I help Products companies in Brazil (Retail, Consumer Goods, Agribusiness) turn technology into competitive differentiation and advantage. Not “transformation theater”.

My work sits at the intersection of:
• Genuine strategy (hard choices, where to play/how to win, what to stop)
• Buildable tech (data foundations, AI/GenAI, agentic workflows, architecture feasibility)
• Operating model (decision rights, incentives, governance, cadence)
• Value realization (measurable outcomes, instrumentation, and “proof clocks”)

In practice, this means redesigning a the key strategic end‑to‑end business systems (not dozens of disconnected initiatives) and wiring them for AI‑enabled decision-making, so results compound over time.

Typical focus areas:
1) AI-driven revenue growth
   – pricing & promotions (“promo-to-profit”)
   – omnichannel personalization & CRM
   – retail media and customer economics
2) Cost-to-serve + supply chain resilience
   – S&OP and demand/inventory “truth”
   – logistics and fulfillment performance
   – service operations that reduce churn and returns
3) Operating model reinvention
   – metrics, governance, execution cadence, accountability

My background combines top-tier strategy consulting with leadership roles in industry. I’m an ITA electronic engineer and an IESE MBA.

If you’re a leader who wants to move from isolated pilots to scalable reinvention, with clear strategic choices and measurable value, let’s connect.

Felipe Bovolon

Try to augment current, messy human organizations with AI Agents, and everything crashes. USe the opportunity to rethink your organizational logic, though, and both AIs *and* humans benefit from greater clarity!

(at least those that aren't currently profiting from intentional confusion)

Accenture Strategy Director | Competitive Advantage + AI Reinvention | Hard choices → Buildable Tech → Operating Model → Measurable Value

25+ years in AI & data | 40k+ followers | AI realist with operational scars

AI does something previous technologies rarely did... It reveals how organisations actually work.

Most technology improves efficiency.
AI does something more unsettling.
It forces organisations to explain themselves.

I have watched AI deployments uncover operational realities that had existed for years (perhaps decades) without being documented:
- Conflicting pricing rules across departments
- Decision processes that depended entirely on one experienced employee
- Risk assessments built on unwritten judgement rather than formal logic

None of these were new problems.
They were invisible ones.

Organisations typically function through a mixture of systems, policies, and human intuition.. and that balance works surprisingly well until automation arrives.

AI does not tolerate ambiguity. It needs decisions translated into data, rules, or probabilistic models, and that translation process exposes how much of organisational intelligence lives inside people rather than processes.

AI/Automation forces conversations that had been avoided for years.
It asks why decisions are made the way they are and whether those decisions are consistent across the organisation.

That makes AI deployment uncomfortable:
- It reveals where incentives conflict
- It reveals where governance is unclear
- It reveals where organisations rely on manual workarounds to hold fragile systems together

This is why AI transformation is rarely just technical.
It is institutional introspection disguised as automation.

And institutions rarely enjoy introspection.

"Pai rico, filho nobre, neto pobre." Rich father, noble son, poor grandson. That's the Brazilian version. Here's what should unsettle you: every cultu

Open article: The Three-Generation Curse Is a Lie. The Truth Is Worse. by Felipe Bovolon • 6 min read

The Three-Generation Curse Is a Lie. The Truth Is Worse.

SGF Global

Country Manager

United Medical Ltda.

Leadership in the area of strategic planning, answering to the CEO in Brazil, with two direct reports. Centralization of projects for restructuring the company. Financial and business analysis for shareholders (private equity fund).
• Monitoring and reporting strategic projects including Sales Force Effectiveness, Sellers Awards and Database Restructuring 
• Detailed study of sales trends by channel, segment, region and salesperson.

Strategic Planning Manager

Freudenberg-NOK

Coordination and implementation of strategic projects, reporting directly to the country's General Manager. Competitive and Business intelligence analyses for company shareholders. KPIs development and tracking. Due diligence of potential targets.
-Structured and detailed multiple strategic projects, setting responsibilities, activity schedule and milestones
-Managed projects involving several areas of the company, aligning the interests of distinct stakeholders
-Led and executed distribution project to develop new critical suppliers outside Brazil
-Crafted processes and models to track the progress of the company and its business environment
          -e.g. Business Intelligence database to monitor competitive moves and actions
-Planned and executed analyses to choose geographies with economic potential to expand production lines
-Conducted initial financial and operational due diligence of potential acquisition targets

Project Manager

Kaiser Associates

Development of competitive intelligence, competitive benchmark and new market entry projects in multiple industries. Analytic and strategic support to critical decision-making by global, high-performance clients.
-Performed competitive benchmarks and strategic competitive analyses for clients in sectors such as oil & gas, chemicals, steel, media broadcasting, electronics and others
-Executed primary and secondary research activities, and interviewed hundreds of executives and market specialists
-Crafted the Brazil market entry and go-to-market strategies for various international companies
-Revised clients' strategies and follow-through in goal setting exercises
-Mapped new sources of sustainable, profitable growth for global clients
-Developed documents for clients at C-level and director-level

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taplio

The Battle

Felipe Bovolon

Alexandra Zinn

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Felipe Bovolon's LinkedIn Performance

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