HYPE B2B Digital Growth Agency

HYPE is a boutique agency focused on conversion-driven design and effective, ROI - oriented marketing campaigns 😎 

Whether it's a marketing campaign or website redesign, we take on a new project only when we are 100% sure we can deliver solid ROI.
 
You can check some of the cool projects we've done on our website -> https://agencyhype.com/case-studies/.

You can book a free call to tell us about your project and see if we can help 
https://agencyhype.com/contacts/.

Co-founder & Digital Marketing Director

Purified Marketing

Purified is a performance marketing agency helping enterprise SaaS companies to grow their business. 

We build scalable marketing funnels that generate qualified leads and demo appointments that your sales team can easily close.

Founder

Tear Down The Roof Pte Ltd.

Online Marketing Director

Maxtec Ltd

Marketing and PR Manager

Bullgarian Trading Group

Stock trader

Co-Founder @ HYPE | No BS enterprise marketing frameworks that generate MQLs, booked calls, and pipeline revenue. Guaranteed 😎

Do you work in a B2B industry and want to finally have peace of mind knowing that your pipeline is always full of qualified leads that your sales team can easily close? If it’s so, then you should continue reading.

Does this sound familiar?

- You want to be able to grow your business with a predictable lead generation system without relying on referrals, manual outbound strategies, or leads who came in irregularly from your organic channels.
- You want to make sure the leads are qualified so your sales team can close more deals 
- You also want to track every touchpoint so you know the exact ROI from all the marketing activities.

You wish there was a way you could do it all faster, cheaper, with fewer people (aka less headaches)
If you can relate, then we should connect because I can help.

The truth is that B2B marketers are making it a lot harder than it needs to be.

It's not your fault.

There’s a lot of noise out there, and it can be confusing as heck. Most B2B strategies rely on old-school techniques like webinars, press releases, brand awareness, blogging, cold outreach, etc.

And you end up doing a little bit of this...a little bit of that, and nothing seems to stick.

You need to inject the proper B2B funnel into your marketing and sales.

This is why my company created a new 4-pillar system called FastTrack Leadgen Booster.

It helped B2B companies of any size to scale their leads and sales predictable - from multinational public corporations like Alight Solutions (NYSE: ALIT) and NGA Human Resources to SME’s like Transmetrics, Ontotext, Biztory, At Once, Infolytik, and many more. 

By implementing FastTrack Leagen Booster, you will get the following:
- A Customized funnel designed specifically to meet your business KPIs and growth goals in the shortest time possible.
- A steady flow of fresh marketing qualified leads - we’re currently generating anywhere from 21 up to 230 marketing qualified leads (MQLs) per month for each of our clients.
- Filled sales pipeline with Sales Appointments and RFPs - our nurturing flows engage with the leads and convert them into warm, pre-sold opportunities and RFPs that your sales team can easily close.
- A unified tracking system that tells you at any given moment how much exactly is your marketing ROI so that you can justify your investment - we aim for 10x within the first three months.

If this sounds like something you’d want to learn more about, then let’s have a chat. 

Getting in touch with me is easy; you can simply message me on LinkedIn or email me at tatarov@agencyhype.com.

Borislav Tatarov

🔶🔸Mason Cosby🔸🔶

Scrappy ABM

If you've tried it all, and you STILL don't have the results to show for it, Scrappy ABM can help. Scrappy ABM is a boutique consulting firm that specializes in strategic execution with limited resources. We firmly believe that before you can scale, you have to be scrappy. So here's how we can help.

1) Podcast- Every week, we release new episodes with Scrappy Marketing Experts sharing their expertise on how they achieved high-impact programs with limit resources

2) Activation Plays- Most ABM Programs fail because the teams aren't on the same page. With an activation play, we can create a quick win between your Marketing & Sales team that also works through the hand of process.

3) ABM Pilot Programs - For organizations that have established cross-functional alignment, a Pilot ABM Program is the best next step.

Scrappy ABM functions as an extension of your team augmenting the specific areas where you need support, from Holistic Strategy, Operations, Content, Customer Marketing, and Partnerships.

This creates a smooth ABM implementation process where we function as a true extension of your team, helping you each step of the way.

4) Account-Based Podcasts- Podcasts are the best way to build relationships at scale. By inviting your target accounts on your show, you develop a 1:1 relationship, raise awareness within their company, and create binge-worthy content for other accounts.

The challenge is, it takes time. Which is why most organizations give up on their podcasts too soon.

With Scrappy ABM, we launch your show, then help you land a sponsor within the first 6 months. From there, your podcast production costs are covered, and you have the runway to see the industry-defining impact come to fruition.

Regardless of your current resources and marketing maturity, Scrappy ABM has something that can help you take your next step toward sustainable growth. Check out scrappyabm.com today to find the support you need!

GURU Media Hub

Head of Partnerships

Podcast Host of Scrappy ABM

Podcast Producer

GTM Partners

GTM Ambassador & Certified Agency Partner

FYI GTM

Strategic Advisor

ForgeX

Executive Council & Advisor

SalesIntel.io

Verbatim

Limelight

Advisor

Sales Assembly

Head of Demand Generation

The Marketing Ladder

Podcast Host

ABM For Revenue Teams Without A $200K Tech Stack l Founder of Scrappy ABM l ABM Speaker l TCK Husband l 1X Girl Dad l Christian

Most marketers are struggling to keep up. Between a new term daily, new tools, new strategies, and the ever-looming sense of imposter syndrome, marketers are struggling to keep their heads above water.

That's why I create content daily to help you see you aren't alone.
I am very publicly building a podcast focused on Marketing Careers.
I am very publicly trying to learn how to balance work and life.
I very publicly share how to build Scrappy ABM programs.
And I am working through how to live out my faith as a Christian in the B2B Tech world.

None of this is easy.

But it's essential to work through to find personal, spiritual, financial, and professional success.

So if you're looking for your new marketing friend to stumble forward with, welcome.

Please send me a connection request or give me a follow.

Now for a lil bit more about me.

Personal:
Born and raised in the same house my entire life in the poor part of a mid-class part of town
Dad was a small business owner doing landscape architecture
Mom was a top sales rep for companies like Johnson & Johnson
Came to faith in Christ as a freshman in High School
Married a missionary kid that was raised in Turkey
And everything you see is to ensure that wonderful woman is provided for

Professional:
Started working in Sales for flexibility so I could go to seminary
Got laid off 20 days after buying a house and getting engaged
Stumbled into Marketing trying to make ends meet 
And fell in love with building B2B programs (Not a joke. I am a nerd)
Spent 80-100 hours a week for 3.5 years trying to hone this craft
Learned almost everything I know about marketing from my time in an agency
Now I just share very publicly everything I'm learning
Trying to find a better life balance after a season of intense growth
And I'm building the demand & content program at Sales Assembly (having the time of my life)

Financial:
Dave Ramsey ALLLL the way
Love budgeting way too much
And happy to help anyone with financial literacy so you can transition from working to live to working for fun.

Spiritual:
Born-again believer in Christ
Reformed but going to an evangelical free church
Learning to live my faith as a B2B Marketer
Learning how to lead a family and continue to grow in my faith
And the story of David & Goliath is one of the most foundational stories in my faith

Overall, I'm an open book.

If you have a question, let me know.

And thanks for reading all this.

If you send me the message "Kings Kaleidoscope" I'll send you a saxophone solo.

We’re Hiring: ABM Strategist at Scrappy ABM!!!!  

80% of ABM programs are failing.
We’re on a mission to fix it.

Scrappy ABM  is growing fast ($0 to $2M in 2ish years and on track for $4M by end of 2026)

And we’re looking for our next ABM Strategist to help us build revenue programs that actually work in the real world (not just in slide decks).

If you love:
	•	Turning complex GTM messes into clear, actionable ABM programs
	•	Running plays that drive actual pipeline (not just “air cover”)
	•	Working directly with revenue leaders & marketing teams to teach them how to run ABM
	•	Solving problems instead of waiting to be told what to do

…you’re going to love working here.





What You’ll Own

You’ll lead ABM strategy across a pod of clients, designing account progression models, mapping ICP tiers, launching activation playbooks, building sequencing strategies, and managing your ops + content + PM team to drive coordinated outcomes.

In short: you architect the strategy and manage a team that helps you bring it to life.





Who Thrives Here

This role is perfect for someone who:
	•	Has real-world B2B marketing or revenue experience (5+ years ideal)
	•	Understands ABM beyond “personalized ads”
	•	Thinks in frameworks but executes scrappily
	•	Loves solving ambiguous problems and creating order
	•	Wants to work inside a high-growth, fast-moving agency
	•	Communicates clearly and proactively (internally and with clients)





Why Scrappy ABM?

Because we’re building something different.

Our clients aren’t hiring us for fluffy brand work or vanity plays.

They hire us to build real ABM programs that generate opportunities and accelerate pipeline fast.

You’ll get:
	•	Crystal-clear frameworks
	•	A supportive pod structure (ops + content + AM)
	•	Direct access to some of the fastest growing brands in B2B (check our website)
	•	The ability to shape the future of ABM with us
	•	Growth potential as we scale from 12 people → 60+





Want to join us?

If this feels like your kind of challenge, comment “INTERESTED” or DM me, and we’ll send the job description your way.

Scrappy ABM  is where strategists come to level up.

If you want to build the future of ABM, let’s talk.





P.S. Let’s talk real details.
	•	Comp: $110K–$140K + $20K bonus potential
	•	Benefits: Full health, dental, eye
	•	401K: 4% match
	•	PTO: Unlimited + the last 2 weeks of the year off

And one more thing:
I’m a very Christian-forward founder.

I openly talk about my faith and thank God for how He has blessed this business.

You don’t have to share those beliefs but if you work here, you’ll be prayed for a lot and hear about Jesus.

Mason Cosby

We use sourcing firms for a lot of our roles.
But the 1 role I’ll never use a sourcing firm for is the ABM strategist role.

The only chance I’m hiring a strategist is if they have engaged with Scrappy ABM content, or are referred in by someone I trust.

We do ABM in a specific way.

So even though there are lots of truly incredible experts that know ABM, they may not know how we do ABM.

And I’ve found that way of thinking is easiest qualified when people have already been engaging with our brand.

So if you’re reading this, you’re looking for a job, and you’ve been following a long for a while, we’re hiring a Strategist.

(Also a project manager, designer, and executive assistant).

Shoot me a DM if you’d like to learn more :)

FED Talks: the virtual summit for demand marketers who are FED UP with the fluff on LinkedIn. 


Eric Linssen reached out to me about an *awesome* virtual summit Demand Collective is putting on TODAY. 

I’m so excited to be doing a session distilling how to actually drive results with ABM. 

I’ll be diving into the details of how we helped a Series A startup break into 28 enterprise accounts and drive 89% incremental ARR (with the super secret guest of the client we did it with. He's a Demand Collective member 👀)

The rest of the lineup is pretty sweet too: 
Tyler Calder, CMO @ PartnerStack is sharing how he used modern targeting (AI) to drop cost/$ pipe 35% and increase ACV 58%+

How Mary Keough‘s DG machine is delivering 10:1 pipe:spend using LinkedIn, YouTube, newsletters and 💫 math 💫

How Isaac Ware 💎 is consistently converting 15% of target accounts into opportunities with his *simple* ABM playbook (no $300k+ tools, or complicated graphs)

The ‘Gobbledy Trap’ that Jared Blank (3x CMO & messaging genius) sees way too many startups fall into... and 4 examples of b2b messaging done right

Modern Demand Gen Excellence. How Timo Yi improved Cyberhaven’s pipe:spend 300% while 4.7x’ing DG-sourced pipe

A simple guide to attribution, reporting on marketing’s impact & managing up to marketing skeptics (that’s not buying a shiny tool) from Eric MacColl, ex-Head of DG, Enterprise @ Atlassian

How Liam Dunne helped an anonymous SaaS brand that you’ve definitely heard of drive 3,200+ trials/mo from AI search (+6.4x YoY)

Hope I’ll see you there! You can register for free here:  https://lnkd.in/gf7CX73j

Oh, and it’s 2025. This will be recorded. You just have to register to get it :) 

See you there!

Next week, Joseph Lewin and I are hosting a webinar on how to launch a podcast. Between us, we've helped clients generate $17M in revenue from their shows over the past 2 years.

And I promise, this is a strategy I personally fully believe in.

9% of the guests I have interviewed over the past 2.5 years have become customers.

Not pipeline.

Started to work with us.

That alone proves the results of podcasting.

But in addition, podcasting can become:
- PR
- Brand Building
- Strategic Relationship Development
- Content Creation (Video, Blogs, Case Studies, Social, Newsletters)
- Training Materials for your team
- Sales Enablement
- Customer Retention Assets

I have yet to find someone who committed to doing 50 episodes on a podcast in 12 months and regrets the results.

So if you want to learn exactly how we launch shows, grow the audience, and create customers, join us next Tuesday at 2:00 ET. 

See you there?

https://lnkd.in/eeYC5BM3

P.S. I can't believe the Scrappy ABM podcast has people who just straight binge the show for HOURS.

Of everything we do, it just brings me a lot of joy to know that a few people are using this show to learn ABM, nail it at their companies, and grow in their careers.

Thank you for listening.

We've got more great content coming next year 🧡💚

Every marketer deals with data blind spots. 

And if you’re trying to build a case for your next idea, campaign, or even your 2026 budget, you need attribution clarity.

This problem ^ is exactly why my friends at Dreamdata worked to integrate LinkedIn company-level intelligence into all their dashboards.

In short, it adds a new layer to their analytics. So you have a more accurate picture of how LinkedIn actually drives revenue. 

Because in budgeting season, we’re all striving to prove the full impact of our spend. 

Things like:
Seeing the full journey by mapping every LinkedIn touchpoint (paid and organic) to show how LinkedIn influenced a deal.
 
Determining if your ICP accounts are interacting with you on LinkedIn 
Building even more precise audiences using all your GTM data and syncing them directly to LinkedIn Ads.

Notifying your SDR and sales teams when a target account shows buying intent on LinkedIn.

We’re all out here trying to optimize and prove the impact of our work. 

Big shoutout to Laura Erdem and the Dreamdata team for shining a light on our data blind spots during a crucial time of year for every marketing and sales leader. 

Full report here → https://lnkd.in/ggbStT9G

Brand partnership • Founder & CEO @ Scrappy ABM

In about 3 hours, Joseph Lewin and I are walking through the exact process we use to launch podcasts that create customers for our clients Scrappy ABM. And in case you're worried it's a veiled sales pitch here's the exact sales pitch I'll make at the end:

We will give you our actual launch checklist
The details on promotional channels
How to think about building your podcast
With clear guidance on what 85% of people should do

So the pitch at the end is this:

Pick your path

1) Do nothing
2) Do it on your own
3) Do it with us


If you want to pick path 1 already, this isn't going to be a great webinar for you.

BUT if you want to pick path 2, come on.

We'd love to see you there.

You'll learn exactly how to launch a show, and then you can do it all yourself. 

All we ask is that you post on LinkedIn in about 2 years when you're massively successful.

So... see you there?

https://lnkd.in/epX-K8nE

Podcasting isn't just a fun, awareness play.
When done right, it can drive serious pipeline. 

Wanna see the exact podcasting playbook we use for clients and ourselves?
Save your seat.

$17M in 2 Years Through Account-Based Podcasting

I get asked a lot "Can you show a real customer example?"
So tomorrow at 4:00 ET, for the Demand Collective FEDTalks, I'm lucky enough to have a client walk through exactly what we did together, by literally sharing their screen and walking through it all.

Every. 
Detail.

So if you want to see everything from:
- Targeting
- Channels
- Content ideas
- Measurement
- Strategy
- The pivots
- The buy-in process
- The results

Even better than me showing you.

The client is.

So if you want to steal everything that Scrappy ABM does, here's your chance.

For free btw :)

See you there? https://lnkd.in/gnAskXqc

P.S. We are a fun last-minute addition.

I also know we're supposed to have 20 minutes.

But we're the last ones of the day.

So come with questions.

We're going long!

(Sorry Eric Linssen 😅)

Introducing FEDTalks, the free virtual summit for demand marketers who are FED UP with the fluff on LinkedIn. Nov 20. 7, 20-min talks from real practitioners. 100% free. 

No vague frameworks on the future of marketing, no proofless AI hype, no vendor pitches disguised as education.

Just 7 remarkable operators who are too busy doing real work to be posting on here all the time, sharing their earned secrets in no-fluff 20m talks.

Yurii Shumak, Mason Cosby and 8 other connections attending

View event: FED Talks: the virtual summit for marketers FED UP with fluff on LinkedIn

FED Talks: the virtual summit for marketers FED UP with fluff on LinkedIn

taplio

The Battle

Borislav Tatarov

🔶🔸Mason Cosby🔸🔶

Followers

Posts

Engagements

Likes

Performance Score🔶🔸Mason Cosby🔸🔶's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Borislav Tatarov

🔶🔸Mason Cosby🔸🔶

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🔶🔸Mason Cosby🔸🔶's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score🔶🔸Mason Cosby🔸🔶's LinkedIn Performance