🚀 VP Marketing @Digioh | Co-Founder @ContentArmy 🪖 Helping B2B companies to find message-market-fit, build social SEO, and generate quality sales pipeline | D2C Marketer Turned B2B Marketing Leader

I’m Blake — a former DTC eCommerce operator turned B2B SaaS growth architect. I build modern go-to-market engines that scale pipeline, elevate brand, and give companies a clear identity in their market.My background spans both sides of the ecosystem:• DTC/eCommerce operator — where I learned how real brands grow• B2B SaaS marketer — where I’ve built the GTM motions that drive predictable revenue• Partner ecosystem leader — where I built Attentive’s partner marketing &amp; community strategy during a period of hypergrowthAcross multiple high-growth SaaS companies, one pattern defines my work:👉 I build the system — the GTM engine — that becomes the company’s growth foundation.That includes:	•	Brand + narrative + positioning	•	Demand gen + direct acquisition	•	Product marketing	•	Partner marketing + ecosystem development	•	Content + thought leadership	•	Paid media	•	SEO + organic infrastructure	•	Event strategy	•	Marketing operations + analytics	•	Design + creative direction	•	Market development	•	Cross-functional pipeline alignmentToday, I lead go-to-market at Digioh as SVP of Marketing, overseeing a high-performing 7-person marketing team across brand, acquisition, content, product marketing, design, paid media, and market development.Recent outcomes I’m proud of:	•	2024: Marketing-sourced qualified pipeline grew 148% YoY	•	2025: On pace for another 40% YoY increase on top of that	•	Built Digioh’s modern GTM engine, unifying acquisition → brand → product → ecosystem → revenue	•	Elevated Digioh into a recognized, credible presence across the Shopify + eCommerce ecosystem	•	Created scalable systems for content, events, SEO, paid, and partner marketing	•	Developed a team culture rooted in clarity, velocity, ownership, and creative excellenceMy philosophyModern B2B marketing is no longer about channels or quick wins — it’s about systems.The companies that win are the ones that can:	•	Build brand and pipeline together	•	Craft narratives that create demand	•	Orchestrate GTM motions across sales, product, and partnerships	•	Turn content into a compounding asset	•	Use ecosystems and communities as multipliers	•	Operate with one unified GTM strategy, not siloed departmentsThis is how I lead.This is how my teams operate.This is the work that drives sustainable growth.In the broader industryI’m an active thought leader across B2B marketing, eCommerce, personalization, and zero-party data — collaborating with partners, contributing frameworks, and helping brands evolve beyond channel thinking into true GTM orchestration

Blake Imperl

Today is a big moment for Digioh’s go-to-market engine 🎉

We’re welcoming Josh McCallum and Jordan (Peek) Wolfe to the team. Both hires represent where we’re heading in 2026, and I couldn’t be more excited.

Over the last two years, marketing-led growth at Digioh has exploded.

Our pipeline is up 135%, 2025 outperformed 2024, and we’re seeing more interest from DTC brands than ever before. 

Between content, events, partner marketing, playbooks, webinars, and newsletters, our top of funnel is becoming increasingly diverse and multi-touch.

What matters now is activating more of that demand in the right way.

Traditional outbound is breaking under the weight of automation and AI-driven noise to a point where inboxes feel worse than the days when everyone was gifting AirPods for a demo.

What does work is nearbound: using real intent signals, context, and thoughtful 1:1 (human) outreach to close the loop between marketing and sales.

We’ve spent the last year rebuilding our funnel to support this — from lead quality to scoring to activity monitoring. Bringing Josh in is the next step in turning that system into a new growth lever. 

I built the MVP for this role myself, and the moment I met Josh, I knew he was the one to take it further.

At the same time, continued pipeline growth means continued investment in sales.

Jordan already understands Digioh from her time at Iterable and delivered one of the strongest mock pitches I’ve seen with minimal prep.

As Digioh moves further upmarket and into more enterprise-level conversations, having a seller who speaks both the customer’s language and Digioh’s is everything. 

She complements Geoff perfectly and strengthens an already aligned sales and marketing motion.

Welcome to Digioh, Josh and Jordan. 2026 is going to be a lot of fun. 🙌

SVP Marketing @ Digioh | Klaviyo Technology Partner of the Year 2025 | Brand meets demand builder | Ex-Attentive, Wonderment, Carro

Honored to contribute to Klaviyo’s 2026 Marketing Automation Trends report.

2026 is the year of identity-first personalization.

A lot of the report reinforces what many of us are already seeing. 

Third-party signals continue to erode. Automation is everywhere. AI is quickly becoming table stakes. 

In that environment, simply identifying a visitor is no longer the advantage that it was in 2023 or 2024.

What matters in 2026 is what happens next.

Most platforms stop at identity. 

They help you recognize someone, enrich a profile, and pass that data downstream. 

But the onsite experience stays the same. 

Same pop-ups. Same journeys. Same timing.

That gap is where brands lose momentum.

In 2026, my big belief is that winning teams will move from identity to turning identity into action in real time.

Identifying intent onsite, then immediately shaping the experience, the message, and the next step across the funnel.

This is where identity-first personalization comes to life.

Platforms like Klaviyo give brands the foundation for owning and activating their customer data across email and SMS. 

Digioh works alongside that by taking those same signals and using them earlier in the journey, onsite, to guide shoppers in the moments that actually influence conversion. 

Together, identity stops being a record and starts becoming a system for action.

The brands that win in 2026 will not just know who their website visitors are. 

They will know how to respond, instantly and responsibly, based on what those customers have already shared.

Grateful to the Klaviyo team for including me alongside a thoughtful group of marketers who are clearly thinking about the same shift.

If you’re planning for 2026, the full report is worth the read. 

Link below!

#marketing #ecommerce #personalization

Q4 is in the rearview. 
Q1 is where the real work starts for DTC brands.

And with Valentine’s Day right around the corner, it’s a good reminder that great relationship, with customers included, don’t happen by accident. 

We’re kicking off Q1 2026 at Digioh with a tactical ecommerce event focused on the work most teams avoid—but every high-performing brand eventually has to do.

The unsexy stuff 👇

Data cleanup 
Segmentation hygiene.
Tech stack sprawl.
Identity and ownership gaps impacting your customer journey

It’s not glamorous or typically driving immediate revenue. 

But it’s the foundation for marketing funnels that actually convert, retain, and scale throughout the year.

Just like any good relationship, small intentional fixes done early tend to have an outsized impact later on.

That’s why I’m hosting a practical Valentine’s-week webinar with PostPilot, Ordergroove, and Gorgias where each partner is sharing one unsexy thing you should prioritize fixing right now.

No fluffy things that don't move the needle.

No laundry lists.

Just examples and outcomes from brands putting in the work 💪

If your campaigns look good but results feel harder than they should, this is probably why.

🗓 Thursday, February 5 @ 11 AM PT
🎟 Save your seat: https://lnkd.in/gTisXPqw

Unsexy work.
Very real results.

building membership programs that increase retention & cash flow 💸 | Retention Advisor @ Subscribfy

I'm Elena, and I'm building go-to-market motion at Subscribfy from the ground up.

I grew up in Russia and came to the US at 16 years old on a tennis scholarship to Michigan State. After college, I found my way into ecomm and haven't looked back.

Today, I'm the founding Head of GTM at Subscribfy. We're taking the membership technology our founders built to scale Adore Me to $300M, and making it accessible to Shopify merchants who want to increase customer lifetime value and build predictable revenue.

What we do: 

Help ecomm brands turn one-time buyers into members. We build subscription programs that actually work. Better retention, higher LTV, and customers who stick around.

What I do: 

As the first non-tech hire, I built our entire go-to-market function. I spend my days talking to Shopify founders about customer retention and showing them how membership models can transform their business. I also get to build and lead our growing team.

Before Subscribfy, I was in ecomm sales at TryNow (Try Before You Buy tech) and spent 6+ years at Mommy Nearest working with brands targeting millennial parents.

I love talking about: ecomm strategy, subscription models, early-stage startup life, tennis, padel, how difficult golf is.

Let's connect if you're in the ecomm space or thinking about membership programs for your brand.

Elena Ivanova

Subscribfy is hiring BDR's in TLV and NYC. 

Passion for tech, grit and hunger are among the requirements!

DM me or Eva Bensimhon to get more info.

🚀

Elena (Ivanova) Vazquez

building best-in-class custom membership systems for Shopify merchants 🚀 | Founding Head of GTM @ Subscribfy

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