Strategy&

▪ Managed and expanded Strategy&'s largest client relationship, achieving 3x relationship growth through advisory in corporate and business strategy in a complex family-owned business environment
▪ Developed comprehensive corporate strategy for a highly diversified industrial conglomerate, including its strategic flywheel, key capabilities, operating model and people strategy
▪ Led end-to-end transformation of global B2B2C company's commercial strategy, implementing international best practices in client segmentation, channel optimization, and pricing architecture
▪ Developed proposals and led projects in strategy, go-to-market, performance improvement, and market entry for clients in Consumer Goods, Retail and Agribusiness Industries
▪ Developed a high-level outside-in business and transformation plan for a major retailer
▪ Supported the strategy development and execution efforts of a consumer goods company
▪ Led the discovery and articulation of the strategic identity for a financial services company
▪ Assisted a large insurance company to analyze and decide on entering a new product segment
▪ Diagnosed a local aviation firm, mapping out top-level and cost improvement levers
▪ Mentored and helped develop over 10 associates and consultants
▪ Led the development of commercial relationships and proposals in several sectors, particularly in Retail, e-commerce, Financial Services, Consumer Goods and Aviation

Director of Strategy Consulting

Grupo Casas Bahia

▪ Headed the Strategy, M&A and Transformation area responsible for Strategic Planning, Strategic Partnerships, Acquisition Opportunities, Project Management, Digital Transformation, Agile Transformation, Corporate Transformation and Change Management, with a full-time headcount of over 20 collaborators, including 10+ managers, and over 50 part-time sponsors and initiative leaders
▪ Acted as Chief Transformation Officer for the VaiVia Transformation Program
▪ Supported the company’s 3× Market Cap growth – from R$10.2B (Oct/19) to R$30.6B (Aug/20)
▪ Championed hundreds of initiatives across several workstreams in all areas
▪ Designed and led the M&A and Partnerships area, structuring consistent funnel and processes to accelerate the capture of opportunities
▪ Sponsored the Digital Transformation program, including customer journey evolution, process mapping, continuous improvement and RPA
▪ Reshaped the company’s project governance model from waterfall-like planning and management to an agile mindset, bringing together tech and business interests

Director of Strategy & Transformation

Global Fashion Group

▪ Led projects to increase the understanding of clients’ purchasing habits to improve the average customer lifetime value, including brand and client segmentation, Predictive Analytics models and statistical analyses on Big Data structures
▪ Headed an overhaul of the freight pricing model to improve total client contribution
▪ Studied product return reasons and implemented options for lowering return rates
▪ Developed cash flow monitoring standards to ensure cash position’s stability and early warnings

Project Director

LATAM Airlines

▪ Headed the area responsible for the strategic definition and planning of the domestic flight network
- Enhanced industry market and competitive projections, estimating impacts in TAM’s network
- Strengthened the tools and planning processes towards longer-term value creation
- Steered the strategic direction for the overall flight network
▪ Led quarterly strategic reviews with the BU’s vice-president and directors
▪ Centralized fleet and network planning for the 2014 World Cup

Strategy Sr Manager

Boston Consulting Group (BCG)

▪  Led project teams and participated in multiple assignments, including:
- developing customer insights and the commercial strategy for a consumer goods multinational
- designing a joint venture in the consumer loyalty arena
- crafting the 5-year strategic planning for a wholesale and consumer finance institution
- reorganizing the Credit Cards areas in two large financial institutions
- aligning the go-to-market strategy for a global media company
- redesigning the governance of the shareholder-senior management relationships
- mapping the culture and creating CEO and COO role mandates for a family business
- studying best practices in teacher development for a NGO
▪  Developed business proposals for targets and clients in diverse sectors
▪  Coordinated the recruiting of Associates from ITA

Project Leader

Bain & Company

• Redesigned the transportation network model of the main logistics operator in the country
• Redesigned the flight network of a main Brazilian airline, capturing 5% incremental market share
• Analyzed the fuel expenses and processes of a main Brazilian airline and proposed new procedures to implement cost savings of over $10 million per year
• Developed the international growth strategy of a ERP provider, mapped M&A opportunities across Latin America
• Built analytical models to optimize the investment portfolio of an utilities company
• Developed and conducted internal Excel Modeling training programs for new consultants

Senior Associate Consultant

Strategy& (formerly Booz & Company)

• Researched corporate governance best practices

Consulting Intern

Johnson & Johnson

Electronic Engineering Intern

With over 20 years of experience in strategy consulting, I help clients across various sectors and regions achieve their strategic goals and create lasting value. As a director of strategy consulting at Strategy&, I leverage my MBA and engineering background to lead and deliver complex projects involving M&A, efficiency, innovation, digital transformation, change management, program and project management, and performance improvement.

I am passionate about solving challenging problems, finding creative solutions, and collaborating with talented people. I enjoy sharing my insights and perspectives on strategy, innovation, leadership, decision-making, mental models, and transformation. I am also a lifelong learner who constantly seeks new knowledge and skills. My mission is to deliver actionable insights and recommendations that are tailored for the specific needs and context of each client. If you want to learn more about how I can help you with your strategy and transformation challenges, please get in touch with me via LinkedIn or email me at bovolon.felipe@pwc.com. I look forward to hearing from you!

Felipe Bovolon

I’m happy to share that I’m starting a new position as Associate Director at Accenture!

li_at

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Feed | LinkedIn

Talks about #strategy, #storytelling, #decisionmaking, and #transformation

Accenture

Accenture Strategy Director | IESE MBA | ITA Engineer

The most interesting outcome from Ole Peters' growth-based modeling turns upside-down everything you ever heard about pricing:

"How much should you be willing to pay for a St Petersburg lottery ticket?"
"Depends on how wealthy you are"

#Pricing #Strategy #PricingStrategy #ErgodicityEconomics #SequentialAdvantage

Physicist. London Mathematical Laboratory, Santa Fe Institute. textbook: bit.ly/4jUitKM newsletter: bit.ly/3yTHh3D @ole_b_peters ergodicityeconomics.com

This tricky bit about ergodicity economics is that it's so straight-forward that people can't believe it works. 
But the culprit is the orthodoxy: it's so incredibly complicated that people believe the complication is necessary.

Example: why do people reject the St. Petersburg lottery, except at very low entry fees, despite the infinite expected gain?
 
A) Orthodox economics says it's because the lottery reduces people's expected utility. 

B) Ergodicity economics says it's because you'll lose money if you play these sorts of games.

A) is complicated: expected utility? The expected value is an average over the statistical ensemble, meaning across imagined parallel realizations of random future states of the world. It has little to do with actual reality. 
Because the connection to reality is broken, a patch is required, and that's the non-linear utility function.

B) just checks: do you gain or lose money from playing this over time? No average over imagined worlds, no need for fudges.

Here is how that looks in pictures. 
Left: Bernoulli's expected-utility construction (1738). Do my parallel-universe clones gain or lose psychologically-transformed wealth on average?
Right: p.105 An introduction to ergodicity economics (2025). Does my wealth go up or down?

The bottleneck at the top complains about flow problems below, while gripping ever tighter.

Strategic victory grows in the soil of patience.

PwC Brasil

Líder de Transformação do Tax & Legal Services (TLS) - Américas

Digital Transformation enabler for Tax Consulting and member of the Digital Transformation Committee at PwC Brazil

Facilitador de Transformação Digital e membro do Comitê de Transformação Digital da PwC Brasil

Digital Tax Services Leader at PwC Brazil

Líder do Digital Tax Services da PwC Brasil

Líder do Tax Technology Services

Tax Leader of the Digital Upskilling program at PwC Brasil

Líder do programa de Digital Upskilling para o Tax da PwC Brasil

Líder de Tecnologia e Transformação Digital do Tax da PwC Brasil

Sócio de consultoria tributária em tributos diretos com mais de 25 anos de experiência em reestruturações societárias e tributárias envolvendo empresas no Brasil e no exterior. Focado em serviços de governança tributária e compliance de tecnologia tributária, com ampla experiência em análises funcionais tributárias e projetos de transformação tributária. 

Meu foco é ajudar meus clientes a desenvolver soluções criativas e inovadoras para seus negócios.

______________________________________________

Tax consultancy partner in direct taxes with more than 25 years of experience in corporate and tax restructuring involving companies in Brazil and abroad. Focused on tax governance and tax technology compliance services, with large experience with tax functional analysis and tax transformation projects. 

My focus is on helping my clients develop creative and innovative solutions for their businesses.

Sócio

Líder do Insourced Solutions for Tax (IST)

Member of the Tax Executive Committee Brazil

Membro do Comitê Executivo do Tax Brasil

Responsável pelo Digital Rotation - PwC Brazil

Leader of the community of practice for people with disabilities at PwC Brasil

Líder da Comunidade de Prática de Pessoas com Deficiência da PwC Brasil

Member of the Diversity & Inclusion Executive Committee at PwC Brazil

Membro do Comitê Executivo de Diversidade & Inclusão da Pwc Brasil

Líder de Consultoria Tributária e Societária dos escritórios da PwC Brasil no Nordeste

Gerente Sênior de consultoria tributária em impostos diretos com mais de 10 anos de experiência em reestruturações societária e fiscais envolvendo estruturas no Brasil e no Exterior.

_____________________________________________

Senior manager of tax consultancy in direct taxes with more than 10 years of experience in corporate and tax restructuring involving structures in Brazil and abroad.

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