Global Market Estimates Research & Consultants

Senior Digital Marketing Manager  - Global Key Accounts

Digital Marketing Manager

Envision Intelligence

Launched an SEO campaign that targeted long tail keywords that generated 10,000 monthly visitors and 100 customers each month.
Owned all email planning and execution of email marketing campaigns resulting in attributable revenue of $40,000
Optimized email copy and email sequences through A/B testing to improve the average open rate from 7 % to 20%
Through the email marketing generated hundreds of leads each month
Increased thousands of organic traffic to the site by publishing the high quality content
Generated 100 leads each month through the linkedin marketing.
Worked closely with the sales team to understand their lead requirements.
Built 1Million Contacts for email marketing through linkedin.
Help manage and train new hires on SEO best practices, lead generation process.
Taking care of the Entire team

Marketing Manager

Market Data Forecast

Review and analyze company sites for areas that need to improved, deleted, or revised.
Promoting Market Research Reports,
Prepare detailed strategy reports,
Improve a company's organic search results,
Write effective headlines, body copy, and websites,
Ensure websites are filled with optimal keywords,
Place keywords appropriately in copy to gain most search engine traffic,
Write effective call-to-action statements,
Assigning works to juniors,
Lead Generation(B2B),
Link Building,
Preparing traffic, keyword ranking reports, Leads Reports and monthly analytics reports.

Team Lead

Sr.Analyst - Web Marketing

IndustryARC

Projects Handling: -
http://www.industryarc.com      - Market Research, Consultancy, Data Analysis

SEO RESPONSIBILITIES

Review and analyze company sites for areas that need to improved, deleted, or revised.
Promoting Market Research Reports,
Prepare detailed strategy reports,
Improve a company's organic search results,
Write effective headlines, body copy, and websites,
Ensure websites are filled with optimal keywords,
Place keywords appropriately in copy to gain most search engine traffic,
Write effective call-to-action statements,
Assigning works to juniors,
Lead Generation(B2B),
Link Building,
Preparing traffic, keyword ranking reports, Leads Reports.

SOCIAL MEDIA RESPONSIBITLIES

Planning and Implementing Social Media Strategy
Set Up and Optimize Company Pages within Each Platform
Manages Social Media Accounts
Increase Brand Awareness,
Engages In Dialogue and Monitors Customer Issues
Monitors Trends and Encourages Adoption of Social Media Tools
Track And Monitor The Effectiveness And Success Of Online Initiatives
Competitor Research
Interacting with the Social Media Users
Generating Traffic
Generating Leads


SOCIAL MEDIA TOOLS USED

Canva,
HootSuite,
Keyhole,
Topsy,
TweetReach,
TwitterSearch

Team Lead - Web Marketing

Go5 professional services pvt ltd

Projects Handling:-
1.	http://www.morevisas.com/      -  Visa Consultants
2.	http://www.jobsog.com               -  Overseas Job Consultants

My Roles & Responsibilities

Client Interaction
Review and analyze client sites for areas that need to improved, deleted, or revised.
Prepare detailed strategy reports.
Improve a company's organic search results.
Write effective headlines, body copy, and websites.
Ensure websites are filled with optimal keywords.
Place keywords appropriately in copy to gain most search engine traffic.
Write effective call-to-action statements.
Strategize ways to improve and track site performance.
Compile and present SEO performance reports.
Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
Utilize basic programming and web design skills to enhance SEO.
Perform keyword research in coordination with client business.
Solving Webmaster tools issues.
Reporting to client.
Meeting with clients and taking requirements.
Preparing Monthly SEO Activities Report & Reporting to client.
Providing monthly or based on requirements weekly Google Analytics Report to Clients.
Raising Content Requirements,
Assigning work to team members
Link Building.
Generation leads and reporting to clients
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals
Communicating with Graphic designers for getting perfect design.

Sr.Analyst Digital Marketing

AXIS Clinicals Ltd

Projects Handled: -
1.	http://www.axisclinicals.com
2.	http://www.stepscro.com

My Responsibility: -

Planning SEO strategies, implement and Monitoring Results
Perform website analysis, keyword research, and link building
Perform competitor Analysis
Based on analysis, continually improve and modify strategies to optimize effectiveness
Prepare analytics Report and Present to management
implementing Meta Tags and Description
Face book postings, designing on Photoshop.

SEO Executive

Expedient Infomedia

My Responsibilities

 	Finding Keyword CPC
 	Collecting Competitor Back links for requesting our link inclusion
 	Sending Link suggestion through E-mail to niche websites,
 	Worked on blog commenting, social bookmarking, directory and Article Submission.
 	Submitting info Graphic designs.


Projects Handled:-

1.	http://www.newbornbabyzone.com
2.	http://www.thepregnancyzone.com
3.	http://www.homeinteriorszone.com
4.	http://www.skincarebeautyzone.com
5.	http://www.thetravelerszone.com
6.	http://www.thenewecologist.com
7.	http://www.fitnesshealthzone.com

FinInfocom Pvt. Ltd.

My Responsibilities: -
 	Implementing of page Strategies like
 	Directory Submission,
 	Social Bookmarking,
 	Blog commenting, Article Submission, Press release submission

Projects Handled: -
1.	http://www.fininfocom.com 
2.	http://www.puresrilanka.com
3.	http://www.ictquotes.com.au					
4.	http://www.hotelsangel.com					
5.	http://www.directtraveller.com					
6.	http://www.northerncyprushotels.org
7.	http://www.salesimpel.com

Myself Thirupathi Borlakunta, I'm a marketing professional with more than 7 years of experience in Market Research industry

I am a quick learner and smart worker. I am very passionate about my work. I like to take challenges and always try to find new ways to do things.

I am also a LinkedIn Mentor, Trainer, Coach, Consultant and Marketing Expert. I help people in using LinkedIn effectively for their Business, Job Search or Personal Branding, And I also help companies Gain Actional Insights across high growth markets

If you are looking for help in enhancing your LinkedIn profile or utilizing the platform for marketing purposes, feel free to contact me.

#linkedin mentor #linkedin trainer #linkedin coaching #linkedin consultant #linkedin marketing

THIRUPATHI BORLAKUNTA

Whydonate: Crowdfunding & Fundraising Platform

1) International SEO Strategy: 
- Leads SEO initiatives with a primary focus on the French market, and a secondary focus on the Czech Republic, Ukraine, and Croatia.

2) On-Page SEO: 
- Conducts comprehensive keyword research to identify opportunities for targeted traffic growth & for in-depth analysis and execution of SEO strategies.
- Optimizes existing blog content for improved rankings and visibility, also reduces bounce rate.
- Publishing new blogs through WordPress, incorporating targeted keywords to align with content strategy.
- Developing and optimizing targeted landing pages to drive conversions and improve user experience.

3) Off-Page SEO
- Develops high-quality backlinks through strategic outreach campaigns, and guest posting on authoritative websites to enhance domain authority and improve search engine rankings.
- Designing and refining Mailjet email templates for effective outreach and engagement.

4) Competitor Analysis:
- Conducting in-depth competitor research to benchmark performance, identify gaps, and develop strategies to outrank competitors in targeted markets.

5) Data Analysis and Reporting:
- Monitoring website performance using Google Search Console and Google Analytics to identify trends and areas of improvement.
- Creating detailed performance reports through Looker Studio to inform decision-making and demonstrate ROI.

SEO Tools and Expertise:
- Experienced in utilizing a wide range of SEO tools, including Google Keyword Planner, SEMrush, SEO Surfer, Ahrefs, Moz, SEO Quake, Screaming Frog, Google Search Console, Google Analytics, Looker Studio, and Ubersuggest, to execute comprehensive SEO strategies, perform competitor analysis, optimize website performance, and track key performance metrics.

Achievements:
- Increased traffic by 10%.
- Improved keyword rankings.
- Boosted conversion by 3-4%.

Search Engine Optimization Team Lead

- Conducted comprehensive keyword research aligned with the Hungarian and Danish markets, focusing on local language nuances to target relevant search terms.

- Performed keyword research for existing blogs, targeting the Spanish market to enhance their visibility and relevance.

- Executed on-page optimization, including crafting meta titles, meta descriptions, header tags, and optimizing alt text for images to improve search engine rankings.

> Published and optimized market-specific blogs, ensuring alignment with target audience interests and SEO best practices.

- Built high-quality backlinks using techniques such as ping submission, social bookmarking (SBM), content syndication, Quora submission, and image submission to strengthen domain authority and drive organic traffic.

- These targeted strategies improved search engine rankings from the top 50 to the top 10, increased website traffic, and enhanced engagement across the Hungary, Denmark, and Spain markets, contributing to the overall success of SEO campaigns.

- Conversion rate is increased by 10%.

Junior SEO Executive 

- Keyword Research & Trend Analysis: Conducted in-depth keyword research (local and global) and analyzed SEO trends to identify areas for improvement and uncover new ranking opportunities.

- Backlink Creation: Execute diverse link-building strategies, including image submission, forum submission, content syndication, business listings, PDF submission, and social bookmarking, to strengthen domain authority and improve rankings. 

Tools used- SEO Quake, Google Keyword Planner, SEMRush, Moz, Google Search Console, Universal Analytics, Google Trends

SEO Intern

Studytonight

- Conducted SEO audit to rank a website high on the Google SERP.
- Researched and identified high-quality, relevant websites to approach for backlinks.
- Performed a backlink analysis through SemRush.
- Monitored the backlinks of competitors and analyzed their link-building strategies.
- Reached out to potential link partners through email, social media, or other methods to request a link.
- Created backlinks through image submission, pdf submission, social bookmarking, etc.
- Tracked and analyzed the effectiveness of backlink-building efforts, including the quantity and quality of links acquired.
- Improved domain authority of the website.
- Conducted keyword research to identify the most relevant and valuable keywords to target on a given page through ahref, ubersuggest & google keyword planner.
- Optimized the page's title and meta description tags to include the target keywords and attract clicks from the search results.
- Ensured that the page's header tags (H1, H2, etc.) were properly formatted and included the target keywords.
- Ensured that the page's images and other media were optimized with relevant, descriptive file names and alt tags.
- Kept up to date with the latest SEO best practices and updates to the search algorithms.
- Performed website analytics that provides insights into the traffic and engagement of a website through a similar web tool.

Skill Academy

SEARCH ENGINE OPTIMISATION
•Conducted on-page, off-page & technical SEO to rank a website high on the Google SERP.
•Conducted SEO Audit & also analysed the keywords & backlinks using tools like SEMRush, Keyword Planner & Uber Suggest
•Analysed Page Authority through SEO Quake & Moz.
•Optimized the crawl budget using robots.txt file & indexing through sitemaps.
•Used a Google Search Console to monitor, maintain & troubleshoot the crawling, Indexing & ranking of the website.
•Improved the domain authority of the website & also increased the ranking on the SERP using a particular keyword.
SEARCH ENGINE MARKETING
•Created a Display Ad for a website & also created a landing page with a marketing objective to boost brand awareness.
•Run a search ad campaign by selecting the right keywords & created the bid strategies.
•Created a targeted audience & assured the right demographics were reached with the ad.
•Increased in the sales & customer engagement.
SOCIAL MEDIA MARKETING
•Created different social media handles like Facebook & Instagram.
•Created a content calendar for a span of one month using Zoho Social.
•Created 10 sample posts using proper SEO strategies as per the content strategy.
•Conducted a display ad on Instagram for profile visits.
•Increased in followers & strengthen brand awareness.
GOOGLE ANALYTICS
•Analyzed a website's key performance metrics using different reports
•Analysed the real-time report, acquisition report, engagement, monetization, demographics & tech reports.
•Integrated the website with a Google site tag.
•Decreased in the bounce rate by analyzing the user’s journey on the website.

Digital Marketing Trainee

Bit Alpine Technologies

Identified, screened, and presented suitable candidates for technical positions.
Collaborated with hiring managers to set realistic technical requirements.

Technical Recruiter

I am a passionate SEO Specialist with hands-on experience in SEO audits, backlink building, keyword research, and website analytics.

>Skilled in optimizing websites for higher rankings and improving online visibility.

>Conducted comprehensive SEO audits to enhance website performance and rank higher on SERPs.

>Utilized tools like SemRush to analyze backlinks and monitor competitors' strategies.

>Successfully has reached out to potential link partners through email and social media for valuable backlinks.

>Implemented diverse strategies such as image submission, PDF submission, content syndication, business listing, and social bookmarking for backlink creation.

>Conducted thorough keyword research using Ahrefs, Ubersuggest, and Google Keyword Planner.

>Optimized title tags, meta descriptions, header tags, and media elements with relevant keywords for maximum visibility.

>Proficient in website analytics, utilizing tools like SimilarWeb and Google Analytics to optimize user journeys and drive engagement.

> I actively follow industry trends, algorithms, and best practices to stay up-to-date with the ever-evolving SEO landscape.

>Besides my SEO expertise, I have hands-on experience in search engine marketing, social media marketing, and Google Analytics. I have successfully created & run displayed ads, and search ad campaigns, managed social media handles, developed content calendars, and analyzed key performance metrics to drive brand awareness, customer engagement, and sales.

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The Battle

THIRUPATHI BORLAKUNTA

Apoorva Goel

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