Digioh

Writing the modern playbook to scaling a direct marketing machine for B2B SaaS. Increased closed won revenue 148.4% y/oy in 2024 bootstrapped and profitable while successfully rebranding the entire business and creating an entirely new category in marketing efficiency.

Senior Vice President Marketing

Vice President Marketing

Content Army™ 🪖

I built and sold my stake in a B2B marketing agency helping B2B entrepreneurs by helping them create, systemize and distribute world-class content in less than 1 hour per month.

Co-Founder

2% The Podcast

Creator and host of 2% The Podcast. Dive into the world of real eCommerce results with 2% - The Podcast, your one-stop shop for practical DTC strategies, transformative insights, and tangible business growth.

Founder & Host

Carro

Marketing leader & chief evangelist for the Carro mission. I am focused on running what I believe to be the modern marketing playbook for Shopify platforms which is heavily focused on world-class content, community, thought leadership, and partnerships focused on building a sustainable inbound pipeline and establishing Carro as the clear category leader.

The views expressed here on LinkedIn are mine alone and do not necessarily reflect the views of my employer.

Wonderment

Chief Evangelist, marketing leader and face of the Wonderment mission and product. 

I am a brand marketer and storyteller at heart and oversaw all content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing, and worked cross-functionally with sales and partnerships to help scale the business.

During my time at Wonderment I played a major role in helping the business to scale from ~200 customers to over 500, increase ACV, and 3x closed-won revenue surpassing the $1mm ARR milestone.

- Worked cross-functionally with sales and partnerships to assist the company to 3x revenue and add over 310 new customers in 10 months helping us to pass the $ 1 million ARR milestone.
- Built out and oversaw an entire marketing motion including content marketing, partner marketing, customer marketing, inbound marketing, demand generation, product marketing
- Created inbound marketing funnel from the ground up through various channels including organic search, my podcast, content, and community.

Head of Marketing

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. Our mission is to elevate the role of partnership leaders at their companies and provide a vibrant online community through virtual events, curated professional networking opportunities, and educational resources to drive success for our members.

Member

Attentive

Senior Manager, Partner Community

I was the external face and thought leader of the Attentive Partnerships team as the dedicated subject matter expert/thought leader on SMS and Ecommerce marketing. I reported directly to the VP of Partnerships and ultimately the CRO.
- I was focused on building a partner community through various programs that support our entire partner ecosystem across over 400 partners including technology partners, agency partners, and ISV partners.
- Responsible for relaunching our agency partner program, assisted in various partner marketing functions to support partner ecosystem, field marketing events, and contributed heavily to our partner enablement function.

Manager of Partnerships Community & Insights

Tone, an Attentive Mobile Company

Head of growth marketing conversational commerce start-up specializing in AI-enhanced, personalized, and human text message conversations at scale for eCommerce brands.

I helped shift the company's marketing and positioning strategy leading to an acquisition by the tech unicorn, Attentive, to expand their two-way messaging capabilities.

Growth Marketing Lead

Basis

- Responsible for all owned channels, customer acquisition, and retention for our brands to ensure best practices were implemented and optimized on platforms like Klaviyo, Attentive, Postscript, Tapcart etc... - Managed a team including copywriters, design, and implementation specialists.
- Drove over $13 million in sales through SMS and email helping to improve the average returning customer rate and decrease the time to next purchase.
- Routinely featured in case studies with technology customers like Attentive, Klaviyo, and Octane AI.

Head of Retention Marketing

Built and scaled conversational marketing programs for disruptive 7 & 8 figure Shopify brands driving over $13 million in revenue. It was during this time I developed a deep passion for retention marketing (specifically SMS and Email). I also implemented shop quizzes, loyalty programs, and tracked and managed all data from these channels into one centralized database - allowing our brands to achieve efficient scale.

Conversational Marketing Manager

ConverseSmart

- Owner/Operator of a boutique Shopify agency focused on email and SMS marketing.
- Worked with 6-7 figure D2C brands to set up and scale retention marketing including email, SMS, and loyalty programs.
- Drove over $ 3 million in email/SMS revenue

Founder

🚀 VP Marketing @Digioh | Co-Founder @ContentArmy 🪖 Helping B2B companies to find message-market-fit, build social SEO, and generate quality sales pipeline | D2C Marketer Turned B2B Marketing Leader

I’m Blake, a former DTC operator turned B2B marketer. I’ve served as the face and evangelist of Attentive partnerships and served three tours of duty the marketing leader at high growth SaaS start ups. I’m a believer the content and partner marketing are the two highest growth levers for driving predictable and qualified demand. 

B2B marketing has changed more in the last 5 years than ever before and I believe the companies that will win in the 2020s will be capable of building brand without sacrificing demand. We’re doing just that at Digioh — and we’ve grown our businesses revenue 148.48% year over year in 2024 as a result and we are on pace to double that in 2025.

I also advise other B2B companies how to scale their businesses through marketing.

Blake Imperl

Sandbox.ai

Sandbox helps mid-sized teams streamline vendor approvals and RFP workflows to stay compliant, choose the right vendors, and control spend, without chasing PDFs and spreadsheets.

Teams like Flexport, ClearBank, Allbirds, Formlabs, Zocdoc are cutting vendor evaluation time by 60%.

Advisor, GTM

Advising early-stage startups for marketing, business development, and GTM strategy.

Marketing Advisor, GTM

Health Samurai | Aidbox FHIR® Platform

Health Samurai is a Health IT company in the US healthcare industry with 20+ years of experience in the FHIR field.

- Performed extensive market research on US healthcare industry, market players, and competitors, which helped to shape the company's product pages and core positioning and messaging. Market segmentation, JTBD, and consumer insights to refine targeting efforts.
- Deployed a comprehensive go-to-market strategy to streamline sales & marketing efforts, increasing the monthly pipeline of sales opportunities by 30%.
- Set up and deployed HubSpot CRM integrated with Webflow and other external channels for marketing automation, entire customer journey/funnel data tracking, and attributed cross-channel analytics.
- Improved process between marketing and customer support that led to the launch of press releases and case studies from 1 to 3 monthly.
- Increased MoM MQL by 50% using content, slack, Reddit, email, and other integrated campaign channels.
- Fasten overall marketing operations velocity using AI tools and frameworks.

Core marketing toolkit: HubSpot, Quantcast, GA4/GTM, Sparktoro, GAds, Bing ads, Semrush, Looker, Figma.

Product Marketing Manager

Videowise | eCommerce Video Platform

- Grew a marketing team of 1 to 14 persons in 6 months. Executed digital marketing plan & lead-generation strategies across 6 marketing teams (content, paid ads, partnerships, automation, email, SEO).
- Oversaw the creation of content for the website. Established content production of 50+ internal and guest blog posts, increasing website traffic by 145% and 90+ 1-3 SERPS in 6 months.
- Led complex partnership campaigns, such as "The State of eCommerce shopping 2023," alongside top-tier 40+ partners in the Shopify ecosystem, which drove brand awareness, traffic, and 1k MQLs in 1 month.
- Grew online presence & awareness with major PR campaign alongside TechCrunch, Slack and Salesforce. Attended IRL Shoptalk events.
- Earned publication distribution in 100 tier 1-3 media outlets in 1 month.

Core marketing toolkit: HubSpot, SFDC, StoreLeads, Shopify, Notion, Quantcast, GA4, Sparktoro, Jasper, SurferSEO, GAds, Semrush, Ahrefs.

Videowise disrupts how eCommerce shoppers purchase products, resulting in up to 328% CR, engagement rate uplift. Next-gen video shopping with interactive and shoppable videos.

💠 Cubios Inc. (WOWCube®️System)

On-demand go-to-market and overall digital marketing operations advisory.

Marketing Advisor

- Developed integrated campaigns that generated over 10k+ pre-orders by identifying and negotiating with 10+ key industry influencers and attending IRL events.
- Assisted in investor relations, market analysis, presentations, and overall business advisory to leadership, which led to the $4.5M round A.
- Overseen overall digital marketing mix, campaigns, and process management. Contributed to conceptualizing the first version of the GTM strategy.
- Brand messaging, positioning, JTBD interviews, and segment development. Contributed to the launch of the new website.
- Drove competitive analysis and market research, marketing budget, channel costs/forecast (online advertising (PPC), SEM, etc.), aligned with overall financial pro forma.

Marketing Advisor, VP

- Conceptualized first versions of go-to-market strategy;
- Liaising and aligning with other teams, to provide effective coordination and logistics around creative requests, asset creation, delivery, distribution and preservation;
- Created first growth playbooks and user (pre-order) acquisition strategies.
- Helped founders to comply with needed documents for investor relations (pitch deck, pro forma, market research, GTM, website development).

Digital Marketing Manager

Froxy

High-quality proxies for individuals and SMBs. Leading proxy service provider with 8M+ residential & mobile worldwide proxies.

- Responsible for a variety of digital marketing duties including but not limited to. Led and managed a group of 6 teams (product/growth marketing tied with sales, web design, branding, PR, web analytics and partner marketing).
- Managed online marketing strategies to improve acquisition, lead generation, onboarding, retention and referral efforts. Brainstorm, plan and digital marketing strategy review with internal teams.
- Built the first version of the website using Webflow and managed the upcoming CRO experimentation sessions in collaboration with graphic design and other teams.

Core marketing toolkit: HubSpot, ActiveCampaign, Lemlist, Zapier, Amazon SES, Quantcast, Google Analytics, Google Ads, Webflow, Promo, Oribi, Zendesk, Canva, SEO tools.

- Grew website traffic by 100% MoM for 5 months in a row using email marketing, content and localizations, SEM, paid ads and a referral program.
- Grew revenue by 30% MoM for 4 months in a row.
- Improved website conversions across multiple core touchpoints by 6% in 1 month.

is*hosting

is*hosting delivers top-notch virtual and dedicated servers to various markets in the EMEA region. A company with 15+ years on market with more than 10k+ customers across the globe.

- Supervised various digital marketing, inbound and outbound efforts. Closely align with all teams, to focus on acquisition, activation, retention, and re-activation across all digital environments including PR, web analytics and tech pods.
- Hired and managed content pod with 10+ copywriters to deliver relevant content aligned to demand generation requirements for corporate blogs, email marketing etc.
- Led digital product marketing and liaised with design, social media marketing and technical teams to bring the refreshed brand and a new website.
- Coordinated, deployed, and optimized on-page & off-page SEO strategy, in collaboration with content, creative, and tech teams.
- Ensured teams have the necessary tools and digital media assets to optimize the inbound user experience through landing pages, lead capture, automation and digital marketing workflows.

Core marketing toolkit: WHMCS, Zendesk, DesignModo Emails, Ghost, Drift, Helpdesk, Quantcast, Google Analytics, Promo, Canva, Adobe Photoshop, Facebook marketing, SEO tools.

- Produced and shifted refreshed brand to the markets.
- Generated 15% MoM revenue working with 10k+ customer database via direct, up/cross-sales.

Head Of Marketing

- Conducted market research and prepared GTM strategy;
- Onboarded new people into the processes;
- Organized content marketing calendar and assets to align with strategy;
- Set up main tools, playbooks and processes.

Nicgrade

Marketing automation/CRM SaaS for smb enterprises focused on CIS/EU markets. Ru/En localizations.
Oversaw a team of 10+ professionals. Responsible for executing a strategic vision for startup operations. Various execution across digital marketing, sales, UX development, brand, PR, media networks, corporate communications, and web design.

- Launched partnership program across 5 EU countries and signed official company affiliates.
- Attended professional accelerator at PepsiCo and worldwide events like Web Summit and Collision.
- Speaker at several IT conferences and webinars (digital marketing, marketing automation).
- Achieved 1k+ engaged leads (businesses) using a cross-channel b2b marketing strategy and marketing automation software techniques in 2 months.
- Work experience with large b2b/b2g enterprises like Banks, Oil/Gas holdings, and Telecom.
- Negotiations, business process analysis, meetings/live presentations, commercial offers.
- Managed overall business metrics and KPIs.

Core marketing toolkit: Marketo, Salesforce marketing cloud, Quantcast, Hotjar, GAU, various DSPs, and SEO tools.

CEO, Co-Founder

Grade Hosting

Cheap, fast and reliable web hosting in 1 minute.
- Business Model and Value Proposition development.
- Created Product Vision and Definition, prioritized product roadmap.
- Conducted requirement collection: customer surveys, end-user interviews.
- Managed Requirements within Jira Scrum framework: epics, user stories and acceptance criteria. Managed product and sprint backlog, prioritized scope in collaboration with Scrum Master and Lead developer. Attend retrospective sessions.
- Marketing and PR strategy planning as liaison with 3rd-party media and agencies.
- Managed sales cycle to deliver products for b2c, b2b segments, including local E-commerce companies.

Core marketing toolkit: WordPress, Magento, Drupal, Google analytics, WHMCS, Microsoft office, Adobe Creative Suite, Google docs.

CEO, Founder

Greenpylon

Outsource web development agency.
- Responsible for devising and executing on web projects;
- Built and managed agile development teams to support environment of rapid change;
- Assisted customers with transition from legacy CMS to newer version and add-ons.

Product Manager

Marketing & Growth | PMM | @ Reforge

Results-driven marketing leader with 10+ years experience scaling B2B SaaS and eCommerce platforms across EU/US markets. Proven track record in building high-performance teams and delivering 30-145% growth through data-driven GTM strategies. Adept at bridging technical and commercial functions to drive product-market fit.

Industries: Martech, e-commerce, marketplaces, new media, automotive, travel, CRM, DTC CE, healthcare and Gen AI native apps.

😀 In my spare time, I swim and cycle. Fishing, playing video games, watching epic movies, and spending time with my lovely family are my joys.

📈 Key personal objective - to remain valuable and contribute significantly to help businesses unlock their growth potential through my skills and background.

I’m constantly looking for opportunities that lie between fields of expertise. I enjoy exploring all those intersections and am open to new digital marketing and business development journeys.

✌️ Thanks for visiting my profile.

taplio

The Battle

Blake Imperl

Vitaliy Verbitskiy

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