Prakti - Premium Design for Growth Teams

Founder

ExtensityAI

Design Consultant

Hyperhuman

Leading product design at Hyperhuman, a 2021 Google for Startups Europe alumni and 2021 Red Herring Top 100 Europe winner. I contribute to product strategy and direction, seeking  to improve the entire customer journey through product information architecture to the finality of its micro-interactions

Lead Product Designer

Sessions

Sessions is a VC backed company where I was responsible for creating from scratch and maintaining the product's design system. I've also shipped some core functionalities of the product:

- Active speaker mode
- Session recording
- Voting on public questions
- Dark theme
- Responsive version of the app

Senior Product Designer

Caphyon

Responsible for the end-to-end design process including initial sketches, information architecture, user flow maps, visual design, prototyping, and front-end design implementation on several core features for Advanced Web Ranking.

Product Designer

I help early-stage SaaS startups design their product in just 4 weeks ✧ Founder of Prakti Studio

Hey, Bogdan here. I can help you in two ways:

The first one costs money: I run Prakti Studio, a premium design agency for B2B marketing teams. We help bring marketing websites to life through 2 core services:

- A focused 2-week strategy sprint that clarifies the structure, UX flow and sets the visual direction
- High-conversion design and fast no-code implementation

The second way is free: I share tried-and-tested marketing strategies right here on LinkedIn, showing you how we’ve turned ideas into results. Follow along for actionable insights you can start using today.

My role is to bring clarity & creativity to the most innovative CMOs out there.

Feel free to DM me or book a call using the link from my featured section

Bogdan Petrescu

More visual explorations for a fintech startup 👀

Playing with some nostalgic aesthetics

The dither effect is making a comeback, and i'm seeing it more frequently lately

UX-led web design agency for AI startups ✧ Founder @Prakti Studio

Snap-on Incorporated

- Manage a team of 3 User Experience Designers, setting OKRs, mentoring, and allocating project tasks.
- Use Figma as the primary UI design and prototyping tool for design projects.
- Conducted a field study in the United States to gain insight into how users interact with Snap-on's most important application in real-world scenarios.
- Conduct end-to-end user interviews and usability testing studies to enhance the user experience of Snap-on applications.
- Analyze user behavior on web applications using Hotjar's tools, including heatmaps, user recording, and feedback widgets, to identify areas for improvement.
- Collaborate with multidisciplinary teams and cross-functional stakeholders throughout the entire design process - from design hypothesis to creating user flows and wireframes, to the specification and build of user interface mockups and prototypes.

Lead User Experience Designer

METRO.digital

- Designed (UI, UX, and Research) the Frame Tours and Zone Planning features for the Transport Management Software (Desktop Web), impacting METRO’s fleet of over 8,300 trucks that deliver 30,000 tons of goods per day.
- Facilitated field studies and user interviews with METRO clients and administered a survey to support the implementation of a new Push Notifications system for deliveries used by 25 METRO distribution centers in Romania, improving the delivery experience for approximately 800,000 customers
- Facilitated a discovery workshop with the product team to identify the customer journey of a driver that uses the Driver mobile application (more than 8,000 users) to deliver goods to customers

Senior User Experience Designer

Cognizant Softvision

Client: ACT (American College Testing)

- Designed two applications from scratch (web responsive & mobile React Native)
- Applications were used by over 60,000 users and more than 5,000 Test Centers, impacting more than 1,700,000 high school graduates
- Designed 15+ features from scratch (UI, UX, and Research)
- Facilitated over 100 user interviews and usability sessions, and conducted three field studies in the US
- Worked in a multidisciplinary team that included a wide variety of roles: Business Analysts, Product Managers, Product Owners, Backend Developers, Front End Developers, QA Engineers, SMEs, Delivery Director, and Tech Leads
- Implemented a plan to transition smoothly from Sketch to Figma to improve our workflow as a product team

Other responsibilities at Cognizant Softvision
- Mentored and guided five UX designers within the community to enhance their skills and knowledge.
- Facilitated over 50 hiring interviews

Vola.ro

- Increased the conversion rate (500,000 customers and 2 million flight searches per month) by redesigning multiple core features (e.g., Calendar, Checkout Page). We ran multiple A/B tests to measure the success of the redesigns
- Increased the open and clickthrough rates by redesigning the daily newsletter (100,000+ subscribers) to be mobile-friendly and also provided HTML/CSS implementation.
- Designed the "Vola 10 ani" marketing campaign, attracting over 30,000 customers in 1.5 months.
- Collaborated closely with Product Owners, UX design peers, Tech Leads, Backend and Front-end developers, QA engineers, and Marketing teams in an agile environment

UX Designer

Bostina & Asociatii

- Created digital and print designs for the company's branding and marketing materials, including website graphics, social media posts, brochures, and business cards.

Graphic Designer

Softwin

- Vectorization - Image conversion from raster (.tiff) to vector (.ai) using a documentation and meeting deadlines.

Andrei is a highly experienced Lead Senior UX Designer with over 8 years of expertise in delivering user-centered design solutions. He takes a holistic approach to each project, fully comprehending both business and user needs to drive successful outcomes.

Throughout his career, Andrei has collaborated with a range of well-known companies, across industries such as travel, e-commerce, construction tools, and education, delivering valuable design insights and expertise to firms such as ACT (American College Testing), Snap-on, Metro, and Vola.ro. He has a proven track record of delivering effective solutions for both B2B and B2C projects.

As a Lead UX Designer, Andrei evaluates UX Design maturity within organizations and creates tailored strategies to grow UX teams and integrate user-centered design into the product development process.

Andrei's diverse skill set includes storytelling, usability testing, user interviews, AB testing, qualitative & quantitative research, field studies, User Interface Design (Mobile/Tablet/Desktop), prototyping, content analysis, content inventory, competitive analysis, information architecture, and persona development. These skills, coupled with his comprehensive approach to design, allow him to deliver effective and efficient solutions that meet the needs of end-users.

taplio

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Bogdan Petrescu

Andrei Urse

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taplio

The Battle

Bogdan Petrescu

Andrei Urse

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bogdan Petrescu's LinkedIn Performance

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Performance ScoreBogdan Petrescu's LinkedIn Performance