🚀 VP Marketing @Digioh | Co-Founder @ContentArmy 🪖 Helping B2B companies to find message-market-fit, build social SEO, and generate quality sales pipeline | D2C Marketer Turned B2B Marketing Leader

I’m Blake — a former DTC eCommerce operator turned B2B SaaS growth architect. I build modern go-to-market engines that scale pipeline, elevate brand, and give companies a clear identity in their market.My background spans both sides of the ecosystem:• DTC/eCommerce operator — where I learned how real brands grow• B2B SaaS marketer — where I’ve built the GTM motions that drive predictable revenue• Partner ecosystem leader — where I built Attentive’s partner marketing &amp; community strategy during a period of hypergrowthAcross multiple high-growth SaaS companies, one pattern defines my work:👉 I build the system — the GTM engine — that becomes the company’s growth foundation.That includes:	•	Brand + narrative + positioning	•	Demand gen + direct acquisition	•	Product marketing	•	Partner marketing + ecosystem development	•	Content + thought leadership	•	Paid media	•	SEO + organic infrastructure	•	Event strategy	•	Marketing operations + analytics	•	Design + creative direction	•	Market development	•	Cross-functional pipeline alignmentToday, I lead go-to-market at Digioh as SVP of Marketing, overseeing a high-performing 7-person marketing team across brand, acquisition, content, product marketing, design, paid media, and market development.Recent outcomes I’m proud of:	•	2024: Marketing-sourced qualified pipeline grew 148% YoY	•	2025: On pace for another 40% YoY increase on top of that	•	Built Digioh’s modern GTM engine, unifying acquisition → brand → product → ecosystem → revenue	•	Elevated Digioh into a recognized, credible presence across the Shopify + eCommerce ecosystem	•	Created scalable systems for content, events, SEO, paid, and partner marketing	•	Developed a team culture rooted in clarity, velocity, ownership, and creative excellenceMy philosophyModern B2B marketing is no longer about channels or quick wins — it’s about systems.The companies that win are the ones that can:	•	Build brand and pipeline together	•	Craft narratives that create demand	•	Orchestrate GTM motions across sales, product, and partnerships	•	Turn content into a compounding asset	•	Use ecosystems and communities as multipliers	•	Operate with one unified GTM strategy, not siloed departmentsThis is how I lead.This is how my teams operate.This is the work that drives sustainable growth.In the broader industryI’m an active thought leader across B2B marketing, eCommerce, personalization, and zero-party data — collaborating with partners, contributing frameworks, and helping brands evolve beyond channel thinking into true GTM orchestration

Blake Imperl

Today is a big moment for Digioh’s go-to-market engine 🎉

We’re welcoming Josh McCallum and Jordan (Peek) Wolfe to the team. Both hires represent where we’re heading in 2026, and I couldn’t be more excited.

Over the last two years, marketing-led growth at Digioh has exploded.

Our pipeline is up 135%, 2025 outperformed 2024, and we’re seeing more interest from DTC brands than ever before. 

Between content, events, partner marketing, playbooks, webinars, and newsletters, our top of funnel is becoming increasingly diverse and multi-touch.

What matters now is activating more of that demand in the right way.

Traditional outbound is breaking under the weight of automation and AI-driven noise to a point where inboxes feel worse than the days when everyone was gifting AirPods for a demo.

What does work is nearbound: using real intent signals, context, and thoughtful 1:1 (human) outreach to close the loop between marketing and sales.

We’ve spent the last year rebuilding our funnel to support this — from lead quality to scoring to activity monitoring. Bringing Josh in is the next step in turning that system into a new growth lever. 

I built the MVP for this role myself, and the moment I met Josh, I knew he was the one to take it further.

At the same time, continued pipeline growth means continued investment in sales.

Jordan already understands Digioh from her time at Iterable and delivered one of the strongest mock pitches I’ve seen with minimal prep.

As Digioh moves further upmarket and into more enterprise-level conversations, having a seller who speaks both the customer’s language and Digioh’s is everything. 

She complements Geoff perfectly and strengthens an already aligned sales and marketing motion.

Welcome to Digioh, Josh and Jordan. 2026 is going to be a lot of fun. 🙌

SVP Marketing @ Digioh | Klaviyo Technology Partner of the Year 2025 | Brand meets demand builder | Ex-Attentive, Wonderment, Carro

Q4 is in the rearview. 
Q1 is where the real work starts for DTC brands.

And with Valentine’s Day right around the corner, it’s a good reminder that great relationship, with customers included, don’t happen by accident. 

We’re kicking off Q1 2026 at Digioh with a tactical ecommerce event focused on the work most teams avoid—but every high-performing brand eventually has to do.

The unsexy stuff 👇

Data cleanup 
Segmentation hygiene.
Tech stack sprawl.
Identity and ownership gaps impacting your customer journey

It’s not glamorous or typically driving immediate revenue. 

But it’s the foundation for marketing funnels that actually convert, retain, and scale throughout the year.

Just like any good relationship, small intentional fixes done early tend to have an outsized impact later on.

That’s why I’m hosting a practical Valentine’s-week webinar with PostPilot, Ordergroove, and Gorgias where each partner is sharing one unsexy thing you should prioritize fixing right now.

No fluffy things that don't move the needle.

No laundry lists.

Just examples and outcomes from brands putting in the work 💪

If your campaigns look good but results feel harder than they should, this is probably why.

🗓 Thursday, February 5 @ 11 AM PT
🎟 Save your seat: https://lnkd.in/gTisXPqw

Unsexy work.
Very real results.

Jack Hutchinson

Head of Growth at Two Boxes

Revenue-focused growth leader with experience building GTM engines for ecommerce and logistics SaaS.Across multiple roles, I’ve been the first growth hire — responsible for standing up core functions, scaling pipeline, and partnering directly with CEOs, enterprise sellers, and cross-functional leaders to align GTM, product, and customer strategy.Find your signal. Build your rhythm. Optimize for scale.

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The Battle

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Jack Hutchinson

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Engagements

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