Digioh

Writing the modern playbook to scaling a direct marketing machine for B2B SaaS. Increased closed won revenue 148.4% y/oy in 2024 bootstrapped and profitable while successfully rebranding the entire business and creating an entirely new category in marketing efficiency.

Senior Vice President Marketing

Vice President Marketing

Content Army™ 🪖

I built and sold my stake in a B2B marketing agency helping B2B entrepreneurs by helping them create, systemize and distribute world-class content in less than 1 hour per month.

Co-Founder

2% The Podcast

Creator and host of 2% The Podcast. Dive into the world of real eCommerce results with 2% - The Podcast, your one-stop shop for practical DTC strategies, transformative insights, and tangible business growth.

Founder & Host

Carro

Marketing leader & chief evangelist for the Carro mission. I am focused on running what I believe to be the modern marketing playbook for Shopify platforms which is heavily focused on world-class content, community, thought leadership, and partnerships focused on building a sustainable inbound pipeline and establishing Carro as the clear category leader.

The views expressed here on LinkedIn are mine alone and do not necessarily reflect the views of my employer.

Wonderment

Chief Evangelist, marketing leader and face of the Wonderment mission and product. 

I am a brand marketer and storyteller at heart and oversaw all content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing, and worked cross-functionally with sales and partnerships to help scale the business.

During my time at Wonderment I played a major role in helping the business to scale from ~200 customers to over 500, increase ACV, and 3x closed-won revenue surpassing the $1mm ARR milestone.

- Worked cross-functionally with sales and partnerships to assist the company to 3x revenue and add over 310 new customers in 10 months helping us to pass the $ 1 million ARR milestone.
- Built out and oversaw an entire marketing motion including content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing
- Created inbound marketing funnel from the ground up through various channels including organic search, my podcast, content, and community.

Head of Marketing

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. Our mission is to elevate the role of partnership leaders at their companies and provide a vibrant online community through virtual events, curated professional networking opportunities, and educational resources to drive success for our members.

Member

Attentive

Senior Manager, Partner Community

I was the external face and thought leader of the Attentive Partnerships team as the dedicated subject matter expert/thought leader on SMS and Ecommerce marketing. I reported directly to the VP of Partnerships and ultimately the CRO.
- I was focused on building a partner community through various programs that support our entire partner ecosystem across over 400 partners including technology partners, agency partners, and ISV partners.
- Responsible for relaunching our agency partner program, assisted in various partner marketing functions to support partner ecosystem, field marketing events, and contributed heavily to our partner enablement function.

Manager of Partnerships Community & Insights

Tone, an Attentive Mobile Company

Head of growth marketing conversational commerce start-up specializing in AI-enhanced, personalized, and human text message conversations at scale for eCommerce brands.

I helped shift the company's marketing and positioning strategy leading to an acquisition by the tech unicorn, Attentive, to expand their two-way messaging capabilities.

Growth Marketing Lead

Basis

- Responsible for all owned channels, customer acquisition, and retention for our brands to ensure best practices were implemented and optimized on platforms like Klaviyo, Attentive, Postscript, Tapcart etc... - Managed a team including copywriters, design, and implementation specialists.
- Drove over $13 million in sales through SMS and email helping to improve the average returning customer rate and decrease the time to next purchase.
- Routinely featured in case studies with technology customers like Attentive, Klaviyo, and Octane AI.

Head of Retention Marketing

Built and scaled conversational marketing programs for disruptive 7 & 8 figure Shopify brands driving over $13 million in revenue. It was during this time I developed a deep passion for retention marketing (specifically SMS and Email). I also implemented shop quizzes, loyalty programs, and tracked and managed all data from these channels into one centralized database - allowing our brands to achieve efficient scale.

Conversational Marketing Manager

ConverseSmart

- Owner/Operator of a boutique Shopify agency focused on email and SMS marketing.
- Worked with 6-7 figure D2C brands to set up and scale retention marketing including email, SMS, and loyalty programs.
- Drove over $ 3 million in email/SMS revenue

Founder

🚀 VP Marketing @Digioh | Co-Founder @ContentArmy 🪖 Helping B2B companies to find message-market-fit, build social SEO, and generate quality sales pipeline | D2C Marketer Turned B2B Marketing Leader

I’m Blake, a former DTC operator turned B2B marketer. I’ve served as the face and evangelist of Attentive partnerships and served three tours of duty the marketing leader at high growth SaaS start ups. I’m a believer the content and partner marketing are the two highest growth levers for driving predictable and qualified demand. 

B2B marketing has changed more in the last 5 years than ever before and I believe the companies that will win in the 2020s will be capable of building brand without sacrificing demand. We’re doing just that at Digioh — and we’ve grown our businesses revenue 148.48% year over year in 2024 as a result and we are on pace to double that in 2025.

I also advise other B2B companies how to scale their businesses through marketing.

Blake Imperl

Lavender Nguyen

Nomad the Label

Ecommerce Marketing Specialist

Bohemian Traders

Ecommerce & Digital Marketing Manager

Ecommerce Coordinator

•	Clients include Hootsuite, Printful, Leadpages, Adyen, Salsify, Revenue Grid, Gorgias, Later, Nearpod, Insider, Bread Finance, Zoovu, Interact, Latana, Printify, and more.
•	Producing well-researched, SEO-optimized blog posts, ebooks, case studies, web templates, email newsletters, social media copy, and landing pages.
•	Conducting keyword research, creating editorial content, and proposing content strategies.

Freelance Content Marketing Writer for eCommerce and SaaS

Hello Earth | Award Winning, B Corp™ Digital Agency

•	Develop customer retention strategies and roadmaps to help maximise growth for ecommerce brands (both subscription and non-subscription)
•	Build customer lifecycles, customer experiences, retention, email initiatives, and segmentation strategies to increase customer acquisition, conversions, loyalty, and retention by leveraging technologies including Klaviyo, Recharge, and Shopify
•	Design referral and rewards programs to retain existing customers, strengthen loyalty, and build brand advocates
•	Create quizzes to collect customer-first data (zero-party data) to help brands acquire more qualified email subscribers and customers
•	Implement A/B testing, manage and report on campaigns including optimisation, performance analysis, email accessibility, and email deliverability 
•	Train and educate the broader team on email marketing trends and changes

Email Marketing Specialist

•	Develop and manage ecommerce digital marketing strategies for purpose-driven brands in line with overall business objectives and strategies 
•	Create and deliver omnichannel campaign strategies across all channels (email, search & shopping, paid social, web) that support customer acquisition, retention and loyalty to ensure bottom-line performance (ROAS and ROI)
•	Strategise, execute, and manage ecommerce sustainable brands’ email accounts
•	Develop briefs, write email copy, ad copy, product descriptions and design emails and landing pages
•	Create product detail pages (PDP), product listing pages (PLP) and optimise them for search engines
•	Report on key metrics for every campaign to analyse performance, identify areas for improvement, and justify campaign decisions to clients and the internal team
•	Audit clients’ email accounts, ecommerce websites and provide recommendations on conversion optimisation

Digital Marketing Executive

•	Support activities related to paid Google, paid social, email marketing, copywriting and design, strategy and go-to-market planning, reporting, agency liaison, and client account management.
•	Coordinate the end-to-end execution of email marketing and paid advertising campaigns.
•	Track, manage and report on activity performance resulting from campaigns and tactics.

RunGopher

Key responsibilities:
•	Work with Account Manager and General Manager to write product listings on Campaign Monitor and Salesforce. 
•	Building question templates to interview clients and writing case studies to publish on the website. 
•	Producing content to promote General Manager’s profile as a thought leader on LinkedIn.
•	Creating a writing style guide according to RunGopher’s new branding.

Marketing Specialist Internship

OpenCommerce Group

Key responsibilities:
•	Owning and executing SEO, website content, and social media content strategies. 
•	Managing in-house content team and controlling content quality to ensure content brings qualified subscribers, high traffic, and high website engagement. 
•	Tracking content distribution activities across channels, analysing performance data, and proposing insights to CMO.
•	Collaborating with design, sales, marketing, and customer success teams to develop customer-centric content marketing strategies. 
•	Stay on top of changes in social media and Google algorithms to adjust content strategies for social media, email, and website.

Content Manager, Senior Content Writer

Cốc Cốc

Key responsibilities:	
•	Writing and translating product tutorials, tips and tricks, and how-to guides.
•	Collaborating with developers to build the Help Center for customer support.

Senior Technical Writer

Atomi Systems Inc.

Key responsibilities:	
•	Researching customers’ customer behaviours and needs in the eLearning industry.
•	Writing technical documentation, blog posts, and marketing materials.
•	Developing a product guide to teaching users how to use the software.

Technical and Content Marketing Writer

META ONLINE NETWORK JSC.

Key responsibilities:	
•	Translating technology news and software reviews from English to Vietnamese.
•	Training team members to write SEO content through one-on-one guidance.
•	Working with Marketing Specialists to strategise online content production.

Translation Team Leader

Ecommerce Marketing Specialist at Nomad The Label | Speaking kind words, having a good heart, and doing good things

Hello, thank you for visiting my LinkedIn profile.

I’m Lavender, an Ecommerce & Digital Marketing Specialist for sustainable ecommerce brands. Over the last 10 years, I’ve worked with many SaaS companies and ecommerce businesses — either under freelance, contract, and full-time. I have a deep understanding of ecommerce, ecommerce technologies, email marketing, paid advertising, business efficiency, and consumer insights. 

If you’re struggling with any of the following: 

- optimising your website for conversions?
- scaling your ecommerce business and don’t know where to start?
- understanding who your customers are, what they expect to get from you, and how to delight them?
- building a community of customers who support your brand purpose and empowering them to make a change?
- tracking your business cost and increasing business efficiency?
- identifying opportunities to scale and grow your business through the right channel?
- doing ecommerce SEO and increasing your business presence on search engines?
- taking advantage of email marketing to enhance customer experience, retain customers, and build loyalty?
- using paid advertising to drive traffic, drive brand awareness, and boost revenue growth?
- spending a lot of money on paid ads and seeing low performance?
- choosing the right ecommerce tool that suits your business and helps you achieve your goal?
- finding an experienced ecommerce partner who understands ecommerce inside and out, is easy to work with, and is as passionate about your business as you are?

... then, I can help. 

If you're interested in connecting, feel free to reach out to me via LinkedIn or by emailing me at hello@lavendernguyen.com.

taplio

The Battle

Blake Imperl

Lavender Nguyen

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