Blair Sharp 🧀

I write the Hey Freelancer! newsletter | Content writer & cheese lover 🧀

Hi, I’m Blair — a freelance content writer, copywriter, and UGC creator. ✨

I help brands reach the right audience with authentic, high-performing videos for TikTok and Instagram, and words that are simple, clear, and human.

My psychology and mental health background (Psychometrist at Mayo Clinic) + my parenting experience shape everything I create: family, home, mental wellness, and lifestyle content.

If you want content that feels relatable and drives results, I’m your person. Let’s build something great together. 😁

Off camera, I bring brand stories to life as a freelance copywriter, with bylines in Parents, Rescripted, The Bump, Insider, and more.

I love helping brands connect with their people. Short-form content — like social media — is where I shine, but I can also take care of words for email, web, and blogs.

When I'm not writing or creating, I love spending time in my cozy Minnesota home with my husband, son, and our Dobie-mix Roman.

I'm a tall, introverted homebody who loves riveting reality television, a good charcuterie board, and canceled plans. 💁🏻‍♀️

Portfolio: blairsharp.com

💌 hello@blairsharp.com

Send me a DM — Let's chat!

#UGC #Copywriting #LifestyleContent #FamilyContent #WellnessContent #LifestyleContent #UGCcreator #FreelanceWriter #ContentWriter

Instagram Content Creator @sobrietyactivist

We both know YouTube has potential.

But when it comes to using it to actually close clients, your strategy falls flat.

There’s no clear positioning. 
No content that speaks to the right person.
And no real system for turning views into conversations.

That’s where I come in.

I help businesses build a smart, intentional YouTube presence, one that positions YOU as the go-to expert in your space and speaks directly to your ideal clients.

With a mix of content strategy and scripting, I help you:

→ Create videos that build trust and authority
→ Talk about the real problems of your audience
→ Turn your channel into a pipeline, instead of a content dump

Not here to promise overnight results or viral views.
Just a clear approach to making YouTube actually work for your B2B business.

If it sounds like something you'd be interested in, drop me a DM or email me at ameenanadeem2002@gmail.com - happy to give a free audit (:  

Best, 

Ameena

Ameena Nadeem

✨Diary of a freelancer: Week 2✨

Last week, I:

- wrote a script for a video editing software
- QC-ed a YouTube video on Frame (that I wrote as well)
- reviewed 2 YouTube thumbnails for a client
- learned more about curiosity loops
- wrote a script in the B2B health niche
- cold emails: 2
- invoices sent: 2

Ended the week surrounded by my favorite people, lunch by the sea, and a beautiful sunset 💗

YouTube scriptwriter and growth strategist

✨Diary of a freelancer: Week 3✨

Last week, I mostly did strategy and ideation work. 

4 ideas for a client in the B2B space along with thumbnail inspirations (only made rough sketches). 

Made 2 script outlines for Movavi.

The first task took about 3-4 days (so I broke the deal and worked a lil on the weekend too).

(I mean, who was I kidding?)

Overall, a busy and somewhat productive week. 

A lot of writing work awaits me now! 

📌 P.S. I have capacity to take on one more client for strategy and ideation - shoot me a DM if you need help! 

Onwards and upwards,

Unpopular opinion: Reading fiction makes you wiser. 

Hear me out. 

We all have one life. Calculated years and so much to do. 

The first 10-14 years go by in the blink of an eye and then comes the teenage crisis. 

By the time that’s over, you’re a young adult who wants to have everything sorted in life. 

But how could you have everything sorted at the age of 22? 

So you start doing something, anything, and you make lots and lots of mistakes and that’s okay because you keep learning from it.

You keep moving forward with these lessons and you don’t just learn what to do, you also learn what NOT to do, which is sometimes equally or perhaps, more important. 

And you spend the next 30-40 years like this… making mistakes, learning, falling, getting up, getting wiser every time. 

But reading fiction from a young age, has helped me see (and live) life out of my head and through another pair of eyes.

I’ve lived through different POVs and experienced a life that was not mine, made the mistakes that cost me nothing, and learned the consequences without facing the aftermath. 

So my theory is: reading fiction helps you gain the wisdom you probably wouldn’t otherwise.

I also feel it helps me think and write better as a scriptwriter…which is a big plus! 

(and no matter how much I force myself to read self-helps and non-fictions, I just can’t)

Anyways, are you team fic or non-fic? Drop in your best reads down below.

✨Diary of a freelancer: Week 1✨

I’m starting fresh with these weekly breakdowns for 2026 with a completely new goal.

In 2024, I pivoted from content writing to scriptwriting and wrote for creators like: AI Guy, Ethan Garland, Zab Twins, and more. 

In 2025, I took a step further and did a lot of strategy and packaging work along with scripting. 

And in 2026, I aim to get even better at both but there’s SO MUCH I still need to learn and test. 

So I’ll be sharing the progress (and failures) every week. 

Last week was a slow one. 

No major tasks…so I re-watched George Blackman’s scriptwriting course, reviewed a client video on Frame, and saved some thumbnail inspirations. 

I had put a pause on cold outreach for the holidays so I’ll get back up on that as well. 

Onwards and upwards :)

One creator I religiously follow on YouTube is: Kane Kallaway.

The reason isn’t just the marketing, psychology, or virality hacks he drops, but how well he scripts his own videos. 

You don’t have to see his channel analytics to know his retention rate must be really high.

He uses open loops so naturally, and smartly that viewers can’t tell they’ve been hooked again. 

They just keep watching.

On average, his videos have around 10-12 open loops but some of them are just subtle re-directions that end up making a huge impact. 

Here are 15 types of open loops / mini re-hooks he uses in almost every video. 

➡️ 1. Finite List Promise

He tells you exactly how many things / sections are coming but he often blurs the list to make the audience curious. 

This removes assumptions. People know what’s coming but not exactly. 

➡️ 2. Stakes Before Delivery

He explains ‘why’ this matters before he explains ‘how’.
“If you fix this, your views will skyrocket.”
This creates a FOMO for the viewer. 

➡️ 3. “We’ll Get There” Statements

Phrases like:

- “Before I show you…”
- “This will make sense in a second…”

These phrases again hook the viewer to see what’s coming next

(4-15 contd. below)

---

The reason I believe these work so well is because none of these feel like tricks.

They:

- respect the viewer’s intelligence
- feel conversational
- stack naturally

That’s why people don’t realize they’re being re-hooked.

Open loop ideas for YouTube scripts

You need three types of videos on your YouTube channel.

one: answer search questions.
two: show your process.
three: share your case studies.

Why?

the first type helps you get discovered by the right audience.
the second helps you build credibility and removes assumptions.
the third helps to share proof that you’ve actually done this for people.


All three together help your prospects make a decision.

If you want to nail the first 30 seconds of any video, do this:


1. Visual hook

Words can never grab attention as fast as visuals. So the first 1-10 seconds need good animations that pair up with your words. 

Moving elements on screen, a visual map—anything that hold attention until you’re done with your spoken hook. 

1. Spoken hook

Visuals can only do so much if your words don’t hold enough power to make the viewer feel something. 

In 30-40 seconds your intro should:

- explain what the video is about (often reaffirm the title)
- state why it’s so important (without saying why it’s so imp)
- tell them what you will cover (list the 3-4 main talking points)
- add one quick credibility line (to show you know your stuff)
- and open a curiosity loop that should either:
   - hit a problem they relate to
   - or challenge a belief they currently have

(so they will stick around until you close the loop and buys you another 2-3 minutes to lock them in)

A quick hack to improve retention of your videos is to add mini re-hooks in every section. 

We already know the first 30 seconds are really important and that’s when viewers decide whether they’ll stay till the end or drop off. 

But with attention spans this low, the hook alone isn’t enough. 

So we need to re-hook them in every section and the best way to do that is use curiosity gaps.

A creator who does it really well is Kane Kallaway. 

He would introduce a new concept mid section and naturally, the viewer get curious to know. By the time he explains that, he talks about a common mistake they’re making which hooks them again. 

Examples: 

1. Keep this in mind, because in a minute I’ll show you why this tiny detail changes everything.

2. Before you apply this, there’s one mistake you’re probably making right now, and I’ll explain that in the next step.

3. Now, here’s where people mess this up, and the fix is surprisingly simple. But to understand that, we need one more piece…

4. Most teams stop here, and that’s why they don’t see results. Here are three quick ways to fix that.

5. Here’s the part that usually goes wrong, and the reason might surprise you. 

So be strategic with your re-hooks and I promise it makes the biggest difference!

taplio

The Battle

Blair Sharp 🧀

Ameena Nadeem

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The Battle

Blair Sharp 🧀

Ameena Nadeem

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ameena Nadeem's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAmeena Nadeem's LinkedIn Performance