🚀 VP Marketing @Digioh | Co-Founder @ContentArmy 🪖 Helping B2B companies to find message-market-fit, build social SEO, and generate quality sales pipeline | D2C Marketer Turned B2B Marketing Leader

I’m Blake — a former DTC eCommerce operator turned B2B SaaS growth architect. I build modern go-to-market engines that scale pipeline, elevate brand, and give companies a clear identity in their market.My background spans both sides of the ecosystem:• DTC/eCommerce operator — where I learned how real brands grow• B2B SaaS marketer — where I’ve built the GTM motions that drive predictable revenue• Partner ecosystem leader — where I built Attentive’s partner marketing &amp; community strategy during a period of hypergrowthAcross multiple high-growth SaaS companies, one pattern defines my work:👉 I build the system — the GTM engine — that becomes the company’s growth foundation.That includes:	•	Brand + narrative + positioning	•	Demand gen + direct acquisition	•	Product marketing	•	Partner marketing + ecosystem development	•	Content + thought leadership	•	Paid media	•	SEO + organic infrastructure	•	Event strategy	•	Marketing operations + analytics	•	Design + creative direction	•	Market development	•	Cross-functional pipeline alignmentToday, I lead go-to-market at Digioh as SVP of Marketing, overseeing a high-performing 7-person marketing team across brand, acquisition, content, product marketing, design, paid media, and market development.Recent outcomes I’m proud of:	•	2024: Marketing-sourced qualified pipeline grew 148% YoY	•	2025: On pace for another 40% YoY increase on top of that	•	Built Digioh’s modern GTM engine, unifying acquisition → brand → product → ecosystem → revenue	•	Elevated Digioh into a recognized, credible presence across the Shopify + eCommerce ecosystem	•	Created scalable systems for content, events, SEO, paid, and partner marketing	•	Developed a team culture rooted in clarity, velocity, ownership, and creative excellenceMy philosophyModern B2B marketing is no longer about channels or quick wins — it’s about systems.The companies that win are the ones that can:	•	Build brand and pipeline together	•	Craft narratives that create demand	•	Orchestrate GTM motions across sales, product, and partnerships	•	Turn content into a compounding asset	•	Use ecosystems and communities as multipliers	•	Operate with one unified GTM strategy, not siloed departmentsThis is how I lead.This is how my teams operate.This is the work that drives sustainable growth.In the broader industryI’m an active thought leader across B2B marketing, eCommerce, personalization, and zero-party data — collaborating with partners, contributing frameworks, and helping brands evolve beyond channel thinking into true GTM orchestration

Blake Imperl

Today is a big moment for Digioh’s go-to-market engine 🎉

We’re welcoming Josh McCallum and Jordan (Peek) Wolfe to the team. Both hires represent where we’re heading in 2026, and I couldn’t be more excited.

Over the last two years, marketing-led growth at Digioh has exploded.

Our pipeline is up 135%, 2025 outperformed 2024, and we’re seeing more interest from DTC brands than ever before. 

Between content, events, partner marketing, playbooks, webinars, and newsletters, our top of funnel is becoming increasingly diverse and multi-touch.

What matters now is activating more of that demand in the right way.

Traditional outbound is breaking under the weight of automation and AI-driven noise to a point where inboxes feel worse than the days when everyone was gifting AirPods for a demo.

What does work is nearbound: using real intent signals, context, and thoughtful 1:1 (human) outreach to close the loop between marketing and sales.

We’ve spent the last year rebuilding our funnel to support this — from lead quality to scoring to activity monitoring. Bringing Josh in is the next step in turning that system into a new growth lever. 

I built the MVP for this role myself, and the moment I met Josh, I knew he was the one to take it further.

At the same time, continued pipeline growth means continued investment in sales.

Jordan already understands Digioh from her time at Iterable and delivered one of the strongest mock pitches I’ve seen with minimal prep.

As Digioh moves further upmarket and into more enterprise-level conversations, having a seller who speaks both the customer’s language and Digioh’s is everything. 

She complements Geoff perfectly and strengthens an already aligned sales and marketing motion.

Welcome to Digioh, Josh and Jordan. 2026 is going to be a lot of fun. 🙌

SVP Marketing @ Digioh | Klaviyo Technology Partner of the Year 2025 | Brand meets demand builder | Ex-Attentive, Wonderment, Carro

Honored to contribute to Klaviyo’s 2026 Marketing Automation Trends report.

2026 is the year of identity-first personalization.

A lot of the report reinforces what many of us are already seeing. 

Third-party signals continue to erode. Automation is everywhere. AI is quickly becoming table stakes. 

In that environment, simply identifying a visitor is no longer the advantage that it was in 2023 or 2024.

What matters in 2026 is what happens next.

Most platforms stop at identity. 

They help you recognize someone, enrich a profile, and pass that data downstream. 

But the onsite experience stays the same. 

Same pop-ups. Same journeys. Same timing.

That gap is where brands lose momentum.

In 2026, my big belief is that winning teams will move from identity to turning identity into action in real time.

Identifying intent onsite, then immediately shaping the experience, the message, and the next step across the funnel.

This is where identity-first personalization comes to life.

Platforms like Klaviyo give brands the foundation for owning and activating their customer data across email and SMS. 

Digioh works alongside that by taking those same signals and using them earlier in the journey, onsite, to guide shoppers in the moments that actually influence conversion. 

Together, identity stops being a record and starts becoming a system for action.

The brands that win in 2026 will not just know who their website visitors are. 

They will know how to respond, instantly and responsibly, based on what those customers have already shared.

Grateful to the Klaviyo team for including me alongside a thoughtful group of marketers who are clearly thinking about the same shift.

If you’re planning for 2026, the full report is worth the read. 

Link below!

#marketing #ecommerce #personalization

Q4 is in the rearview. 
Q1 is where the real work starts for DTC brands.

And with Valentine’s Day right around the corner, it’s a good reminder that great relationship, with customers included, don’t happen by accident. 

We’re kicking off Q1 2026 at Digioh with a tactical ecommerce event focused on the work most teams avoid—but every high-performing brand eventually has to do.

The unsexy stuff 👇

Data cleanup 
Segmentation hygiene.
Tech stack sprawl.
Identity and ownership gaps impacting your customer journey

It’s not glamorous or typically driving immediate revenue. 

But it’s the foundation for marketing funnels that actually convert, retain, and scale throughout the year.

Just like any good relationship, small intentional fixes done early tend to have an outsized impact later on.

That’s why I’m hosting a practical Valentine’s-week webinar with PostPilot, Ordergroove, and Gorgias where each partner is sharing one unsexy thing you should prioritize fixing right now.

No fluffy things that don't move the needle.

No laundry lists.

Just examples and outcomes from brands putting in the work 💪

If your campaigns look good but results feel harder than they should, this is probably why.

🗓 Thursday, February 5 @ 11 AM PT
🎟 Save your seat: https://lnkd.in/gTisXPqw

Unsexy work.
Very real results.

Very Good Marketing Agency

Clients include Intuit, LoyaltyLion, Guild Education, ShipBob, Daasity, Postscript, Malomo, OpenPhone, ShipHero, and more.

We help companies with organic growth, content marketing, and SEO to drive ridiculous results. Feel free to connect with me and send me a message to learn how we can help.

Founder & CEO

Octane AI

- Owned product marketing to position our product while working with the product team

- Led marketing efforts that generated 10%-30% revenue growth month over month 

- Led demand gen to meet and exceed quarterly MQL goals 

- Managed partner program to maintain relationships with key technology and agency partners

- Increased organic traffic by 60% in 4 months due to SEO (writing, technical cleanup, etc.)

- Led Partner co-marketing to bring in more qualified leads and improve brand awareness in the Shopify ecosystem

- Set up key marketing systems and reports

Marketing Director

SoftNAS

- Increased organic search traffic by 20% month over month through SEO best practices and content marketing

- Ran advertising campaigns with an average ROI of 6x

- Managed channel relationships with AWS and Azure to turn partnerships into our largest revenue channel; worked with both partners on webinars, content, and more

- Ran LinkedIn Advertising to increase new leads generated by an average of 20% more leads/month

- Led monthly webinar program to bring in highly qualified leads and increased the sales pipeline by 48%

- Led content marketing initiatives to increase inbound leads

- Managed all stages of product launch initiatives to increase awareness and sales of new products

Director of Demand Generation

CoInspect

- Led Demand Generation and managed the Inside Sales team to create a multi-million dollar pipeline within 3 months

- Designed and built CoInspect’s marketing and sales departments

- Served as Interim Director of Operations to build CoInspect’s implementation, finance, HR and additional departments

- Consistently generated 30% increase in Marketing Qualified Leads (MQLs) every month for the sales team to work with

Director of Product Marketing

The Lab Consulting

- Increased revenue by 33% in 6 months by leading the design and creation of a true B2B marketing function that grounds marketing efforts in analytics and more effectively targets potential customers with hard data

- Led SEO initiatives to increase organic search traffic from 500 monthly visitors to over 10,000 monthly visitors within 6 months

- Led the design and implementation of a sales support team that handles administrative work, direct marketing and database management for the sales team so that 100% of their time is focused on selling and client-facing activity

- Standardized the activities of the marketing team to reduce rework by 90% and increase bandwidth for high-value projects

- Scaled marketing research efforts and standardized existing marketing collateral to increase delivery of the company’s most effective direct marketing tool from 20-25 pieces per week to 100-115 pieces per week (with a 14% conversion rate to first meetings)

- Developed high-quality marketing collateral and case studies using analysis & implementation documents from client projects

Senior Marketing Manager

Feel free to connect with me and message me to learn how my Very Good Marketing Agency can help you achieve your goals. I describe myself as a full-stack marketer but my main areas of expertise are content, SEO, and growth. 

We've done a Very Good job helping the world's fastest-growing companies grow through SEO and Content. 

Taran Soodan

I finally had a chance to talk to the GOAT of ecommerce SEO - Sam Wright - last week. One thing really stood out: Ecommerce SEO pros might be ahead of the game compared to B2B SEO pros. 

In the B2B world, we solve for the content problem: let me rank for X keywords. In ecommerce, the goal is to solve the data problem with a relentless focus on data.

So my goal for 2026 is to think like an ecommerce SEO pro. This means:

-Adding structured data for products
-Mimic the "long tail" dominance of Amazon's for B2B use cases by making sure there are always dedicated integration pages (Your Software + partner software)
-Target every single use case for audiences. Ex: Accounting Automation for Dental Practices using QuickBooks.
-Go all in on comparison content by putting comparison tables directly in solutions/features pages instead of the blog. LLMs love extracting data from tables to build their own comparison answers.

Sam seriously knows his stuff. I'm excited to do these things and see how they can affect SEO/AI SEO performance in 2026.

taplio

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The Battle

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