Digioh

Writing the modern playbook to scaling a direct marketing machine for B2B SaaS. Increased closed won revenue 148.4% y/oy in 2024 bootstrapped and profitable while successfully rebranding the entire business and creating an entirely new category in marketing efficiency.

Senior Vice President Marketing

Vice President Marketing

Content Army™ 🪖

I built and sold my stake in a B2B marketing agency helping B2B entrepreneurs by helping them create, systemize and distribute world-class content in less than 1 hour per month.

Co-Founder

2% The Podcast

Creator and host of 2% The Podcast. Dive into the world of real eCommerce results with 2% - The Podcast, your one-stop shop for practical DTC strategies, transformative insights, and tangible business growth.

Founder & Host

Carro

Marketing leader & chief evangelist for the Carro mission. I am focused on running what I believe to be the modern marketing playbook for Shopify platforms which is heavily focused on world-class content, community, thought leadership, and partnerships focused on building a sustainable inbound pipeline and establishing Carro as the clear category leader.

The views expressed here on LinkedIn are mine alone and do not necessarily reflect the views of my employer.

Wonderment

Chief Evangelist, marketing leader and face of the Wonderment mission and product. 

I am a brand marketer and storyteller at heart and oversaw all content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing, and worked cross-functionally with sales and partnerships to help scale the business.

During my time at Wonderment I played a major role in helping the business to scale from ~200 customers to over 500, increase ACV, and 3x closed-won revenue surpassing the $1mm ARR milestone.

- Worked cross-functionally with sales and partnerships to assist the company to 3x revenue and add over 310 new customers in 10 months helping us to pass the $ 1 million ARR milestone.
- Built out and oversaw an entire marketing motion including content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing
- Created inbound marketing funnel from the ground up through various channels including organic search, my podcast, content, and community.

Head of Marketing

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. Our mission is to elevate the role of partnership leaders at their companies and provide a vibrant online community through virtual events, curated professional networking opportunities, and educational resources to drive success for our members.

Member

Attentive

Senior Manager, Partner Community

I was the external face and thought leader of the Attentive Partnerships team as the dedicated subject matter expert/thought leader on SMS and Ecommerce marketing. I reported directly to the VP of Partnerships and ultimately the CRO.
- I was focused on building a partner community through various programs that support our entire partner ecosystem across over 400 partners including technology partners, agency partners, and ISV partners.
- Responsible for relaunching our agency partner program, assisted in various partner marketing functions to support partner ecosystem, field marketing events, and contributed heavily to our partner enablement function.

Manager of Partnerships Community & Insights

Tone, an Attentive Mobile Company

Head of growth marketing conversational commerce start-up specializing in AI-enhanced, personalized, and human text message conversations at scale for eCommerce brands.

I helped shift the company's marketing and positioning strategy leading to an acquisition by the tech unicorn, Attentive, to expand their two-way messaging capabilities.

Growth Marketing Lead

Basis

- Responsible for all owned channels, customer acquisition, and retention for our brands to ensure best practices were implemented and optimized on platforms like Klaviyo, Attentive, Postscript, Tapcart etc... - Managed a team including copywriters, design, and implementation specialists.
- Drove over $13 million in sales through SMS and email helping to improve the average returning customer rate and decrease the time to next purchase.
- Routinely featured in case studies with technology customers like Attentive, Klaviyo, and Octane AI.

Head of Retention Marketing

Built and scaled conversational marketing programs for disruptive 7 & 8 figure Shopify brands driving over $13 million in revenue. It was during this time I developed a deep passion for retention marketing (specifically SMS and Email). I also implemented shop quizzes, loyalty programs, and tracked and managed all data from these channels into one centralized database - allowing our brands to achieve efficient scale.

Conversational Marketing Manager

ConverseSmart

- Owner/Operator of a boutique Shopify agency focused on email and SMS marketing.
- Worked with 6-7 figure D2C brands to set up and scale retention marketing including email, SMS, and loyalty programs.
- Drove over $ 3 million in email/SMS revenue

Founder

🚀 VP Marketing @Digioh | Co-Founder @ContentArmy 🪖 Helping B2B companies to find message-market-fit, build social SEO, and generate quality sales pipeline | D2C Marketer Turned B2B Marketing Leader

I’m Blake, a former DTC operator turned B2B marketer. I’ve served as the face and evangelist of Attentive partnerships and served three tours of duty the marketing leader at high growth SaaS start ups. I’m a believer the content and partner marketing are the two highest growth levers for driving predictable and qualified demand. 

B2B marketing has changed more in the last 5 years than ever before and I believe the companies that will win in the 2020s will be capable of building brand without sacrificing demand. We’re doing just that at Digioh — and we’ve grown our businesses revenue 148.48% year over year in 2024 as a result and we are on pace to double that in 2025.

I also advise other B2B companies how to scale their businesses through marketing.

Blake Imperl

Aaron Orendorff

Operators Podcast

Chief Content Officer

Executive Editor: Newsletter

iconiContent

FERMÀT

Fractional Content

VP of Growth

Recart

Common Thread Collective

Shopify

Editor in Chief

Content Marketer

Klamath Community College

2015-2014 Outstanding Faculty Leader

Phi Theta Kappa Honors Society Advisor (4 Stars)

Full-time faculty member in Klamath Community College's Arts & Communication department. I currently teach a host of communication, writing, public speaking, and philosophy courses aimed at preparing and training students for the compositional, academic, and intellectual world of higher education.

Professor | Communication & Philosophy

CREO Agency

As a copywriter and content strategist for CREO Agency—a design and development firm—I specialized in producing both commercial and nonprofit content, editing existing projects, and creating communication strategies for a variety of digital products.

As a project manager, I oversaw teams primarily of 2-3 people in the production of mobile applications, websites, print materials, and marketing strategies. Clients included both startups—most notably GreenGoose and Sumazi—as well as established organizations—e.g., JELD-WEN, Lowe's & Atlatl.

Content Strategist & Project Manager

Warner Pacific College

In Warner Pacific’s NWCCU accredited Adult Degree Program, I taught multiple courses in the areas of written composition, oral communication, literature, ethics/philosophy, Biblical Studies, and history.  Duties include:

➾ Developing and delivering regular lectures, learning activities, and accompanying written materials;

➾ Writing and implementing curriculum to meet institutional standards;

➾ Grading and evaluating student work, both written and oral;

➾ Coaching and counseling students regarding educational, career, and life goals.

Student feedback as collected through Warner’s End of Course Evaluations (EOCEs) reveals a strong commitment both to my students as well as to the educational process itself.  In addition to receiving an average instructor rating of 4.84 out of 5, written comments reflect a deep passion for engagement and personal attention (documentation is available on request):

➾ “I enjoyed having Aaron.  He spent lots of time to help us really understand.  I really enjoyed taking this class.”

➾ “Wonderful instructor.  He did a great job presenting the information.  He was very thorough and energetic.”

➾ “He was awesome!”

➾ “My favorite teacher so far.”

Communications Instructor

New Life Church

As the lead pastor for New Life’s third campus, I oversaw the merger of two existing, outside churches into one, new organization.  This process involved:

An intensive schedule of regular, public teaching;

Production of externally focused promotional materials including online videos, Facebook integration, blogging, and demographic-specific mailers;

Short-term and crisis management counseling;

Managing, coordinating, and equipping paid staff members as well as various ministry teams; 

Investing extensively in the recruiting, training, and deployment of new leaders at multiple levels; 

Generating and leading a comprehensive new membership process, which both established a fully functioning constitution and integrated nearly two hundred members.

Pastor

VP of Growth at FERMÀT | Previously Shopify Plus (Editor in Chief) & VP of Marketing at Common Thread Collective + Recart

The power of content resides not in its direct ability to sell, although it can. Truly great content — the kind that drives leads into and through your funnel — galvanizes an audience through a consistent story … well told. One with people, not products, at its core.

Every piece of content has to answer two questions:

(1) What hell does it save its audience from?

(2) What heaven does it deliver unto?

That might sound a bit theological, but it’s the most visceral way to make your content about your audience instead of you. Why? Because …

Self-centeredness is a plague — branded content that screams branded. 

At the opposite extreme is content for the sake of content. Feeding the beast for no greater purpose than, “We’re supposed to make content, right?”

Business results come from content that above all rescues its audience from their fears, struggles, and pains. Moreover, it must do so prior to and independent of a purchase.

Together, let’s save your business, your audience, and the world … from bad content.

———

Aaron’s work has appeared on The New York Times, Mashable, Entrepreneur, Business Insider, Lifehacker, Inc., Success Magazine, Content Marketing Institute, and more.

TOGETHER LET’S SMASH 2026. By operators, for operators! The biggest names in ecommerce are assembling → https://9ops.co/w47vno

Dec 16 from 1–4pm EST 📅

Four keynotes. Three hands-on training sessions — (1) leadership, (2) marketing, and (3) finance. Plus, 10 lightning panelists.

☆ 5 min. each
☆ No slides, all action
☆ One 2026 tip or strategy

The most outlandishly stacked lineup of the year ↓

★ Sean Frank, CEO of Ridge
★ Mike Beckham, Simple Modern
★ Jason Panzer, HexClad
★ Matthew Bertulli, Pela x Lomi
★ Cody Plofker, Jones Road
★ Connor MacDonald, Ridge
★ Connor Rolain, HexClad
★ Mehtab S. Bhogal, Karta Ventures
★ Cherene Aubert, ILIA Beauty
★ Emma Nelson, MUD\WTR
★ Kristin Jerry-Swarek, Caden Lane
★ Jeff Hannam, Simple Modern
★ Lauren Festante, SVP Momentous
★ Sean Riley, DUDE Wipes
★ Kim Chappell, Bobbie Baby
★ Curtis Matsko, Portland Leather
★ Jonathan Packer, GOAT Foods
★ Krysta Lewis, CAKES body
★ Derek Lauermann, Grüns
★ Daniel Okon, Flewd
★ Summer D'on Bell, D’on Cosmetics
★ Zack H., Nomadix
★ Dor Brecher, MAËLYS
★ Sharoon T., CEO Fulfil
★ Amit RG, CEO Richpanel
★ Sayaad Bacchus, Aftersell by Rokt
★ Mike Manheimer, CCO Postscript
★ Stuart Chaney, Founder Rivo
★ Krishna P., CEO Saras Analytics
★ Olivia Kory, CSO at Haus
★ Michael True, CEO Prescient AI

Do. Not. Miss. It.

https://9ops.co/w47vno

Oh, and one plea …

If you’ve found any of the Operators Podcast content helpful in the past, please share this post. I’m battling the algo with links in this puppy and really want to get this spread as far + wide as possible 🤓

Chief Content Officer, Operators | Fmr. Editor in Chief Shopify, VP Common Thread Collective, VP FERMÀT

This is a Matt Parkin appreciation post. He leads growth + partnerships at Fulfil. And he is incredible.

Matt is probably the best partner I work with one-on-one at the Operators Podcast. He gets marketing. He cares about Fulfil’s customers (like, genuinely cares). He’s a hustler. Extraordinarily so. He’s taught me to be better at my job. He has ideas. And he follows through. He is consistent. He’s willing to take risks. He gets my jokes. He’s appreciative. He supports pretty much anything I do — even if Fulfil isn’t an explicit part of it (that’s wildly rare). He pays attention to the details. He is the only sponsor of our next online event that literally went through the entire signup process and sent me screenshots of mistakes I’d made. He did that the same day I sent him the landing page. I love Matt for that. I already know that Fulfil knows how lucky it is to have him. I am lucky to get to work with Matt. He’s f****** awesome.

WE WANT TO SUPPORT YOU!

On Black Friday, Operators Podcast is going to send a dedicated newsletter featuring ↓ 

10 unsung brands (HEROES)

- Not 9-figures
- Not usual suspects
- Not behemoths

If you want to get your offer in front of thousands upon thousands upon thousands of the most engaged decision makers in ecommerce, comment with …

1️⃣ Your offer
2️⃣ Your why
3️⃣ Your URL

Or, drop a comment nominating someone you love!

Tagging the crew (1) to get their nominations and (2) to get ‘em ready to buy, buy, buy 🤑 from you!

- Sean Frank
- Jason Panzer 
- Mike Beckham
- Matthew Bertulli 
- Cody Plofker 
- Connor MacDonald 
- Connor Rolain
- Mehtab S. Bhogal

Get in, operators. We’re going shopping. Why? To support 40+ unsung hero brands and get my “employees” presents.

Here’s what I bought the Operators Podcast hosts yesterday with my own money.

And what I’m going to spend $1,356.25 of their money on later today!

GIFT GUIDE TIME 🎁

💪 Bar Bruhis’ BoostCous

For the wants-to-live-forever CEO who’s already well hydrated, Mike Beckham.

⛳️ Mordechai Hoffmann’s Blurrd Goods

For the ecom-grandpa president who deserves golf swagger, Jason Panzer.

🍪 Simon Paquin’s Félix & Norton

For the burns-100M-calories-each-weekend Canadian CEO, Matthew Bertulli.

🍿 David & Tal’s Popsmith:

For the already-has-everything CEO but pickles-plus-popcorn, Sean Frank.

🗒️ Jeff Sheldon’s Ugmonk

For the needs-to-display-his-Taylor Holiday-card CMO, Connor MacDonald.

🪒 Adam Simone’s Leaf Shave

For the really-hates-shaving but still-has-to CMO turned CEO, Cody Plofker.

⛰️ David Lindahl’s Rainier Watch

For the only-one-with-a-real-life-and-hobbies head of growth, Connor Rolain.

🦁 Ben Leonard’s Beast Gear

For the used-to-lift-heavy and is still thick (in a good way) investor, Mehtab.

😍 Seth Haber’s Trek Light

For the never-warm-enough + never-enough-beautiful towels, my lovely wife!

Later today, I’m going to pick one of our beloved newsletter subscribers who replies showing their support of the 40+ unsung hero brands and …

Send ‘em David Lindahl’s 🤑 EVERYTHING RAINER WATCH Bundle … it’s $1,356.25.

Do you want it?

Link below to get in on all 40+ brands ↓

taplio

The Battle

Blake Imperl

Aaron Orendorff

Followers

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The Battle

Blake Imperl

Aaron Orendorff

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Orendorff's LinkedIn Performance

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Performance ScoreAaron Orendorff's LinkedIn Performance