest brand that did it crossed ~$600M last year).

If you want to use it, DM me and I will send it to you.

LinkedIn Login, Sign in | LinkedIn

A toxic top performer is more dangerous than an underperformer. 
They infect culture faster than they hit quota.

Culture spreads like cancer. One negative person can destroy an entire team. Doesn’t matter how talented they are, how many deals they close, or how good they look on paper. Toxicity kills momentum, morale, and speed faster than anything else.

I see it all the time. Owners keep the “star” performer who’s actually making everyone miserable because they’re afraid of short-term loss. Meanwhile, the whole team is suffering and execution slows to a crawl.

Audit your team. Be brutally honest. Ask yourself: who’s adding energy, and who’s sucking it out?

Get rid of the toxic ones. Period.

Your culture is your speed. Protect it.

Got my WHOOP last week and I’m loving it.
Not because it looks cool, but because data gives you accountability.

Most people are guessing about their sleep, stress, recovery.
You can’t improve what you don’t track.

Self awareness wins in life.
WHOOP just gives you the receipts.

I spend 30 minutes a day on LinkedIn, generate ~1M+ impressions and

It's brought us millions in deals.

Most CEOs think content is a distraction. They're watching competitors close deals from posts while they sit in another pointless networking event.

Building in public isn't about ego. It's about economics.

THE BREAKDOWN:
Morning coffee = write one post (15 min)
Lunch break = respond to comments (10 min)
End of day = engage with 5 posts (5 min)

That's it. 30 minutes.

THE PAYOFF:
Our biggest client found us through a post about saying no to bad deals.
Three enterprise partnerships started in my DMs.
Multiple seven-figure conversations from content, not cold calls.

Everyone's hiring SDRs and buying lead lists. Meanwhile, I'm closing deals in comment sections.

Content isn't separate from CEO work. It IS CEO work. Every post is a sales call to thousands. Every comment is a relationship. Every share extends your reach.

The CEOs winning tomorrow aren't choosing between content and running their company. They know content IS running their company.

Building in public scales trust faster than any sales team ever could.

What's your excuse for not posting?

People love talking about “the grind.”

But real discipline doesn’t look like hype videos or all-nighters.

It looks like showing up on a Sunday when nobody’s watching.

For me, that’s the morning walk. The 2 miles that keep my mind clear so I can make better decisions later.

Everybody wants to win in public. But the wins start in private.

Do one quiet thing for yourself today. No post. No bragging. Just build the muscle.

We call it “founder sleep.”
It is just stress with your eyes closed.

3am hits and your brain starts running ops reports:

Inventory levels. Cash flow. That email you regret sending. The hire that is not working. Payroll. Whether your biggest customer is drifting. All of it.

You wake up more tired than when you went to bed.

And the world thinks you are living the dream.

“Must be nice being your own boss.”
“You get to set your own hours.”
“At least you do not have a real job.”

Meanwhile, you are calculating runway while brushing your teeth.

I have not had actual sleep since 2019. Just different levels of anxiety with my eyes shut.

Some nights it is placement fees.
Other nights it is freight.
Most nights it is everything at once.

The company does not turn off when you close your eyes.
It just gets louder.

Building something means carrying it everywhere. In your head. On your shoulders. In that blurry space between awake and asleep.

I would not trade it.
But let us be honest. Founders do not sleep.
We just close our eyes and keep going.

What is running through your head at 3am?

Amazon Multichannel Fulfillment (MCF): Is it really worth it for your Shopify or TikTok orders?

In this week’s Whiteboard Wednesday, I broke down the good, the bad, and the expensive sides of MCF.

Here’s the quick summary:
- MCF = FBA for all your channels
- Same stock can fulfill Shopify, TikTok, etc.
- But pricing is steep, per-item fees add up quickly
- Storage fees peak at $2.40 per cubic foot

Great for single-SKU, low-weight orders.
Not great for multi-item, custom-packed, or B2B brands.

There’s a time and place for MCF, but know your margins before diving in.

Watch the full episode for the breakdown, cost comparison, and when to consider a 3PL instead.

Just saved a merchant $2.5 million annually switching from FBA to Seller Fulfilled Prime.

Let me explain 👇

One SKU alone: $63 per unit saved. 2,500 units monthly. That's $1.9 million yearly on a single product.

Amazon charges $150 per pallet for storage. We charge $18. Same Prime badge. Same customer trust. 73% lower costs during peak season.

The merchant was bleeding money on bulky items. FBA fees were eating them alive. Heavy SKUs getting destroyed in transit. No control over packaging. Returns killing their margins.

We mapped out their entire catalog:
• Storage: Down from $150/pallet to $18/pallet
• Shipping: $21.61 average with zone optimization
• Packaging: Added $2-3 for protection, eliminated damage claims
• Control: Direct Seller Central access, cherry-pick orders

The kicker? They're keeping FBA running parallel during transition. Testing both. No risk.

While everyone debates FBA vs SFP, smart brands run both. Use FBA for small items. SFP for everything bulky. Keep the Prime badge. Keep the margins.

They're meeting with Lowe's next week. Home Depot application submitted. Building an empire beyond Amazon while everyone else fights over Buy Box scraps.

Operational flexibility beats operational perfection.

Every. Single. Time.

Who else is running SFP profitably?

People say hard work does not matter anymore.
They are wrong.

There is this new idea floating around that you can think your way to success. Just be strategic. Just be efficient. Just find a smarter system.

The truth is you need both.
Hard work and smart work.
One without the other falls apart fast.

I see it in operators all the time.
Hard workers who do not think end up exhausted.
Smart thinkers who do not push end up stuck.
The people who win mix both.

They stay in problems longer.
They ask sharper questions.
They move faster once they find the right answer.

That is the real advantage.
Not talent.
Not luck.
Just the combination of effort and intelligence consistently applied.

Every breakthrough I have had came from that mix.
Think deeply.
Execute hard.
Repeat until something cracks.

What is the task you know you should attack harder this week? 
Drop in the comments.

I saw this image last week on Linkedin. 
The waiter really did need to do better...

Alex Hormozi posted the full story last week and it hit harder than I expected.

Most people would have taken that “do better” comment and gone straight into victim mode. 

Rant about it. 
Complain about customers. 
Tell the internet how unfair life is.

This waiter did the opposite.

Alex said he showed up the next day and made a decision. Better service. Better attitude. Better effort. He tried to remember names. Smiled more. Paid attention to tiny details.

And the crazy part is what happened next?

Customers responded.
 Tips jumped.
 Energy shifted.
 His job stayed the same, but he did not.

I see this in business all the time. Leadership, sales, operations, all of it.

Bad question: Why is this happening to me?
Better question: What part of this do I control?

When I ask better questions, I get better outcomes.
Same pressure. Same workload.
 
Different results.

Where is one place you know you should be asking a better question?

Don’t let fear of looking small stop you.
Everyone starts somewhere, size doesn’t matter, speed and focus do.

When we launched AMZ Prep®, our warehouse was just a 400 sq ft shed inside another building. We looked huge online, but in reality, it was just me. Customers wanted drop-offs and I had to make up reasons why they couldn’t come.

That’s the essence of fake it till you make it. But don’t forget the second part: actually make it. Build, ship, iterate, and learn. Stop waiting for perfection. Stop waiting for everyone else to see your vision.

Start now. Adjust later. Crush eventually.

What small start did you have that taught you the biggest lesson?

One of the most revealing questions I ask in any interview:
“Tell me about your past boss.”

Not their title or what they managed. I want to hear how you worked with them.

People who speak with respect, even about difficult relationships, usually have emotional maturity and perspective.

People who instantly go negative? That’s a red flag.

How you talk about your past says everything about how you’ll handle conflict, feedback, and leadership in the future.

Culture isn’t built by what people say in meetings. It’s built by how they speak when their boss isn’t in the room.

What would your old boss say if I called them today?

taplio