Digioh

Writing the modern playbook to scaling a direct marketing machine for B2B SaaS. Increased closed won revenue 148.4% y/oy in 2024 bootstrapped and profitable while successfully rebranding the entire business and creating an entirely new category in marketing efficiency.

Senior Vice President Marketing

Vice President Marketing

Content Army™ 🪖

I built and sold my stake in a B2B marketing agency helping B2B entrepreneurs by helping them create, systemize and distribute world-class content in less than 1 hour per month.

Co-Founder

2% The Podcast

Creator and host of 2% The Podcast. Dive into the world of real eCommerce results with 2% - The Podcast, your one-stop shop for practical DTC strategies, transformative insights, and tangible business growth.

Founder & Host

Carro

Marketing leader & chief evangelist for the Carro mission. I am focused on running what I believe to be the modern marketing playbook for Shopify platforms which is heavily focused on world-class content, community, thought leadership, and partnerships focused on building a sustainable inbound pipeline and establishing Carro as the clear category leader.

The views expressed here on LinkedIn are mine alone and do not necessarily reflect the views of my employer.

Wonderment

Chief Evangelist, marketing leader and face of the Wonderment mission and product. 

I am a brand marketer and storyteller at heart and oversaw all content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing, and worked cross-functionally with sales and partnerships to help scale the business.

During my time at Wonderment I played a major role in helping the business to scale from ~200 customers to over 500, increase ACV, and 3x closed-won revenue surpassing the $1mm ARR milestone.

- Worked cross-functionally with sales and partnerships to assist the company to 3x revenue and add over 310 new customers in 10 months helping us to pass the $ 1 million ARR milestone.
- Built out and oversaw an entire marketing motion including content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing
- Created inbound marketing funnel from the ground up through various channels including organic search, my podcast, content, and community.

Head of Marketing

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. Our mission is to elevate the role of partnership leaders at their companies and provide a vibrant online community through virtual events, curated professional networking opportunities, and educational resources to drive success for our members.

Member

Attentive

Senior Manager, Partner Community

I was the external face and thought leader of the Attentive Partnerships team as the dedicated subject matter expert/thought leader on SMS and Ecommerce marketing. I reported directly to the VP of Partnerships and ultimately the CRO.
- I was focused on building a partner community through various programs that support our entire partner ecosystem across over 400 partners including technology partners, agency partners, and ISV partners.
- Responsible for relaunching our agency partner program, assisted in various partner marketing functions to support partner ecosystem, field marketing events, and contributed heavily to our partner enablement function.

Manager of Partnerships Community & Insights

Tone, an Attentive Mobile Company

Head of growth marketing conversational commerce start-up specializing in AI-enhanced, personalized, and human text message conversations at scale for eCommerce brands.

I helped shift the company's marketing and positioning strategy leading to an acquisition by the tech unicorn, Attentive, to expand their two-way messaging capabilities.

Growth Marketing Lead

Basis

- Responsible for all owned channels, customer acquisition, and retention for our brands to ensure best practices were implemented and optimized on platforms like Klaviyo, Attentive, Postscript, Tapcart etc... - Managed a team including copywriters, design, and implementation specialists.
- Drove over $13 million in sales through SMS and email helping to improve the average returning customer rate and decrease the time to next purchase.
- Routinely featured in case studies with technology customers like Attentive, Klaviyo, and Octane AI.

Head of Retention Marketing

Built and scaled conversational marketing programs for disruptive 7 & 8 figure Shopify brands driving over $13 million in revenue. It was during this time I developed a deep passion for retention marketing (specifically SMS and Email). I also implemented shop quizzes, loyalty programs, and tracked and managed all data from these channels into one centralized database - allowing our brands to achieve efficient scale.

Conversational Marketing Manager

ConverseSmart

- Owner/Operator of a boutique Shopify agency focused on email and SMS marketing.
- Worked with 6-7 figure D2C brands to set up and scale retention marketing including email, SMS, and loyalty programs.
- Drove over $ 3 million in email/SMS revenue

Founder

🚀 VP Marketing @Digioh | Co-Founder @ContentArmy 🪖 Helping B2B companies to find message-market-fit, build social SEO, and generate quality sales pipeline | D2C Marketer Turned B2B Marketing Leader

I’m Blake, a former DTC operator turned B2B marketer. I’ve served as the face and evangelist of Attentive partnerships and served three tours of duty the marketing leader at high growth SaaS start ups. I’m a believer the content and partner marketing are the two highest growth levers for driving predictable and qualified demand. 

B2B marketing has changed more in the last 5 years than ever before and I believe the companies that will win in the 2020s will be capable of building brand without sacrificing demand. We’re doing just that at Digioh — and we’ve grown our businesses revenue 148.48% year over year in 2024 as a result and we are on pace to double that in 2025.

I also advise other B2B companies how to scale their businesses through marketing.

Blake Imperl

Prediko

Everything Revenue Operations - Dashboards, data.
Website owner - Inbound lead

Hustle and hard work helped me to convince founders to create 4 jobs in India 🇮🇳

RevOps and Inbound Marketing Manager

Consulted and setup marketing channels - ASO & SEO

- Successfully setup inbound funnel through Shopify App Store. Tracking and dashboard for deal pipeline
- Got the website to rank for money keywords - Top Inventory Management Shopify Apps
- Broke through important partnerships with subscription apps for Prediko team

Growth Consultant

Loop Subscriptions

Set up marketing & partnership functions from scratch. Changed my position to CMO to reflect a bigger brand (picked it up from Founder's brand by Dave Gerhardt). It worked in my favour when I did a cold DM on LinkedIn for partnerships.

Part of the journey from 250K till ~$2.8Mn ARR - Solo marketing person.

Setup inbound, outbound and partnerships for Loop's success.


Personal wins: 
1. Built a stable inbound channel for Loop based on "alternative" searches and compare pages - 40 Enterprise Leads from this channel over a period of ~1 year

2. Built a stable inbound channel through experiments/changes on the app store listing 

3. Product marketing win in terms of how to best use customer portal. 
Used to act as a stand-in CSM to help brands make the best use of the product. 

An original idea that was replicated by 10+ Loop brands for significant results 
Presented in a case study win: https://www.loopwork.co/blog/dtc-founders-reduce-subscription-cancellations

4. Trained & onboarded new marketing hires (college freshers) on SaaS tools. This helped to set up the company for success.

Responsible for execution (it was all hands-on) & strategy for

- Product marketing - Success stories & Flows Library
- Lead Generation
- Outbound 
- Marketing Ops - Initial CRM setup
- Branding
- Team building

Reason for leaving - Misbehaving founders. Have zero personality and can't conduct themselves at parties.

Marketing Lead

ixigo

- Managed a team of 2 people to lead the SEO efforts at ixigo.com
- Increased traffic by ~25% over a period of 1.5 years. 
Simple techniques used: Deduplication of pages, solved for cannabilization, optimizing page intent, worked on page performance with developers.

Head of Search Engine Optimization (Pre-IPO)

Search Engine Optimization Manager (Pre-IPO)

Trying to bridge the gap between SEO and CRO for VWO.com. 
SEO=> Increasing Website Traffic | CRO=> Increase the probability of converting that traffic into leads.

Highlights
- Managing and executing SEO activities for VWO.com
- Created and established topic clusters for VWO which includes highly searched topics- A/B Testing, Conversion Rate Optimization, Website Heatmap
- Published Google Knowledge Panel for Wingify

SEO Manager

Wingify

Major highlights:
1. Increase in traffic by 30% from August 2019 - June 2020 (3 months into COVID) - Can easily check any rank tracking tool to confirm this
2. Increase in overall rankings for our website VWO.com. If you googled A/B testing anywhere in the world, VWO used to rank first at that point in time. I worked on that :)
It's a topic that is researched by product managers, data scientists, marketers and professionals from other backgrounds
3. A/B tested landing pages for Google ads via dynamic keyword insertion method. Conversions increased by 1% on a few of the landing pages especially for generic keywords.

Associate Marketing

Why I shifted to Marketing:
Opportunity to work in the marketing team of one of India's leading startups (at that point of time)

Major Highlights:
1. Running A/B tests using VWO on VWO.com. Document and share the learnings with the rest of the company in our monthly camps. One of the A/B tests particularly stood out, helping increase free trial signups by 1%.  
2. Wrote a blog post on how someone can learn CRO by drawing an analogy with football. It was shared by Unbounce.
3. Created internal processes for SEO and CRO- Updating content, A/B Test status. 
4. Lead generation with help of form Optimization on all of our Ad landing pages, led to an increase in Free Trial signups.

Product Marketer

About the company: Wingify Software Pvt. Ltd. is a software company based in New Delhi, India. Its products include VWO, an A/B testing and conversion optimization platform, and Pushcrew, a push notification service for web and mobile

Why I Joined: 
1. One of the best startups in India at that point of time and was growing at a very fast pace. 
2. VWO was one of the best platforms in a relatively new digital marketing space known as CRO

Major highlights:
1. Using in-app messaging, automated the process of reaching out to customers on standard plans in order to up-sell, cross-sell or stop churn.
2. Created product demo videos in order to reduce time and effort of manual demos.
3. Shared A/B testing ideas with customers in order to increase product usage. 
4. Created an online process to help onboard other customer success managers.
5. Created an online repository to help other customer success manager with frequently asked questions related to billing.

Why the role did not work out:
1. This was more of an experimental role. The team was very small to handle the queries of so many customers on standard plans.

Customer Delight Manager 

LimeTray

About the company: 
LimeTray helps restaurants get online & provide them with all the tools they need to manage their restaurant, build a brand and engage with customers.


Why I joined:
1. Seeing a company built from scratch is a goldmine for learning and growth. I joined as the 28th employee. At the time of my exit, LimeTray had over 150 employees in 5 different cities in India. 
2. Opportunity to work in a startup in an industry dominated by companies like Zomato. 
3. Flexibility to work on multiple projects like SEO, SEM, and menu analysis of restaurants.

Major Highlights: 
1. SEO for individual restaurants' websites (500+). Mostly it was on on-page optimization. I worked on the conversion rate optimization of restaurants' websites.
2. Doubled the online orders on Bercos' website (a popular Chinese restaurant in India) during Christmas week in 2015 with the help of a tailored AdWords campaign.
3. Helped account managers with cross-selling, and up-selling other products and services, in addition to retaining customers.
4. Provided feedback to the product team for backend features that enabled restaurant managers to schedule email and SMS campaigns.

Why I moved on:
I wanted to move to a different challenge and industry space.

Marketing Associate

Senior Flexonics

How I joined: Selected through on-campus recruitment

Why I joined: 
1. A multinational brand that manufactures parts for automobile companies like BMW, Volkswagen and others. 
2. Company sponsored training in main headquarters in UK. 

Major Highlights:
1. Worked on a project for Mahindra that involved designing and developing a prototype for their new vehicle TUV301
2. Worked on different engine Parts for Honda and Ford.

Why I left:
1. They did not honour the promise they had made during the campus recruitment.
2. Working in a plant was not something that I saw myself doing for rest of my life. I was young and I wanted to take a risk to figure something else out

Design And Development Engineer

MSc International Business & Strategy at University of Exeter

Experienced in both B2B and B2C marketing. Worked on strategy and projects (execution) across major digital marketing verticals- SEO, SEM, CRO and ASO

taplio

The Battle

Blake Imperl

Anubhav Narula

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