Capgemini Invent

→ Spearheading global initiatives focused on AI upskilling within Capgemini Invent's AI Accelerator program.

→ Collaborating with a core team of AI experts responsible for go-to-market strategies, technology development, and strategic partnerships.

→ Responsible for designing and implementing programs to disseminate cutting-edge AI knowledge and practical know-how internally and to external clients.

→ Focused on enabling successful AI transformation by addressing not only the technological aspects but also the critical design of future human-machine interaction and exploring capabilities beyond current human limitations.

Global AI Accelerator Upskilling Lead

In a world where digital transformation dictates market leadership, staying ahead is crucial for your business’s growth and sustainability. As an accomplished Digital Strategist and New Business Model Expert, I am dedicated to guiding businesses through this complex landscape to achieve extraordinary success.

My Core Expertise: Lead for 'Connected Products & Services & Business Model Transformation':

→ Strategic Development of Data-Driven Products & Service Portfolios: I specialize in developing competitive, customer-centric product and service portfolios that align seamlessly with your overarching business strategies. This includes not only strategic planning but also defining the actual content and structure of these portfolios.

→ Business Model Transformation in Response to Global Trends: Adapting to major market shifts like Everything-as-a-Service, AI-driven business models, and exploring new channels such as virtual platforms and metaverses, I help companies transform their existing business models to capture new customer segments and stay at the forefront of innovation.

→GenAI Advisor for Intelligent Industry

In my role as the GenAI SPOC for Intelligent Industry, I empower organizations in manufacturing, life sciences, and MedTech to leverage the extraordinary capabilities of Generative AI. This role involves exploring new business opportunities and achieving unprecedented levels of productivity and efficiency through cutting-edge AI applications.

▶️ Our Commitment:

More than just strategists, we are your partners in transformation. From the initial strategy to the hands-on implementation of new products and services, our team of strategists, designers, and engineers is committed to turning your vision into a tangible reality.

▶️ Ready to Transform Your Business?

Connect with me to discover how we can collaboratively reinvent your business strategy for a digital-first world, ensuring growth, innovation, and a leading edge in your industry.

Director Connected Portfolio & Business Model Transformation | Federated AI in Intelligent Industry

Capgemini

At Capgemini Global AI Lab, I lead initiatives that shape the future of AI technology application, focusing on its merits and potential pitfalls for our clients and society. Our lab is dedicated to true innovation, thought leadership, readiness for new developments, cutting-edge research, education, and promoting the safe and ethical use of AI.

Harnessing emerging trends and technologies, I help you navigate the AI landscape and establish new types of AI models that herald a step change in how we can solve business problems holistically. In my role, I challenge the status quo and empower organizations to reimagine their businesses and amplify their potential for impact.

So, engage with us—let us surprise you with our visionary mix of what's to come.

Capgemini Global AI Lab - AI Strategist & Visionary

OpenExO

OpenExO is the world’s leading global ExO transformation ecosystem made up of more than 1,000 clients, investors, consultants, coaches, collaborators, tech leaders, and innovation specialists. Together we are committed to helping organizations, institutions, and people transform the world for an exponentially better future by implementing and evolving the ExO model and practices.

ExO Certified Consultant

ExO Foundations

Exclusible

Are you ready to explore the endless possibilities of the future internet? I am here to help you take the first step and unlock the power of web3 CRM.

Imagine being able to connect with customers and clients in new and exciting ways, using cutting-edge web3 technology and immersing them in a metaverse. That's exactly what Exclusible does. Empowering brands and communities by expanding the possibilities of both the physical and digital universes.

Exclusibles mission is to build a new generation of the web that is culturally relevant, accessible to everyone and unlimited in its possibilities for creation and creativity. With Exclusible, your brand has the opportunity to push the boundaries of the metaverse and web3, and open up a world of endless possibilities.

Don't wait any longer, take the leap and join the future of the internet. Contact me now to learn more about how we can work together and unlock the power of web3 for your business.

Metaverse Leader, Advisor and Ambassador

STRATEGYON 

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬𝗢𝗡 𝗖𝗢𝗥𝗘 builds on the most advanced AI-enabled context-mining platform for reliable strategic insights.

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬𝗢𝗡 𝗖𝗢𝗥𝗘 services transform unstructured data into quantified and groundbreaking insights and build a foundation for fact-based, strategic decision-making in your strategy and M&A activities. 

Unsupervised AI-driven context mining leads to unbiased discovery and insights for trustworthy strategic decisions. 

▶️ Cross-industry research for technology mapping
▶️ Gaining hidden consumer insights from public forums
▶️ Anticipating significant shifts: future scenario building

Quantifying insights are a solid basis for masterful decision taking. Our innovative metrics and visualizations help to efficiently discover emerging topics, non-trivial correlations, and to compare trends. 

Reliable quantified insights are what really matter.

▶️ Weak signal detection
▶️ Visualize patterns in tailor-made heat maps
▶️ Discover hidden correlations

𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗺𝗮𝗽𝗽𝗶𝗻𝗴:
Technologies evolve at the speed of light. It is vital to discover new technologies and understand the dynamics and drivers to stay ahead of the competition.

𝗠𝗮𝗿𝗸𝗲𝘁 𝗲𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗶𝗼𝗻:
Identifying new applications and markets is a vital – yet complex – exercise to grow your business. However, many hints are to be discovered in the growing amount of technical and public data. Scout for new markets and playing fields in technical literature. Understand your customers: reveal their hidden needs from context-mining public forums. 

𝗙𝘂𝘁𝘂𝗿𝗲 𝘀𝗰𝗲𝗻𝗮𝗿𝗶𝗼 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴:
The plurality of trends doesn’t exactly make it easier to decide on the next big shift for your company. Being able to identify, understand and quantify them helps to build reliable future scenarios and make the right decisions.

Co-Founder / Head of Strategy 

AdEx Partners

I am driving digital projects and transformations with impact for Fortune 500 and mid-market companies, helping teams and organizations to become future-ready.

✓ Designing and building digital units with a purpose to drive innovation.
✓ Executing digital strategy with tangible MVP projects that deliver (AI/ML/Crypto)
✓ Re-shaping business models and co-designing new opportunities. 
✓ Leading and managing the strategy execution with objectives and key results (OKR). 
✓ Defining and shaping organizational culture towards purpose-driven outcomes.

Senior Manager Digital Strategy & Business Model Innovation

Digital Strategy & Transformation

Ernst and Young (EY) is one of the largest professional services firm in the world and one of the "Big Four" accounting firms. EY is committed to building a better working world — with increased trust and confidence in business, sustainable growth, development of talent in all its forms, and greater collaboration. 

▬▬▬▬▬▬▬▬▬▬

As the Manager of People Advisory Services, I enable companies to successfully survive digital disruption and transform their core business towards customer-oriented platform models. Preparing and guiding companies on their journey to build the future of work is part of my passion. My responsibilities include leading teams and driving people strategy topics in global business solution services implementation. This includes applying agile methodology like Design Thinking and Business Model Canvas techniques. 

Driving digital strategy and transformation requires a focus on people capabilities, organizational design and technology. Translating technological development into strategic solutions is necessary for every organization to survive disruption and stay relevant in the digital era. The future of work is shaped by data-driven solutions, robotics and AI, assisting people in every day’s tasks. 

I believe that my organizational and people skills along with my passion for this work make a real difference for my clients.

Manager, Digital Strategy ✦ Transformation and Change ✦ People Advisory Services

Fresenius Group

Fresenius, a German health care company, includes the Fresenius Medical Group as one of its four divisions. Fresenius  provides products and services for dialysis in hospitals and outpatient medical centers. The company also focuses on hospital management as well as on engineering and services for medical centers and other health care facilities.  

▬▬▬▬▬▬▬▬▬▬

As Manager of Strategic Initiatives, I supported the CEO of the European, Middle East and Africa (EMEA) division in the design of strategic transformation processes. This requires translation of the CEO’s agenda into business initiatives and working collaboratively with senior executives to assess their needs and define specific projects. 

The focus of  my work was around the digital transformation of Fresenius Medical Care and its business, co-designing strategy roadmaps, building organizational structure and creating awareness for the requirements to succeed in the 4.0 economy.  

By consolidating insights, leveraging the gathered data and developing best practices, I led the development of strategic options and ensured success of the overall digital initiative.

Initially, I joined Fresenius as a Change Manager for EMEA regions and Communications Officer for the inSITE Project. This project enabled FME to become process-driven, connecting all parts of the organization in the EMEA and Latin America (LA) regions.  Through remote and on-site coaching, I enabled the rollout in 5 countries and positioned 5 others for final transition from a people and organizational perspective. 

The common SAP template delivered harmonized processes and standardized applications based on the demands of the business, while respecting the specific local requirements of each country.

Manager of Strategic Initiatives ✦  Digital Strategist ✦ Change Manager 

University of St. Gallen - HSG

The University of St. Gallen is a research university located in St. Gallen, Switzerland. Established in 1898, it is specialized in the fields of business administration, economics, law, and international affairs.  It is ranked by the Financial Times as one of the top business schools in Europe.

▬▬▬▬▬▬▬▬▬▬

As the Head of the Military Liaison Office, I improved alignment between the University and the external duties of military personnel. By analyzing existing department activities and documentation, I advised administration and external stakeholders on students evolving needs and obligations. By addressing the unmet needs of the University and students, I effectively reorganized military liaison activities. This work led to harmonized military liaison office processes and IT solutions that conformed to campus standards.  I also facilitated the smooth transition to successive liaisons by creating a support and guidance handbook. 

In addition, I contributed to the development of the Master of Management, Organization Studies and Cultural Theory (MOK) program at the Institute for Systemic Management and Public Governance. In this role, responsibilities include; synthesizing the needs and perspectives of two distinct academic departments, supporting the program director, managing  stakeholder communications, evaluating applications and selected candidates, planning and executing workshops. organizing business partner meetings, preparing course materials and supervising examinations. 

To stimulate interest in new graduate programs for prospects with a passion for impacting organizations, politics and society, I organized and engaged in off-campus programs activities.

My task as a Research Assistant was to perform analysis and visualization of study results for senior researchers.

Head of Military Liaison Office ✦ Research Associate and Program Manager ✦ Research Assistant 

University of Zurich

As the largest university in Switzerland, UZH offers the widest range of subjects and courses of any Swiss higher education institution.

▬▬▬▬▬▬▬▬▬▬

As a Research Associate, I designed and launched a two-semester talent management program with workshops, seminars, real-world cases and hands-on training. I built relationships with external consulting firms, who worked as experienced consultants and program instructors.  My responsibilities included: teaching undergraduate courses in organization theory, consulting, conducting presentations and supervising students’ final theses. My independent research focused on strategy-as-practice, organizational theory, strategic management and systems theory.

I am especially proud of the following accomplishments:

✓ Recruited the Boston Consulting Group to act as founding member of new talent program and 
    provide funding for campus meeting space

✓ Expanded partner network to include McKinsey, Accenture, AT Kearney and Roland Berger

Research Associate ✦ Program Designer ✦ Organization Theory Educator

AI Strategy Pioneer & Innovation Catalyst | Transforming businesses with AI-driven strategies and digital innovation

Pioneering the AI Revolution & Digital Transformation

Over the last decade, I've guided organizations through the AI revolution and digital transformation, unlocking unprecedented growth.

My mission: Empower hundreds of  businesses with cutting-edge AI and digital strategies.

AI & GenAI Expertise:
→ Developed GenAI solutions for smart industries, boosting productivity by 40%+
→ Crafted AI strategies for Fortune 500 companies, driving innovation
→ Advisor on ethical AI implementation and governance

Digital Transformation Mastery:
→ Led dozens of successful digital transformation projects across industries
→ Transformed traditional business models into data-driven powerhouses
→ Expert in leveraging IoT, Blockchain, and Cloud for business growth

Key Capabilities:
→ AI Strategy Development & Playbooks
→ GenAI Implementation for Industry 4.0 and Lifescience 
→ Digital Transformation Roadmapping
→ Emerging Tech Integration (AR/VR, Metaverse)
→ Digital Leadership Mentoring

Impact Highlights:
→ Reduced operational costs by 30% through AI-driven solutions
→ Increased productivity up to 50% with data-driven tools
→ Built a community of 28,000+ digital leaders and innovators

Ready to harness the power of AI and digital transformation?

Drop me a message!

Bora Ger

Minority Report was a warning, not an instruction manual.

Elon Musk just proposed releasing convicted criminals with Tesla Optimus robots as their 24/7 shadow companions.

The robots would surveil them constantly.
Intervene to prevent any criminal activity.
Follow them everywhere they go.

Musk calls this a "𝗺𝗼𝗿𝗲 𝗵𝘂𝗺𝗮𝗻𝗲 𝗳𝗼𝗿𝗺 𝗼𝗳 𝗰𝗼𝗻𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗼𝗳 𝗳𝘂𝘁𝘂𝗿𝗲 𝗰𝗿𝗶𝗺𝗲."

Read that phrase again.

We're talking about a corporate-controlled surveillance state where algorithms decide who's "about to commit a crime."

Tesla's robots become judge, jury, and executioner of human behavior.

Privacy dies completely for anyone who's ever been convicted of anything.

But here's what should terrify every executive, every parent, every citizen:

Who writes the code that decides what constitutes "suspicious behavior"?
What happens when the algorithm gets it wrong?
How do we prevent algorithmic bias from targeting certain communities?

And once we normalize constant robotic surveillance for criminals, where does it end?

Mental health struggles? 
Unpaid parking tickets? 
Political dissent?

This doesn't address the root causes of crime: poverty, mental health crises, systemic inequality.

It creates a 𝗱𝘆𝘀𝘁𝗼𝗽𝗶𝗮𝗻 𝗺𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺 with a corporate logo.

Musk isn't proposing justice reform.

He's proposing thought police that answer to shareholders, not citizens.

The question isn't whether the technology can do this.
The question is whether we'll normalize it.

But it's not just Minority Report. 

We have so many other novels, movies that have picked up that topic. 
The outlook is very clear.

These kinds of solutions will always create many more severe problems than actually solving problems we have today. 

🔥 Follow for strategic AI insights from the frontline
🎯 Share if this resonated with you

Global AI Upskilling Lead | AI Strategy Pioneer | Transforming businesses with AI-augmented strategies and digital innovation

Elon Cruise in his blockbuster "Minority Report - Highway to Hell"

➕LEVEL UP YOUR STRATEGIC LEADERSHIP ➟ I share proven systems, actionable tips, and lessons from 20+ years of helping CEOs make better strategy ➕STRATEGY ADVISOR TO CEOs + THEIR TEAMS ➟ Learn more in my ABOUT section👇

I help CEOs, leadership teams, and boards design and execute real strategy—the kind that drives alignment, action, and results.

For over 20 years, I’ve worked with CEOs, boards, and senior leadership teams at global organizations like BMW, Deloitte, DeBeers, the OECD, as well as high-growth mid-market companies to move beyond strategic planning theater and into practical, co-created strategies that leaders can actually lead through.

Through my Better Strategy OS™ and frameworks like the Strategy Launchpad™ and the Strategy Canvas Collection, I guide organizations to:

✅ Create strategy that’s clear, actionable, and co-owned by the team
✅ Build strategic thinking as a core leadership capability
✅ Move from confusion to confidence—without outsourcing their future

But I don’t just facilitate strategy—I also help you learn it.

I offer courses, tools, and executive education programs for leaders, consultants, and professionals who want to master the Better Strategy OS, learn to think more strategically, and guide others through the process.

Whether you’re leading a team, or a strategist building your own expertise—this is where you learn to make strategy real.

What I’m known for:

– Making complex strategy simple and executable
– Facilitating alignment and unlocking clarity
– Rigorous, structured, yet pragmatic approach 
– Author of The Art of Opportunity (Wiley)
– Trusted advisor & educator to global leaders
– Creator of the Better Strategy OS™
– Challenger of old-school strategic planning
– Founder of The Better Strategy School

If you’re ready to stop outsourcing your strategy—and start building the clarity and capability to lead it—please DM me.

If you’re here to learn how to make better strategy yourself, check out my tools, courses, and frameworks at www.makebetterstrategy.com

Marc Sniukas

90% of strategies fail.
Not because of execution.
Because they were never good strategy to begin with.

Every year, leadership teams spend months building decks, setting targets, and holding offsites.

Six months later?
Those slides collect dust while everyone goes back to firefighting.

That’s not strategy. That’s theatre.

If you want better results, you don’t need more strategy.
You need Better Strategy — built on 7 essential shifts 👇


1️⃣ From financial targets → to strategic challenges
Numbers are outcomes, not strategy.
Better strategy starts with answering: What’s the real problem we must solve?


2️⃣ From 3–5 year plans → to 12–18 month priorities
Long-term plans create comfort, not clarity.
Better strategy focuses on what moves the needle now — while shaping the future.


3️⃣ From copying competitors → to creating advantage
Best practices make you average.
Better strategy puts innovation back where it belongs — at the core.


4️⃣ From annual offsites → to always-on strategy
Strategy shouldn’t happen once a year at a resort.
It’s a continuous practice of learning, sensing, and adapting — every week.


5️⃣ From closed boardrooms → to open collaboration
The best strategies aren’t designed in isolation.
They’re co-created with the people who make them real.


6️⃣ From PowerPoint → to real conversations
Strategy isn’t a document; it’s a dialogue.
Leaders who talk about strategy daily create alignment and momentum.


7️⃣ From consultants → to ownership
Advisors can guide, but they can’t lead for you.
The real power lies in taking responsibility for your own strategy.


Better strategy isn’t about perfection.
It’s about progress, clarity, and courage.

Strategy isn’t a plan — it’s a practice.
The question is: are you doing it once a year, or every day?

Let’s make better strategy.
Every day. Everywhere. Together.

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Dr. Marc Sniukas

20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global Strategy Advisor

What’s a good strategy to learn about strategy?

Most people still learn strategy as if it were a formula.

Follow the steps.
Memorize the models.
Apply the tools.

That’s not strategy.
That’s administration.

In most strategy courses and textbooks,
you’ll find the same pattern repeated:

❌ A single, accepted view of what strategy “is.”
❌ A linear, step-by-step process to follow.
❌ Simplified, reworded ideas from past thinkers.
❌ And a strong bias toward one national or business context.

It’s clean.
It’s structured.

But it kills independent strategic thought.

Strategy isn’t a discipline of answers.
It’s a discipline of questions.

At the Better Strategy School, we don’t teach strategy like that.

We explore 11 types of strategic issues,
their underlying paradoxes, and
the multiple perspectives that exist to resolve them:

(1) How do we strategize?
(2) What’s our mission and vision?
(3) How do we compete at the business level?
(4) How do we create value at the corporate level?
(5) How do we collaborate and compete across networks?
(6) How is strategy formed and realized?
(7) How do we lead strategic change?
(8) How do we drive strategic innovation?
(9) How do industries evolve and shape our choices?
(10) How do we develop our organization?
(11) How does the international context influence our strategy?

Each of these issues invites opposing perspectives — markets vs. resources, control vs. chaos, globalization vs. localization — forcing leaders to think beyond one “right” answer.

Because strategy isn’t about memorizing frameworks.
It’s about learning to think across them.

👉 If you'd like to learn more about these 11 strategy issues, join our next webinar with Bob de Wit: https://lnkd.in/dd9FW-Tr

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I’ve spent 20+ years studying and answering three questions:


❓What is strategy?
❓How do you design a good strategy?
❓How do you execute a good strategy?

The key lesson I learned is this:
✅ Good strategists know there are no easy answers.


❌ There’s no silver bullet.
❌ No single framework.
❌ No “5 easy steps” that will magically give you your strategy.

Strategy is inherently complex.

To do it well, you must:
🔹 Understand all its dimensions:
Purpose: Why you exist and where you’re going.
Content: The choices that make you unique.
Process: How strategy gets created and renewed.
Context: The environment that shapes every decision.

🔹 Synthesize its paradoxes:
Profit ⬌ Purpose
Logic ⬌ Intuition
Outside-in ⬌ Inside-out
Competition ⬌ Cooperation
Deliberate ⬌ Emergent
Revolution ⬌ Evolution
Exploitation ⬌ Exploration
Globalization ⬌ Localization
and many more…

Mastering strategy is about holding these tensions, paradoxes, and perspectives together—not oversimplifying them.

👉 And if you’re ready to become a master strategist, join our Better Strategy School Executive Circle: https://lnkd.in/d-Zm9GPa

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20+ Years Helping Leaders Design + Execute Winning Strategies • Founded The Better Strategy School to Help Leaders Worldwide Master Strategy • Global C-Suite Strategy Partner

500+ leaders. One shared goal:
To make better strategy — not longer slide decks.

Most strategy efforts fail not because leaders don’t care —
but because they lack a clear definition, a structured framework, and a systematic process for making strategy work.

They’re told to “think strategically.”
But not how to do it.
They’re handed playbooks that explain what strategy is.
But not how to build and execute one in the real world.

That’s why so many strategies stay stuck in PowerPoints instead of changing organizations.

At the Better Strategy School, we’ve now passed 500 participants.

Leaders, founders, consultants, and executives who decided they don’t want to just plan, they want to lead strategy that delivers results.

But this milestone isn’t about numbers.
It’s about impact.

Here’s what that looks like in practice 👇

🧩 Stefania Mangini, CFO & Board Member, O’Neill:
“Valuable insights from real case studies. Helpful framework, easy to use when having strategy discussions and to ask the right questions at board meetings.”

🧠 Tylney Taylor, Managing Director, Bold Transformations:
“Marc brings in unique and highly valuable insights that add to the robust framework he has developed.”

🚀 Lisa Rehm, Associate Director PMO, Nice-Pak Products:
“Marc’s Better Strategy Masterclass takes this work to an entirely new level.”

💡 Semih Görür, CEO, Tuna Aluminium:
“The sessions provided practical applications directly relevant to today’s business challenges. Marc makes complex concepts easy to understand and apply.”

If you want to design and execute winning strategies — not just talk about them —
you need three things:

1️⃣ A clear definition of what strategy really is.
2️⃣ A structured framework to align thinking and teams.
3️⃣ A systematic process that connects design with execution.

That’s the foundation of Better Strategy — and what every leader deserves to master.

🎯 Learn how top leaders are transforming how they think, design, and execute strategy:
👉 https://lnkd.in/dejWcSAT

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The Battle

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