Digioh

Writing the modern playbook to scaling a direct marketing machine for B2B SaaS. Increased closed won revenue 148.4% y/oy in 2024 bootstrapped and profitable while successfully rebranding the entire business and creating an entirely new category in marketing efficiency.

Senior Vice President Marketing

Vice President Marketing

Content Army™ 🪖

I built and sold my stake in a B2B marketing agency helping B2B entrepreneurs by helping them create, systemize and distribute world-class content in less than 1 hour per month.

Co-Founder

2% The Podcast

Creator and host of 2% The Podcast. Dive into the world of real eCommerce results with 2% - The Podcast, your one-stop shop for practical DTC strategies, transformative insights, and tangible business growth.

Founder & Host

Carro

Marketing leader & chief evangelist for the Carro mission. I am focused on running what I believe to be the modern marketing playbook for Shopify platforms which is heavily focused on world-class content, community, thought leadership, and partnerships focused on building a sustainable inbound pipeline and establishing Carro as the clear category leader.

The views expressed here on LinkedIn are mine alone and do not necessarily reflect the views of my employer.

Wonderment

Chief Evangelist, marketing leader and face of the Wonderment mission and product. 

I am a brand marketer and storyteller at heart and oversaw all content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing, and worked cross-functionally with sales and partnerships to help scale the business.

During my time at Wonderment I played a major role in helping the business to scale from ~200 customers to over 500, increase ACV, and 3x closed-won revenue surpassing the $1mm ARR milestone.

- Worked cross-functionally with sales and partnerships to assist the company to 3x revenue and add over 310 new customers in 10 months helping us to pass the $ 1 million ARR milestone.
- Built out and oversaw an entire marketing motion including content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing
- Created inbound marketing funnel from the ground up through various channels including organic search, my podcast, content, and community.

Head of Marketing

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. Our mission is to elevate the role of partnership leaders at their companies and provide a vibrant online community through virtual events, curated professional networking opportunities, and educational resources to drive success for our members.

Member

Attentive

Senior Manager, Partner Community

I was the external face and thought leader of the Attentive Partnerships team as the dedicated subject matter expert/thought leader on SMS and Ecommerce marketing. I reported directly to the VP of Partnerships and ultimately the CRO.
- I was focused on building a partner community through various programs that support our entire partner ecosystem across over 400 partners including technology partners, agency partners, and ISV partners.
- Responsible for relaunching our agency partner program, assisted in various partner marketing functions to support partner ecosystem, field marketing events, and contributed heavily to our partner enablement function.

Manager of Partnerships Community & Insights

Tone, an Attentive Mobile Company

Head of growth marketing conversational commerce start-up specializing in AI-enhanced, personalized, and human text message conversations at scale for eCommerce brands.

I helped shift the company's marketing and positioning strategy leading to an acquisition by the tech unicorn, Attentive, to expand their two-way messaging capabilities.

Growth Marketing Lead

Basis

- Responsible for all owned channels, customer acquisition, and retention for our brands to ensure best practices were implemented and optimized on platforms like Klaviyo, Attentive, Postscript, Tapcart etc... - Managed a team including copywriters, design, and implementation specialists.
- Drove over $13 million in sales through SMS and email helping to improve the average returning customer rate and decrease the time to next purchase.
- Routinely featured in case studies with technology customers like Attentive, Klaviyo, and Octane AI.

Head of Retention Marketing

Built and scaled conversational marketing programs for disruptive 7 & 8 figure Shopify brands driving over $13 million in revenue. It was during this time I developed a deep passion for retention marketing (specifically SMS and Email). I also implemented shop quizzes, loyalty programs, and tracked and managed all data from these channels into one centralized database - allowing our brands to achieve efficient scale.

Conversational Marketing Manager

ConverseSmart

- Owner/Operator of a boutique Shopify agency focused on email and SMS marketing.
- Worked with 6-7 figure D2C brands to set up and scale retention marketing including email, SMS, and loyalty programs.
- Drove over $ 3 million in email/SMS revenue

Founder

🚀 VP Marketing @Digioh | Co-Founder @ContentArmy 🪖 Helping B2B companies to find message-market-fit, build social SEO, and generate quality sales pipeline | D2C Marketer Turned B2B Marketing Leader

I’m Blake, a former DTC operator turned B2B marketer. I’ve served as the face and evangelist of Attentive partnerships and served three tours of duty the marketing leader at high growth SaaS start ups. I’m a believer the content and partner marketing are the two highest growth levers for driving predictable and qualified demand. 

B2B marketing has changed more in the last 5 years than ever before and I believe the companies that will win in the 2020s will be capable of building brand without sacrificing demand. We’re doing just that at Digioh — and we’ve grown our businesses revenue 148.48% year over year in 2024 as a result and we are on pace to double that in 2025.

I also advise other B2B companies how to scale their businesses through marketing.

Blake Imperl

building membership programs that increase retention & cash flow 💸 | Retention Advisor @ Subscribfy

I'm Elena, and I'm building go-to-market motion at Subscribfy from the ground up.

I grew up in Russia and came to the US at 16 years old on a tennis scholarship to Michigan State. After college, I found my way into ecomm and haven't looked back.

Today, I'm the founding Head of GTM at Subscribfy. We're taking the membership technology our founders built to scale Adore Me to $300M, and making it accessible to Shopify merchants who want to increase customer lifetime value and build predictable revenue.

What we do: 

Help ecomm brands turn one-time buyers into members. We build subscription programs that actually work. Better retention, higher LTV, and customers who stick around.

What I do: 

As the first non-tech hire, I built our entire go-to-market function. I spend my days talking to Shopify founders about customer retention and showing them how membership models can transform their business. I also get to build and lead our growing team.

Before Subscribfy, I was in ecomm sales at TryNow (Try Before You Buy tech) and spent 6+ years at Mommy Nearest working with brands targeting millennial parents.

I love talking about: ecomm strategy, subscription models, early-stage startup life, tennis, padel, how difficult golf is.

Let's connect if you're in the ecomm space or thinking about membership programs for your brand.

Elena Ivanova

The new era of Subscribfy is coming! 💚🚀

building best-in-class custom membership systems for Shopify merchants 🚀 | Founding Head of GTM @ Subscribfy

Everyone has a dark side. I call mine the sales demon 👹 
*shoutout to Sean Wendt for helping me coin the term.

We’ve all met a sales demon.

👹 This creature says things like “just curious…” followed by a question nobody on Earth is curious about.

👹 Goes on 5-minute monologues about a feature no one asked for.

👹 Interrupts buyers.

👹 Skips discovery.

👹 Completely ignores time management of the call

In my defense… my personal brand of sales demon only comes out when I’m VERY excited about the conversation.

And when I’m excited?

My sales demon assumes everyone else on this call is equally pumped.
(Plot twist: they’re not.)

👹 She speaks at warp speed.
+ the Russian accent, so nobody even knows what’s going on.

👹She doesn’t ask questions. 
Because who has time for discovery when you’re selling the most exciting product in the world?

👹 She is an unapologetic pitch-slap queen.
Hot take: no regrets. I’d rather be direct than fake-build a relationship.

Sales friend, what sins has YOUR sales demon committed? Let’s make this one fun.

P.S. If you’re wondering whether my sales demon is real… 👹 
These were the actual messages she sent yesterday morning to her boss. Thank God Samy Waiche is very patient with me. 😅

Stoked to announce the launch of our AI co-pilot Aura!!!

A fun fact about Subscribfy: we have wayyyy more data scientists on the team than sales & marketing reps.

We've always been a data-first company, and we're very excited to take the next step into the AI revolution. 

We will be sharing more in the coming days & weeks about what Aura does. 

If you want a sneak peak, DM me!

LFG 🚀

taplio

The Battle

Blake Imperl

Elena Ivanova

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The Battle

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Likes

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