Bonnie Dawn

Founder

Jackrabbit Learning Experience

LX Consultant

In this role, I managed a team of 12 to implement online masters degree programs for a portfolio of 50+ top tier university partners representing over $100M in target revenue.   We served as the primary touch point between the internal delivery teams and university partner leadership, ensuring successful relationship management, effective scoping of requirements, online curriculum design, program build & budget, faculty experience, and had bottom line responsibility for quality, on-time delivery, and data-driven continuous improvement efforts.  

Main collaborator and leader in building the Curriculum Development team from 5 to 30 in 2.5 years, including setting strategy, building process, hiring, organizational design, role clarity, career pathing & competency development, and performance management.

Leader in establishing the Learning team’s value proposition & messaging for partners throughout each phase of the program lifecycle.  This included developing consistent and clear customer-facing presentations, as well as internal cross-functional training materials for a rapidly evolving portfolio of degree products, services, and platforms.

Main collaborator on 2U’s Learning Experience Framework, which distilled the company’s research -based learning design methodology.  My role was to inform development of early prototypes, lead the market testing efforts with partners, and advocate for partners to inform product launch and messaging.  

Led and pioneered the product development, messaging, market testing and pilot phases for 2U’s groundbreaking Social Work placement product, the Virtual Field Experience. I also sold the product into partner programs and managed the implementation, student feedback, development of KPIs, and drove enhancements.

Lead business sponsor for several strategic process initiatives to drive efficiency, enable continued program growth, and enhance the partner experience with existing resources.

Senior Director, Curriculum Development

Oxford University Press

-Led global cross-functional team of 5 to define and deliver new LMS interoperability digital strategy in support of $55M English Language Teaching publishing portfolio.
-Directed all aspects of solution testing with customers from global key accounts valued at over $15M.  
-Analyzed qualitative and quantitative market research to inform strategy, roadmap, and product requirements. 
-Collaborated with Content, Digital Delivery, Marketing, Sales, and Support team stakeholders to scope business impact, develop business cases, plan and ensure successful market launch.

Digital Solutions Manager

Higher Education division of John Wiley and Sons

-Led the strategic growth plan and publishing portfolio for $10M Biology & Environmental Science list.  Consistently exceeded acquisition and revenue targets. 
-Identified market opportunities through competitive analysis and executing market research activities.  --Sourced authors and SMEs to create market-leading products, and successfully drove winning go-to-market strategies to ensure revenue targets.
-Championed the portfolio of biology products at global sales meetings, collaborated with marketing to develop value proposition & messaging, and presented at high-stakes sales presentations.
-Managed Wiley’s innovative OER/publisher partnership with OpenStax College. Market-tested, sourced, and launched the first OER + adaptive learning assessment product in Introductory Biology.  Received 2015 Director's Award for Editorial Innovation.     
-Received 2014 Editorial Competitive Signing Award for acquiring prestigious Cell Biology author team.

Senior Acquistions Editor | Biology and Environmental Science

-Led team of 5 content and media editors to ensure delivery of 10-15 digital education products per year on time and within budget.    
-Developed early prototypes and workflows for new interactive e-books, new LMS platforms, and online educational products.     
-Designed and led customer focus groups and market research activities to drive effective product development and value propositions.
-Presented at global sales meetings,  yearly customer-facing marketing events, and championed products in high-stakes sales presentations.

Senior Product Designer | Biology, Nutrition, and Environmental Science

-Served as primary business lead for Wiley's question authoring tool, gathering market intelligence and customer needs to inform product requirements and enhancements
-Primary collaborator on CMS design, rollout, and migration.
-Led pilot and UAT phases for new platform implementation by overseeing the first product to be delivered through the new tool, driving enhancements to support customer needs, and providing direction and feedback to the engineering team.

Manager | Content Technology Initiatives

Bonnie Cabot

LearningMate

Senior Vice President, Strategic Accounts

Focused on the strategic vision for the Global Learning department, taking into account the external business environment and alignment to 2U/edX corporate strategy. Responsible for recognizing areas of opportunity and developing clear business-level plans to execute on them. Align leaders and teams to these goals and create an “esprit de corps” among employees. Uses influence inside and outside the team to drive thoughtful decision making and innovation.

Directly oversees global teams responsible for the delivery of asynchronous content across 2U/edX product lines via quality implementation that leverages best-in-class learning technologies.

Directly oversees workflow and production management teams responsible for the operational backbone of content services across 2U/edX.

Responsible and accountable for the departmental budget within the expectations of corporate financial goals. Collaborate with finance leadership to meet and exceed expectations and to fund important initiatives and reduce costs in areas of opportunity. Regularly question work processes, systems, vendors and costs to decide on the best financial course of action that meets customer needs. Meet and beat financial goals.

Create, meet and exceed quality goals of work designed and developed by the team, always looking toward adding value to customers and being a competitive leader in the field. This includes dotted line oversight of the company's US-based production studios. Lean toward yes on projects that allow 2U/edX to meet annual strategic plans.

Coordinate with other business leaders in the organization, including Product, Human Resources, Communications and Partnerships to align on goals, expectations and client management. Ensure systems, processes and technologies support the work and cross-team functionality necessary to achieve goals.

Vice President, Global Learning

Oversee the teams dedicated to Content Development, Assembly and Delivery, Quality and Automation, and Workflow and Operations for 2UGrad.

Plan and develop additional services to improve course products. 

Collaborate on the design and enhancements of technical tools for course services and act as a stakeholder with 2U's Tech Dev department.

Collaborate with leaders of other Curriculum and Learning subgroups in the development of workflow guidelines and process enhancements for course development at scale.

Vice President, Course Services

Oversee a full-time staff of 14 employees and a freelance cohort of roughly 30 in charge of performing all hands-on tasks in our CMS and LMS associated with the implementation and deployment of new courses across all partner programs.

Collaborate on the design of new technical tools for course assembly and act as a stakeholder with 2U's Tech Dev department for purposes of user acceptance testing of such tools.

Collaborate with leaders of other Content subgroups in the development of new workflow guidelines for the passing of information and assets to and from the Implementation group through all phases of course development.

Develop metrics for measuring efficiency of new workflows and develop short and long-term plans for driving efficiency. Think creatively about new ways to improve on the presentation of asynchronous content.

Senior Director, Content Implementation

Lead the development of a new group within 2U's content department tasked with performing all hands-on tasks in our LMS and CMS associated with the implementation and deployment of new courses across all programs.

Collaborate with leaders of other Content subgroups in the development of new workflow guidelines for the passing of information and assets to and from the Implementation group through all phases of course development.

Develop metrics for measuring efficiency of new workflows and develop short and long-term plans for driving efficiency. Think creatively about new ways to improve on the presentation of asynchronous content.

Develop a scalable process for the ingestion and standardization of faculty-generated lecture exhibits prior to video production.

Collaborate on design of new technical tools for course assembly and act as a stakeholder with 2U's Tech Dev department for purposes of user acceptance testing of such tools.

Director, Content Implemenation

Manager, Content Operations

Manage content-development production calendars across multiple academic programs.  Assign tasks to freelancers and monitor their progress continually.  Assist with resolving general production issues, implementing corrections, and completing projects.

Content Development Coordinator

Sports Multimedia Journalist

The Five Daily

Co-Created the re-launch of a sports website that focuses on breaking sports news.  Write daily sports stories and weekly sports columns.  Shoot weekly “Five Questions” video segment breaking down the top five sports stories of the week.

Lead Writer

Sinclair Broadcast Group

I am a reporter, photographer, and fill-in anchor for WICD ABC News Channel 15 in Champaign, Illinois.  I focus primarily on covering local sports stories.

WICD ABC News Channel 15 Sports Reporter & Photographer

PhilaPhans.com

Responsible for covering breaking news stories for Philadelphia professional and collegiate sports teams.  Write columns and provide analysis on sporting events and team transactions in the Philadelphia area.  Shoot, write, and edit look-live reports on scene for Philly sports teams.  Currently serve as the beat reporter for Philadelphia Eagles news on the website.

Staff Writer & Columnist

KEYE-TV

Worked as a Washington D.C. correspondent for the CBS affiliate in Austin, Texas.  Filed VO and VOSOT reports, as well as packages, that focused on news impacting the Austin area in Washington, D.C.  Worked as a beat reporter covering the Roger Clemens perjury trial and the NFL lockout.  Wrote corresponding web reports to go along with each story.

Web Reporter, www.WeAreAustin.com

Lehigh University

Hosted a weekly talk radio show highlighting local and national sports stories.  Conducted live interviews with collegiate athletes and local newspaper and sports reporters.

Sports Talk Radio Host

Served as the lead play-by-play announcer for 11 varsity sports including football, basketball, soccer, volleyball, field hockey and wrestling.  Reported, produced, and edited pre-game and post-game reports including player interviews for website.  Conducted one-on-one player interviews for “In the Spotlight” feature highlighting athletes at Lehigh University.
www.LehighSports.com

Play-by-Play Announcer & Sports Reporter:

Comcast SportsNet Philadelphia

Assisted in writing copy for nightly game highlights and stories.  Assisted video editors on stories.  Interviewed players at Philadelphia Eagles training camp.  Shadowed producers to learn how to put a nightly show together. Logged games and interviews.

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Bonnie Cabot

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