Global Market Estimates Research & Consultants

Senior Digital Marketing Manager  - Global Key Accounts

Digital Marketing Manager

Envision Intelligence

Launched an SEO campaign that targeted long tail keywords that generated 10,000 monthly visitors and 100 customers each month.
Owned all email planning and execution of email marketing campaigns resulting in attributable revenue of $40,000
Optimized email copy and email sequences through A/B testing to improve the average open rate from 7 % to 20%
Through the email marketing generated hundreds of leads each month
Increased thousands of organic traffic to the site by publishing the high quality content
Generated 100 leads each month through the linkedin marketing.
Worked closely with the sales team to understand their lead requirements.
Built 1Million Contacts for email marketing through linkedin.
Help manage and train new hires on SEO best practices, lead generation process.
Taking care of the Entire team

Marketing Manager

Market Data Forecast

Review and analyze company sites for areas that need to improved, deleted, or revised.
Promoting Market Research Reports,
Prepare detailed strategy reports,
Improve a company's organic search results,
Write effective headlines, body copy, and websites,
Ensure websites are filled with optimal keywords,
Place keywords appropriately in copy to gain most search engine traffic,
Write effective call-to-action statements,
Assigning works to juniors,
Lead Generation(B2B),
Link Building,
Preparing traffic, keyword ranking reports, Leads Reports and monthly analytics reports.

Team Lead

Sr.Analyst - Web Marketing

IndustryARC

Projects Handling: -
http://www.industryarc.com      - Market Research, Consultancy, Data Analysis

SEO RESPONSIBILITIES

Review and analyze company sites for areas that need to improved, deleted, or revised.
Promoting Market Research Reports,
Prepare detailed strategy reports,
Improve a company's organic search results,
Write effective headlines, body copy, and websites,
Ensure websites are filled with optimal keywords,
Place keywords appropriately in copy to gain most search engine traffic,
Write effective call-to-action statements,
Assigning works to juniors,
Lead Generation(B2B),
Link Building,
Preparing traffic, keyword ranking reports, Leads Reports.

SOCIAL MEDIA RESPONSIBITLIES

Planning and Implementing Social Media Strategy
Set Up and Optimize Company Pages within Each Platform
Manages Social Media Accounts
Increase Brand Awareness,
Engages In Dialogue and Monitors Customer Issues
Monitors Trends and Encourages Adoption of Social Media Tools
Track And Monitor The Effectiveness And Success Of Online Initiatives
Competitor Research
Interacting with the Social Media Users
Generating Traffic
Generating Leads


SOCIAL MEDIA TOOLS USED

Canva,
HootSuite,
Keyhole,
Topsy,
TweetReach,
TwitterSearch

Team Lead - Web Marketing

Go5 professional services pvt ltd

Projects Handling:-
1.	http://www.morevisas.com/      -  Visa Consultants
2.	http://www.jobsog.com               -  Overseas Job Consultants

My Roles & Responsibilities

Client Interaction
Review and analyze client sites for areas that need to improved, deleted, or revised.
Prepare detailed strategy reports.
Improve a company's organic search results.
Write effective headlines, body copy, and websites.
Ensure websites are filled with optimal keywords.
Place keywords appropriately in copy to gain most search engine traffic.
Write effective call-to-action statements.
Strategize ways to improve and track site performance.
Compile and present SEO performance reports.
Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
Utilize basic programming and web design skills to enhance SEO.
Perform keyword research in coordination with client business.
Solving Webmaster tools issues.
Reporting to client.
Meeting with clients and taking requirements.
Preparing Monthly SEO Activities Report & Reporting to client.
Providing monthly or based on requirements weekly Google Analytics Report to Clients.
Raising Content Requirements,
Assigning work to team members
Link Building.
Generation leads and reporting to clients
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals
Communicating with Graphic designers for getting perfect design.

Sr.Analyst Digital Marketing

AXIS Clinicals Ltd

Projects Handled: -
1.	http://www.axisclinicals.com
2.	http://www.stepscro.com

My Responsibility: -

Planning SEO strategies, implement and Monitoring Results
Perform website analysis, keyword research, and link building
Perform competitor Analysis
Based on analysis, continually improve and modify strategies to optimize effectiveness
Prepare analytics Report and Present to management
implementing Meta Tags and Description
Face book postings, designing on Photoshop.

SEO Executive

Expedient Infomedia

My Responsibilities

 	Finding Keyword CPC
 	Collecting Competitor Back links for requesting our link inclusion
 	Sending Link suggestion through E-mail to niche websites,
 	Worked on blog commenting, social bookmarking, directory and Article Submission.
 	Submitting info Graphic designs.


Projects Handled:-

1.	http://www.newbornbabyzone.com
2.	http://www.thepregnancyzone.com
3.	http://www.homeinteriorszone.com
4.	http://www.skincarebeautyzone.com
5.	http://www.thetravelerszone.com
6.	http://www.thenewecologist.com
7.	http://www.fitnesshealthzone.com

FinInfocom Pvt. Ltd.

My Responsibilities: -
 	Implementing of page Strategies like
 	Directory Submission,
 	Social Bookmarking,
 	Blog commenting, Article Submission, Press release submission

Projects Handled: -
1.	http://www.fininfocom.com 
2.	http://www.puresrilanka.com
3.	http://www.ictquotes.com.au					
4.	http://www.hotelsangel.com					
5.	http://www.directtraveller.com					
6.	http://www.northerncyprushotels.org
7.	http://www.salesimpel.com

Myself Thirupathi Borlakunta, I'm a marketing professional with more than 7 years of experience in Market Research industry

I am a quick learner and smart worker. I am very passionate about my work. I like to take challenges and always try to find new ways to do things.

I am also a LinkedIn Mentor, Trainer, Coach, Consultant and Marketing Expert. I help people in using LinkedIn effectively for their Business, Job Search or Personal Branding, And I also help companies Gain Actional Insights across high growth markets

If you are looking for help in enhancing your LinkedIn profile or utilizing the platform for marketing purposes, feel free to contact me.

#linkedin mentor #linkedin trainer #linkedin coaching #linkedin consultant #linkedin marketing

THIRUPATHI BORLAKUNTA

 Athena Digital.AI, Cyberguards.ai, Athenait.ai, Cybernest.ai, Complainceops.ai,Outtask.in

The strategic direction, management, and execution of marketing activities improve the company's market presence, revenue growth, and brand integrity. Entails managing the coordination of marketing, advertising, and promotional activities, making sure that they are in line with the goals of the business, and working closely with internal teams to produce effective marketing campaigns.
  Focus Areas:
>Marketing Strategy & Planning: 
Create, carry out, and oversee yearly marketing plans that complement the objectives of the business. Participate in developing the yearly marketing calendar and strategy by establishing clear, quantifiable marketing goals. Develop and improve pricing strategies and marketing plans for both new and existing items in conjunction with the sales and marketing teams.
>Brand management: 
Assure the company's brand's consistency throughout all forms of advertising and correspondence. Oversee integrated marketing communications to maintain branding and messaging coherence across platforms.
>Research & Analysis of the Market: 
To guide marketing plans, thoroughly examine rival activity, market conditions, and customer research. Help convert the goals of the business department into plans, strategies, and objectives for the brand portfolio in order to support the expansion of the company.
>Database & Analytics Management: 
Keep marketing databases current and easily accessible by maintaining and administering them. To evaluate the success of marketing initiatives and improve subsequent campaigns, make use of web analytics, SEO, & other web marketing tools.
>Promotional Activities: 
Create and oversee marketing collateral and prints, among other promotional materials. To ensure that marketing materials are translated effectively across various platforms, bargain with agencies, event executives, and the media. Help with the preparation & implementation of customer displays, presentations & demos.
>Campaign management: Supervise the implementation.

Marketing Director

Salesbox.AI

Directing conversations and demand generation within buying groups across targeted Accounts (ABM) using AI and Intent Signals. Entrusted with orchestrating ABM and OPM Operations for all Major accounts across the APAC, EMEA and US regions to delegate daily Validation and Timely Data Delivery to the accounts. Routinely examine email messages to accelerate delivery rate, CTR rate and downloads of assets & assist sales in the closure of a deal. Deployed Campaigns Operations with the AIDA technique for all Marketing ROI regions, Direct Accounts, Content syndication clients and SAAS customers. Owns SaaS accounts' Customer Success Management to ensure the deliverables are as per the IO signed.

Associate Director ABM Operations

Zeta Global

Joined as Account Manager in 2016 and was later promoted to Team Leader Campaign Operations in Oct 2018. Quarterbacked the team's efforts for handling email and SMS campaigns via relentless developments and testing. Performed Leadership activities in determining the processes and CRM operations protocols, ZETA CRM core values, KPIs/KRA, and Monthly and Quarterly scorecard reviews of the resources to evaluate the progress. Operated Service Delivery, Reporting and troubleshooting of Marketing campaigns deployed to scale up the revenue targets. Served as the SPOC for all client-related issues and guaranteed client satisfaction by delivering product enhancement with customized solutions.

Team Leader Campaign Operations

Account Manager

Simplilearn

Orchestrated seamless implementation of programs and coordinated with vendors concerning the launch of new and existing e-learning courses. Yielded additional revenue by conceptualising projects and ensuring compliance with budgets and generated revenue forecasts for digital marketing activities based on assessed market dynamics. Represented the organization in dealing with OLA, SLA, TAT, and underpinning contracts with various stakeholders based on business and operational requirements.

Manager Marketing Operations

InMobi

Channelized team's effort in new country launches for Smart Pay product & processor operations and organized administrative aspects related to product pricing, client pay-out and financial closures. Carried out Global Business Operations and payment solutions encompassing merchant onboarding, operator/aggregator provisioning, AT, and Merchant Operations Management. Conducted Competitive Pricing Analysis to differentiate other Ad network's pricing info with Tier 1 Publishers/Advertisers. Established metrics for creative sampling, interactive labelling (Android & iPhone) & quality metrics for mobile apps and devised innovative pricing models (CPC, CPM, CPA, CPL, CPI and CPD) using INMOBI Ad Tracker and App Publish products.

Assistant Manager Marketplace Operations

Mach Tele Data Systems,Banglaore.

Supervised numerous Global Telecom Operators and a team. Scheduled training sessions for clients on tools (Mach Smart, Mach Portal, Hobbit, Ultra Edit and Tap3 Editor) for supporting the data clearing. Serviced daily requirements of clients enclosing invoicing, reconciliation, monthly settlement cycle operators as per roaming agreements, credit control (infra debt) for resolving inter-operator settlement discrepancies, cash allocation, and reporting.

Financial Analyst & Senior Client Service Manager

Artificial Intelligence Geek in Marketing Operations and Strategy and a CRM, ESP, GAAS, and BaaS Leader with a career spanning over 18 plus years delivering exceptional growth results in highly competitive markets by consistently exceeding targets and enhancing marketplace presence through innovatively formulated and implemented finance operations, new processes for client service delivery, product enhancements, email and SMS marketing, and campaign management strategies across MarTech, IT, and telecom domains.

I have spearheaded the marketing operations, client service delivery, and stakeholder and vendor management of various organisations while continuously using and upgrading my skills in marketing automation, product and performance marketing, customer insights, transition & migration, campaign operations, and programme management.

I have owned demand and lead generation for exponential growth as an account-based marketing associate director.

Planned and delegated account growth for Sprint, Sam's Club, General Motors, FNBO, Wynn, and US clients.

I am an excellent people leader with prominent mastery in harmonizing with various hierarchies in an organization as well as enabling and boosting large cross-functional teams and assessing performances. I am a firm believer in this beautiful quote by Gerhard Gschwandtner: "Problems are nothing but wake-up calls for creativity." This quote perfectly fits my work ethic, as it inspires me to excel by fixing issues/processes several times in multiple roles, thus enabling me to learn new things and increase my arsenal of skills as a successful marketing mentor along with being a leader, solution architect, problem solver, and trainer. Reach out to me at naveenkrdl2020@gmail.com to connect.

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THIRUPATHI BORLAKUNTA

Naveenkumar Durga Lakshmi

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