Transforming Commercial Construction | Unifying Fragmented Trades | Veteran Leader Preserving Legacies & Multiplying Value

The $550 Billion Problem: Why Trade Fragmentation is Killing Construction Projects

We've all been there. You're renovating your kitchen, and the plumber and electrician can't stand each other. They're playing territorial games, pointing fingers, and working around each other instead of together. You just know you're going over budget.

That same dysfunction happens in commercial construction—to the tune of $550 billion in overruns annually in the US.

But what if the trades actually played nice with each other?

This is what LCAB Holdings is building.

We bring together successful, independent trade companies under one umbrella—creating the skills and resources needed for midmarket commercial construction. Same expertise, less friction, better results.

It's Not a New Idea
This is exactly how the military operates. When you conduct an operation, it's not just infantry doing their thing. We coordinate artillery, aviation, logistics, engineering, maneuver, intelligence—all critical trades working as one force.

If these military trades treated each other like that plumber and electrician in your kitchen renovation, we'd never win a battle.

The difference? Leadership that works together.

The LCAB Model
Our leaders know each other. They've gone through leadership coaching together. They coordinate with and support each other across trade lines.

They're experts in their craft, but they also know how to create uncommon value by working seamlessly with other trades.

Great people + Great processes + Right mindset + Right leaders = Results

The construction industry doesn't have to accept fragmentation as "just how it is." We're proving there's a better way.

Are you a commercial construction business owner ready to be part of the solution? Let's talk about how joining forces can protect your legacy while delivering better outcomes for everyone.

#CommercialConstruction #Leadership #BusinessGrowth #VeteranOwned #ConstructionInnovation

Bob Dixon

Many of you know that I have a weekly Leadership Thought of the Week newsletter. I was doing research while preparing my Presidents' Day message and thought this would be more appropriate to post now.

Many of you know that I have a weekly Leadership Thought of the Week newsletter. It's a quick read designed to get leaders thinking about their leader

Open article: What 200 Years of American Crises Should Teach Us About Leadership in Volatile Times by Bob Dixon • 4 min read

What 200 Years of American Crises Should Teach Us About Leadership in Volatile Times

Every construction site is a battlefield.

Not because of the work. Because of the words.

Industry research says 70% of all communication on site is conflict resolution. Seventy percent.

Yet barely anyone trains their team for it. 

Leaders get thrown into the fire. Figure it out. Put out the flames. Keep the project moving.

Most do it by trial and error. Tempers flare, things spiral, nothing gets built faster.

Nobody hands out blueprints for resolving disputes. We trust foremen and supers will "just handle it." 

That's backwards.

If 70% of the job is conflict resolution, why is training optional? Why isn't it mandatory?

We'll spend weeks on safety or tools. Zero on defusing an argument between skilled trades. Zero on coaching a fired-up supplier. Zero on negotiating with an angry client or city inspector.

What does that cost? Schedule delays. Turnover. Burnout. Lost deals. And sometimes, job site accidents.

Construction is people business disguised as building business. 

You want things built right? Train your people to handle conflict right.

Otherwise, you're just hoping for the best on the most important part of the job.

What if I told you sustainability isn't just about saving the planet?

It's about saving your business too.

When I stumbled upon the MIT Sloan article featuring IKEA's CEO, it struck me how sustainability can double as a competitive advantage.

Here are 3 actionable insights from IKEA's strategy that any leader can apply to gain an edge:

Embrace Circular Economy
 → IKEA is redesigning products to ensure they can be reused, resold, or recycled.

↳ This isn't just ecofriendly; it's costeffective.
→ Ask yourself: How can your products or services be part of a circular economy?

Engage Your Entire Value Chain
 → IKEA is working with suppliers to reduce environmental impact.
→ Consider how you can collaborate with your partners to drive sustainable practices.
↳ Remember, a chain is only as strong as its weakest link.

Empower Customers
 → IKEA encourages customers to buy sustainably and rewards them for it.
→ Think about how you can motivate your customers to join your sustainability journey.
↳ Educate them on the benefits and provide incentives for sustainable choices.

Why does this matter?

Because as leaders, our role isn't just to lead for today but to leave a legacy for tomorrow.

Incorporating sustainability isn't just a trend—it's a responsibility.

And those who do it right, like IKEA, don't just survive; they thrive.

So, leaders, here's a challenge for you:

What one step can you take this week to integrate sustainability into your strategy?

Share your thoughts below or tag a colleague who needs to hear this today.

Keith Gill

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional and GTM Engineer. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing team members. Experience developing, implementing, managing MarTech stacks, A.I. Workflows, Data Enrichment, improving Paid Ad/SEO results. I'm an experienced lead on cold email, marketing automation outreach and targeted ICP lead generation GTM tactics with an attributable closed loop ROI

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

Head of Marketing

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

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The Battle

Bob Dixon

Keith Gill

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