Digioh

Writing the modern playbook to scaling a direct marketing machine for B2B SaaS. Increased closed won revenue 148.4% y/oy in 2024 bootstrapped and profitable while successfully rebranding the entire business and creating an entirely new category in marketing efficiency.

Senior Vice President Marketing

Vice President Marketing

Content Army™ 🪖

I built and sold my stake in a B2B marketing agency helping B2B entrepreneurs by helping them create, systemize and distribute world-class content in less than 1 hour per month.

Co-Founder

2% The Podcast

Creator and host of 2% The Podcast. Dive into the world of real eCommerce results with 2% - The Podcast, your one-stop shop for practical DTC strategies, transformative insights, and tangible business growth.

Founder & Host

Carro

Marketing leader & chief evangelist for the Carro mission. I am focused on running what I believe to be the modern marketing playbook for Shopify platforms which is heavily focused on world-class content, community, thought leadership, and partnerships focused on building a sustainable inbound pipeline and establishing Carro as the clear category leader.

The views expressed here on LinkedIn are mine alone and do not necessarily reflect the views of my employer.

Wonderment

Chief Evangelist, marketing leader and face of the Wonderment mission and product. 

I am a brand marketer and storyteller at heart and oversaw all content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing, and worked cross-functionally with sales and partnerships to help scale the business.

During my time at Wonderment I played a major role in helping the business to scale from ~200 customers to over 500, increase ACV, and 3x closed-won revenue surpassing the $1mm ARR milestone.

- Worked cross-functionally with sales and partnerships to assist the company to 3x revenue and add over 310 new customers in 10 months helping us to pass the $ 1 million ARR milestone.
- Built out and oversaw an entire marketing motion including content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing
- Created inbound marketing funnel from the ground up through various channels including organic search, my podcast, content, and community.

Head of Marketing

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. Our mission is to elevate the role of partnership leaders at their companies and provide a vibrant online community through virtual events, curated professional networking opportunities, and educational resources to drive success for our members.

Member

Attentive

Senior Manager, Partner Community

I was the external face and thought leader of the Attentive Partnerships team as the dedicated subject matter expert/thought leader on SMS and Ecommerce marketing. I reported directly to the VP of Partnerships and ultimately the CRO.
- I was focused on building a partner community through various programs that support our entire partner ecosystem across over 400 partners including technology partners, agency partners, and ISV partners.
- Responsible for relaunching our agency partner program, assisted in various partner marketing functions to support partner ecosystem, field marketing events, and contributed heavily to our partner enablement function.

Manager of Partnerships Community & Insights

Tone, an Attentive Mobile Company

Head of growth marketing conversational commerce start-up specializing in AI-enhanced, personalized, and human text message conversations at scale for eCommerce brands.

I helped shift the company's marketing and positioning strategy leading to an acquisition by the tech unicorn, Attentive, to expand their two-way messaging capabilities.

Growth Marketing Lead

Basis

- Responsible for all owned channels, customer acquisition, and retention for our brands to ensure best practices were implemented and optimized on platforms like Klaviyo, Attentive, Postscript, Tapcart etc... - Managed a team including copywriters, design, and implementation specialists.
- Drove over $13 million in sales through SMS and email helping to improve the average returning customer rate and decrease the time to next purchase.
- Routinely featured in case studies with technology customers like Attentive, Klaviyo, and Octane AI.

Head of Retention Marketing

Built and scaled conversational marketing programs for disruptive 7 & 8 figure Shopify brands driving over $13 million in revenue. It was during this time I developed a deep passion for retention marketing (specifically SMS and Email). I also implemented shop quizzes, loyalty programs, and tracked and managed all data from these channels into one centralized database - allowing our brands to achieve efficient scale.

Conversational Marketing Manager

ConverseSmart

- Owner/Operator of a boutique Shopify agency focused on email and SMS marketing.
- Worked with 6-7 figure D2C brands to set up and scale retention marketing including email, SMS, and loyalty programs.
- Drove over $ 3 million in email/SMS revenue

Founder

🚀 VP Marketing @Digioh | Co-Founder @ContentArmy 🪖 Helping B2B companies to find message-market-fit, build social SEO, and generate quality sales pipeline | D2C Marketer Turned B2B Marketing Leader

I’m Blake, a former DTC operator turned B2B marketer. I’ve served as the face and evangelist of Attentive partnerships and served three tours of duty the marketing leader at high growth SaaS start ups. I’m a believer the content and partner marketing are the two highest growth levers for driving predictable and qualified demand. 

B2B marketing has changed more in the last 5 years than ever before and I believe the companies that will win in the 2020s will be capable of building brand without sacrificing demand. We’re doing just that at Digioh — and we’ve grown our businesses revenue 148.48% year over year in 2024 as a result and we are on pace to double that in 2025.

I also advise other B2B companies how to scale their businesses through marketing.

Blake Imperl

Inveterate Inc

- Selling into Mid-Market + Enterprise Shopify Merchants
- Collaborating with team members + leadership on process improvements
- Consulting Ecommerce leaders on Premium Loyalty + Membership best practices
- Having a lot of fun doing cool things

Senior Account Executive

Inveterate is the premium loyalty & membership solution for Shopify's best brands

In short, we offer a turn-key solution for Shopify brands to offer paid loyalty memberships to their customers

As a paid member of REI, Road Runner Sports, WeWork, Modern Huntsman, and many more, this just clicks for me. 

The best part is it's win-win for merchants & consumers. 

Merchants get instant contribution to their margin, higher AOV, LTV, and repeat rates. 

Consumers get exclusive perks like member only pricing, cash back, exclusive acsess to events, free gifts and more

Starting at an early stage startup is super exciting because we're all working together to make something really unique happen with some of the most talented Shopify experts in the space. 

hmu if you want to talk memberships for your brand!

Account Executive - Full Cycle

GRIN

GRIN was great. Grateful I was able to cut-my-teeth alongside great peers & develop my skills with awesome merchants in the ecom space. 

$525,000 closed won ARR

As a former retail & e-commerce product founder, it was great to start in SaaS with a great team in the e-commerce space.

Selling to merchants in the Shopify ecosystem allowed me to stay on-the-beat of the latest innovations  & strategies in Ecommerce. Speaking to merchants daily was really energizing. 

Grateful for my time spent at GRIN and the experience it gave me kickstarting my SaaS sales career where I'd truly found the goldilocks zone of talent + enjoyment + interests

Account Executive

Business Development Career Metrics:
102% Quota Attainment
32% Win Rate
$511k Closed Won ARR
$1.6m Sourced Pipeline
22 Logos added in 12 months
2021 GRIN Rockstar Rookie of the Year Award

Q1 2022:
111% Quota Attainment
$728,861 Pipeline Generated
$164,101 Closed Won ARR
22% Win Rate

Principal Business Development Representative

Q3 2021:
91% Quota Attainment
$375,626 Pipeline Generated
$63,600 Closed Won ARR
16% Win Rate

Q4 2021:
104% Quota Attainment
$358,455 Pipeline Generated
$154,996 Closed Won ARR
43% Win Rate

Senior Business Development Representative

Q1 2021: 
117% Quota Attainment
$80,900 Pipeline
$19,500 Closed Won ARR 
21% Win Rate

Q2 2021: 
85% Quota Attainment
$359,805 Pipeline Generated
$110,905 Closed Won ARR
31% Win Rate

Business Development Representative

Doheny Digital LLC

After Bold Brew, started Doheny Digital. It was a small agency to help local businesses be successful online. 

I built out & managed marketing channels like Google PPC, Amazon PPC, Website Optimization, Video Production, Social Media, Email & SMS marketing. 

I really enjoy working with a wide array of different companies with different challenges to overcome. As a business owner myself, it was very rewarding to work with other businesses and owners locally. 

Entrepreneurship is more than just flashy VC's and big tech companies. There are so many amazing businesses in American run by really cool people and I was very glad to help these businesses grow and also learn from honest, hardworking people.

Owner - Marketing Director 

Bold Brew Coffee

co-founded Bold Brew with Jake Solomon during the second half of our undergrad at SDSU. 

We saw an opportunity to build a coffee brand as a natural alternative to energy drinks when we noticed the habits of ourselves and athletes around us. 

While still in college for engineering, Jake & I scaled Bold Brew from a small on-campus farmer's market business to over 500 retailers in 7 states throughout the US.

85% of these retailers we landed through door-to-door sales & in person product demonstrations. We had traveled the entire west coast countless times and to west Texas and back. We always made sure we personally interacted with every store, manager & customer in order to build our company.  

We successfully raised two separate rounds of investment capital in order to scale our business and build our brand.

Co-Founder - Director of Marketing & Sales

REOTEMP Instruments

literally got my hands dirty & shoveled sh*t for an entire summer in order to gain this valuable experience.
also learned a lot about product development and manufacturing during my time at Reotemp

worked directly with the Engineering team to design and manufacture a soil humidity measurement tool. This tool was used in the field with industrial compost facilities to monitor moisture content, a crucial data point for healthy compost.

good times.

Mechanical Engineering Intern

SDSU ZIP Launchpad

The Zahn Center was what originally got me into business and startups!!

I was fortunate enough to work in one of the best University small business incubators in the country. 

During my time interning in the incubator's machine shop, I worked directly with the Lead Engineer to help teams prototype & produce minimum viable products for their businesses. Utilizing AutoDesk CAD software, I designed & produced a wide array of products. Manufacturing experience included CNC milling, Laser Cutting, 3D printing, Woodworking & Metalworking. 

In addition to my role in the engineering shop, I also took initiative in the student programming in the center. I took the lead & contributed my talents working with admin to conduct seminars on everything from business development, marketing, and engineering.

In loving memory of Irwin Zahn

Lab Engineer Intern & Community Program Lead

Lunatec Gear Inc

led marketing efforts to grow sales & product awareness during my first internship at a small outdoor business. 

This was an integral part in the design process of two products, the Bottle Buddy & the Hydration Hose attachment at Lunatec. I created prototypes for both products that eventually were added to full production products for the company. 

This was an extremely rewarding position as it was my first time working for an outdoor brand, directly with an entrepreneur, and designing real-world products.

Thanks Nick

Marketing, Engineering, Everything-I-Could Intern

Shark Wheel

was the first sales representative on the West Coast for an emerging skateboard wheel brand. I went door-to-door at skate shops and surf shops throughout southern California selling Shark Wheels into retailers. 

I created unique content for their emerging social media in addition to managing influencer content to share throughout our social, organic, and paid marketing channels.

I got rejected a lot, was not as bad as people think.

Social Media Manager & Sales Representative

The Egg & I Restaurant

My first job here was bussing tables and washing dishes. Being a breakfast restaurant, I would arrive at work at 5:30am for my shifts. Eventually I was promoted to server, being the youngest server at the restaurant. 

It was here that I honed in on my service skills and interacting with a wide array of different people in a positive way.

It also began my crippling addiction, love affair, obsession, and now healthy relationship with coffee

Server

Memberships for Shopify brands - AE @ INVETERATE - @bushwhack_jack

My 100000% favorite thing is connecting cool people & cool things

I also 11/10 love backpacking, climbing, running, snowboarding, men's fashion and specialty coffee.

work-life-balance type flow.  

All my life I have been fortunate enough to help lead myself & others through adversity. I thrive on the energy of my mentors, peers, customers and competitors to be the best version of myself. 

If you constantly give, you constantly have! - my dad

Early in my life, I was heavily involved in Scouting. It was there I learned how to be a leader, accomplish goals, work with a team, and the art of self reliance. The results of my experience in Scouting inspired my love of the outdoors and gave me a foundation for leadership in Student Government, excelling in my work in the Service Industry, and eventually founding my first business in College. 

Mr. Involved.

During my undergraduate engineering studies, I co-founded a cold brew coffee company, Bold Brew, with Jake Solomon. We grew the business to over $500k in revenue, retailing in over 500 retailers in 7 states with scrappy, guerilla strategies that made up for our smaller team and limited resources.  

It. Was. Rad. 

After Bold Brew, I pivoted my experiences to start Doheny Digital. Doheny Digital was a full-service Digital Marketing business to help small businesses succeed online. I helped over 15 companies launch and innovate their digital sales strategies, create converting websites, and grow their bottom line. 

Pretty fun, but didn't want to start an agency. WANTED MORE OUTTA LIFE YA KNOW!

Now I help organizations grow by slamming deals and closing opportunities. 

in short, life rips. 

My top five values are Love, Integrity, Humility, Respect and Responsibility. 

I absolutely love people and talking shop, so please feel welcome to message me and connect!

HASTA LUEGO! (I also love speaking/practicing Spanish)

taplio

The Battle

Blake Imperl

Jack Doheny 🤹🏻‍♂️

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