GTM-focused SaaS Advisor and Board Member

I am a go-to-market-focused technology executive and board member with over 20 years experience leading SaaS companies.  

I have led product, marketing, sales, and customer success, and twice I have run companies as CEO.  Along the way I have served formally on 4 boards of directors (including one public company), 7 advisory boards and 3 non-profit boards.

As part of these roles, I have helped to:

* Sell 5 companies (to Oracle, Amazon, Aurea, Maritz, and NonProfitEZ)
* Secure over $100M in equity financing (series Seed, A, B, C)
* Acquire and integrate 5 companies
* Manage small and large quotas (up to $300M)
* Launch dozens of products
* Get two products to profitability on a pure PLG / self-serve basis
* Grow multiple companies at 50%+ growth rates
* Restructure / downsize multiple companies
* Hire hundreds of people
* Create over $1B of shareholder value

I am now 100% focused on teaching, writing, investing and advising.  

As the Executive Chairman of Winning by Design, I work with leadership teams to optimize go-to-market strategies, product development, and customer success.  As an active board member and advisor, I focus on product development and corporate strategy.  As a professor at BYU's Marriott School of Business I teach Product-led Growth, B2B Sales & Marketing, and Career Strategy.

I recently published my first book with Stanford University Press:  FREEMIUM, available from all book retailers.

I am proud to serve as a formal advisor to Mercato Partners, Pledge, Terrett, and ProAI, and an informal advisor to other entrepreneurs and business leaders changing the world.

My mission is to empower the next generation of software leaders and entrepreneurs to create value for their customers and for society.

Dave Boyce

No one has it figured out. 

Since AI changed everything about how customers discover, buy, and use your product, you have to go back to being the "chief figure it out" officer.

"Working harder" on yesterday's playbooks won't cut it.

But to figure it out, you need an experimental framework.  This is what I laid out in my book FREEMIUM, and I recently discussed it at length with Craig Taylor on his podcast, Truth, Lies & B2B Growth.

You can find the full episode on my SubStack:  ProductLedGTM.

XOXO,

-db

Amazon

•	Heading product teams in the Last Mile space in Austin, Seattle and Toronto
•	Currently leading the dynamic pricing and offers product portfolio worldwide for Amazon Flex, Amazon’s gig economy last-mile delivery channel
•	Led the product portfolio for complex deliveries and new initiatives in the Last Mile space

Head of Product Management (Tech)

•	Led a team of 12 product professionals responsible for managing a portfolio of consumer payment products, including RBC's digital wallet solution
•	Responsible for developing and delivering a pipeline of digital payment product concepts and features direct to consumers or through adoption by other RBC's businesses
•	Worked with a cross-geographical, cross-functional teams of designers, developers, and technology partners to deliver integrated solutions

Senior Director, Product Management

•	Spearheaded the annual strategy presentation on RBC’s portfolio of businesses to the Board of Directors
•	Worked on cross-platform projects and ran strategic analyses for RBC’s senior executive team
•	Supported strategy development for Innovation and functional teams and contributed to RBC’s Enterprise Strategy presentation and other materials to the Board

Director, Corporate Strategy

•	Successfully developed and launched a digital commercial banking application from initial concept to launch
•	Responsible for: stakeholdering with Risk Management and Commercial Banking to develop and execute on product strategy, collaborating with development and delivery teams, user experience leadership and product launch
•	Surpassed major product launch KPIs including client adoption rate, new credit approval rate and revenue generation targets

Product Lead / Manager, Business Financial Services

The two year cross-platform program is offered to select MBA graduates. As part of the program, worked in the following areas:

•	Mid-market M&A advisory services
•	Real Estate and Commercial Financing
•	Retail Banking

Leadership Associate

KPMG Advisory

Key highlights:
•	Procurement process redesign for a provincial healthcare agency
•	Clinical services plan development for an Ontario based mental health care provider
•	Organizational restructuring project for a $30 billion + financial services provider

Senior Consultant

York Consulting Group (YCG)

Co-Managing Director and Business Consultant

IPCA

Asst. Manager Medico Marketing

Asian Heart Institute and Research Center

ICU Doctor

Specialties:
-	Product Leader:  10+ yrs.
-	Consulting and Corporate Strategy: 2.5+ yrs.
-	Physician (ICU): 1 yr.

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Dave Boyce

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taplio

The Battle

Dave Boyce

Arun Milton

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dave Boyce's LinkedIn Performance

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