Boris Manhart

Chief Executive Officer

Innosuisse

Startup and Scale-up Coach

Growth Unltd.

After almost 25 years as an entrepreneur and co-founder of five companies - a unicorn and apps with millions of users - I decided to change my focus and advise other founders and leaders together with a team of experienced business leaders and specialists.
As an entrepreneur, it always made me happy to have an impact. Now, it makes me incredibly happy when I see how entrepreneurs become more comfortable and practical as a result of our collaboration.

Founder

Career coaching to executive MBA students who want to enter an entrepreneurial career path.

Startup Strategist

Guest Speaker

Peakora

Product-Market Fit Expert & Coach

TRIQ Triathlon

TRIQ is a revolutionary, dynamic app for triathlon training plans.
It combines the latest knowledge of renowned coaching scientists with an intelligent algorithm that constantly adjusts the plan to fit the athlete. TRIQ saves time and adapts on its own to ensure you’re fresh and motivated enough to keep training hard.

CodeCheck

CodeCheck is the first shopping matchmaker. It matches consumers with the right products, retailers with the right customers and brands with the right insights.

Numbrs

Numbrs Personal Finance is a financial technology company based in Switzerland. The company offers an app called Numbrs that aggregates bank account and credit card information and facilitates mobile banking and personal financial planning.

Co-Founder and Managing Partner

Y&R Group Switzerland

Group Account Director

Compresso AG

Compresso is a communication and promotion agency with a broad portfolio of well-known clients and a wide variety of projects.

Co-Founder

As the founder of Growth Unltd., I've dedicated my career to helping startups reach product-market fit. With a proven track record of co-founding five ventures, including a unicorn, I understand the intricacies of startup success.

At Growth Unltd., we're redefining the startup journey. We provide invaluable guidance to entrepreneurs, leveraging our years of entrepreneurial expertise and a proven success formula. Our mission is clear: to accelerate your startup's path to Product-Market Fit, saving you time and money.

In addition to my role at Growth Unltd., I am a startup strategist at IMD Lausanne, one of the world's top business schools. I've also been a guest speaker at Stanford, where I've shared insights with the next generation of entrepreneurs.

I'm honored to have been recognized as one of Switzerland's 100 Digital Shapers by Bilanz, and I'm passionate about making a lasting impact in the digital landscape.

Join me on this exciting journey of growth and innovation. Let's connect and explore how to work together to take your startup to the next level.

Deep Tech Nation Switzerland

Head of Marketing Communications

Lucerne University of Applied Sciences and Arts

Guest lecturer for "CAS Online Communication and Marketing" at Hochschule Luzern (HSLU) focused on the topic of B2B Marketing &  Marketing Automation

Guest Lecturer B2B Marketing & Marketing Automation

Club CMO

Chapter president for the Zurich & Switzerland chapter of the Club CMO,  formerly known as Salesforce  CMO Club. To attend local chapter dinners and join the community of 900+ CMOs globally register here https://www.brand-innovators.com/club-cmo or PM me.

Chapter President Zurich & Switzerland

Adnovum

Adnovum is a software company focused on banking, insurance, public sector and transportation, HQed in Zurich with 7 locations globally

>> Leading global B2B marketing and communications with a geographically distributed team of around 15 reports (marketing managers, corporate comm & media, HR marketing, creative, digital ops), near- and offshore experience, member of the Executive board

>> Co-led the company strategy development program resulting in impactful changes in Sales, Operations and Innovation efforts as well as the company Offering

>> Repositioned and relaunched the Adnovum brand including employer branding, supporting the company growth and hiring targets

>> Relaunched and overhauled company website based on Hubspot CMS in 4 months, focusing on lead and demand gen 

>> Rolled out and scaled Hubspot Marketing Hub introducing multi-touch nurturing, end-to-end reporting and optimization, personalization and segmentation

>> Initiated and established Content Marketing relying on internal and third-party expertise to publish ebooks, studies, webinars, blogs, etc.

Chief Marketing Officer (CMO) and member of the Executive board

MCI | The Entrepreneurial School®

Guest lecturer B2B Marketing & Marketing Automation

Appway

Appway is a software company focused on financial services, HQed in Zurich with 8 global offices

>> Leading global B2B marketing and partner business development activities with a diverse team of up to 15 reports (marketing & partner managers, field & product marketing, creative) based in 2 locations in Switzerland, Singapore & New York, part of company Leadership Team

>> Defining go-to-market, messaging, positioning, branding and deliver communication activities over all channels (online & offline) 

>> Focused investments and resources in account based, digital (e.g. ads, organic & paid social, email, webinars) & content marketing alongside with SEO efforts and optimizing the event budget (50+ events/year), which resulted in tripling lead prospect pipeline and decreased lead acquisition cost (40%) 

>> Rolled out successfully Pardot marketing automation to increase multi-touch nurturing (buyer-persona & funnel-stage specific), decreasing long sales cycles and better support complex buying centers 

>> Tightened and sped up Marketing and Sales collaboration by institutionalizing the CRM usage and focusing on end-to-end lead handling & reporting including shared KPIs and regular reviews resulting in increased transparency, closer collaboration and open communication channels

>> Augmenting the sales team with a focused network of partners (including AWS for cloud delivery) that drive revenue through joint marketing and selling on a global scale

Global Head of Marketing & Partner Management (CMO) and member of the Management Team

Global Head of Marketing (CMO) and member of the Management

Wunderman - Y&R Group Switzerland

Wunderman is a global, technology-affine agency serving clients around the globe, part of the WPP network

>> Agency client services to Microsoft Western Europe, covering all audiences & segments for 12 countries in Western Europe, strong focus on digital channels and B2B/B2C audiences supporting all Microsoft brands like Office, Windows, Server, Surface, Nokia/Mobile, Surface, Dynamics, etc.

>> Managing long term, multi-million dollar engagements with multiple project tracks & teams, comfortable interacting with clients of all levels. Won Wunderman Team Microsoft Client Satisfaction Award

>> Developing and establishing processes to manage teams & partners in the broader agency network (local agency staff, production centers, etc.)

>> Managing a team of 10 direct reports (account / project managers) and 50+ indirect, widely distributed reports, leading agency internal and virtual, cross functional teams in a period of change

>> Leading strategy development, budgeting / controlling, conception and project management for digital platforms & campaigns with strong demand generation focus and roll-out in 12 European countries

Microsoft Regional Business Director

spielplatz.cc

spielplatz.cc is an early-adopter digital & mobile marketing agency, associated with Tribal DDB network

>> Project management, technical planning & conception of digital and cross media campaigns, management of cross functional teams, training of junior staff in a communication and advertising agency

>> Key Account Management from Innsbruck (AT) and Hamburg (DE) for budgets 300K+ € and clients as follows (client contact, budget, project management):
- Sunrise Switzerland & CASIO Europe: online, mobile and integrated campaigns, webspecials
- Volkswagen & McDonald’s DACH: mobile campaigns (as part of the Tribal DDB network)
- Coca-Cola Switzerland and Austria: online marketing and mobile campaigns, Euro2008 
- netbank Germany: performance marketing online campaigns

Account Director / Senior Project Manager

15+ years Growth Marketing & Leadership experience with a focus on B2B Tech/Software/Saas, products & services, digital channels, a data-driven approach and applying automation - while not losing the Marketing intuition and being close to the business. 

Proven track record of building & inspiring high performing, geographically distributed teams and creating & executing effective marketing initiatives that generate demand and accelerate business growth. 

- Focused on monitoring, analyzing and optimizing digital and physical touchpoints supported by Martech - while applying marketing basics and creating space for creativity. 

- Demonstrated ability to work in complex, matrixed environments as well as in fast-changing and entrepreneurial environments. Hands-on operational rigor with the clear focus on getting things done. 

- Experience on the client side, hybrid agency-client roles and agency account management; worked for some of the world’s most prominent brands like Microsoft, Novartis, Procter & Gamble, Coca-Cola, Casio, McDonald's, Ferrero, VW.

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Boris Manhart

Andreas Punter

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