Transforming Commercial Construction | Unifying Fragmented Trades | Veteran Leader Preserving Legacies & Multiplying Value

The $550 Billion Problem: Why Trade Fragmentation is Killing Construction Projects

We've all been there. You're renovating your kitchen, and the plumber and electrician can't stand each other. They're playing territorial games, pointing fingers, and working around each other instead of together. You just know you're going over budget.

That same dysfunction happens in commercial construction—to the tune of $550 billion in overruns annually in the US.

But what if the trades actually played nice with each other?

This is what LCAB Holdings is building.

We bring together successful, independent trade companies under one umbrella—creating the skills and resources needed for midmarket commercial construction. Same expertise, less friction, better results.

It's Not a New Idea
This is exactly how the military operates. When you conduct an operation, it's not just infantry doing their thing. We coordinate artillery, aviation, logistics, engineering, maneuver, intelligence—all critical trades working as one force.

If these military trades treated each other like that plumber and electrician in your kitchen renovation, we'd never win a battle.

The difference? Leadership that works together.

The LCAB Model
Our leaders know each other. They've gone through leadership coaching together. They coordinate with and support each other across trade lines.

They're experts in their craft, but they also know how to create uncommon value by working seamlessly with other trades.

Great people + Great processes + Right mindset + Right leaders = Results

The construction industry doesn't have to accept fragmentation as "just how it is." We're proving there's a better way.

Are you a commercial construction business owner ready to be part of the solution? Let's talk about how joining forces can protect your legacy while delivering better outcomes for everyone.

#CommercialConstruction #Leadership #BusinessGrowth #VeteranOwned #ConstructionInnovation

Bob Dixon

Many of you know that I have a weekly Leadership Thought of the Week newsletter. I was doing research while preparing my Presidents' Day message and thought this would be more appropriate to post now.

Many of you know that I have a weekly Leadership Thought of the Week newsletter. It's a quick read designed to get leaders thinking about their leader

Open article: What 200 Years of American Crises Should Teach Us About Leadership in Volatile Times by Bob Dixon • 4 min read

What 200 Years of American Crises Should Teach Us About Leadership in Volatile Times

Every construction site is a battlefield.

Not because of the work. Because of the words.

Industry research says 70% of all communication on site is conflict resolution. Seventy percent.

Yet barely anyone trains their team for it. 

Leaders get thrown into the fire. Figure it out. Put out the flames. Keep the project moving.

Most do it by trial and error. Tempers flare, things spiral, nothing gets built faster.

Nobody hands out blueprints for resolving disputes. We trust foremen and supers will "just handle it." 

That's backwards.

If 70% of the job is conflict resolution, why is training optional? Why isn't it mandatory?

We'll spend weeks on safety or tools. Zero on defusing an argument between skilled trades. Zero on coaching a fired-up supplier. Zero on negotiating with an angry client or city inspector.

What does that cost? Schedule delays. Turnover. Burnout. Lost deals. And sometimes, job site accidents.

Construction is people business disguised as building business. 

You want things built right? Train your people to handle conflict right.

Otherwise, you're just hoping for the best on the most important part of the job.

What if I told you sustainability isn't just about saving the planet?

It's about saving your business too.

When I stumbled upon the MIT Sloan article featuring IKEA's CEO, it struck me how sustainability can double as a competitive advantage.

Here are 3 actionable insights from IKEA's strategy that any leader can apply to gain an edge:

Embrace Circular Economy
 → IKEA is redesigning products to ensure they can be reused, resold, or recycled.

↳ This isn't just ecofriendly; it's costeffective.
→ Ask yourself: How can your products or services be part of a circular economy?

Engage Your Entire Value Chain
 → IKEA is working with suppliers to reduce environmental impact.
→ Consider how you can collaborate with your partners to drive sustainable practices.
↳ Remember, a chain is only as strong as its weakest link.

Empower Customers
 → IKEA encourages customers to buy sustainably and rewards them for it.
→ Think about how you can motivate your customers to join your sustainability journey.
↳ Educate them on the benefits and provide incentives for sustainable choices.

Why does this matter?

Because as leaders, our role isn't just to lead for today but to leave a legacy for tomorrow.

Incorporating sustainability isn't just a trend—it's a responsibility.

And those who do it right, like IKEA, don't just survive; they thrive.

So, leaders, here's a challenge for you:

What one step can you take this week to integrate sustainability into your strategy?

Share your thoughts below or tag a colleague who needs to hear this today.

Monetizing Li for Busy CEOs through Content Creation | LinkedIn Ghostwriter & Branding Specialist | I'm Favikon's #2 Ranked Content Marketer & Copywriter (I deserve to flex, don't I?)

I began my freelance writing journey on a random evening in 2019, and I continued writing, producing a wide range of content, for several years until I signed up on LinkedIn one day in 2023.

That’s when I realized what I was made for. I started falling in love with content that looked shorter but conveyed more.

After writing every day on LinkedIn, I started taking branding & designing classes because 𝗱𝗲𝘀𝗶𝗴𝗻 & 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗴𝗼 𝗵𝗮𝗻𝗱 𝗶𝗻 𝗵𝗮𝗻𝗱 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

After mastering designing, 𝗜 𝗵𝗶𝘁 𝟭𝟬𝗸 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗶𝗻 𝟯 𝗺𝗼𝗻𝘁𝗵𝘀, and then 𝟲𝟲𝗸 𝗶𝗻 𝟮𝟬 𝗺𝗼𝗻𝘁𝗵𝘀. That’s when I decided to help busy CEOs, consultants, coaches, and entrepreneurs achieve the same.

Fast forward to today, I have 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝗼𝘃𝗲𝗿 𝟰𝟬 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲𝘀 𝗶𝗻𝘁𝗼 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗯𝗿𝗮𝗻𝗱𝘀, which ultimately 𝗲𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗯𝘂𝗶𝗹𝘁 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗹𝗲𝗮𝗱𝘀 for them.

I am now a full-time LinkedIn manager for those who want to grow authority, visibility, and pipeline on LinkedIn but don’t have time to post consistently and are not sure about what actually works on LinkedIn today.

Here’s a sneak peek into how my work got recognized in the last 2 years:

🌍 Top 1% of LinkedIn Personal Brand Strategists and LinkedIn Ghostwriters worldwide
🌍 "Top Personal Branding Voice" on LinkedIn
🌍 Favion Ranked #2 Content Marketer and Copywriter worldwide
🟢 Among the top 20 LinkedIn Influencers in Pakistan.

🟣 𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲?
I manage everything end-to-end: profile branding, content strategy, ghostwriting, content designing, commenting & outreaching, and analytics.

In short, I do it all to help you grow your LinkedIn presence while you focus on building your business in real-time.

🟣 𝗠𝘆 𝗽𝗿𝗼𝗰𝗲𝘀𝘀:

→ We do a virtual meet-up
(Come with a cup of coffee, I’m a tea person though).
→ I share a questionnaire, and you fill it out.
→ I do the research, plan content, and build a strategy.
→ Then, I finally write & design content.
→ You review everything, and I publish. BOOM!

DM me “LinkedIn Manager” to get started.

Best,
Rimsha R.

Rimsha Rasheed

This post generated 500,000 impressions for me…

And here is how it went insanely viral: “I shared my biggest life achievement.”

I’ve built a house for my parents from my own online money.  And I still remember the day I clicked “publish.”

My hands were shaking. It wasn’t just another content strategy tip. 

It was my biggest life achievement.

I wrote about how I turned internet writing into building something that will last forever.

That post hit 500,000+ impressions in days.

DMs flooded in. 

But more importantly, it created a strong connection between my audience and me.

Because deep down, your audience is always there for you. 

They don’t want to listen to generic personal branding advice… They're there to hear your raw story and learn from your raw experiences. 

So, make writing on LinkedIn easy.
Build in public.

Share your story.
Share your wins and lessons.
Share your big and small achievements.

Your story alone will take you a long way ahead! I promise. 

- Rimsha

Founders’ Favourite LinkedIn™ Manager

5 years ago, It was lockdown and this girl was: 

Adjusting to live in a bigger city 
Panicking about university & hostel dues 
Fighting every day against IBS & PCOS signs
Extremely insecure about her looks and existence 
Feeling like giving up and never being able to speak for herself 

But... 

5 years later, she is: 

Back to her hometown and running her own clinic
Managing freelancing full time with a team 
Waking up every day with a new goal 
Feeling so comfortable in herself 
Making her loved ones proud 

Takeaway? 

Consistent hard work, self belief, strong faith in Allah swt, and prayers of your parents can turn the tables in your favor. 

YOU JUST GOTTA KEEP GOING! 🔥

One skill can change your entire career.

Take 5 minutes to see how 👇

Most people scroll LinkedIn aimlessly… hoping something sticks.

But what if you focused on one skill that actually builds your brand?

For the past few years, I’ve focused on writing LinkedIn posts that convert. 

One skill: storytelling + value-driven content.

It does exactly what it sounds like - it attracts the right people, builds trust, and opens doors without cold outreach.

I’ve seen this skill turn into life-changing moments:

$2-5k+ contracts from a single post
Connections with top industry leaders
TV interviews & opportunities I never thought of

Because here’s what I’ve learned:

You can’t control every opportunity that comes your way.
But you can control the skill you invest in.

Pick one high-leverage skill. Practice it daily.
Use it to show value consistently.

Master one skill. Open doors. 
Create moments that change your life. ⚡️

Early 2023, I was all over the place on LinkedIn:

Writing about personal growth, writing, freelancing, and branding

I made some progress.
But I wasn't feeling fulfilled.

And honestly… inefficient.

I knew something was missing. 
And it was clarity. 

People weren’t confused because I lacked skill.

They were confused because I hadn’t decided what I stood for.

So I simplified.

I stopped trying to talk to everyone.

And focused on one lane: helping founders show up clearly on LinkedIn and move their business forward.

That meant:

Tightening my profile around one narrative
Sharing my lived experiences and personal stories
Repeating the same ideas from different angles

Over time, that took me from 0-68k followers. 

And, it wasn’t a lucky run.

I had been writing, experimenting, and paying attention for a long time.

I just stopped scattering my effort.

Since then, this is what I help founders and executives do:

Define and communicate their story clearly
Decide what they want to be known for
Create content that attracts buyers

That’s half the work.

The other half?

Commenting. Networking. Warm DMs.

Get everything right, and LinkedIn stops being content.

It becomes leverage.

I am feeling emotional writing this.

But I wanted to tell you:

My recent client went viral on LinkedIn.

She got 13,000 impressions on the very first post we launched.
And then 24,000+ on the third post.

No ad spend.
No growth hacks.
No commenting on 100 posts a day.

I just tried to frame her story in a way that gives her instant credibility.

And it worked!

Here’s what I focused on:

A story only she could tell
A hook that stops the scroll
A lesson that actually matters
A CTA that doesn’t sell anything

If you’re stuck posting generic advice, and wondering why no one engages...

Try telling a damn good story instead.

It worked for her.
It can work for you too.

How I book meetings for my clients using LinkedIn

90% of people posting on LinkedIn don’t get inbound leads.

All because they target the wrong people.

They write great posts, but the right people never see them.

So nothing happens.

No business queries.
No booked meetings.
No money.

Here’s what I did to change that for my clients.

I used LinkedIn’s “Sales Navigator.”

I filtered for people who:

- Had the right job titles
- Were in the right location
- Were active on the platform 
- Worked at the right-sized companies

Then I made a list. 

I connected with them. 
I engaged and sent them appreciation DMs.
I studied their profiles, and their daily activity on LinkedIn.

Next thing you know…
Calls started getting booked.

And it all came from doing the basics well, and sending warm DMs.

No secrets. No hacks.

Sales Navigator just helped me put my clients in front of the right people, at the right time.

That’s it.

P.S. If your content is good but no one’s reaching out… it’s probably not the content. It’s who’s seeing it.

3 years ago, I started building in public.

I had:

- 0 followers
- passion for medicine
- No startup 

Now:

- 68k+ followers 
- a full-time entrepreneur
- an established writing business 

Your life can literally change in a few years.

If I can do it, so can you

These are 7 things you need to know about LinkedIn

When I started helping people build their personal brands...

I thought it's about more followers, likes, or maybe viral posts.

But what I’ve actually learned is far more valuable:

1️⃣ Consistency makes you memorable

Take Nike as an example:

It didn’t even change their tagline no matter the trends. 

“Just Do It” 

It stayed the same through all the highs and lows.

Your personal brand works the same way: consistent messaging builds recognition and trust over time.

1) Pick your core message. 
2) Repeat it everywhere (posts, comments, DMs)

2️⃣ Clarity in messaging

The clearer your story, the easier it is for them to understand your value.

3️⃣ Audience first, always

Your brand isn’t just about you, it’s about the people you serve. The more you help, the more trust and influence you build.

4️⃣ Authentic stories

A brand that’s overly polished feels distant. 
People resonate with flaws, stories, and honesty.

1) Share your wins and mistakes. 
2) Show the journey, not just the destination. 

Vulnerability is magnetic.

5️⃣ Messaging is your superpower

How you communicate your expertise determines your impact. 
The same skill can be life-changing if framed consistently.

1) Improve your hooks
2) Storytelling.
3) Positioning
4) Offers

6️⃣ Visibility drives opportunities

You can have the best skills in the world, but if no one sees you, they can’t hire, invest, or collaborate with you.

Post, comment, share, and engage. 
Adjust it in your daily routine.

7️⃣ Your brand grows you

The most important part of a personal branding isn’t just leads, it’s your transformation. 

It forces you to fix your mindset, communicate better, and build influence.

At the end of the day, building a personal brand isn’t about chasing trends, it’s about showing up consistently, staying true to your message, and letting it compound over time.

Just like Nike never changed “Just Do It,” your consistency is what makes you unforgettable.

I promise. 

P.S. Two standout examples on LinkedIn:

1) Jasmin Alić
2) Lara Acosta

They both are so consistent about their messaging, positioning, and visual branding. 

Love these two!

taplio

The Battle

Bob Dixon

Rimsha Rasheed

Followers

Posts

Engagements

Likes

Performance ScoreBob Dixon's LinkedIn Performance

Performance ScoreRimsha Rasheed's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Bob Dixon

Rimsha Rasheed

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bob Dixon's LinkedIn Performance

Performance ScoreRimsha Rasheed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBob Dixon's LinkedIn Performance