Digioh

Writing the modern playbook to scaling a direct marketing machine for B2B SaaS. Increased closed won revenue 148.4% y/oy in 2024 bootstrapped and profitable while successfully rebranding the entire business and creating an entirely new category in marketing efficiency.

Senior Vice President Marketing

Vice President Marketing

Content Army™ 🪖

I built and sold my stake in a B2B marketing agency helping B2B entrepreneurs by helping them create, systemize and distribute world-class content in less than 1 hour per month.

Co-Founder

2% The Podcast

Creator and host of 2% The Podcast. Dive into the world of real eCommerce results with 2% - The Podcast, your one-stop shop for practical DTC strategies, transformative insights, and tangible business growth.

Founder & Host

Carro

Marketing leader & chief evangelist for the Carro mission. I am focused on running what I believe to be the modern marketing playbook for Shopify platforms which is heavily focused on world-class content, community, thought leadership, and partnerships focused on building a sustainable inbound pipeline and establishing Carro as the clear category leader.

The views expressed here on LinkedIn are mine alone and do not necessarily reflect the views of my employer.

Wonderment

Chief Evangelist, marketing leader and face of the Wonderment mission and product. 

I am a brand marketer and storyteller at heart and oversaw all content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing, and worked cross-functionally with sales and partnerships to help scale the business.

During my time at Wonderment I played a major role in helping the business to scale from ~200 customers to over 500, increase ACV, and 3x closed-won revenue surpassing the $1mm ARR milestone.

- Worked cross-functionally with sales and partnerships to assist the company to 3x revenue and add over 310 new customers in 10 months helping us to pass the $ 1 million ARR milestone.
- Built out and oversaw an entire marketing motion including content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing
- Created inbound marketing funnel from the ground up through various channels including organic search, my podcast, content, and community.

Head of Marketing

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. Our mission is to elevate the role of partnership leaders at their companies and provide a vibrant online community through virtual events, curated professional networking opportunities, and educational resources to drive success for our members.

Member

Attentive

Senior Manager, Partner Community

I was the external face and thought leader of the Attentive Partnerships team as the dedicated subject matter expert/thought leader on SMS and Ecommerce marketing. I reported directly to the VP of Partnerships and ultimately the CRO.
- I was focused on building a partner community through various programs that support our entire partner ecosystem across over 400 partners including technology partners, agency partners, and ISV partners.
- Responsible for relaunching our agency partner program, assisted in various partner marketing functions to support partner ecosystem, field marketing events, and contributed heavily to our partner enablement function.

Manager of Partnerships Community & Insights

Tone, an Attentive Mobile Company

Head of growth marketing conversational commerce start-up specializing in AI-enhanced, personalized, and human text message conversations at scale for eCommerce brands.

I helped shift the company's marketing and positioning strategy leading to an acquisition by the tech unicorn, Attentive, to expand their two-way messaging capabilities.

Growth Marketing Lead

Basis

- Responsible for all owned channels, customer acquisition, and retention for our brands to ensure best practices were implemented and optimized on platforms like Klaviyo, Attentive, Postscript, Tapcart etc... - Managed a team including copywriters, design, and implementation specialists.
- Drove over $13 million in sales through SMS and email helping to improve the average returning customer rate and decrease the time to next purchase.
- Routinely featured in case studies with technology customers like Attentive, Klaviyo, and Octane AI.

Head of Retention Marketing

Built and scaled conversational marketing programs for disruptive 7 & 8 figure Shopify brands driving over $13 million in revenue. It was during this time I developed a deep passion for retention marketing (specifically SMS and Email). I also implemented shop quizzes, loyalty programs, and tracked and managed all data from these channels into one centralized database - allowing our brands to achieve efficient scale.

Conversational Marketing Manager

ConverseSmart

- Owner/Operator of a boutique Shopify agency focused on email and SMS marketing.
- Worked with 6-7 figure D2C brands to set up and scale retention marketing including email, SMS, and loyalty programs.
- Drove over $ 3 million in email/SMS revenue

Founder

🚀 VP Marketing @Digioh | Co-Founder @ContentArmy 🪖 Helping B2B companies to find message-market-fit, build social SEO, and generate quality sales pipeline | D2C Marketer Turned B2B Marketing Leader

I’m Blake, a former DTC operator turned B2B marketer. I’ve served as the face and evangelist of Attentive partnerships and served three tours of duty the marketing leader at high growth SaaS start ups. I’m a believer the content and partner marketing are the two highest growth levers for driving predictable and qualified demand. 

B2B marketing has changed more in the last 5 years than ever before and I believe the companies that will win in the 2020s will be capable of building brand without sacrificing demand. We’re doing just that at Digioh — and we’ve grown our businesses revenue 148.48% year over year in 2024 as a result and we are on pace to double that in 2025.

I also advise other B2B companies how to scale their businesses through marketing.

Blake Imperl

Jack Hutchinson

Two Boxes

Head of Growth

Status

Status is used by 250+ Shopify Plus brands and 8M+ shoppers (Steve Madden, Fenty, True Classic, and more).

Leading marketing & partnerships.

Notable achievements:
– Scaled Status to over $1M ARR
– Launched events playbook (dinners & industry shows)
– Spearheaded PLG motion; contributing 20% of quarterly pipeline
– Co-authored 15+ partner e-books, webinars, and industry guides
– Nurtured cross-functional relationships between Sales, MX, and Marketing
– Owned integration pipeline, internal and external enablement, and GTM launch motion

Marketing Lead

First growth hire. Lead all growth initiatives.

Notable achievements:
- Increased pipeline 600% YoY, contributing 100% of sales opportunities
- Earned "Preferred" and "Strategic" Partner recognition from multiple tech & agency partners
- Designed partner referral program which yielded 10X ROI and 50% win rate on referred deals
- Launched content marketing motion – 10+ case studies, benchmark reports, webinars, and blogs
- Created #Wins Slack Channel to foster celebratory culture in a hybrid environment (personal fav)

Demand Generation Manager

Loop

Loop helps 3K+ Shopify brands save time and money through a great post-purchase experience.

First MDA hire. Supported optimization of inbound lead flow, wrote copy and automated sequences for sales reps, and launched MDA supported MQL nurture program. Built function and documented responsibilities in playbook to ensure scalability and seamless onboarding for future hires. 

Notable achievements:
- 40% of BDR generated pipeline attributed to MDA written sales content in first two quarters
- 50% increase in Drift chatbot engagement rate within first 60 days
- 100% increase in Drift chatbot email captures within first 60 days

Marketing Development Associate

Business Development Representative

Ability to Engage

Supported SaaS client by developing and executing an integrated marketing communications strategy that focused on driving top of funnel growth while optimizing existing channels. I conducted a comprehensive digital audit which informed project strategy and key deliverables - long form blog content for SEO, biweekly marketing email to customer segments, unified brand image across social platforms, and PPC campaigns which drove traffic to landing pages optimized for lead capture.

Digital Catalyzer, Growth

Bingo

Worked with the CEO to develop go to market strategy, onboard early team members, and assist with product development prior to launch. Brought IOS application to market where it ranked #1 for "Pet Insurance" in the Apple App Store, established brand identity, and maintained consistent social presence.

Growth Marketing Manager

Business Builders

Led a team that grew paid membership 800% by restructuring curriculum, introducing new programs, and expanding community presence. Engaged founders, business leaders, and c-suite executives to deliver award winning content to 100+ students weekly.

President

Abbott

Worked with Global Corporate Marketing Team to understand the methodologies used and motivations for corporate brand valuation. Presented findings to C-level leadership. 

Also explored the impact of marketing activations on employee engagement during the Abbott World Marathon Majors.

Corporate Marketing Intern

Grypmat

SharkTank + Mark Cuban Company. Supported outbound marketing efforts through lead generation, cold outreach, and in-person selling. Used guerilla marketing tactics to acquire the largest contract in company history (at time of acquisition). Planned and attended national hardware, aviation, and automotive trade shows.

Marketing and Business Development Associate

Head of Growth at Two Boxes

Results-driven marketer with extensive experience collaborating across GTM teams in startup environments. As the Marketing Lead at Status, I spearheaded initiatives that 16X’d revenue, surpassing the $1M ARR milestone.

taplio

The Battle

Blake Imperl

Jack Hutchinson

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